Canadian Sporting Goods Association
- Company typePrivate
- Founded1945
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Canadian Sporting Goods Association does
The Canadian Sporting Goods Association (CSGA) is a not-for-profit trade association incorporated in Quebec in 1945 and currently headquartered in the Greater Toronto Area, Ontario. It functions as a community hub and industry voice for the Canadian sporting goods market, serving suppliers, retailers, independent sales agents, manufacturers, service providers, sports teams/associations/leagues/clubs/schools, and individuals such as athletes, coaches, and students.
CSGA's core products are member services rather than packaged software. These include a complimentary weekly newsletter (52 issues annually) distributed globally to industry stakeholders, free press release distribution, complimentary job postings, member spotlights, and an online member portal built on Naylor Association Solutions' association management platform. The portal also unlocks negotiated discounts with service providers spanning payment processing (Moneris), shipping and logistics (Logistics Solutions & Services), airport parking (Park'N Fly), insurance (Federated, Marsh, Health Plus), payroll/benefits (Payworks, Edge Benefits), and other operational vendors.
The business model is membership-based with annual auto-renewal fees tiered by category: Supplier $500 CAD, Retailer $250 CAD, Multi-line Agent $200 CAD, Service Provider $200 CAD, Sports Association $100 CAD, and Individuals (unspecified). Revenue is supplemented by corporate sponsorship (e.g., Mizuno as Silver supporter) and service-provider partnerships. Geographic focus is domestic Canada, with international industry representation through partners such as WFSGI, SFIA, SICA, and ARISQ.
Canadian Sporting Goods Association firmographics
Firmographics- Name
- Canadian Sporting Goods Association
- Legal name
- Canadian Sporting Goods Association
- Website
- https://csga.ca
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Canadian Sporting Goods Association is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Canadian Sporting Goods Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Fees: Annual membership fees from various categories including suppliers, retailers, agents, service providers, and sports associations. Membership terms are annual with automatic renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Supplier Membership - $500 CAD annually |
| Subscription | Annual | Retailer Membership - $250 CAD annually |
| Subscription | Annual | Multi-line Agent - $200 CAD annually |
| Subscription | Annual | Service Provider - $200 CAD annually |
| Subscription | Annual | Sports Associations - $100 CAD annually |
| Subscription | Annual | Individual/Athlete/Coach/Student - Not specified |
Distribution channels2 records
Marketing channels5 records
Canadian Sporting Goods Association product offering
Product offeringCore offering
The Canadian Sporting Goods Association (CSGA) is a not-for-profit membership-based trade association serving the Canadian sporting goods industry since 1945. It delivers networking, industry news, free press releases, job postings, and a weekly newsletter to members through an online member portal. The association negotiates member discounts on payment processing, shipping logistics, airport parking, insurance, payroll, and other business services for suppliers, retailers, manufacturers, agents, service providers, and sports associations.
Product overview
The Canadian Sporting Goods Association is a not-for-profit trade association (incorporated in 1945) that functions as a membership-based community hub for the Canadian sporting goods industry. Rather than offering a unified software product, CSGA provides a portfolio of member services including networking, industry information, job posting capabilities, and negotiated discount programs with service providers. The core member value proposition includes the CSGA Weekly Newsletter (52 weeks of industry news delivered to members), free job postings, preferred payment processing rates through Moneris, shipping logistics discounts through Logistics Solutions & Services, and airport parking discounts through Park'N Fly. The association represents suppliers, retailers, sales agencies, sports associations, students, industry partners, and business service providers across the Canadian sporting goods market.
Differentiator
Problem solved
Functional benefit
Products and services
- CSGA Membership Program
- CSGA Weekly Newsletter
- Job Posting Service
- Press Release Distribution
Quantifiable outcome
- Members can save up to 43% on payment processing rates
- +3 more outcomes
Companies that use Canadian Sporting Goods Association
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles5 records
Canadian Sporting Goods Association technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Canadian Sporting Goods Association partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- MoneriscorePreferred payment processing service provider offering CSGA members preferred rates on payment processing. Moneris provides payment solutions including ecommerce, POS, and virtual terminal services. Also offers complimentary rate reviews for members.
- Park'N FlycoreAirport parking service provider offering CSGA members up to 35% discount on airport parking through a negotiated discount code. Contact CSGA to obtain the discount code.
- Logistics Solutions & Services Inc.coreShipping and logistics partner specializing in domestic and international courier costs, ocean and air freight, warehousing and 3PL costs, LTL and TL costs, and distribution services. Provides supply chain cost analysis and association preferred rates.
- PayworksminorEmployee benefits and payroll service provider offering services to CSGA members.
- Edge BenefitsminorHealth and dental insurance benefits provider offering plans to CSGA members.
- Health Plus InsuranceminorInsurance provider offering health insurance plans to CSGA members.
- MarshminorInsurance and risk management services provider offering solutions to CSGA members.
- SICAminorIndustry partner organization collaborating with CSGA for industry representation and advocacy.
- SFIAminorIndustry partner organization providing industry research and market intelligence to CSGA members.
- World Federation of the Sporting Goods Industry (WFSGI)minorInternational industry association partner representing the global sporting goods industry.
- ARISQminorIndustry partner organization collaborating with CSGA.
- The Building Blocks GroupminorIndustry partner providing trade show and conference services to CSGA members.
- Federated InsuranceminorInsurance provider offering wholesalers and retailers insurance products to CSGA members.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Canadian Sporting Goods Association competitors and assessment
Company assessmentEmerging players
- National Ski Areas Association: US trade association representing ski area operators and suppliers. Adjacent to CSGA's member base with partial overlap in winter sports manufacturing and retail verticals.
Direct peers
- Outdoor Industry Association (OIA): US-based trade association for the outdoor industry, representing manufacturers, retailers, suppliers, and reps. Comparable in membership-based trade association model and target audience overlap with sporting goods companies.
- Sports & Fitness Industry Association (SFIA): US-based trade association for the sports and fitness industry, providing industry research, advocacy, and networking. Directly comparable to CSGA as a national trade association serving sporting goods manufacturers, suppliers, and retailers (also an existing CSGA partner).
- American Sportfishing Association: US trade association representing the sportfishing industry. Comparable as a vertical-specific sporting goods trade association serving manufacturers, retailers, and industry partners with a similar member-benefit and advocacy structure.
- Snowsports Industries America (SIA): US trade association for the snowsports industry, providing industry data, networking, and advocacy. Comparable as a vertical sporting goods trade association serving manufacturers, retailers, and sales agents in a specific product category.
Regional players
- Canfitpro (Canadian Fitness Industry Association): Canadian trade association for the fitness industry. Comparable in geography (Canada) and trade association model, but focused on fitness professionals and facilities rather than sporting goods manufacturing and retail.
Broad incumbents
- World Federation of the Sporting Goods Industry (WFSGI): Global federation representing the worldwide sporting goods industry. Comparable as an industry trade body (and existing CSGA partner), but operates at a global level rather than a national one.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Canadian Sporting Goods Association social profiles
Digital presenceCanadian Sporting Goods Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canadian Sporting Goods Association leadership team
Management profileNumber of profiles
Profiles1 record
Canadian Sporting Goods Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canadian Sporting Goods Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canadian Sporting Goods Association
What does Canadian Sporting Goods Association do?
The Canadian Sporting Goods Association (CSGA) is a not-for-profit membership-based trade association serving the Canadian sporting goods industry since 1945. It delivers networking, industry news, free press releases, job postings, and a weekly newsletter to members through an online member portal. The association negotiates member discounts on payment processing, shipping logistics, airport parking, insurance, payroll, and other business services for suppliers, retailers, manufacturers, agents, service providers, and sports associations.
Is Canadian Sporting Goods Association a public or private company?
Canadian Sporting Goods Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Canadian Sporting Goods Association founded?
Canadian Sporting Goods Association was founded in 1945. It employs 1 to 10 people.
Where is Canadian Sporting Goods Association based?
Canadian Sporting Goods Association is headquartered in Toronto, Canada, in the North America region.
How does Canadian Sporting Goods Association make money?
One revenue line is on record: membership Fees.
Who are Canadian Sporting Goods Association's main competitors?
National Ski Areas Association is listed as an emerging player. Direct peers are Outdoor Industry Association (OIA), Sports & Fitness Industry Association (SFIA), American Sportfishing Association and Snowsports Industries America (SIA). Canfitpro (Canadian Fitness Industry Association) is listed as a regional player. World Federation of the Sporting Goods Industry (WFSGI) is listed as a broad incumbent.
Does Canadian Sporting Goods Association have an API?
No public API is recorded for Canadian Sporting Goods Association.