Kingston Heath Golf Club

What Kingston Heath Golf Club does

Kingston Heath Golf Club is a private members golf club founded in 1909 in Melbourne's Sandbelt region, operating from a 127-acre site in Cheltenham, Victoria since 1925. The club's core product is an 18-hole championship course originally routed by Dan Soutar and bunkered by Dr. Alister MacKenzie in 1926, with Vernon Morcom later refining the bunkering into 130+ distinct hazards and superintendent Graeme Grant restoring firm, fast Sandbelt playing conditions over a 16-year programme. The 15th hole, repositioned by MacKenzie atop the course's highest point, is the signature hole. In April 2023 the club launched The Furrows, a 9-hole Par 3 short course designed by OCM (Ogilvy Cocking Mead) on a 20-acre eastern parcel, with holes ranging 50–140 metres.

The business model is built on subscription-based private membership, supplemented by selectively rationed visitor access (international and interstate golfers who are members of recognised clubs), a corporate golf events programme operating on Tuesday mornings (minimum 50 participants) and afternoons (minimum 80 participants), and a direct-to-consumer e-commerce golf shop at kingstonheathgolf.shop. Pricing is not publicly disclosed. The club monetises its brand prestige through major tournament hosting — it has hosted nine Australian Opens, multiple Australian Masters, the 2016 World Cup of Golf, and will host the 2028 Presidents Cup, the first venue beyond Royal Melbourne to do so on Australian soil. The marketing motion is predominantly referral-driven through reciprocal club partnerships and event-driven through tournament visibility, rather than direct outbound sales.

Name

Kingston Heath Golf Club

Legal name

Kingston Heath Golf Club

Website

https://kingstonheath.melbourne

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

101–250 employees

Short description

Kingston Heath Golf Club is a private members club founded in 1909 in Melbourne's Sandbelt, operating a championship 18-hole course designed by Dan Soutar and Alister MacKenzie, supplemented by the 2023-launched Furrows short course, corporate golf events, and a selective visitor access programme.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Private golf club
• Championship golf course
• Golf membership services
• Corporate golf events
• Golf hospitality

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Private Membership: Kingston Heath operates as a private members club, generating revenue through membership subscriptions. Members receive access to championship course, clubhouse facilities, Members Bar, full dining facilities, and locker rooms.
2. Visitor Green Fees: International and interstate visitors may play on specific days (Monday, Tuesday, Thursday afternoons, Friday) pending availability. Visitors must be reciprocal club members or provide letter of introduction from home club.
3. Corporate Golf Events: Corporate golf days offered on Tuesday mornings (7:30am shotgun, minimum 50 participants) and afternoons (12:30pm shotgun, minimum 80 participants). Professional staff arrange equipment hire, prizes, and clubhouse presentations.
4. Golf Shop: E-commerce golf shop available at kingstonheathgolf.shop offering merchandise and equipment.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kingston Heath Golf Club is a private members golf club located in Melbourne's Sandbelt region, operating a championship 18-hole golf course alongside a 9-hole par-3 short course known as The Furrows. The club provides practice facilities, a clubhouse with dining amenities, and offers corporate golf event hosting, visitor golf experiences, and an on-site golf shop retailing apparel and equipment.

Product overview

Kingston Heath Golf Club operates as a private members club offering a single core product: its championship 18-hole Sandbelt golf course designed by Dan Soutar and bunkered by Alister MacKenzie. The club has expanded its portfolio with The Furrows, a complementary 9-hole Par 3 short course added in 2023. Additional offerings include corporate golf event packages, visitor access programs, an online golf shop, and clubhouse amenities including dining and practice facilities. The Furrows serves as both a practice alternative for members and an accessible entry point for beginners and visitors not ready for the championship course.

Differentiator

Problem solved

Functional benefit

Brands

• The Furrows: A 9-hole Par 3 short course opened in April 2023, designed by OCM (Ogilvy Cocking Mead). Features holes ranging from 50-140 metres, emphasizing precision and strategic variety.

Products and services

• Championship 18-Hole Golf Course
• The Furrows (9-Hole Par-3 Short Course)
• Corporate Golf Events
• Visitor Golf Experiences
• Golf Shop
• Clubhouse Facilities
• Practice Facilities

Quantifiable outcome

• Course record of 65 set by Gary Player in 1970 second round during Australian Open victory
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metropolitan Golf Club: Sandbelt-region private members club in Oakleigh South, Victoria. Directly comparable on design pedigree (designed by firm of Alex Russell), tournament hosting (multiple Australian Opens), and private member model in Melbourne's elite golf market.
• Royal Sydney Golf Club: Sydney elite private members club and reciprocal partner. Comparable on championship hosting pedigree, exclusive access model, and Sandbelt-equivalent strategic course design philosophy.
• Royal Adelaide Golf Club: Adelaide-based elite private members club and reciprocal partner of Kingston Heath. Comparable on championship pedigree, member-only access, and Australian top-tier private club positioning.
• Royal Melbourne Golf Club: Australia's most internationally recognised Sandbelt private members club in Black Rock, Victoria. Direct peer: same geography, same Sandbelt agronomy, similar elite tournament-hosting history, comparable membership-only access model.
• The Australian Golf Club: Sydney-based private members club and reciprocal network partner of Kingston Heath. Directly comparable elite private club model with multiple Australian Open hostings and similar international visitor access policies.
• New South Wales Golf Club: Sydney coastal elite private members club and reciprocal partner. Comparable on private members access model, links-style strategic design, and tournament-hosting history.
• Victoria Golf Club: Sandbelt private members club also located in Cheltenham, Victoria, immediately adjacent to Kingston Heath. Closest geographic peer with similar membership-based access, Sandbelt conditioning, and championship pedigree.

Broad incumbents

• Cypress Point Club: California elite private club consistently ranked among the world's top courses. Comparable on extreme exclusivity, world-class conditioning, and tournament-hosting prestige, though U.S.-based and not a direct competitor.
• Pine Valley Golf Club: New Jersey-based elite private club widely regarded among the world's top courses. Comparable on ultra-premium private membership positioning, championship hosting, and design pedigree (Crump/Colt/Tillinghast).

Regional players

• Royal Queensland Golf Club: Brisbane-based elite private members club. Comparable on championship hosting pedigree (multiple Australian Opens) and private club model, but operates in a different Australian geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kingstonheathgc/?hl=en
• Xx.com/kingstonheathgc
• Facebookfacebook.com/KingstonHeathGC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingston Heath Golf Club