What KBPR does

KBPR is a specialist B2B public relations and communications agency founded in 2009 and headquartered at 5 Wormwood Street, London. The firm serves the UK pensions, investment, and employee benefits industries exclusively, offering an integrated service portfolio organized into four pillars — Experts (PR and media relations, award submissions, training), Marketeers (marketing strategy, online communications, event planning), Creatives (branding, web design, marketing materials), and Consultants (website reviews, crisis communications, research and audits). Its core differentiator is vertical specialization: the team claims 25+ years of combined sector experience and maintains 400+ relationships with UK pensions and investment trade press.

The company's business model is relationship-based professional services, with revenue generated through negotiated B2B engagements rather than product or platform sales. Pricing is quote-based and not publicly disclosed. KBPR acquires clients primarily through industry events (Pensions UK Conference, Women in Pensions, mallowstreet Indabas, PMI conferences), referrals, case studies, and direct outreach, supported by an active content marketing and earned media presence. Named clients span pensions law (Sackers), advisory (K3 Advisory, Cartwright, Quantum Advisory), trustee and administration services (PTL, Trafalgar House, MNOPF), industry bodies (PASA, PSIG), and adjacent financial services firms (ZEDRA, Festina Finance, Pensions Age).

KBPR operates with no proprietary technology platform, no disclosed API or software product, and no AI capabilities. The firm is privately held with no institutional investors, no funding rounds, and no M&A activity disclosed. Strategic emphasis has been on deepening presence within its single UK vertical through long-tenured client relationships — including a 10+ year partnership with PASA — and brand reinforcement via repeat industry recognition such as the Pensions & Investment Provider Awards (PIPA) for Financial Services PR.

Name

KBPR

Legal name

KBPR

Website

https://kbpr.agency

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

KBPR is a London-based specialist B2B PR and communications agency founded in 2009 that serves the UK pensions, investment, and employee benefits industries through integrated media relations, marketing, creative, and consulting services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Pensions communications
• Media relations
• Public relations agency
• Event planning
• Marketing strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: KBPR provides PR, media relations, marketing strategy, branding, event planning, training, and communications consulting services to clients in the pensions and investment industries. Revenue is generated through professional services engagements with B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

KBPR is a specialist B2B PR and communications agency that provides public relations, media relations, marketing strategy, branding, event planning, training, and communications consulting exclusively to clients in the pensions, investment, and employee benefits industries. The agency leverages deep sector knowledge and 400+ press connections to generate media coverage, thought leadership positioning, and event experiences for pension schemes, trustees, administrators, law firms, advisory businesses, and industry bodies.

Product overview

KBPR is a specialist PR and communications agency serving the pensions, investment, and employee benefits industries. The agency operates as a unified services firm rather than a software platform, offering four integrated service pillars: Experts (PR and Media Relations, Award Submissions, Training), Marketeers (Marketing Strategy, Online Communications, Event Planning), Creatives (Branding, Web Design, Marketing Materials), and Consultants (Website Reviews, Crisis Communications, Research and Audits). These services are delivered together as a coordinated communications offering, with industry connections, press relationships, and specialist pensions expertise as the core differentiator. KBPR does not offer discrete software products or modules; all offerings are professional services engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• PR and Media Relations

Quantifiable outcome

• 50% average increase in client coverage per year
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PASA (Pensions Administration Standards Association)coreStrategic or Co-development Partner · 1 January 2011KBPR has a longstanding partnership with PASA dating back to shortly after PASA's launch in 2011. KBPR works proactively with PASA to strengthen their offering and establish the organization as an active voice within the pension industry. Services include PR strategy, media relations, newsletter production, social media management, event support, and media training for PASA spokespeople. The partnership has helped establish PASA as a well-recognized body in the pensions industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• FTI Consulting (Strategic Communications): Global advisory firm with a substantial strategic communications division serving financial services, corporate, and public affairs clients. Comparable to KBPR in financial PR scope but operates as a broad incumbent across many sectors and geographies.
• H/Advisors (Havas): Global financial communications and capital markets advisory firm (part of Havas) serving listed corporates, financial institutions, and asset managers. Comparable to KBPR in financial-services PR but operates at significantly greater scale and geographic breadth.

Direct peers

• Headland Consultancy: UK-based public relations and communications consultancy with a focus on financial services, insurance, and professional services. Comparable to KBPR as a mid-sized specialist agency delivering media relations and corporate communications to B2B financial-services clients.
• Tulchan Communications: UK-based financial communications and corporate PR firm specialising in financial services, asset management, and FTSE-listed companies. Comparable to KBPR as a financial-services-focused B2B communications consultancy delivering media relations and corporate communications.
• MHP Group: UK-headquartered financial communications and public relations consultancy serving asset managers, insurers, banks, and professional services firms. Closely comparable to KBPR in offering media relations, capital markets communications, and public affairs to financial services clients.
• Newgate Communications: UK public relations consultancy with a strong financial services practice covering investment management, pensions, insurance, and professional services. Directly comparable to KBPR in serving B2B financial-services clients with media relations and corporate communications.
• Citigate Dewe Rogerson: UK financial communications and public relations firm serving listed companies, financial services firms, and advisory businesses. Comparable to KBPR as a financial-services-focused B2B PR consultancy with media relations and corporate communications capabilities.
• Instinctif Partners: International B2B communications consultancy with strong UK operations covering financial services, asset management, and professional services. Comparable to KBPR in delivering media relations, investor communications, and reputation management to financial-services clients.
• Lansons Communications: UK-based B2B public relations and communications consultancy with a strong specialisation in financial services, asset management, and professional services. Directly comparable to KBPR as a mid-sized, sector-focused PR firm delivering media relations, reputation management, and stakeholder communications to financial-services clients.
• Teamspirit PR: UK-based public relations and digital communications agency with a specialisation in financial services, asset management, and professional services. Comparable to KBPR as a specialist B2B PR firm serving financial-services clients with media relations and digital communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KBPR