Superauto.pl Stadion Śląski

What Superauto.pl Stadion Śląski does

Superauto.pl Stadion Śląski is a multi-purpose sports and entertainment venue located at ul. Katowicka 10, Chorzów, Poland, operating as a budgetary unit (Jednostka Budżetowa) of the Silesian Voivodeship Self-Government (Samorząd Województwa Śląskiego). Founded in 1956 and celebrating its 70th anniversary in 2026, the venue — known by the historic nickname 'Kocioł Czarownic' (Witch's Cauldron) — hosts Ekstraklasa football matches (primarily for Ruch Chorzów), international athletics competitions (including the annual Silesia Memoriał Kamili Skolimowskiej), large-scale concerts, and corporate functions. It carries the commercial naming rights of title sponsor Superauto.pl.

The venue's product surface spans ticketed events, guided stadium tours, the 'Aktywny Śląski' community fitness program delivered with Decathlon, sports facility rentals, conference center services (Centrum Konferencyjne), long-term VIP box rentals, and special occasion hosting, with combined ticketing into adjacent Tauron Park Śląski. Underlying infrastructure includes an athletic track, football pitch, modern VIP and conference facilities, LED scoreboard and entry/ticketing systems, and a monitored roof structure. Revenue mechanics combine transaction-based ticket sales (distributed via ebilet.pl and biletyna.pl), quote-based venue and conference rentals, recurring long-term VIP box subscriptions, multi-category sponsorship income (Tyskie, Łatwe Auto, Pepsi), and the headline Superauto.pl naming-rights deal, all underwritten by the regional government parent.

The go-to-market is event-driven: the venue is programmed around a flagship event calendar (2026's anniversary lineup includes the Legendarny Mecz Polska-Anglia commemorative match, Dawid Podsiadło's Obrotowy Tour 2026 concerts drawing 177,000+ fans, the 82. Rajd Polski rally, and the Skolimowska athletics memorial), with direct corporate sales for VIP boxes and conferences, third-party ticketing partnerships, and content/email marketing through the official website.

Name

Superauto.pl Stadion Śląski

Legal name

"Stadion Śląski" w Chorzowie

Website

https://stadionslaski.pl

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Superauto.pl Stadion Śląski is a 70-year-old government-owned multi-purpose sports and entertainment venue in Chorzów, Poland, hosting Ekstraklasa football, international athletics, concerts, conferences, and corporate events under a Superauto.pl naming-rights deal.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue Operations

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Sports venue management
• Event hosting services
• Conference center services
• Stadium tours
• Fitness program offers

Headquarters

HQ city

Katowice

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Sprzedaż biletów (Ticket Sales): Revenue from ticket sales for sporting events, concerts, and stadium tours through third-party platforms like ebilet.pl and biletyna.pl
2. Wynajem obiektów sportowych (Sports Facility Rental): Rental of athletic facilities including the track arena, training facilities, and multi-purpose fields
3. Wynajem Stadionu i organizacja imprez (Stadium Rental and Event Organization): Rental of the main stadium for concerts, sports events, and large-scale entertainment events
4. Centrum konferencyjne (Conference Center): Conference facilities including meeting rooms, multi-purpose halls, VIP boxes, and additional spaces for corporate events
5. Imprezy okolicznościowe (Special Events): Private event hosting including celebrations and special occasions
6. Zwiedzanie Stadionu (Stadium Tours): Guided tours of the stadium known as 'Kotł Czarownic' (Witch's Cauldron)
7. Sponsorzy i partnerzy (Sponsorships): Naming rights (Superauto.pl), sponsor partnerships with Tyskie, Łatwe Auto, Pepsi, and other commercial partners
8. Wynajem długoterminowy lóż (Long-term VIP Box Rental): Long-term rental of VIP boxes/skyboxes for corporate clients

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Superauto.pl Stadion Śląski operates a multi-purpose sports and entertainment venue in Chorzów, Poland, hosting football matches (Ruch Chorzów/Ekstraklasa), international athletics events, concerts, and corporate events. Core services include full-service stadium rental and event organization, conference center facilities, long-term VIP box rentals, sports facility rentals, stadium tours (Zwiedzanie Stadionu), and the "Aktywny Śląski" community fitness program operated with Decathlon. The venue is owned by the Silesian Voivodeship self-government as a budgetary unit.

Product overview

Superauto.pl Stadion Śląski is a major sports and entertainment venue in Chorzów, Poland, operating as a single-site multi-service facility. The venue's core offering is hosting athletic competitions (particularly athletics and football), concerts, and large-scale events, supported by ancillary services including stadium tours (Zwiedzanie Stadionu), the Aktywny Śląski fitness program with Decathlon, sports facility rentals, VIP box long-term rentals, conference center services, special occasion events, and combined ticketing for Tauron Park Śląski. The venue operates through its main website and dedicated conference portal, with ticket sales managed through external platforms like biletyna.pl and ebilet.pl.

Differentiator

Problem solved

Functional benefit

Brands

• Aktywny Śląski: Fitness and sports activity program offering various exercise classes at the stadium.
• Centrum Konferencyjne Superauto.pl Stadionu Śląskiego

Products and services

• Zwiedzanie Stadionu (Stadium Tours) Guided tours of the Superauto.pl Stadion Śląski venue for individual visitors, families, and groups, providing access to the stadium interior and its historic features.
• Aktywny Śląski (Active Silesia Fitness Program) Community sports and fitness program offering structured classes including functional training, running, Nordic Walking, Yoga, Zumba, and Tabata at the stadium, organized in collaboration with Decathlon.
• Wynajem Obiektów Sportowych (Sports Facility Rental) Rental of athletic facilities at the stadium complex, including the track arena, training facilities, and multi-purpose fields for athletes, sports teams, and athletic events.
• Wynajem Stadionu i Organizacja Imprez (Stadium Rental and Event Organization) Full-service rental of the main stadium and event organization services for concerts, sports events, and large-scale public gatherings, offered to event organizers, promoters, and federations.
• Centrum Konferencyjne (Conference Center) Conference center facilities including conference rooms, multi-purpose halls, VIP boxes, and additional event spaces, offered to corporate clients for meetings, seminars, and corporate events.
• Wynajem Długoterminowy Lóż (Long-term VIP Box Rental) Long-term rental of VIP boxes (skyboxes) for corporate clients seeking premium stadium seating and hospitality experiences on a recurring subscription basis.
• Imprezy Okolicznościowe (Special Occasion Events) Private event hosting for celebrations and special occasions at the stadium, available to individuals and groups reserving space for private events.
• Bilet Wspólny i Multibilet do Tauron Parku Śląskiego (Combined Ticket and Multi-Ticket to Tauron Park Śląski) Combined ticket and multi-ticket options that grant access to Tauron Park Śląski attraction park in addition to stadium events, sold to individual visitors.

Quantifiable outcome

• Over 177,000 fans attended two consecutive concerts by Dawid Podsiadło in June 2026

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Superauto.plflagshipGTM or Marketing Partner · 1 January 2026Title sponsor providing naming rights. The stadium is officially branded as 'Superauto.pl Stadion Śląski'. This is the primary commercial naming partnership that defines the stadium's brand identity.
• TyskiecoreGTM or Marketing PartnerBeer brand sponsor listed among the stadium's sponsors and partners. Provides commercial sponsorship support for stadium operations and events.
• Łatwe AutocoreGTM or Marketing PartnerAutomotive services sponsor and partner of the stadium, appearing in the sponsor showcase alongside other commercial partners.
• PepsicoreGTM or Marketing PartnerBeverage brand sponsor of the stadium, included in the commercial partner program for stadium events and visibility.
• Województwo Śląskie (Silesian Voivodeship)flagshipOthersThe stadium is a budgetary unit (Jednostka Budżetowa) of the Silesian Voivodeship self-government. The regional government provides funding and oversight as the parent public entity.
• DecathloncoreStrategic or Co-development PartnerPartner for the 'Aktywny Śląski' (Active Silesia) program, which provides regular sports activities including Functional Training, Running, Nordic Walking, Yoga, Zumba, and Tabata classes at the stadium. This community sports initiative brings regular visitors to the venue.
• ebilet.plcoreChannel Partner/ Reseller/ DistributorPrimary ticket distribution platform for athletics events and other stadium events. Handles online ticket sales for major events.
• biletyna.plcoreChannel Partner/ Reseller/ DistributorTicket distribution platform for sporting events, particularly football matches including the Legendarny Mecz Polska-Anglia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stadion Energa Gdańsk: Multi-purpose stadium in Gdańsk hosting Lechia Gdańsk Ekstraklasa matches, concerts, and corporate events. Comparable as another large Polish regional stadium.
• Tauron Arena Kraków: Major indoor arena in Kraków hosting concerts, sports events, and conferences. Comparable as a multi-purpose Polish venue competing for similar concert tours and corporate event bookings.
• PGE Narodowy: Poland's national stadium in Warsaw hosting football, concerts, and large-scale events. Directly comparable as a large-capacity multi-purpose stadium competing for the same concert and event bookings across Poland.
• INEA Stadion (Stadion Miejski Poznań): Multi-purpose stadium in Poznań home to Lech Poznań (Ekstraklasa), also hosting concerts and corporate events. Directly comparable as a Polish multi-purpose football and event stadium.
• Ergo Arena: Indoor arena on the Polish Baltic coast (Gdańsk/Sopot) hosting concerts, sports, and conferences. Comparable as another Polish multi-purpose arena competing for similar tours and events.
• Atlas Arena Łódź: Large indoor arena in Łódź hosting concerts, sports events, and conferences. Comparable as a competing Polish multi-purpose venue for touring artists and corporate bookings.
• Hala Stulecia (Centennial Hall): Historic Wrocław venue hosting concerts, exhibitions, and conferences. Comparable as a Polish heritage multi-purpose venue with similar event hosting and ticketing operations.
• Stadion Wrocław: Multi-purpose stadium in Wrocław hosting football (Ekstraklasa), concerts, and events. Comparable as a similarly-sized Polish stadium competing for the same regional and touring event calendar.

Regional players

• Tauron Park Śląski (adjacent leisure complex): Adjacent Silesian leisure and entertainment complex that already partners with Stadion Śląski on combined ticketing. Comparable as a regional entertainment destination that shares visitor flow with the stadium.

Others

• Live Nation Polska: Major concert promoter operating in Poland. Comparable as the demand-side counterpart — the entity booking tours that ultimately fill Stadion Śląski and similar Polish venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StadionSlaski
• Facebookfacebook.com/StadionSlaski
• LinkedInlinkedin.com/company/stadion-slaski-w-chorzowie

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superauto.pl Stadion Śląski