alvernmedia
Alvern Media GmbH is a Hamburg-based, privately held specialist in petrol-station out-of-home advertising, selling proprietary formats (FillBoard™ at pump nozzles, DoorMedia™ door graphics, RoofMedia™ rooftop inflatables) and digital screens to brands, agencies and oil-company partners across the D-A-CH region and 41 countries.
- Company typePrivate
- Founded1997
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What alvernmedia does
Alvern Media GmbH (alvernmedia) is a Hamburg-based, privately held marketer of advertising space at petrol stations, founded in 1997 and operating across the D-A-CH region with international reach into 41 countries via subsidiaries and licensees. The company's core offering is a portfolio of proprietary OoH advertising formats installed at forecourts: FillBoard™ (advertising panels attached to petrol pump nozzles, deployed at over 7,000 German stations and approximately 600,000 advertising spaces across Europe), DoorMedia™ (perforated-film door graphics on shop entrance doors), and RoofMedia™ (branded inflatable objects on station roofs), supplemented by digital screens (Fuelscreen™/Petrolscreen™), FloorGrafics, flyers and banners. Campaigns are typically booked regionally via postcode/PLZ and GKZ targeting, run for around four weeks, and priced on a pay-as-you-go basis against "mediadata" published annually.
The business monetizes by selling this inventory to brands, agencies and other advertisers seeking to reach mobile, professional and impulse-buy audiences during the captive waiting period of refuelling, and also cooperates with oil companies and station operators (Shell, TotalEnergies, Star, Jet, Avia, BayWa, Calpam, eni, Oil!, Pinoil, Score, Tamoil, Team, Hem) to either monetize unused station locations or run their own product/image campaigns. Go-to-market combines a small in-house sales team led by a D-A-CH Sales Director and Head of Inside Sales with an expanding §93 HGB trading broker network, supported by a website offering downloadable technical specs and case studies, a LinkedIn presence, and selective trade-show participation (e.g., TANKSTELLE & MITTELSTAND). The company remains founder/management-owned under Managing Director Sven Wucherpfennig, with no disclosed external funding and an 11–50 employee headcount.
alvernmedia firmographics
Firmographics- Name
- alvernmedia
- Legal name
- Alvern Media GmbH
- Website
- https://alvern.de
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alvern Media GmbH is a Hamburg-based, privately held specialist in petrol-station out-of-home advertising, selling proprietary formats (FillBoard™ at pump nozzles, DoorMedia™ door graphics, RoofMedia™ rooftop inflatables) and digital screens to brands, agencies and oil-company partners across the D-A-CH region and 41 countries.
- Ownership category
- akta.pro rank
alvernmedia industry classification
Industry- Product category
- Out-of-Home Advertising (Petrol Station / Forecourt Media)
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
- akta.pro secondary industries
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
Keywords
Where alvernmedia is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
alvernmedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Advertising space marketing: Marketing of advertising spaces at petrol stations to brands and advertisers. Campaign bookings for FillBoard™, DoorMedia™, RoofMedia™, Fuelscreens™, Petrolscreens™, FloorGrafics, Flyers, and Banners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Media data and campaign pricing available upon request |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
alvernmedia product offering
Product offeringCore offering
alvernmedia markets advertising space at petrol stations, offering campaign-based bookings of proprietary physical and digital advertising formats including FillBoard™ on pump nozzles, DoorMedia™ on shop entrance doors, RoofMedia™ inflatables on station roofs, Fuelscreen™/Petrolscreen™ digital screens, FloorGrafics, flyers and banners. The company coordinates advertising placements across its network of more than 7,000 equipped petrol stations in Germany and roughly 600,000 advertising spaces across Europe, selling campaigns to brands, advertisers and agencies typically booked regionally by postcode for four-week runs.
Product overview
alvernmedia is a specialist in petrol station advertising, offering multiple advertising formats at gas stations in Germany and internationally. The core products include FillBoard™ (advertising on petrol pump nozzles), DoorMedia™ (door graphics on shop entrance doors), and RoofMedia™ (inflatable advertising on petrol station roofs). Additional services include Fuelscreen™/Petrolscreen™ digital screens, FloorGrafics, flyers, and banners. The company markets over 171,000 advertising spaces in the DACH region and approximately 600,000 across Europe, with FillBoard™ installed at over 7,000 petrol stations in Germany.
Differentiator
Problem solved
Functional benefit
Brands
- FillBoard™: Advertising medium at the fuel pump nozzle. The key product installed at over 7,000 petrol stations in Germany.
- DoorMedia™
- RoofMedia™
- Fuelscreen™
- Petrolscreen™
Products and services
- FillBoard™ Advertising medium attached to petrol pump nozzles, placing advertisements directly in the hands of customers during the refuelling process with minimal visual distance. Installed at over 7,000 petrol stations in Germany (roughly every second petrol station) and present in 41 countries via subsidiaries and licensees. Sold as a campaign booking to brands, advertisers and agencies, typically for four-week regional campaigns booked by postcode (PLZ) or market-area code (GKZ).
- DoorMedia™ Door graphics applied to petrol station shop entrance doors using perforated film, leveraging the movement of automatic doors to capture attention immediately before in-store purchase decisions. Sold as a campaign booking targeting impulse and to-go consumers at the forecourt shop.
- RoofMedia™ Large inflatable branded advertising objects placed on petrol station roofs for maximum attention from both station customers and passing traffic. Sold as a campaign booking for high-visibility brand activations in the streetscape.
- Fuelscreen™ / Petrolscreen™ Digital screen advertising formats deployed at petrol stations for dynamic in-forecourt content display. Sold as an add-on campaign alongside FillBoard™, DoorMedia™ and RoofMedia™ bookings.
- FloorGrafics Floor graphics placed at petrol stations for in-location advertising visibility, booked as an additional service alongside the core formats.
- Flyer Promotional flyers distributed at the petrol station touchpoint as an additional campaign service to complement the core physical and digital formats.
- Banner Promotional banners deployed at the petrol station touchpoint as an additional campaign service to complement the core physical and digital formats.
Quantifiable outcome
- Average of 5 tank fill-ups per month per customer creates repeated advertising contact
- +1 more outcomes
Companies that use alvernmedia
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
alvernmedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
alvernmedia partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ShellcoreGlobal oil and gas company operating petrol stations in Germany as part of alvernmedia's advertising network.
- TotalEnergiescoreInternational energy company with petrol station network in Germany participating in alvernmedia's advertising network.
- StarcorePetrol station brand (part of the STAR network) cooperating with alvernmedia for advertising space.
- JetcorePetrol station brand operating in Germany as part of alvernmedia's advertising network.
- AviacoreInternational fuel brand with German petrol stations in alvernmedia's advertising network.
- BayWacoreEnergy and agricultural company operating petrol stations in Germany as part of alvernmedia's network.
- CalpamcoreMineral oil company with petrol station network in Germany in alvernmedia's advertising network.
- eni (Eni S.p.A.)coreItalian energy company operating Agip/Eni petrol stations in Germany as part of alvernmedia's advertising network.
- Oil! TankstellencoreGerman petrol station brand in alvernmedia's advertising network.
- PinoilcoreGerman petrol station brand in alvernmedia's advertising network.
- ScorecorePetrol station brand in Germany in alvernmedia's advertising network.
- TamoilcoreEuropean fuel company with petrol stations in Germany in alvernmedia's advertising network.
- Team (Tankstellen Express)coreGerman petrol station network in alvernmedia's advertising network.
- CleanCarminorCar wash service provider at petrol stations, operating in partnership with alvernmedia's advertising network.
- HemcoreScandinavian fuel company with petrol stations in Germany in alvernmedia's advertising network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
alvernmedia competitors and assessment
Company assessmentBroad incumbents
- Outfront Media Inc. US-based outdoor advertising company with a large static and digital OoH portfolio across transit and roadside. A broad incumbent peer in the same OoH category, though without petrol-station specialization.
- Clear Channel Outdoor Holdings: One of the world's largest outdoor advertising companies, operating billboards, street furniture, and transit media. A broad incumbent peer for alvernmedia in the global OoH advertising category.
- JCDecaux SE: Global outdoor advertising leader with strong street-furniture and transport-hub presence. Comparable to alvernmedia as a large OoH incumbent with diversified touchpoint inventory, though JCDecaux does not focus on petrol stations.
- Lamar Advertising Company: US-listed outdoor advertising operator with a large static-billboard portfolio. Comparable to alvernmedia's static-door and roof formats at a much larger scale, but without the petrol-station specialization.
- Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator with a broad portfolio spanning roadside billboards, transit, and digital OoH. A direct adjacency for alvernmedia: both monetize physical OoH inventory at scale in Germany, though Ströer does not specialize in the petrol-station touchpoint.
Regional players
- APG|SGA: Swiss outdoor advertising operator covering street furniture, posters, and digital OoH across Switzerland. A regional peer operating in a neighbouring D-A-CH market with overlapping advertiser demand.
- Gewista-Werbegesellschaft mbH: Austria's leading outdoor advertising provider, operating street furniture and digital OoH in Vienna and across Austria. A regional D-A-CH peer that shares advertiser overlap and geographic adjacency with alvernmedia.
- IGPDecaux S.p.A. Italian outdoor advertising operator focused on airports, transit, and street furniture. A regional peer for alvernmedia in Southern Europe, comparable in that it monetizes high-dwell public infrastructure.
Direct peers
- GSTV (Gas Station TV): US-based digital media network operating video screens at fuel pumps — directly analogous to alvernmedia's Fuelscreen™/Petrolscreen™ and FillBoard™ formats. Closest functional peer in petrol-station point-of-purchase media.
- PumpTop TV: Operates digital screens on top of fuel pumps at US gas stations, providing video advertising during the refuelling dwell. Mirrors alvernmedia's petrol-pump advertising model with a digital-execution variant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
alvernmedia social profiles
Digital presencealvernmedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
alvernmedia leadership team
Management profileNumber of profiles
Profiles3 records
alvernmedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
alvernmedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about alvernmedia
What does alvernmedia do?
alvernmedia markets advertising space at petrol stations, offering campaign-based bookings of proprietary physical and digital advertising formats including FillBoard™ on pump nozzles, DoorMedia™ on shop entrance doors, RoofMedia™ inflatables on station roofs, Fuelscreen™/Petrolscreen™ digital screens, FloorGrafics, flyers and banners. The company coordinates advertising placements across its network of more than 7,000 equipped petrol stations in Germany and roughly 600,000 advertising spaces across Europe, selling campaigns to brands, advertisers and agencies typically booked regionally by postcode for four-week runs.
Is alvernmedia a public or private company?
alvernmedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was alvernmedia founded?
alvernmedia was founded in 1997. It employs 11 to 50 people.
Where is alvernmedia based?
alvernmedia is headquartered in Hamburg, Germany, in the Europe region.
How does alvernmedia make money?
One revenue line is on record: advertising space marketing.
Who are alvernmedia's main competitors?
Broad incumbents on record are Outfront Media Inc., Clear Channel Outdoor Holdings, JCDecaux SE, Lamar Advertising Company and Ströer SE & Co. KGaA. Regional players are APG|SGA, Gewista-Werbegesellschaft mbH and IGPDecaux S.p.A.. Direct peers are GSTV (Gas Station TV) and PumpTop TV.
Does alvernmedia have an API?
No public API is recorded for alvernmedia.
What industry is alvernmedia in?
alvernmedia's product category is Out-of-Home Advertising (Petrol Station / Forecourt Media). Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards), with a secondary code of BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54181 and its SIC code is 7310.