Justice Project Pakistan

What Justice Project Pakistan does

Justice Project Pakistan (JPP) is a non-profit legal advocacy organization founded in 2009 and headquartered in Lahore, Pakistan, that provides pro bono legal representation, strategic litigation, and investigative services to the most vulnerable prisoners facing the harshest punishments. Its primary beneficiary groups are death row prisoners, mentally ill prisoners, victims of custodial torture, and Pakistani citizens imprisoned abroad, with documented case work covering individuals such as Abdul Basit, Kanizan Bibi, Muhammad Iqbal, and Khizar Hayat. JPP files cases before the Supreme Court, Lahore High Court, and provincial courts, and has engaged with the UN Human Rights Committee during Pakistan's first ICCPR review in Geneva.

JPP's product and content portfolio combines a digital platform stack with offline advocacy. Core products include the JPP E-Course platform (e-course.jpp.org.pk) and Learning Management System (lms.jpp.org.pk) for torture awareness training, the JPP Bench Book legal resource (jppbenchbook.com), the Qaid Kahani podcast (Seasons I and II), the Mental Health Awareness Toolkit, the interactive awareness game 'This Is (Not) A Game,' and the annual JPP Prison Report. Offline, JPP runs the Bus Kar Do street theatre campaign (in partnership with Azad Theatre and Highlight Arts), art installations such as 'Lost/Un-found' for International Migrants Day, and the Technology for Justice Forum supported by the Federal Republic of Germany. The organization maintains strategic partnerships with Human Rights Watch, Reprieve, the National Commission on Human Rights (NCHR), and LUMS.

The business model is donation- and grant-funded, providing services free of charge to qualifying prisoners. JPP employs between 11 and 50 staff, operates without disclosed funding rounds or audited revenue, and has a single headquarters in Lahore with international programmatic reach across Saudi Arabia, the Gulf states, and Indonesia. Go-to-market is community-led through strategic litigation and event-driven through public awareness campaigns, with distribution channels spanning direct court representation, international advocacy at supranational bodies, and self-serve digital platforms available globally.

Name

Justice Project Pakistan

Legal name

Justice Project Pakistan

Website

https://jpp.org.pk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Justice Project Pakistan is a Lahore-based non-profit founded in 2009 that provides pro bono legal representation and strategic litigation to vulnerable prisoners in Pakistan, including death row, mentally ill, torture victims, and Pakistanis imprisoned abroad.

Ownership category

akta.pro rank

Product category

Human Rights Legal Aid and Prisoner Advocacy

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Criminal Justice Reform & Legal System Advocacy (BPAGAFAI)

akta.pro secondary industry

Public Defense & Legal Aid Services (BPAIAFAC)

Keywords

• Human rights legal aid
• Prisoner rights advocacy
• Pro bono legal representation
• Death row prisoner support
• Criminal justice reform

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Justice Project Pakistan is a non-profit organization that relies on donations and charitable contributions from individuals, organizations, and international bodies to fund its legal representation, advocacy work, and awareness campaigns.
2. Pro Bono Legal Services: The organization provides pro bono legal advice, representation, and investigative services to vulnerable prisoners facing harsh punishments.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Justice Project Pakistan is a non-profit organization that provides pro bono legal representation, advice, and investigative services to vulnerable prisoners in Pakistan facing the harshest punishments, including death row prisoners, mentally ill prisoners, torture victims, and Pakistanis imprisoned abroad. The organization complements its legal work with strategic litigation, policy advocacy, public awareness campaigns (street theatre, interactive games, podcasts), and educational resources such as e-courses, toolkits, and research publications on prisoner rights and criminal justice reform.

Product overview

Justice Project Pakistan operates a digital platform offering legal resources, educational tools, and advocacy content for prisoner rights. The portfolio includes e-learning courses (JPP E-Course), interactive awareness tools (This Is Not A Game), mental health resources (Mental Health Awareness Toolkit), multimedia content (Qaid Kahani Podcast), legal publications (JPP Bench Book, JPP Prison Report 2024), and public advocacy campaigns (Bus Kar Do, Generation J). The organization also maintains specialized websites for prison reforms and case documentation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 516 people executed since December 2014, with JPP working to prevent further executions through legal interventions
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, major and supporting.

• Human Rights WatchcoreStrategic or Co-development Partner · 3 April 2018Joint report with Justice Project Pakistan on 'Treatment of Pakistani Prisoners in the Saudi Criminal Justice System' documenting plight of Pakistanis incarcerated in Saudi Arabia. Report submitted to Lahore High Court.
• ReprievecoreStrategic or Co-development PartnerInternational human rights organisation providing support for Pakistani death row prisoners including Abdul Basit case. Collaborates on legal advocacy and international pressure for prisoner rights.
• Azad TheatremajorStrategic or Co-development PartnerCollaborated on Bus Kar Do campaign featuring theatrical performance 'Intezar' for World Day Against Death Penalty. Partnership involved five-city bus tour across Pakistan.
• Highlight ArtsmajorStrategic or Co-development PartnerPartner in Bus Kar Do campaign and theatrical performances to raise awareness about death penalty issues in Pakistan.
• LawgicsupportingImplementation/ SI/ Consulting PartnerDevelopment partner for This Is (Not) A Game interactive awareness game about death row prisoners.
• Vakeel OnlinesupportingImplementation/ SI/ Consulting PartnerSupporting partner for This Is (Not) A Game campaign providing legal technology support.
• Optiwise SolutionssupportingGTM or Marketing PartnerMarketing partner for This Is (Not) A Game campaign social media and digital marketing efforts.
• Federal Republic of GermanymajorStrategic or Co-development PartnerSupported Technology for Justice Forum (T4JF) hosted by JPP in Lahore to promote technology-based innovations for legal reforms in Pakistan.
• National Commission on Human Rights (NCHR)majorImplementation/ SI/ Consulting PartnerNCHR conducted preliminary investigation into nearly 1,500 cases of police torture reported by JPP in Faisalabad district. JPP data used for hearings and action against police officials.
• Lahore University of Management Sciences (LUMS)supportingStrategic or Co-development PartnerHost venue for panel discussions and anti-torture campaigns including #CriminalizeTorture national campaign.
• Golden Hour ProductionssupportingImplementation/ SI/ Consulting PartnerCreative consultants for This Is (Not) A Game project including Ryan Van Winkle and Deborah Pearson.
• International Organizations (UN/UNHRC)majorStrategic or Co-development PartnerEngagement with UN Human Rights Committee for Pakistan's ICCPR review, advocacy before international bodies for prisoner rights.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Death Penalty Project: UK-based charity providing pro-bono legal representation and strategic litigation support to people facing the death penalty worldwide. Closely comparable mission, funding model, and strategic litigation focus to JPP.
• Reprieve: UK-based international NGO focused exclusively on death penalty cases and targeted advocacy. Direct strategic partner of Justice Project Pakistan, collaborating on legal interventions for Pakistani death row prisoners such as Abdul Basit.
• Legal Defence and Aid Project (LEDAP): Nigeria-based NGO that provides pro-bono legal aid to death row and vulnerable prisoners and campaigns against the death penalty. Operates a similar NGO model—strategic litigation plus public advocacy—in another high-execution jurisdiction.

Others

• DIGNITY – Danish Institute Against Torture: International organization dedicated to the prevention of torture and the rehabilitation of torture victims. Thematically adjacent to JPP's torture documentation and mentally-ill prisoner work but operates through clinical rehabilitation rather than litigation.
• The Advocates for Human Rights: US-based NGO that mobilizes pro bono legal support for human rights work and engages with UN mechanisms. Comparable non-profit, volunteer- and pro-bono-driven model but with a broader thematic and geographic remit than JPP.

Regional players

• Asian Human Rights Commission: Asia-focused human rights organization that monitors torture, arbitrary detention, and judicial integrity. Operates in overlapping prisoner-rights territory with JPP but from a broader regional platform rather than a Pakistan-specific base.
• Human Rights Commission of Pakistan: Independent Pakistani human rights organization monitoring civil liberties, prisoner rights, and rule of law. Closest domestic counterpart to JPP but with a broader mandate and longer institutional history.

Broad incumbents

• Human Rights Watch: Global human rights organization with a far broader portfolio than JPP but a direct partner of Justice Project Pakistan, co-authoring the 'Treatment of Pakistani Prisoners in the Saudi Criminal Justice System' report and engaging UN bodies on prisoner rights.
• Amnesty International: Largest global human rights organization with longstanding anti-death penalty and torture campaigns. Operates at much greater scale across many geographies but addresses overlapping criminal justice and prisoner rights issues in Pakistan.

Emerging players

• World Coalition Against the Death Penalty: Global coalition of NGOs, bar associations, and civil society groups working to abolish the death penalty. Comparable thematic focus and advocacy mix, but functions more as a coordinating umbrella than a direct litigator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JusticeProject_
• Facebookfacebook.com/JusticeProjectPakistan
• LinkedInlinkedin.com/company/justice-project-pakistan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justice Project Pakistan