The Women's Health Group

What The Women's Health Group does

The Women's Health Group, P.A. is a physician-owned private obstetrics and gynecology practice headquartered in Manhattan, Kansas, operating continuously since 1997. The practice staffs 6 physicians (MD/DO) and 2 nurse practitioners across two clinic locations — West Manhattan (1620 Charles Place) and East Manhattan (8315 Positano Drive) — serving women across all life stages from adolescence through menopause. Its service catalog is broad for a community OB/GYN practice: routine gynecology (annual exams, Pap smear management, contraception, breast health, STD testing), full-scope obstetrics (prenatal care, ultrasound, genetic testing coordination, C-section, postpartum), minimally invasive surgery (Da Vinci robotic-assisted hysterectomy, myomectomy, endometriosis resection), fertility evaluation and IUI, and bioidentical hormone replacement therapy (BHRT) via an exclusive Biote partnership, with Nutrafol hair supplements offered as a resale item.

The underlying technology stack combines standard clinical tools — an in-house laboratory for pregnancy testing, prenatal panels, glucose and GBS cultures, in-office ultrasound imaging, and Da Vinci robotic surgical hardware — with outsourced reference labs (Natera for NIPT and carrier screening, LabCorp for AFP at $99 billed to insurance, Peterson Lab for Pap processing). Telehealth consultations with maternal-fetal medicine specialists are delivered through a partnership with HCA Overland Park, allowing most ultrasounds and telehealth visits to be completed at the local Manhattan office. Patient engagement runs through the EMA portal (twhg.ema.md) for scheduling, records, and online bill payment; Klara is used by the billing team for outbound communications on OB contracts and payment plans; and the website hosts informational content, patient forms, and an online shop for Biote and Nutrafol products.

The business model is overwhelmingly professional-services, fee-for-service billing through contracted insurance payors, with cash/self-pay as a secondary stream requiring a $1,000 down payment for uninsured OB patients and monthly payment plans for the remainder. Ancillary revenue is generated by in-house lab billing, ultrasound, surgery, and a small but growing cash-pay retail channel (Biote supplements, Nutrafol products). Customer acquisition is direct: phone-based scheduling (785-776-1400), the EMA portal, physician referrals, and community presence built over 28 years. The practice has no external investors, no parent company, no disclosed funding rounds, and no subsidiaries; ownership remains with the practicing physicians, and the legal entity is a Kansas professional association.

Name

The Women's Health Group

Legal name

The Women's Health Group, P.A.

Website

https://thewomenshealthgroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Women's Health Group, P.A. is a physician-owned obstetrics and gynecology practice in Manhattan, Kansas, founded in 1997, operating two clinic locations with 6 physicians and 2 nurse practitioners serving women across all life stages with OB care, gynecology, surgery, fertility services, and BHRT.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Women’s & Children’s Surgical Care Centers (HLAFAJAM), Women’s Imaging & Breast Health Centers (HLAFAJAJ), Gynecology (General Non-Obstetric Care) (HLAKAJAL)

Keywords

• Obstetric care services
• Gynecological health services
• Women's healthcare practice
• Prenatal care services
• Minimally invasive surgery

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Obstetric Services: Prenatal care, pregnancy monitoring, delivery services, and postpartum care billed through insurance with global maternity care packages. Self-pay patients require $1,000 down payment.
2. Gynecological Services: Annual exams, preventive care, surgical procedures (including Da Vinci robotic surgery), and treatment of women's health conditions. Billed through insurance or self-pay.
3. Laboratory Services: In-house lab testing and reference lab services (Natera for genetic testing, LabCorp for AFP). Labs billed separately by the respective laboratory.
4. Hormone Replacement Therapy (Biote): Bioidentical hormone replacement therapy products through Biote partnership, sold directly to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Women's Health Group is a physician-owned obstetric and gynecological practice that delivers comprehensive women's healthcare including prenatal care, pregnancy and postpartum care, annual gynecological exams, in-house laboratory and ultrasound services, minimally invasive and Da Vinci robotic-assisted gynecological surgery, fertility services, genetic testing, and bioidentical hormone replacement therapy through two Manhattan, Kansas office locations.

Product overview

The Women's Health Group is a physician-owned OB/GYN practice offering comprehensive women's healthcare services through an integrated model of gynecology care, obstetrics services, in-house laboratory testing, ultrasound imaging, and surgical procedures. The practice operates two locations in Manhattan, KS and provides services across all stages of women's lives. Core services include annual examinations, pregnancy care, genetic testing, fertility services, hormone replacement therapy, and minimally invasive surgeries. The practice also offers supplemental products (Biote and Nutrafol) through its online shop and provides patient portal access through the EMA platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology Care Comprehensive gynecological services for women including annual exams, breast health, in-house lab testing, surgical procedures, reproductive health, sexual health, infertility evaluation, and abnormal Pap smear management.
• Obstetrics Services Prenatal, pregnancy, and postpartum care including prenatal testing, genetic testing, ultrasound services, C-sections, high-risk pregnancy management, and maternal-fetal medicine referrals for pregnant patients.
• In-House Lab Services On-site laboratory testing providing quick diagnosis of various conditions including hormone imbalances, infections, pregnancy testing, prenatal panels, glucose testing, and GBS cultures.
• Ultrasound Services Advanced imaging services including anatomy scans, growth scans, and biophysical profiles for pregnancy and gynecological health assessment.
• Surgical Procedures Minimally invasive gynecologic surgeries including Da Vinci robotic surgery, laparoscopy, hysteroscopy, hysterectomy, myomectomy, endometrial ablation, tubal ligation, D&C, polypectomy, and LEEP conization.
• Fertility Services Fertility evaluation and treatment including pre-pregnancy counseling, fertility ultrasounds, ovulation induction medications, and intrauterine insemination (IUI) procedures for patients seeking conception support.
• Genetic Testing Prenatal genetic testing including Non-Invasive Prenatal Testing (NIPT) for chromosomal abnormalities and genetic carrier screening for conditions such as cystic fibrosis and spinal muscular atrophy, performed in partnership with Natera and LabCorp.
• Bioidentical Hormone Replacement Therapy (BHRT) Compounded hormone replacement therapy using bioidentical hormones identical in structure to those the body naturally produces, designed to restore hormone balance and relieve symptoms of hormonal imbalance, delivered through the practice's Biote partnership.
• Biote Supplements Hormone support supplements available through the practice's online Biote shop for patients seeking ongoing hormonal balance support.
• Nutrafol Hair Products Hair growth supplement products available through the practice's Nutrafol online shop for patients seeking hair wellness support.

Quantifiable outcome

• Established provider since 1997 with 28+ years of community presence
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NateracoreTechnology or IntegrationLaboratory partnership for Non-Invasive Prenatal Testing (NIPT) and genetic carrier screening. Natera bills patients directly for genetic testing services including tests for Trisomy 13, 18, 21, sex chromosome aneuploidies, and microdeletion 22q11.2.
• LabCorpcoreTechnology or IntegrationReference laboratory partnership for AFP (Alpha-Fetoprotein) testing. LabCorp bills at $99 to insurance for fetal neural tube defect screening, completed between 15-23.9 weeks gestation.
• Peterson LabcoreTechnology or IntegrationReference laboratory for Pap smear processing. Patients receive separate billing from Peterson Lab for Pap test analysis.
• HCA Healthcare - Overland ParkcoreTechnology or IntegrationTelehealth partnership for maternal-fetal medicine consultations. Patients referred to HCA can have most ultrasounds and telehealth appointments completed at the Manhattan office for convenience.
• BiotecoreChannel Partner/ Reseller/ DistributorExclusive partnership for bioidentical hormone replacement therapy products. Patients can access Biote products through the practice's shop, with contact form available on website for inquiries.
• NutrafolminorChannel Partner/ Reseller/ DistributorPartnership for hair wellness products available through the practice shop.
• Maternal Fetal Medicine Providers - Topeka, Kansas City, WichitacoreStrategic or Co-development PartnerReferral partnerships with maternal-fetal medicine specialists in Topeka, Kansas City, and Wichita for high-risk pregnancy consultations and advanced care when patients need a higher level of care.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Privia Health: Privia Health is a national physician enablement company supporting independent practices across multiple specialties including OB/GYN, with technology, payer contracting, and value-based care infrastructure. Comparable as a platform-level peer for physician-owned groups considering scale partnerships.
• HCA Healthcare (Overland Park): HCA Healthcare is a national hospital operator with women's health and maternal-fetal medicine services, including the Overland Park facility referenced as the practice's telehealth partner. Comparable as a strategic partner and broader incumbent whose women's services compete and complement the practice's offerings.
• The University of Kansas Health System: The University of Kansas Health System is a large academic health system offering comprehensive OB/GYN, maternal-fetal medicine, and women's surgical services. Comparable as a higher-acuity referral destination where the practice sends high-risk pregnancies and complex gynecologic cases.

Direct peers

• Women's Health USA: Women's Health USA is a management services organization focused exclusively on OB/GYN practices, providing revenue cycle, payer contracting, and operational support to independent groups — a direct peer and potential acquirer/partner for community OB/GYN practices of comparable size.
• Ob Hospitalist Group: Ob Hospitalist Group is the nation's largest dedicated OB hospitalist company, staffing labor and delivery units and providing obstetric coverage. Comparable as a peer serving the same obstetric patient population and overlapping with hospital-based OB services the practice refers into.
• Unified Women's Healthcare: Unified Women's Healthcare is the largest OB/GYN-focused practice management platform in the U.S., supporting independent OB/GYN groups with MSO services, payer contracting, and clinical infrastructure — directly comparable as a strategic peer for physician-owned OB/GYN groups considering scale or exit.
• Advocare: Advocare is a large physician-owned, multispecialty medical group with significant OB/GYN presence in the mid-Atlantic and beyond. Comparable as a peer physician-owned group practice model with employed OB/GYN physicians serving community patient panels.

Regional players

• Ascension Via Christi Hospital Manhattan: Ascension Via Christi operates a hospital and OB/GYN services in Manhattan, Kansas, and across Kansas. Comparable as a regional competitor offering obstetric, gynecologic, and surgical women's health services within the same primary service area.
• Stormont Vail Health: Stormont Vail Health is a Topeka, Kansas-based regional health system with OB/GYN services and a labor and delivery unit. Comparable as the dominant regional competitor in northeastern Kansas whose employed OB/GYN physicians compete directly for patients in the Manhattan catchment.

Emerging players

• Tia (women's health clinic network): Tia is an emerging digital-first women's health clinic chain offering OB/GYN, primary care, and wellness services with a strong technology layer. Comparable as a structural disruptor targeting the same preventive gynecologic and longitudinal women's health patient segments with a digitally native model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Women's Health Group