O'Keefe

What O'Keefe does

O'Keefe Co., Ltd. (株式会社オキーフ) is a privately held Japanese marketing consultancy and creative production firm headquartered in Minato-ku, Tokyo, founded in April 2004 (originally as CRW Limited, rebranded in 2007). The company operates with a team of approximately 14 members and offers an integrated marketing outsourcing service branded as the "External PR Department" (社外広報部), providing branding strategy, website production, digital advertising, creative production, photography, copywriting, press releases, and SNS management as a monthly retainer. The service is sold in three pricing tiers — ¥300,000, ¥500,000, and ¥1,000,000 per month — with a minimum six-month contract and an optional ¥100,000 initial setup fee on the top tier. The business model combines this recurring subscription revenue with project-based website production work for clients transitioning between analog and digital channels.

The company's go-to-market motion is sales-led and consultative, explicitly requiring face-to-face (or online) engagement with business owners or top executives before any proposal is made. Lead generation relies on the company website, content marketing through a regularly published blog covering marketing strategy, GTM/GA4 technical tutorials, and case studies, supplemented by recurring online company information sessions and Mynavi recruitment-driven inbound interest. O'Keeffe serves a horizontal mid-market Japanese customer base across manufacturing, specialty trading, publishing, finance, food/retail, real estate, and software industries — all with the common pain point of lacking in-house marketing capability to execute integrated digital strategy.

The firm's value proposition centers on providing a dedicated outsourced marketing team with direct access to senior consultants, flat organizational structure that eliminates handoffs between siloed strategy and production departments, and a "repeat until success" commitment. The technology stack consists entirely of standard off-the-shelf collaboration tools — Asana for project management, Slack for communication, Cybozu for attendance/scheduling, GA4 and GTM for analytics — with no proprietary platform or AI/ML capabilities disclosed. The company operates a remote-first culture with structured daily online meetings and is entirely bootstrapped with no disclosed external funding rounds.

Name

O'Keefe

Legal name

株式会社オキーフ

Website

https://okeeffe.jp

Company type

Private

Founded year

2004

Operating status

Operating

Short description

O'Keefe is a Tokyo-based Japanese marketing consultancy offering subscription-based outsourced marketing ("External PR Department") and website production services to mid-market companies across manufacturing, trading, publishing, finance, and other industries.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Marketing consulting services
• Website production services
• Digital advertising management
• Brand strategy consulting
• Creative production services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. 社外広報部 (External PR Department) - Monthly Retainer: Monthly subscription retainer model with three plan tiers (¥300,000 / ¥500,000 / ¥1,000,000 per month). All tiers offer the same service catalog; the difference is the number of hours allocated per month (26h / 50h / 116h respectively). Initial setup fee of ¥100,000 applies to the highest tier. Minimum contract term is 6 months. Services include branding strategy, website production/operation, advertising, creative production, copywriting, photography, and analysis.
2. Website Production Services: Custom website production services billed on a project basis. Services include producer-type consulting with business owners, brand strategy, content planning, interviews/research, design, and CMS implementation. Post-launch, ongoing website maintenance and marketing support is offered as a continuation service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

O'Keefe is a Japanese marketing and creative services firm that operates as an outsourced "External PR Department" (社外広報部) for mid-sized companies. It delivers integrated marketing support spanning brand strategy, custom website production, digital advertising operations, creative production, copywriting, photography, and analytics. Services are offered through monthly subscription retainers (¥300,000–¥1,000,000) and project-based website builds, with an explicit practice of meeting business owners directly before any proposal.

Product overview

O'Keefe offers a portfolio of integrated marketing and creative services centered on two main products: the '社外広報部' (External PR Department), a subscription-based marketing outsourcing service with monthly retainer plans (300,000–1,000,000 yen), and 'Website Production' services. The社外広報部 provides one-stop marketing support including branding strategy, digital advertising, website analysis, creative production, press releases, and SNS management. Website Production delivers custom websites through a producer-led approach with post-launch marketing support. Supporting services include consulting, print collateral, photography, and event materials—positioning O'Keefe as a full-service external marketing department for clients.

Differentiator

Problem solved

Functional benefit

Brands

• 社外広報部: External Public Relations Department service - a comprehensive marketing team outsourcing service providing branding, marketing strategy, creative production, presentation materials, and research analysis on a monthly subscription basis.

Products and services

• 社外広報部 (External Public Relations Department) A subscription-based marketing outsourcing service that provides a dedicated PR team for mid-sized Japanese companies. Plans range from ¥300,000 to ¥1,000,000 per month with a minimum 6-month contract, covering branding strategy, marketing planning, creative production, presentation materials, and research analysis.
• Website Production (ウェブサイト制作) Custom website creation service billed on a project basis. The producer-led process includes executive interviews, strengths organization, strategic planning, content gathering, design, and CMS implementation, followed by ongoing website maintenance and marketing support for client companies.

Quantifiable outcome

• Website page views increased by approximately 51% following redesign and Instagram ad integration
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• Septeni Holdings: Japanese digital marketing agency group with overlapping digital advertising, creative production, and content services. Larger scale than O'keeffe but serves a comparable mid-market Japanese client base with similar offerings.
• Goodpatch: Japanese boutique UX/design firm targeting mid-market and enterprise clients with integrated design strategy. Similar boutique positioning, executive-engagement model, and emphasis on direct CEO-level relationships as O'keeffe.
• BASIC Inc. Japanese creative agency offering branding, web production, and marketing strategy. Operates with similar horizontal segmentation across industries and serves mid-market Japanese clients comparable to O'keeffe's customer base.

Broad incumbents

• ADK Holdings: Major Japanese advertising agency group offering integrated marketing solutions. Comparable service breadth (advertising, creative, digital) to O'keeffe but significantly larger scale, broader client portfolio, and established national footprint.
• Hakuhodo: Japan's second-largest advertising agency with full-service integrated marketing capabilities. Overlaps with O'keeffe's branding, advertising, and strategy services but at vastly larger scale, broader geographic reach, and global client portfolio.
• Macromill: Established Japanese digital marketing research and platform company. Serves Japanese enterprise and mid-market clients with digital marketing services that overlap with O'keeffe's offerings, though at significantly greater scale and breadth.
• CyberAgent: Japanese internet media and digital advertising conglomerate owning multiple digital marketing platforms and agencies. Overlaps with O'keeffe's digital advertising and creative services at scale, with substantially greater technology and media-buying capabilities.
• Dentsu: Japan's largest advertising agency and global marketing services group. Provides comprehensive branding, advertising, and consulting services across all major industries — directly overlapping with O'keeffe's full-service marketing offering at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Keefe