Alabama Peanut Producers Association

What Alabama Peanut Producers Association does

The Alabama Peanut Producers Association (APPA) is a non-profit agricultural trade association founded in 1957 and headquartered in Dothan, Alabama. It represents more than 900 peanut farm families across 34 Alabama counties, collectively farming roughly 190,000 acres and producing approximately 500 million pounds of peanuts annually — a footprint that contributes an estimated $238 million to the state's economy each year. APPA operates under a federally and state-authorized check-off program that assesses $2.50 per ton on peanuts marketed in Alabama, providing its primary funding mechanism.

APPA's core mission is research, education, and promotion of peanuts and the Alabama peanut industry. Its activities include funding production and disease research at Auburn University, hosting the annual Alabama-Florida Peanut Trade Show (which draws 70+ exhibitors), running the Peanut Leadership Academy, and supporting policy advocacy through the US Peanut Federation and the National Peanut Board. The organization is governed by a 15-member board of grower directors and operated by a small staff led by Executive Director Libbie Johnson, with marketing and social media functions headed by Morgan Flowers and Peyton Woods respectively. The association also sells retail peanut products and partners with Peanut Proud on food donation initiatives.

The business model combines mandated check-off assessments with retail sales, trade show sponsorships, and grant-funded research partnerships. Customers are segmented between contributing peanut growers (paying the assessment) and end consumers (purchasing branded peanut products). APPA does not compete on price or product; its value proposition is collective advocacy, shared research, and coordinated marketing for a single commodity within a defined geographic boundary.

Name

Alabama Peanut Producers Association

Legal name

Alabama Peanut Producers Association

Website

https://alpeanuts.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alabama Peanut Producers Association is a Dothan-based non-profit trade association, founded in 1957, that represents 900+ peanut farm families across 34 Alabama counties through research, education, and promotion, funded primarily by a $2.50/ton check-off assessment.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

NAICS

Peanut Farming (111992)

SIC

Agricultural Production-Crops (100), Services-Membership Organizations (8600)

akta.pro primary industry

Peanut (Groundnut) Farming (AFAGABAH)

Keywords

• Agricultural commodity promotion
• Peanut industry representation
• Grower check-off programs
• Agricultural research funding
• Peanut farm products

Headquarters

HQ city

Dothan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Peanut Check-off Assessment: Voluntarily funded by peanut growers through a $2.50 per ton assessment collected on peanuts marketed in Alabama. This money is invested into research, education, and promotion programs.
2. Product Sales: Sale of peanuts and gift items directly from the office and through local retailers throughout Alabama. Customers can purchase at the office in Dothan, by phone, email, or through participating retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Alabama Peanut Producers Association (APPA) is a nonprofit agricultural trade association that represents the interests of Alabama peanut growers through promotional, research, and educational programs. It is voluntarily funded by peanut growers via a $2.50 per ton check-off assessment and governed by a board of 15 elected growers. The association also retails packaged peanuts and gift items through its Dothan office and a network of 80+ Alabama retail partners.

Product overview

Alabama Peanut Producers Association (APPA) is a non-profit agricultural association representing peanut growers in Alabama. The organization offers its products directly through its office and through a network of retail partners across Alabama. The primary products include peanuts in 12-ounce cans available at retail locations, as well as assorted peanuts and gift items available for purchase at the main office. APPA also provides educational resources, recipes, and news related to the peanut industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Alabama Peanuts (12-ounce cans)
• Peanuts and Gift Items

Quantifiable outcome

• 900+ farm families represented across 34 Alabama counties
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• United States Peanut Federation (USPF)coreStrategic or Co-development PartnerUSPF is comprised of Southern Peanut Farmers Federation, American Peanut Shellers Association, and National Peanut Buying Points Association. APPA participates through this unified voice in Washington D.C. advocating for strong agricultural policy.
• Florida Peanut Producers AssociationcoreStrategic or Co-development PartnerCo-host of the annual Alabama-Florida Peanut Trade Show at National Peanut Festival Fairgrounds in Dothan, Alabama.
• Auburn University - Wiregrass Research & Extension CentercoreStrategic or Co-development PartnerAPPA funds peanut research trials led by Dr. Simer Virk focusing on precision agriculture practices and improving efficiency for peanut farmers. Auburn University Official Variety Testing Program includes peanut hay and variety trials.
• University of FloridacoreStrategic or Co-development PartnerResearchers from University of Florida participate in Research Corner at annual trade shows, showcasing peanut research projects supported by grower check-off dollars.
• National Peanut BoardcoreStrategic or Co-development PartnerNational sponsor of trade shows and the certified peanut check-off board that funds research and marketing initiatives. APPA nominates producers for National Peanut Board elections.
• National Peanut FestivalmajorStrategic or Co-development PartnerVenue sponsor for annual Alabama-Florida Peanut Trade Show at National Peanut Festival Fairgrounds in Dothan, Alabama.
• Syngenta Crop ProtectioncoreStrategic or Co-development PartnerSponsor of the Peanut Leadership Academy, a two-year training program for young peanut farmers aged 22-45 who derive most of their income from farming.
• American Peanut Shellers AssociationcoreStrategic or Co-development PartnerCo-sponsor of Peanut Leadership Academy and member of USPF. Coordinates with USPF for industry advocacy and professional development.
• Kelley Manufacturing Co. (KMC)majorGTM or Marketing PartnerDonates Grand Door Prize of $5,000 voucher for equipment or parts at annual trade shows.
• Alfa InsurancemajorGTM or Marketing PartnerProvides $40,000 toward a Ford vehicle for Alabama's Outstanding Young Farm Family award winners.
• John Deere, SunSouth, and TriGreenmajorGTM or Marketing PartnerProvides year's lease on John Deere tractor as prize for Alabama's Outstanding Young Farm Family.
• Peanut ProudmajorStrategic or Co-development PartnerPeanut industry's humanitarian relief organization. Partnered with Georgia Peanut Commission and USPF to donate 5,760 jars of peanut butter to Capital Area Food Bank.
• Alabama Farmers Agriculture FoundationmajorGTM or Marketing PartnerPartnered with APPA to offer James Earl Mobley Peanut Memorial Scholarship to students with peanut production background.
• Capital Area Food BankminorOthersReceived donation of 5,760 jars of peanut butter from peanut industry partnership to serve Nation's Capital area during National Peanut Month.
• American Peanut CouncilcoreStrategic or Co-development PartnerNational organization represented at trade shows. New President and CEO Luke Blaustein provides industry updates.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• American Peanut Council: National trade association representing all segments of the peanut industry (growers, shellers, manufacturers). Broad incumbent that APPA partners with at trade shows and whose President/CEO provides industry updates to APPA members.
• National Peanut Board: The national peanut check-off board that APPA nominates producers to. Functions as a higher-level incumbent partner/coordinator across all state peanut commissions, conducting national-level promotion, research, and consumer education.

Direct peers

• South Carolina Peanut Board: South Carolina's state peanut board administering the peanut check-off and supporting research and promotion. Direct peer as a Southeastern state peanut check-off body.
• Oklahoma Peanut Commission: Oklahoma's state peanut commission promoting Oklahoma peanuts and supporting grower interests through check-off-funded programs. Direct peer as a state-level peanut check-off body.
• Georgia Peanut Commission: Georgia's state-level peanut check-off commission representing Georgia peanut growers. Direct peer as both administer state peanut check-off programs, fund research and promotion, and advocate for grower interests — though Georgia is the largest peanut-producing state versus APPA's Alabama focus.
• Florida Peanut Producers Association: Florida's state peanut producers association that co-hosts the annual Alabama-Florida Peanut Trade Show with APPA. Direct peer operating as the same type of grower-funded check-off body in the adjacent peanut-producing state.
• Virginia Peanut Growers Association: Virginia's state peanut growers association promoting Virginia-type peanuts and supporting growers through research and promotion. Direct peer as a state-level peanut check-off body with overlapping producer services.
• Mississippi Peanut Growers Association: Mississippi's state peanut growers association representing growers through research, promotion, and education. Direct peer as a Southern state peanut check-off body with similar voluntary assessment funding model.
• Texas Peanut Producers Board: Texas's state peanut check-off board administering grower assessments for research, promotion, and education. Direct peer in the same state-commission category with comparable funding model and mandate.
• North Carolina Peanut Growers Association: North Carolina's state peanut growers association with research, promotion, and education programs funded by grower assessments. Direct peer operating in the same Eastern Seaboard peanut-producing geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alabama-peanut-producers-assn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Peanut Producers Association