ServiceLink Flood

What ServiceLink Flood does

ServiceLink Flood, doing business as ServiceLink National Flood Services, is a U.S.-based flood determination and compliance services provider founded in 1988 and operating as a business unit within ServiceLink IP Holding Company, LLC. The company serves mortgage lenders and servicers by issuing flood zone determinations, providing FEMA map data, and supporting regulatory compliance with federally mandated flood insurance requirements throughout the loan lifecycle — at origination, during servicing, and across portfolio reviews. Secondary customer segments include real estate investors, attorneys, and borrowers.

Its product portfolio centers on flood zone determinations in two forms — basic point-in-time determinations and life-of-loan coverage — supported by proprietary technology including WebCert (an online ordering and tracking platform), CertMap (an exclusive FEMA flood zone proximity mapping tool), and Flood QuickCheck (a rapid yes/no Special Flood Hazard Area screener). Additional services include portfolio compliance reviews, life-of-loan conversions, and elevation certificate quotes. The underlying technology stack integrates FEMA flood map data with proprietary processing logic to produce determinations and visual mapping outputs for enterprise clients.

ServiceLink Flood runs a sales-led, enterprise-focused go-to-market motion targeting U.S. mortgage lenders and servicers, supplemented by the self-service WebCert portal for online ordering and tracking. Revenue is generated through transaction-based fees for each flood determination product, with pricing provided on a quote basis and not publicly disclosed. The unit is embedded within the broader ServiceLink mortgage services ecosystem, which provides cross-sell channels across title, closing, valuation, home equity, default, field services, auction, and asset management lines.

Name

ServiceLink Flood

Legal name

ServiceLink IP Holding Company, LLC

Website

https://servicelinknationalflood.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

ServiceLink Flood (d/b/a ServiceLink National Flood Services), founded in 1988, provides flood zone determinations, FEMA mapping, and compliance tools to U.S. mortgage lenders and servicers via its WebCert platform and transaction-based fees.

Ownership category

akta.pro rank

Product category

Flood Zone Determination Services

NAICS

Geophysical Surveying and Mapping Services (54136), Geophysical Surveying and Mapping Services (541360)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Flood Risk Modeling, Mapping & Forecasting (Hydrology/Hydraulics, Digital Twins) (EUANAEAH)

Keywords

• Flood zone determination
• FEMA flood compliance
• Mortgage flood certification
• Life-of-loan flood tracking
• Elevation certificate services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flood Determination Services: ServiceLink provides flood zone determinations and compliance services to lenders and servicers throughout the life of a loan. Revenue is generated through service fees for flood determination products including life-of-loan determinations, basic determinations, portfolio compliance reviews, and life-of-loan conversions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ServiceLink Flood provides flood zone determinations and FEMA flood map compliance products to mortgage lenders and servicers throughout the life of a loan. Its core offerings include life-of-loan and basic flood zone determinations, portfolio compliance reviews, life-of-loan conversions, and elevation certificate quotes, delivered through the proprietary WebCert online ordering and tracking platform alongside CertMap and Flood QuickCheck tools.

Product overview

ServiceLink Flood provides a comprehensive suite of flood products and services designed for lenders and servicers. The core offering centers on flood zone determinations (both basic and life-of-loan), supported by proprietary technology including WebCert (online ordering platform), CertMap (FEMA flood zone mapping), and Flood QuickCheck (rapid hazard area screening). Additional services include portfolio compliance review, life-of-loan conversion, and elevation certificate quotes. The portfolio is built with compliance in-mind and emphasizes speed, transparency, convenience, and accuracy.

Differentiator

Problem solved

Functional benefit

Products and services

• WebCert Online Ordering and Tracking Platform

Quantifiable outcome

• Most accurate flood data in the industry

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Black Knight / ICE Mortgage Technology: Black Knight (now part of ICE) provides loan origination and servicing technology used by many of the same lenders and servicers that consume ServiceLink Flood's services, making it a broad incumbent that shapes and potentially integrates flood determination workflows.
• Stewart Information Services: Stewart is a large title insurance and mortgage services provider that also offers flood determination services as part of a broader portfolio, making it a broad incumbent peer with overlapping capability rather than a flood-only specialist.
• ServiceLink (Title & Closing): ServiceLink's broader title, closing, valuation, and default services share the same parent and customer base, making it both an internal distribution partner and a broad incumbent peer in the lender/servicer services ecosystem.

Emerging players

• ATTOM Data Solutions: ATTOM aggregates property-level data including flood risk attributes, providing an alternative data source that partially overlaps with ServiceLink Flood's mapping and determination products for real estate and lender use cases.
• PropertyShark: PropertyShark offers property intelligence including flood zone information to real estate professionals and investors, overlapping with portions of ServiceLink Flood's CertMap-style visual flood risk use cases.

Direct peers

• LERMA: LERMA is a specialized provider of flood zone determinations and related compliance services for the mortgage industry, competing with ServiceLink Flood for similar lender and servicer customers on transaction-based flood certs.
• First American Flood Data Services: First American offers flood zone determinations and related compliance products through its DataTree and title platform, directly overlapping with ServiceLink Flood's lender/servicer-focused flood determination workflow.
• Alliant National (Texas Flood): Alliant National, through its Texas Flood and title agency network, delivers flood determination services to lenders and agents, positioning it as a direct competitor in the flood certification niche.
• Compass Information Services: Compass provides flood zone determinations and property risk data to lenders and the real estate industry, directly comparable to ServiceLink Flood on flood certification products and customer base.
• CoreLogic Flood Services: CoreLogic (now part of ICE Mortgage Technology) provides flood zone determination and property data services to lenders and servicers, making it the most direct comparable to ServiceLink Flood's core offering in the mortgage compliance space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/servicelink
• Facebookfacebook.com/svclnk
• LinkedInlinkedin.com/company/servicelink/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceLink Flood