The Financial Literacy Group

What The Financial Literacy Group does

The Financial Literacy Group is a boutique consulting firm headquartered in Washington, D.C., founded in January 2009 by Dan Iannicola, the former US Deputy Assistant Secretary for Financial Education at the Treasury Department. The firm delivers five core service lines: strategic analysis and advice, evidence-based program development, program evaluation, research, and specialized communications and professional development. Engagements span national financial literacy strategies, consumer protection program design, K-12 and postsecondary curricula, workforce financial education, randomized controlled trials, and national multimedia campaigns.

The firm's intellectual property consists of human-deliverable consulting assets rather than a software platform. Proprietary items include the Money Circle Toolkit for Adults, a K-12 curriculum of more than 200 classroom activities built for the CFPB, the Fiscal U online simulation game (rolled out to 1,600+ postsecondary institutions for Capital One), the Financial Football youth program with Visa, and national strategy documents for Colombia, Uganda, and the United States. Program evaluation relies on behavioral economics methods including RCTs, focus groups, and ROI audits. Distribution is through the firm's own website, a Wistia video channel, and a periodic email newsletter.

Revenue is generated through custom, quote-based consulting engagements with three customer segments: governments and multilateral institutions (US Treasury, CFPB, World Bank, ADB, central banks of China, Myanmar, Indonesia, Azerbaijan, Turkey), private sector enterprises (Visa, Capital One, Society of Actuaries, LendStreet), and NGOs and academic institutions (University of Arizona, Brookings, Junior Achievement China). GTM is relationship-driven, leveraging the senior team's prior senior government, regulatory, and central bank tenures, supplemented by global conference speaking at OECD, World Bank, and Federal Reserve events. Pricing is not publicly disclosed.

Name

The Financial Literacy Group

Legal name

The Financial Literacy Group

Website

https://financialliteracygroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Financial Literacy Group is a Washington, D.C.-based boutique consulting firm that designs, develops, and evaluates financial literacy programs for governments, multilateral institutions, private sector enterprises, and NGOs across more than 20 countries.

Ownership category

akta.pro rank

Product category

Financial Literacy Consulting

NAICS

Educational Support Services (611710), Other Management Consulting Services (541618)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYEDAAAJAN

Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors)

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

SECONDARYEDAMAIAH

Personal Finance & Financial Literacy for Students

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYFSAEAAAH

Financial Coaching & Budgeting Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAGADAH

Financial Education & Coaching (Digital Programs, Tools)

Financial & Insurance/Financial Technology (Fintech)/Personal Finance & Financial Wellness (PFM)

SECONDARYEDAAAJAA

Budgeting & Cash-Flow Management

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

SECONDARYEDAAAJAC

Credit & Debt Management (Credit Scores, Loans, Repayment)

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

Keywords

• Financial literacy consulting
• Financial education programs
• Program evaluation services
• Consumer protection advisory
• Financial inclusion strategy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Analysis and Advice: Consulting engagements providing strategic advice to public and private organizations on financial literacy program design, national strategy development, competitive analysis, environmental scans, and organizational strategy.
2. Program Development: Custom development of evidence-based financial education programs including national websites, school-based curricula, employee education programs, teacher training, web and mobile applications, and targeted interventions for specific populations.
3. Program Evaluation: Rigorous evaluation of financial education programs using randomized controlled trials, focus groups, program audits, and professional objective assessments to determine ROI and improvement opportunities for funders and program providers.
4. Research: Market research, polling, interviews, competitive mapping, and original studies on financial literacy attitudes, behaviors, and knowledge gaps for governments, companies, and NGOs.
5. Specialized Communications and Professional Development: Customized speaking engagements, conference presentations, teacher professional development, and national multimedia public service announcement campaigns.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Financial Literacy Group is a boutique consulting firm that helps governments, multilateral institutions, private sector organizations, and NGOs design, develop, evaluate, and research financial literacy programs. Its engagements span national financial literacy strategies for 20 countries across six continents, evidence-based curricula, randomized controlled trial evaluations, behavioral economics-driven educational games, teacher professional development, and multimedia public awareness campaigns.

Product overview

The Financial Literacy Group operates as a financial literacy and consumer protection consulting firm rather than a traditional product company. The firm offers five main service categories: (1) Program Development including evidence-based financial education programs, national websites, school-based programs, and mobile applications; (2) Strategic Analysis and Advice including national financial literacy strategies for 20 countries; (3) Program Evaluation using randomized controlled trials and program audits; (4) Research including national surveys and market research; and (5) Specialized Communications including professional development and multi-media campaigns. Key named products include the Money Circle Toolkit for Adults (PDF resource), K-12 Youth Financial Literacy Program (200+ classroom activities developed for CFPB), Fiscal U simulation game (rolled out to 1,600+ institutions in September 2013), Financial Football (youth program with Visa), and national strategy documents for Colombia, Uganda, and the US. The firm also produces research studies including the Game Changer Study and Barriers to Financial Advice Study. Services are delivered through an international team of consultants with expertise spanning government, academia, and private sectors across 65+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Analysis and Advice Consulting engagements providing strategic advice to public and private organizations on financial literacy program design, national strategy development, competitive analysis, environmental scans, and organizational strategy.
• Program Development Custom development of evidence-based financial education programs including national websites, school-based curricula, employee education programs, teacher training, web and mobile applications, and targeted interventions for specific populations.
• Program Evaluation Rigorous evaluation of financial education programs using randomized controlled trials, focus groups, program audits, and professional objective assessments to determine ROI and improvement opportunities for funders and program providers.
• Research Market research, polling, interviews, competitive mapping, and original studies on financial literacy attitudes, behaviors, and knowledge gaps for governments, companies, and NGOs.
• Specialized Communications and Professional Development Customized speaking engagements, conference presentations, teacher professional development, and national multimedia public service announcement campaigns for clients.
• Money Circle Toolkit for Adults An evidence-based financial education toolkit for adults developed by The Financial Literacy Group and made available as a downloadable resource for program development purposes.
• K-12 Youth Financial Literacy Program A comprehensive K-12 financial literacy curriculum with over 200 classroom activities developed in partnership with the US Consumer Financial Protection Bureau.
• Fiscal U Online Simulation Game A highly engaging online simulation game for US college athletes utilizing findings from behavioral economics research, with facilitation materials for coaches, rolled out to more than 1,600 postsecondary institutions.
• Financial Football Youth financial education program developed in partnership with Visa, including online video game components adapted for various countries including Azerbaijan in 2012.
• National Multimedia Public Service Announcement Campaigns Design and deployment of national multi-media public service announcement campaigns for clients such as the US Treasury to reach specific audiences and mobilize behavior change.

Quantifiable outcome

• Fiscal U program rolled out to over 1,600 postsecondary institutions
• +2 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• World BankcoreStrategic or Co-development PartnerThe Financial Literacy Group works alongside the World Bank on financial literacy and inclusion technical assistance engagements in multiple countries. Projects include work in Colombia (national strategy development), Indonesia (national diagnostic review and strategy), and Azerbaijan (financial sector modernization). The World Bank is both a direct client and a collaborative partner in multilateral technical assistance initiatives.
• Asian Development BankcoreStrategic or Co-development PartnerFLG has partnered with the Asian Development Bank on financial inclusion technical assistance programs, including a major engagement with the Central Bank of Myanmar to develop a national financial literacy strategy and form a national stakeholder group.
• International Monetary Fund (IMF)minorStrategic or Co-development PartnerListed as a multilateral organization client. FLG has consulted for the IMF on financial literacy matters in the context of broader economic development and financial sector stability engagements.
• United Nations Capital Development Fund (UNCDF)minorStrategic or Co-development PartnerListed as a multilateral client alongside other UN and development organizations. UNCDF engages FLG for financial literacy expertise in the context of financial inclusion programs in developing economies.
• Organisation for Economic Co-operation and Development (OECD)coreStrategic or Co-development PartnerFLG's President & CEO Dan Iannicola co-founded the OECD's International Network on Financial Education in 2008 with government officials from over 40 countries. Senior Advisor Shaun Mundy authored a report for the OECD on financial education in schools.
• USAIDminorStrategic or Co-development PartnerListed as a multilateral/bilateral organization client. FLG has worked with USAID on international development projects involving financial literacy components.
• VisacoreStrategic or Co-development PartnerFLG has assisted Visa with various projects in Asia and with the US rollout of its 'Financial Football' youth financial education program. Dr. Vusal Hasanov also adapted Visa's 'Financial Football' online video game to Azerbaijan in 2012.
• BRACminorStrategic or Co-development PartnerFLG Program Manager Upoma Husain previously worked with BRAC in Myanmar, one of the world's largest NGOs, helping launch a microfinance program and developing business models for financial inclusion.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Endowment for Financial Education (NEFE): NEFE is a US nonprofit focused on financial literacy research, program development, and public education. It is the closest US analog to FLG in terms of mission, evidence-based program development, and target audience of government, employers, and educators.
• Junior Achievement USA: Junior Achievement delivers youth financial literacy, work readiness, and entrepreneurship programs through schools globally. Its scale and curriculum focus on financial capability for students make it a direct operational peer to FLG's K-12 and youth program development practice.
• BFA Global: BFA Global is a financial inclusion consulting firm serving multilateral institutions, central banks, and fintechs on digital finance, consumer protection, and inclusion strategy. It is the closest private-sector peer to FLG's multilateral advisory and financial inclusion work for central banks in emerging markets.
• GFLEC (Global Financial Literacy Excellence Center): GFLEC at George Washington University conducts foundational financial literacy research, including US and international surveys and behavioral studies, and advises policymakers. It overlaps with FLG's research and evaluation services and shares many of the same academic and policy clientele.
• Council for Economic Education: CEE provides K-12 economic and personal finance curriculum, teacher training, and national survey research — closely paralleling FLG's program development and evaluation work. Its national standards and FinEd unit align directly with FLG's youth financial literacy initiatives.

Others

• Capital One (Financial Education initiatives): Capital One's financial education programs, including Fiscal U developed with FLG, target youth financial literacy at scale. As a financial services brand running branded education, Capital One is a partner today but a potential disintermediator if it brings capabilities in-house.
• Visa (Financial Education initiatives): Visa runs Practical Money Skills and the Financial Football program with FLG as a partner. While not a direct competitor, Visa's financial education philanthropy creates parallel demand for national-scale programs and curriculum that competes for similar government and school district relationships.

Emerging players

• Khan Academy (Personal Finance content): Khan Academy offers free, scalable personal finance video and exercise content that reaches millions of learners globally, partially overlapping with FLG's K-12 and adult financial literacy curricula. It represents the digital, scale-driven alternative model that could pressure traditional consulting-led curriculum delivery over time.

Broad incumbents

• McKinsey & Company (Financial Inclusion / Consumer Financial Health practices): McKinsey advises central banks, multilateral institutions, and large banks on financial inclusion strategy and consumer financial health. It competes with FLG on high-level policy advisory mandates, but as a generalist consultancy rather than a financial-literacy specialist.
• Deloitte (Financial Services Consulting): Deloitte's Financial Services practice provides consumer protection, financial inclusion, and regulatory advisory to governments and large banks. It is a scaled incumbent with overlapping capabilities to FLG, particularly on national strategy and program design engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FinLitGroup
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/financial-literacy-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Financial Literacy Group