Haller + Jenzer

What Haller + Jenzer does

Haller + Jenzer AG is a Swiss print and media center headquartered in Burgdorf, Canton of Bern, operating as a privately held Aktiengesellschaft. The company provides full-service print and digital media solutions to Swiss SMEs primarily in the Emmental and Berner Mittelland regions, with nationwide reach across Switzerland. Its core production capabilities span offset printing (using Heidelberg Speedmaster technology with CMYK, Pantone, and specialty colors including gold, silver, white, and pink), digital printing for short runs and personalized content, and an extensive finishing and post-press operation including die-cutting, foil stamping, UV coating, lamination, and various binding methods. The company also operates a 1,000 square meter climate-controlled warehouse with web-based inventory management for fulfillment and logistics services.

The business model is diversified across four revenue streams: per-job print production fees, managed fulfillment and logistics services, professional web design and digital services, and self-service portal transactions. Distribution occurs through three channels: direct sales via named customer consultants (Kundenberater), the B2C webdruck.ch online portal for consumer print products, and the proprietary B2B-Printportal for CI/CD-compliant corporate print procurement. The company also developed CatShop, a cloud-based catalog management system that auto-generates print catalogs from enterprise MIS/ERP databases such as SAP. Customer segments include Swiss SMEs (primary), larger enterprises and institutions (associations, schools, public bodies), and individual consumers via the webdruck.ch portal.

The company differentiates through sustainability credentials (FSC-certified papers, ClimatePartner carbon-neutral printing, ISO 9001, 230 sqm photovoltaic system generating 40,000 kWh/year, groundwater heating/cooling, positive VOC balance), regional brand recognition built over 25+ years, and an active apprenticeship program training Polygraf EFZ, Medientechnologe EFZ, and Printmedienpraktiker EBA apprentices. Leadership comprises co-managing directors René Rüfenacht (Head of Production/IT) and Manuel von Gunten (Head of Sales/AVOR), with Yvonne Liechti handling accounting and HR. The company operates from a single facility at Buchmattstrasse 11, 3400 Burgdorf, with approximately 35-40 employees.

Name

Haller + Jenzer

Legal name

Haller + Jenzer AG

Website

https://haller-jenzer.ch

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Haller + Jenzer AG is a Swiss print and media center in Burgdorf offering offset and digital printing, finishing, logistics, web design, and self-service portals (webdruck.ch, B2B-Printportal, CatShop) to Swiss SMEs, institutions, and consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Burgdorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Print Production Services: Offset and digital printing services with finishing, coating, and special colour options. Revenue generated from per-job production fees. Large-format offset for high volumes; flexible digital printing for smaller runs and personalised content.
2. Fulfilment & Logistics Services: Warehousing, inventory management, kitting, assembly and shipping services. Web-based inventory tool for customers to check stocks, delegate orders to branches and trigger reorder when minimum quantities are reached. Billing for storage space and logistics handling.
3. Web Design & Digital Services: Website conception, design, and implementation. Social media strategy and content creation. Animation services for social media, process explanations, video intros/outros and presentations.
4. webdruck.ch Online Portal: Self-service online portal for customers to design and order print products directly. Revenue from direct consumer transactions for items such as birth cards, wedding invitations, and club materials.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Haller + Jenzer AG is a Swiss Druck- und Medienzentrum that provides commercial offset and digital printing, printing finishing (specialty colors, coating, laminating, foil stamping, binding), premedia and design, mailing/fulfilment with climate-controlled warehousing, and digital services (web design, social media, animations, cross-media campaigns). Customers access the company through direct sales with personal consultants, the B2B-Printportal and CatShop for corporate clients, and the webdruck.ch consumer portal for individuals.

Product overview

Haller + Jenzer AG is a print and media center based in Burgdorf, Bern, Switzerland, offering a comprehensive portfolio of integrated print and digital services. Its core production offering spans offset printing (using modern Heidelberg presses with CMYK and Pantone spot colors) and digital printing (with gold, silver, pink, and white specialty inks). The portfolio includes extensive finishing/binding services (cutting, wire stitching, adhesive binding, WIRO/spiral binding, die-cutting, foil stamping, UV coating, lamination) and mailing/logistics services (addressing, kuvertieren, 1,000 m² climate-controlled warehousing with web-based inventory management). Digitally, the company offers web design, social media management, animations, and cross-media communication strategy. Two named online platforms serve as self-service portals: webdruck.ch (B2C online print portal for designing and ordering print products) and CatShop (B2B cloud-based catalog management system that generates catalogs directly from enterprise database systems such as SAP). A personalized B2B-Printportal provides CI/CD-compliant self-service ordering for recurring print items. The company also provides full premedia services (concept/design, layout, illustration, reprography, photography, image editing, proofreading) and customer consultation. All services are delivered from a single-source, full-service model.

Differentiator

Problem solved

Functional benefit

Brands

• webdruck.ch: Online print portal for designing and ordering printed materials such as birth cards, wedding invitations, club printing, and promotional materials.
• CatShop
• Haller + Jenzer Buchshop

Products and services

• webdruck.ch Online Print Portal Online portal where individual consumers can design and order print products such as birth announcements, wedding invitations, club materials and promotional items, using a user-friendly editor with templates, colours and fonts, or upload print-ready PDFs.
• CatShop Cloud Catalog Management Cloud platform combining catalog and shop functionality that generates catalogs and print products directly from a customer's management information system database (e.g. SAP), using jointly defined design foundations and layout templates.
• B2B-Printportal Personalized, CI/CD-compliant self-service B2B tool accessed via a firm-specific URL where authorized users can capture, modify and order recurring print products (e.g. business cards, correspondence cards) with real-time preview and predefined input masks ensuring consistent branding.
• Offset Printing (Offsetdruck) High-quality offset printing using modern, environmentally friendly Heidelberg Speedmaster presses with CMYK process colors, Pantone spot colors and varnish options for optical finishing or surface protection.
• Digital Printing (Digitaldruck) Flexible digital printing for smaller print runs, personalized content and custom applications on premium papers, cardboards and tear-resistant plastics, with specialty inks (gold, silver, pink, white) and varnishes.
• Mailings and Fulfilment (Mailings & Spedition) End-to-end mailing and fulfilment service including address printing on envelopes, inserting up to six different enclosures per cycle, postal-compliant franking, 1,000 m² climate-controlled warehousing with web-based inventory management and just-in-time delivery.
• Web Design (Webdesign) Full-service web design and development from concept through design to technical implementation, including responsive websites hosted on Swiss servers, GDPR-compliant, SEO keyword optimization and ongoing post-launch support.
• Social Media Management Social media support including strategy development, channel selection, content creation, ongoing management, image and video production, animations, and post planning and publication for maximum reach.
• Animations Custom animations for social media product advertising, process visualizations, animated video intros/outros and presentation animations tailored to business communication needs.
• Cross-Media Communication (Crossmediale Kommunikation) Cross-media communication strategy that connects print and digital channels (e.g. via QR codes) for consistent brand presence across multiple touchpoints, driving interaction and identification.
• Premedia (Medienvorstufe) Pre-press services including concept, design and layout, illustration and icon design, reprography, professional photography (mobile and studio), image editing, and proofreading/copyediting in German and French, plus same-day obituary and condolence print materials.
• Print and Media Consulting (Beratung) Customer consultation covering print and communication projects, including delivery timeframes, paper selection, appropriate print runs and digital alternatives, with a single point of contact accompanying projects from start to finish.
• Finishing and Binding (Veredelung und Weiterverarbeitung) Comprehensive finishing and binding services including die-cutting, blind embossing, laser die-cutting, foil stamping, UV coating, lamination, precision cutting, wire stitching, adhesive binding up to 60mm, block gluing and WIRO/spiral binding for brochures, training materials, calendars and dissertations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• D'RegionminorOthersD'Region is a regional network or platform referenced on the Haller + Jenzer website, likely a local/regional business network or initiative.
• webdruck.chcoreOthersOwn online print portal operated as a separate web property (webdruck.ch). Serves as the company's self-service e-commerce channel for individual consumers ordering print products directly.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Flyeralarm GmbH: European commercial printing and marketing services group combining offset/digital production with online portals and B2B services. Larger-scale analogue of Haller + Jenzer's print + digital portfolio.
• print24 (Vogel Druck Medien): German-headquartered online commercial printer offering offset and digital print via self-service ordering. Comparable portal-driven commercial print business serving SME/mid-market B2B.
• Onlineprinters GmbH (diedruckerei.de): Large pan-European online commercial printer serving B2B customers across multiple countries. Comparable on web-portal-driven commercial print procurement and cross-border logistics.
• Flyerline AG: Swiss online printing portal offering flyers, business cards and similar products through a self-service web platform. Direct competitor to the company's webdruck.ch channel in the Swiss market.
• druck.ch AG: Swiss online printer with a self-service portal for flyers, business cards and small-format print. Comparable to Haller + Jenzer's webdruck.ch on transactional print and adjacent to its full-service B2B offering.

Regional players

• Wirz Druck AG: Swiss commercial printer based in the Bern area offering offset and digital print, finishing and media services to a similar German-Swiss SME customer base.
• Galledia AG: Swiss regional printer serving customers across German-speaking Switzerland with offset/digital print and communications services. Regional incumbent with overlapping capabilities and customer profile.

Broad incumbents

• CEWE Stiftung & Co. KGaA: Large European consumer/specialty printing group with photo and commercial print operations including online platforms. Overlaps on consumer personalised print and digital photoproducts.
• Stämpfli Verlag AG: Long-established Swiss commercial printer and publisher offering offset/digital production, finishing, and communications services. Broader incumbent offering overlapping capabilities, including content/media services.
• Vistaprint / Cimpress plc: Global online commercial printing platform serving small and mid-sized businesses. Comparable portal-driven SME print customer segment; much larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haller-jenzer-ag
• Instagraminstagram.com/hallerjenzer
• Facebookfacebook.com/hallerundjenzer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haller + Jenzer