Mir Detstva

Name

Mir Detstva

Website

https://mirdetstva.ru

Company type

Private

Founded year

1997

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Asset / Domain Name Sales

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Domain, Website & App Discovery Portals (BPAMAAAM)

Keywords

• Domain name sales
• Premium digital assets
• Brand domain acquisition
• Children's market branding
• Russian domain brokerage

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales

Revenue model

1. Domain Sale / Acquisition: The current offering is for the sale of the domain asset itself. The page provides a contact phone number for negotiating purchase terms directly with the owner.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mir Detstva's website (mirdetstva.ru) is a single-purpose landing page offering the mirdetstva.ru domain name for sale to a single buyer. The page describes the domain as a premium digital asset with established Russian brand recognition in the children's goods and services sector and as a high-value SEO asset for the Russian market. No active products, services, or platform are operated from the domain; the listed price is not publicly disclosed and terms are negotiated directly with the owner.

Product overview

Mir Detstva is not an operating company with an active product portfolio; it is a domain name (mirdetstva.ru) listed for sale. The source content describes potential future directions for the domain, including a federal children's goods marketplace, an ecosystem platform combining education, private healthcare, entertainment, and retail, and a media portal for parenting content — but none of these represent actual products or services currently offered.

Differentiator

Problem solved

Functional benefit

Products and services

• mirdetstva.ru Domain Name Premium .ru domain name offered as a one-time sale to a single buyer, positioned as a digital asset for the Russian children's goods and services market. The domain conveys instant brand recognition (the phrase «Мир Детства» / "World of Childhood" is described as a common-noun term in Russia) and direct keyword SEO advantage for competitive children's-themed queries in Russian search. Transfer is negotiated directly with the current owner via the listed phone number, with legal guarantee of clean title and secure transfer of rights.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Dochkisino: Russian online store focused on children's goods and parenting products. Comparable as a niche children's e-commerce player in Russia targeting the same parent demographic the domain is positioned for.
• Mamsy: Russian children's and family goods marketplace. Comparable as a digital-first children's goods platform in Russia, illustrating the type of operating business a buyer of the mirdetstva.ru domain could build.
• Akusherstvo.ru: Russian online retailer of children's goods and family products targeting the same parent buyer persona. Comparable as an established operator in the Russian children's e-commerce category that the domain aspires to serve.

Broad incumbents

• Mothercare Russia: International children's and maternity brand with Russian operations. Comparable as an established branded children's goods retailer that any buyer of the domain would compete with for parent mindshare.
• Wildberries (Kids category): Russia's largest online marketplace, with a dominant children's goods vertical. Relevant as the entrenched marketplace competitor that any new entrant using this domain would need to differentiate against.
• Detsky Mir: Largest Russian children's goods retailer and the dominant incumbent in the exact segment the mirdetstva.ru domain targets. Directly comparable because any marketplace built on this domain would compete head-to-head with Detsky Mir's existing e-commerce and store footprint.
• Ozon (Kids category): Major Russian horizontal marketplace with a sizeable children's goods category. Comparable as a competing channel where Russian parents already purchase children's products, framing the competitive set for any future marketplace on the domain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mir Detstva