Doyle Orthodontics

What Doyle Orthodontics does

Doyle Orthodontics is a multi-location orthodontic practice serving families in Middle Tennessee, with three offices in Hendersonville, Brentwood (Maryland Farms), and Cool Springs that together cover Brentwood, Franklin, Cool Springs, Hendersonville, Gallatin, Madison, Goodlettsville, Rivergate, and the greater Nashville metropolitan area. The practice is operated by Dr. Sean Doyle, DMD under the legal entity TN Specialty Dental Services, PLLC, and is affiliated with Specialty Dental Brands, a Nashville-based dental services organization. Patient segments are horizontal — children requiring Phase 1 early intervention, adolescents in the most common treatment years, and adults seeking aesthetic or oral-health-driven alignment correction.

The practice's core products are traditional stainless steel braces and Invisalign clear aligners (including the Invisalign Teen variant), delivered with 3D imaging and digital scanning for custom treatment planning, alongside Phase 1 orthodontics for children aged 7-10 and adult orthodontics. Patient-facing infrastructure includes a Virtual Smile Assessment for remote initial evaluation, HIPAA-compliant privacy handling, and a WCAG 2.1-aligned website.

Revenue is generated through direct service fees for orthodontic treatment, with Invisalign case pricing referenced at $3,000-$5,000 and treatment durations typically 12-18 months. The business model combines monthly installment plans, cash/check discounts for full payment, dental insurance acceptance, and PatientFi third-party financing. The go-to-market motion is sales-led through three physical offices, supported by free in-person consultations, blog/content marketing, Facebook, a Google Business listing (4.9 stars across 73 reviews for the Brentwood office), and direct website appointment scheduling. The practice is privately held, with no venture capital, private equity, or public ownership identified.

Name

Doyle Orthodontics

Legal name

TN Specialty Dental Services, PLLC

Website

https://doyleortho.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Doyle Orthodontics is a Middle Tennessee orthodontic practice operating three offices in Hendersonville, Brentwood, and Cool Springs, providing braces and Invisalign treatment to children, teens, and adults under Dr. Sean Doyle.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Early Interceptive Orthodontics (Phase I) (HLABABAF), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Traditional metal braces
• Pediatric orthodontics
• Adult orthodontic care

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Orthodontic Treatment Services: Revenue generated from providing orthodontic treatment including braces and Invisalign. Treatment costs vary based on complexity and duration. Payment options include monthly payment plans, cash/check discounts for full payment, and acceptance of dental insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Doyle Orthodontics provides orthodontic treatment services — primarily traditional stainless steel braces and Invisalign clear aligners (including the Invisalign Teen variant) — to children, teens, and adults across three Middle Tennessee offices in Hendersonville, Brentwood, and Cool Springs. The practice offers Phase 1 early-intervention orthodontics, complimentary initial consultations, virtual smile assessments, and PatientFi installment financing to support patient acquisition and affordability.

Product overview

Doyle Orthodontics operates as a multi-location orthodontic practice in Middle Tennessee offering two primary treatment products: Traditional Braces (metal/stainless steel braces) and Invisalign Clear Aligners (including the specialized Invisalign Teen sub-brand). The practice provides comprehensive orthodontic services across the treatment lifecycle including Phase 1 Orthodontics for young children, standard braces and aligner treatment for kids, teens and adults, and Virtual Smile Assessments as an initial patient engagement tool. All patients receive free consultations, and financing is available through PatientFi payment plans. The three locations (Hendersonville, Brentwood, and Cool Springs) serve the greater Nashville area with personalized treatment planning under Dr. Sean Doyle.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Braces
• Invisalign Clear Aligners

Quantifiable outcome

• Invisalign treatment typically takes 12 to 18 months for most cases
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smile Doctors: The largest orthodontic DSO in the United States, operating hundreds of affiliated orthodontic locations. Directly comparable as a multi-site orthodontic group practice model serving similar patients with braces and aligners, though at vastly greater scale.

Broad incumbents

• Pacific Dental Services: A large U.S. dental support organization serving hundreds of supported offices with general and specialty dental services including orthodontics. Comparable as a DSO infrastructure and multi-location operating model, though broader in service mix.
• Affordable Dentures & Implants: A multi-location U.S. dental services provider operating under a DSO model with a national footprint. Comparable as a branded, multi-site dental services operator, though focused on dentures and implants rather than orthodontics.
• Great Expressions Dental Centers: A large multi-specialty dental DSO providing general dentistry, orthodontics, and other specialty services across numerous U.S. locations. Comparable in DSO-driven multi-location orthodontic delivery model, though orthodontics is a subset of a broader service portfolio.
• Heartland Dental: The largest U.S. dental support organization, supporting thousands of doctor offices nationwide. Comparable as a DSO-affiliated multi-location dental practice operator, with orthodontic services delivered within a general dentistry-dominant portfolio.
• Aspen Dental: One of the largest U.S. dental support organizations with hundreds of branded offices. Overlaps with Doyle Orthodontics on multi-location consumer-facing dental service delivery, though Aspen's footprint is broader and orthodontics is not its core focus.

Emerging players

• SmileDirectClub: Pioneer of direct-to-consumer clear aligner treatment before its 2023 bankruptcy. Historically competed with in-office orthodontists like Doyle by offering lower-priced remote aligner treatment, forcing price and positioning adjustments across the consumer aligner category.

Others

• Align Technology (Invisalign): The manufacturer of Invisalign clear aligners and iTero scanners. Not a direct competitor to Doyle Orthodontics, but a critical supplier whose technology platform (SmartTrack material, 3D scanning) underpins the practice's core aligner offering and shapes pricing economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/doyleortho

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doyle Orthodontics