What KADEA Berlin does

KADEA Berlin GmbH is a private multi-brand automobile dealership headquartered at Bessemerstraße 28-36, 12103 Berlin, Germany, established in 2006 and operating as a subsidiary of AVAG Holding SE. The company sells new vehicles across four authorized franchises — Opel, Hyundai, Jeep, and Alfa Romeo — alongside used vehicles (Gebrauchtwagen), Crosscamp Life camper vans built on the Opel platform, and complementary offerings of short-term vehicle rental and in-house service/repair. The dealership also markets electric vehicle purchase incentives and dealer-branded warranty programs (G5/G6/G7).

Operationally, the company runs a regional physical dealership supported by brand-specific microsites (opel-kadea.de, hyundai-kadea.de, jeep-kadea.de, alfaromeo-kadea.de) that handle brand-specific marketing and lead capture. Revenue is generated across three documented streams: one-time vehicle sales (new and used across brands), professional-services revenue from maintenance and repair with associated warranty programs, and transaction-fee revenue from rental operations. Pricing is quote-based and not publicly disclosed; customers must contact the dealership directly.

The customer base is primarily individual consumers in Berlin and Brandenburg, with a secondary segment of small business and fleet buyers. Compliance and digital accessibility are supported by third-party providers — Eye-Able for WCAG 2.2 / BITV / EN 301 549 accessibility and aigner business solutions for an external digital whistleblower system aligned with the German Hinweisgeberschutzgesetz and Lieferkettensorgfaltspflichtengesetz. The business carries no app, no public API, and no disclosed proprietary technology stack beyond standard web and accessibility tooling.

Name

KADEA Berlin

Legal name

KADEA Berlin GmbH

Website

https://kadea.berlin

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

KADEA Berlin GmbH is a multi-brand automobile dealership in Berlin and Brandenburg, Germany, authorized to sell new vehicles from Opel, Hyundai, Jeep, and Alfa Romeo, plus used cars, Crosscamp Life campervans, repair services, and short-term rentals, serving primarily individual consumers and small business buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across multiple brands (Opel, Hyundai, Jeep, Alfa Romeo), including dealer-specific warranties (G5/G6/G7) and Crosscamp Life campervans.
2. Automotive Service and Repair: Vehicle maintenance and repair services with associated warranty programs for new and used vehicles.
3. Vehicle Rental: Short-term vehicle rental services for customers needing temporary transportation solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

KADEA Berlin GmbH operates a multi-brand automotive dealership in Berlin and Brandenburg selling new vehicles from Opel, Hyundai, Jeep, and Alfa Romeo as well as used cars (Gebrauchtwagen). The dealership also offers Crosscamp Life campervans, dealer-specific warranty programs (G5/G6/G7 Händlereigengarantie), vehicle repair and maintenance services, and short-term vehicle rentals from its Bessemerstraße location.

Product overview

KADEA Berlin is a multi-brand automobile dealership operating in Berlin and Brandenburg, Germany. The company offers new vehicles from four automotive brands (Opel, Hyundai, Jeep, Alfa Romeo), along with used car sales. Additionally, the company provides camper van conversions (Crosscamp Life), vehicle financing, repair services, and car rental services. The business operates as a traditional dealership network without a unified software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• New Opel Vehicles New Opel-brand passenger and commercial vehicles (including Crosscamp Life campervans) sold directly to consumers through the KADEA Berlin dealership and the opel-kadea.de brand microsite.
• New Hyundai Vehicles New Hyundai-brand vehicles, including electric and hybrid models eligible for purchase incentives, sold through the KADEA Berlin dealership and hyundai-kadea.de microsite.
• New Jeep Vehicles New Jeep-brand SUVs and off-road vehicles sold through the KADEA Berlin dealership and jeep-kadea.de microsite.
• New Alfa Romeo Vehicles New Alfa Romeo-brand vehicles sold through the KADEA Berlin dealership and alfaromeo-kadea.de microsite.
• Used Vehicles (Gebrauchtwagen) Pre-owned passenger vehicles across multiple brands, offered with the dealership's G5 used-car warranty and accessible through the opel-kadea.de used-vehicle portal.
• Crosscamp Life Campervans Opel-based Crosscamp Life campervan conversion offered as a recreational/leisure vehicle for consumers seeking compact mobile-travel solutions.
• Vehicle Repair and Maintenance Services Workshop-based vehicle servicing, maintenance, and repair for the brands KADEA Berlin is authorized to sell, supported by dealer-specific warranty programs (G5 for used vehicles, G6 for new vehicles).
• Vehicle Rental Services (Autovermietung) Short-term car rental service operated from the Bessemerstraße dealership, providing consumers with temporary transportation options subject to the dealership's published rental terms (AGB Autovermietung).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered support, parent/flagship and core.

• aigner business solutionssupportOthersProvides external digital whistleblower system for reporting compliance issues, rule violations, and supply chain concerns in accordance with German whistleblower protection law (Hinweisgeberschutzgesetz) and Supply Chain Due Diligence Act (Lieferkettensorgfaltspflichtengesetz).
• Eye-AblesupportTechnology or IntegrationProvides accessibility technology (Eye-Able®) to ensure digital accessibility compliance with WCAG 2.2, BITV, and EN 301 549 standards for the company's website.
• AVAG Holding SEparent/flagshipStrategic or Co-development PartnerParent company and automotive dealership group. KADEA Berlin operates under the AVAG Holding SE umbrella and follows their supplier code for sustainability, human rights, and environmental protection in supply chains based on UN Human Rights Declaration, ILO standards, and German Supply Chain Act.
• OpelcoreChannel Partner/ Reseller/ DistributorAuthorized Opel dealer offering the full range of Opel vehicles, including new models and Crosscamp Life recreational vehicles, through opel-kadea.de.
• HyundaicoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealer offering Hyundai vehicles as a newly added brand to the KADEA portfolio through hyundai-kadea.de.
• JeepcoreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer offering the full Jeep vehicle lineup through jeep-kadea.de.
• Alfa RomeocoreChannel Partner/ Reseller/ DistributorAuthorized Alfa Romeo dealer offering Alfa Romeo vehicles through alfaromeo-kadea.de.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Senger Gruppe: Multi-brand automotive dealer group with locations across Germany. Directly comparable as a multi-brand dealer with similar OEM franchise structure and full sales, service, and used car operations.
• Gottfried Schultz: Multi-brand automotive dealer group headquartered in the Rhine-Ruhr region. Directly comparable as a multi-brand dealer with similar OEM franchise structure, physical dealerships, and service operations across multiple locations.
• Dello Gruppe: Major multi-brand automotive dealer group in Northern Germany. Directly comparable as a multi-brand dealer operating physical showrooms, service centers, and new/used car sales for several OEMs with similar franchise structure.
• Wessels + Müller: Multi-brand automotive dealer group in North Rhine-Westphalia. Directly comparable as a multi-brand dealer with similar OEM franchise structure, physical showrooms, and service operations.
• Autohaus König: Berlin-based multi-brand automotive dealer group with multiple locations in Berlin and Brandenburg. Directly comparable as a regional competitor operating in the same geography, selling multiple brands from physical dealerships with service operations and a similar customer base.
• Hahn Gruppe: One of Germany's largest multi-brand automotive dealer groups with locations across the country. Directly comparable as a multi-brand dealer with similar OEM franchise structure and full sales, service, and used car operations.
• Auto Eder: Multi-brand automotive dealer group in Bavaria. Directly comparable as a multi-brand dealer with multiple locations, OEM franchises, and full sales, service, and used car operations for a similar mix of brands.

Broad incumbents

• Emil Frey Group: Swiss-headquartered multi-brand automotive dealer group with operations in Germany and other European countries. Broadly comparable as a multi-brand dealer operating in the DACH region with similar OEM franchise structure and full-service operations.
• Hedin Mobility Group: European multi-brand automotive dealer group with operations in multiple countries including Germany. Broadly comparable as a multi-brand dealer operating at larger scale in European markets with similar OEM franchise structure and growing digital capabilities.
• AVAG Holding SE: Parent company of KADEA Berlin and a diversified automotive retail group operating multiple multi-brand dealerships across Germany and Austria. Comparable as the larger group entity in the same ownership family, providing a reference for group-level economics, scale, and supplier relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KADEA Berlin