Cave des Vignerons de Buxy

What Cave des Vignerons de Buxy does

Cave des Vignerons de Buxy is a French agricultural cooperative (Soci\u00e9t\u00e9 Coop\u00e9rative Agricole) founded in 1931 and headquartered in Buxy, Saône-et-Loire, Burgundy. It federates multiple winegrower-members producing and commercializing wines from the Côte Chalonnaise appellation, including wines under the Buissonnier Collection, Cr\u00e9mant de Bourgogne sparkling wines, estate wines from family-owned Domaines, and single-vineyard (climat) wines such as Clos de Chenôves. The portfolio spans multiple appellations (Rully, Montagny, Givry, Mercurey, Mâcon Villages, Bourgogne Côte Chalonnaise, and Crémant) with over 100 references and uses traditional winemaking techniques (stainless steel vats, oak barrel aging, traditional Crémant method).

The cooperative operates a direct-to-consumer go-to-market model through two physical caveaux in Buxy and Saint-Gengoux-le-National, an e-commerce online store (boutique.millebuis.fr), and a click-and-collect drive service. Beyond bottle sales, the company generates revenue from paid wine tourism experiences including 'Apéritifs flottants' (€45/person boat cruises on the Saône), 'Apéritifs en goguette' (€20/person vineyard walks), the Festimillebuis music festival (€10 entry), and corporate venue hire at the Maison Millebuis seminar space inaugurated in 2019. The consumer-facing Millebuis mobile application, launched June 2021, integrates regional tourism routes, food-and-wine pairings, and wine label scanning.

Customers are predominantly individual wine consumers, wine enthusiasts, and regional tourists; corporate seminar clients form a smaller secondary segment. The company holds HVE Level 3 (Voie A) environmental certification (2021) and has been a member of the Vignerons Engagés sustainability network since 2011. With 11-50 employees and no disclosed external funding or parent company, the cooperative remains member-owned and independent.

Name

Cave des Vignerons de Buxy

Legal name

La Cave des Vignerons de Buxy

Website

https://vigneronsdebuxy.fr

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Cave des Vignerons de Buxy is a French wine cooperative founded in 1931 in Buxy, Burgundy, producing Côte Chalonnaise appellation wines, Crémants, and estate bottlings for direct-to-consumer sales through two caveaux, online store, and paid wine tourism experiences.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Wineries (31213), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE)

Keywords

• Burgundy wine production
• Côte Chalonnaise wines
• Wine cooperative
• Crémant de Bourgogne
• Wine tourism experiences

Headquarters

HQ city

Buxy

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer & Retail): The cooperative sells its wine portfolio directly to consumers through its caveau shops and online boutique, as well as potentially through retail and HORECA channels. Revenue is generated from bottle sales, case sales, and event-based tastings.
2. Wine Tourism & Events: Paid experiences including tasting sessions, boat cruises ('Apéritifs flottants'), outdoor vineyard walks ('Apéritifs en goguette'), and event entry (e.g., Festimillebuis festival) generate ancillary revenue and drive wine sales.
3. Seminars & Corporate Hire: The Maison Millebuis, inaugurated in 2019, serves as a seminar and events space for corporate clients, providing additional revenue through venue rental and catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Cave des Vignerons de Buxy is a Burgundy wine cooperative founded in 1931 that produces and commercializes wines from the Côte Chalonnaise subregion, including the Buissonnier Collection (white, red, rosé), Crémant de Bourgogne sparkling wines, and single-vineyard/estate wines across appellations such as Montagny, Rully, Givry, Mercurey, and Mâcon Villages. In addition to wine production, the cooperative sells directly to consumers through two cellar shops (Buxy and Saint-Gengoux-le-National), an online boutique, a drive/click-and-collect service, and wine tourism experiences including tastings, boat cruises, and seminar hosting at Maison Millebuis.

Product overview

Cave des Vignerons de Buxy is a Burgundy wine cooperative founded in 1931, producing and commercializing wines from the Côte Chalonnaise region. The core offering centers on the Buissonnier Collection, featuring appellation wines including Montagny, Rully, Givry, Mercurey, Mâcon Villages, and Santenay in both white (Chardonnay) and red (Pinot Noir) varieties. The portfolio also includes Crémant de Bourgogne sparkling wines and premium single-vineyard wines from the Clos de Chenôves and various Domaines. Beyond wine production, the company operates wine tourism experiences (floating aperitifs, vineyard tours, seminars at Maison Millebuis), an e-commerce online store, a drive/click-and-collect service, and the Millebuis digital mobile application for wine tourism exploration.

Differentiator

Problem solved

Functional benefit

Brands

• Millebuis: Wine collection brand including the Buissonnier Collection of wines from Côte Chalonnaise, featuring various appellations such as Bourgogne, Mâcon, Montagny, Rully, Givry, Mercurey, and Crémants. Also refers to Maison Millebuis, a new generation caveau dedicated to tasting and wine tourism.

Products and services

• Buissonnier Collection The cooperative's main wine collection featuring appellation wines from the Côte Chalonnaise, including whites (Chardonnay), reds (Pinot Noir), rosés, and Crémants de Bourgogne sold under the Buissonnier brand. Targeted at individual wine consumers, tourists, and gifting buyers.
• Crémant de Bourgogne Sparkling wines produced using traditional Crémant method, available in Brut, Rosé, Demi-sec, Blanc de Blancs, and Vintage (Millésimé) varieties. Targeted at individual wine consumers and event/gifting buyers.
• Montagny 1er Cru Premium white wines from the Montagny premier cru vineyards, including Les Chaniots and Domaine des Vignes Bleues references. Targeted at premium wine consumers and Burgundy appellation enthusiasts.
• Domaine Wines Estate wines from family-owned vineyards including Domaine Laborbe Juillot, Domaine des Pierres Blanches, Domaine de l'Echauguette, and Domaine des Vignes Rondes. Targeted at premium Burgundy wine consumers.
• Clos de Chenôves Single-vineyard wines from one of Burgundy's oldest vineyards, producing both Chardonnay white and Pinot Noir red wines. Targeted at premium Burgundy climat wine collectors and enthusiasts.
• Wine Tourism Experiences Oenotourism activities including floating aperitifs on the Saône river (€45/person), vineyard walks (€20/person), cave tours and tastings, plus seminar/corporate event hosting at Maison Millebuis. Targeted at tourists, wine enthusiasts, and corporate clients.
• Millebuis Mobile Application Consumer-facing mobile app for wine tourism exploration, featuring interactive walking and cycling route maps through the Côte Chalonnaise vineyards, regional partner addresses, food and wine pairing guidance, and QR-based wine label scanning. Targeted at tourists and wine consumers visiting Burgundy.
• Online Store E-commerce platform at boutique.millebuis.fr enabling consumers to purchase the cooperative's full wine range (bottles, half-bottles, magnums) directly online. Targeted at individual wine consumers nationwide.
• Drive Service Click-and-collect drive-through service allowing customers to order wines online and pick up at the cellar shop without leaving their vehicle. Targeted at local and visiting consumers seeking contactless collection.

Quantifiable outcome

• HVE Level 3 certification achieved following audit of 17 winegrower-cooperators (2021)

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Millebuis App Ecosystem (territorial partners)minorOthers · 1 June 2021The Millebuis app, launched in 2021, extends the cooperative's digital ecosystem by integrating partner locations and addresses across the Côte Chalonnaise region, promoting regional tourism alongside the cave's own offerings. The app serves as a digital extension of the Maison Millebuis and the cooperative's wine tourism activities, incorporating walking and cycling routes, local addresses, and wine-food pairings for the broader region.
• Chalon Balades sur SaôneminorGTM or Marketing Partner · 1 July 2020The cooperative partners with the boat company 'Chalon Balades sur Saône' to operate its 'Apéritifs flottants' (floating aperitifs) wine tasting experiences aboard pontoon boats departing from the Port de Plaisance in Chalon-sur-Saône. The 2020 partnership was featured in regional press.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Joseph Drouhin: Major Burgundy négociant-house with a broad Côte Chalonnaise through Chablis portfolio, owned retail caves, and tourism experiences (Cellier de Loïs). Overlaps on DTC caveau retail and wine tourism but with much larger portfolio and brand recognition.
• Albert Bichot: Burgundy négociant-house with domaine estates and négociant activity spanning Côte Chalonnaise and Côte d'Or. Comparable on appellation overlap and on running a multi-channel DTC plus tourism strategy, but at significantly larger scale and with international brand presence.
• Louis Jadot: Major Burgundy négociant with broad Côte Chalonnaise and Côte d'Or portfolio including Rully, Givry, and Mercurey. Overlaps directly on appellations but operates at much larger scale with global distribution, contrasting the cooperative's DTC-tourism model.
• Domaine Faiveley: Burgundy producer-négociant with significant Côte Chalonnaise holdings including Mercurey. Comparable on appellation overlap and on combining domaine and négociant wines, but with broader geographic and price-tier reach.
• Bouchard Père et Fils: Established Burgundy négociant-house with extensive portfolio across Côte Chalonnaise and Côte d'Or, including Givry, Mercurey, and Montagny. Competes for the same appellation customers and tourism footfall but with broader portfolio and greater international reach.

Direct peers

• Veuve Ambal: Major Crémant de Bourgogne producer organized around a cooperative of Burgundy growers with significant production scale and DTC channels. Comparable cooperative structure, Crémant-focused portfolio, and D2C/retail positioning.
• Cave de Lugny: Burgundy wine cooperative (Cave de Lugny / Vignerons Associés) operating in the Mâconnais, producing Crémant de Bourgogne and still wines across multiple appellations. Most directly comparable as a same-structure, same-region, same-channel Burgundy cooperative competing for similar DTC and tourism customers.
• Cave de Tain (Tain l'Hermitage): Northern Rhône wine cooperative (Cave de Tain / Union des Vignerons des Côtes du Rhône) producing appellation wines under a cooperative model with significant DTC and wine tourism infrastructure. Comparable cooperative governance, multi-appellation portfolio, and caveau/tourism strategy.

Others

• Vignobles & Découvertes (Atout France program): National wine tourism certification program of which Cave des Vignerons de Buxy is a labelled member. Relevant as the organizing ecosystem for Burgundy wine tourism certification that the cooperative competes within for visitor mindshare.

Emerging players

• Château de Pommard: Burgundy estate with a developed wine tourism, tasting, and DTC retail operation in the Côte de Beaune. Comparable on the integration of wine tourism experiences with bottle sales, though positioned at a higher price tier and with a single-estate model rather than cooperative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCo5kSGNlqu-2SYY1dONRwwA
• Facebookfacebook.com/Cave-Des-Vignerons-De-Buxy-209842705719506
• Instagraminstagram.com/vinmillebuis/?hl=fr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cave des Vignerons de Buxy