Fishmonger.com

What Fishmonger.com does

Fishmonger.com was founded in 1999 and is headquartered in Kirkland, Washington. Per its own positioning, the company was set up to be 'the leading Internet hub for the seafood industry,' implying a B2B marketplace, directory, or community platform intended to serve seafood-industry participants such as fishers, processors, distributors, and buyers. No specific products, services, technology stack, platform architecture, customer segments, or revenue mechanics are disclosed in the available data, and the company's public web property currently renders as a parked/placeholder page with no active product surface.

On February 25, 2000, Fishmonger.com closed a $2.2 million funding round (labeled round '2') led by Madrona with participation from Cascadia Capital and the XML Fund — Pacific Northwest investors with internet-infrastructure and XML/B2B data-interchange credentials consistent with the late-1990s vertical-hub thesis. The presence of the XML Fund on the cap table specifically signals an early bet on XML-based standards for seafood-industry data exchange, and the lead-investor identity (Madrona) provides reputational validation typical of a credible regional institutional round.

Current observable activity is minimal: headcount is reported at 1–10, and no products, customers, management team, partnerships, certifications, AI/ML capability, or recent strategic actions are disclosed in the input data. The pattern is consistent with a long-dormant or minimally active entity rather than a growth-stage operating business, and any current investment relevance would rest primarily on the dormant domain and brand positioning rather than active commercial operations.

Name

Fishmonger.com

Website

https://fishmonger.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Fishmonger.com, founded in 1999 in Kirkland, Washington, was positioned as an internet hub for the seafood industry serving fishers, processors, distributors, and buyers. The company raised $2.2M in 2000 from a Madrona-led round and currently shows minimal disclosed operational activity.

Ownership category

akta.pro rank

Product category

Seafood Industry Online Hub

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industry

Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)

Keywords

• Seafood industry hub
• Online seafood marketplace
• Seafood commerce platform
• B2B seafood trading
• Seafood industry portal

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel

Core offering

Fishmonger.com is positioned to serve as the leading Internet hub for the seafood industry, intended to centralize seafood-industry participants and commerce online. No specific sellable products, services, features, or active platform capabilities are evidenced in the source material; the company's website currently resolves to a placeholder page.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Emerging players

• BlueTrace: Digital traceability and supply-chain platform purpose-built for the seafood industry — overlaps with Fishmonger.com's seafood hub thesis on the data and counterparty-verification layer, but focuses narrowly on traceability rather than full transaction intermediation.

Direct peers

• Undercurrent News: Subscription-based seafood industry intelligence platform providing pricing, M&A, and supply-chain reporting — operates as a vertical seafood information hub for institutional buyers and is structurally similar to Fishmonger.com's intended audience of seafood industry participants.
• Tradex Foods: B2B seafood distributor that has built proprietary sourcing, logistics, and digital ordering infrastructure to connect suppliers with foodservice and retail buyers — directly comparable to Fishmonger.com's stated ambition of becoming the internet hub for seafood transactions.
• SeafoodSource (Diversified Communications): Online hub for the global seafood industry combining news, supplier directories, market data, and editorial — the closest surviving analog to Fishmonger.com's 'internet hub for the seafood industry' concept, with media monetization layered on top of vertical directory utility.
• Intrafish (S&P Global Commodity Insights): Long-standing seafood industry news and data portal serving aquaculture and wild-catch professionals globally — directly comparable as an internet hub aggregating seafood industry information, pricing, and participant directories.

Others

• FishWise: Seafood industry non-profit focused on sustainability, traceability, and supply-chain improvement — thematically adjacent to Fishmonger.com's seafood industry hub mandate and a potential ecosystem partner for any data or sustainability-oriented hub initiative.

Broad incumbents

• Open Blue: Large offshore aquaculture producer that has built proprietary traceability and direct-to-buyer digital infrastructure — comparable to Fishmonger.com as a tech-enabled seafood participant and as a potential counterparty, partner, or competitive incumbent to any seafood hub.
• Thai Union Group: One of the world's largest seafood companies with vertically integrated sourcing, processing, and branded distribution — represents the kind of incumbent that a seafood internet hub must win supply and demand from, and illustrates the consolidation that limits pure-marketplace models.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishmonger.com