Nutrafol
Nutrafol is a New York-based nutraceutical company that formulates clinically tested hair growth supplements and topical scalp care products targeting six root causes of hair thinning, serving 1.5+ million consumers globally through DTC subscriptions and major e-commerce channels under Unilever's Wellbeing division.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nutrafol does
Nutrafol is a New York-based nutraceutical company that formulates and sells clinically tested, drug-free hair growth supplements and topical scalp care products. Founded in 2014 by Giorgos Tsetis and Dr. Sophia Kogan, the company targets six root causes of hair thinning (hormones, stress, nutrition, metabolism, lifestyle, and aging) through its proprietary Synergen Complex, a blend of 21+ botanical ingredients, vitamins, and minerals protected by three U.S. patents. The product portfolio includes six core oral supplements segmented by gender, age, and life stage (Women 18-44, Women's Balance 45+, Women's Vegan, Postpartum, Men 18-49, Men 50+), topical products (shampoo, conditioner, hair serum, scalp mask, men's 2-in-1), add-on boosters, combination kits, and diagnostic services including Hair Mineral Analysis and naturopathic consultations.
The business operates primarily through a direct-to-consumer subscription model with products priced at approximately $79-$88/month per supplement, supplemented by one-time purchases and bundled kits. Distribution spans nutrafol.com, Amazon, Ulta.com, and healthcare provider recommendations, with marketing supported by influencer partnerships, content marketing, referral programs, and a multi-year Major League Baseball sponsorship. Unilever acquired a majority stake in 2022 for over $1 billion at a $3.5 billion valuation, integrating Nutrafol into its Wellbeing division; co-founder Tsetis sold his remaining equity in early 2024 and stepped down as CEO, with Cindy Gustafson assuming the CEO role. The company serves 1.5+ million customers globally and is recognized as the #1 Dermatologist-Recommended Hair Growth Supplement Brand (IQVIA ProVoice) with NSF Certified for Sport and MyMicrobiome certifications.
Nutrafol firmographics
Firmographics- Name
- Nutrafol
- Legal name
- Nutraceutical Wellness Inc.
- Website
- https://nutrafol.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nutrafol is a New York-based nutraceutical company that formulates clinically tested hair growth supplements and topical scalp care products targeting six root causes of hair thinning, serving 1.5+ million consumers globally through DTC subscriptions and major e-commerce channels under Unilever's Wellbeing division.
- Ownership category
- akta.pro rank
Nutrafol industry classification
Industry- Product category
- Hair Growth Nutraceuticals
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)
- akta.pro secondary industries
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Shampoo & Scalp Cleansers (CRABABAA)
Keywords
Where Nutrafol is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nutrafol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Hair Growth Nutraceuticals (Subscription): Core revenue driver through subscription-based sales of oral supplements for hair growth. Available in gender-specific formulations (Women's, Men's, Men's 50+) and life-stage specific versions (Postpartum, 45+). Subscriptions offer 10% discount vs one-time purchase.
- Topical Hair Care Products: Revenue from topical products including shampoo, conditioner, scalp mask, and hair serum. Sold as individual items or in bundled kits (e.g., Fullest Hair Kit).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Women's Hair Growth Nutraceutical |
| Subscription | Monthly | Men's Hair Growth Nutraceutical (Ages 18-49) |
| Subscription | Monthly | Men's 50+ Hair Growth Nutraceutical |
| Subscription | Multi-year contract | Fullest Hair Kit (Bundled Products) |
| Unit Pricing | Monthly | Shampoo & Conditioner Set |
| Unit Pricing | Monthly | Scalp Mask |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Nutrafol product offering
Product offeringCore offering
Nutrafol manufactures and sells clinically tested, drug-free hair growth nutraceutical supplements and topical scalp care products for men and women. Its core line consists of six demographic-specific oral supplements (Women 18-44, Women's Vegan, Women's Balance for 45+, Postpartum, Men 18-49, Men 50+) built around a proprietary Synergen Complex of 21+ botanical ingredients targeting six root causes of hair thinning. The company also sells physician-formulated scalp care topicals (shampoo, conditioner, hair serum, scalp mask, 2-in-1 men's cleanser), booster add-ons, combination kits, and offers Hair Mineral Analysis and naturopathic doctor consultations.
Product overview
Nutrafol offers a comprehensive hair wellness platform built around clinically tested, physician-formulated nutraceutical supplements and topical scalp care products. The core product line consists of six specialized hair growth nutraceuticals tailored to different demographics: Nutrafol Women (18-44), Women's Balance (45+), Women's Vegan (plant-based), Postpartum (post-childbirth), Men (18-49), and Men 50+ (50+). These supplements target six root causes of hair thinning (hormones, stress, lifestyle, nutrition, metabolism, and aging) using the proprietary Synergen Complex. Complementing the supplements is a line of topical scalp care products including Hair Serum, Root Purifier Shampoo, Strand Defender Conditioner, Scalp Mask, and Men's Active Cleanse 2-in-1. The company also offers booster supplements for targeted support (Stress Adaptogen, Hairbiotic, Collagen Infusion, Hormone Support, Toxin Cleanse, B-Energized for women; DHT Inhibitor and Collagen Builder for men), combination kits (Fullest Hair Kit, Men + Serum Kit, Men + Shampoo Kit), and services including Hair Mineral Analysis, ND Phone Consults, and the myNutrafol mobile app. All products are drug-free and many are vegan, with NSF Certified for Sport and MyMicrobiome certifications on applicable products.
Differentiator
Problem solved
Functional benefit
Products and services
- Nutrafol Women Hair Growth Nutraceutical
Quantifiable outcome
- Male customers demonstrate 39% higher lifetime value than female customers
- +1 more outcomes
Companies that use Nutrafol
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Nutrafol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nutrafol partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Major League Baseball (MLB)flagshipNutrafol named Official Hair Growth Partner of Major League Baseball in multi-year partnership beginning with the 2025 Postseason. The partnership includes branding at MLB events, player partnerships through MLB Players Inc. licensing, and exclusive product offerings for baseball fans.
- NSF InternationalcoreNSF International provides the NSF Certified for Sport certification for Nutrafol products, verifying they do not contain prohibited substances. This third-party certification is important for athlete trust and regulatory compliance.
- KeraplastcoreKeraplast supplies keratin ingredients used in Nutrafol's proprietary Synergen Complex formulations for hair growth products.
- Major League Baseball Players Inc.minorMLB Players Inc. is the licensing arm enabling Nutrafol to create player-related marketing and exclusive products as part of the MLB partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Nutrafol competitors and assessment
Company assessmentDirect peers
- Viviscal: Viviscal is a direct competitor selling hair growth supplements with a marine complex (AminoMar) plus biotin and zinc. It targets the same hair thinning demographic and is sold through similar retail and DTC channels, making it the closest comparable to Nutrafol.
- Vegamour: Vegamour sells plant-based hair growth supplements and topical serums directly competing with Nutrafol in the natural/botanical hair wellness category. It targets the same vegan/clean beauty consumer with a subscription model.
- HairLaVie: HairLaVie offers clinically-tested hair growth supplements positioned as a natural alternative to Nutrafol, including DHT-blocking formulations for men and women. It targets the same demographic and price range.
- Hims & Hers Health: Hims & Hers offers telehealth-based hair loss treatments including prescription finasteride and minoxidil, plus topical and oral solutions. It competes directly with Nutrafol for hair loss customers, particularly male consumers, with a more affordable subscription model.
Emerging players
- Moon Juice: Moon Juice sells adaptogenic and beauty-from-within supplements including hair health products with a similar premium, wellness-oriented positioning. While broader in scope, it competes for the same female wellness consumer.
- Function of Beauty: Function of Beauty sells personalized haircare products including shampoos and conditioners through a customization model. While not nutraceutical-focused, it overlaps with Nutrafol's topical haircare expansion and target consumer.
- Prose: Prose offers custom-formulated haircare including scalp and hair growth products with a personalized subscription model. It competes with Nutrafol's topical line for the same premium female consumer seeking customized hair solutions.
- Care/of: Care/of sells personalized vitamin packs including hair health supplements via a quiz-based recommendation engine. It overlaps with Nutrafol in the personalized wellness subscription category targeting similar female consumers.
Broad incumbents
- Rogaine (Johnson & Johnson): Rogaine is the OTC minoxidil incumbent and the most clinically established topical hair growth treatment. It represents the pharmaceutical alternative to Nutrafol's natural nutraceutical approach for the same hair thinning consumer.
- Kérastase (L'Oréal): Kérastase is L'Oréal's professional haircare brand offering scalp and hair growth treatments including the Genesis and Densifique lines. It competes with Nutrafol's topical expansion through professional salon distribution and premium retail positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Nutrafol social profiles
Digital presenceNutrafol compliance and trust
Trust signalCompliance5 records
Nutrafol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutrafol leadership team
Management profileNumber of profiles
Profiles4 records
Nutrafol funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutrafol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutrafol
What does Nutrafol do?
Nutrafol manufactures and sells clinically tested, drug-free hair growth nutraceutical supplements and topical scalp care products for men and women. Its core line consists of six demographic-specific oral supplements (Women 18-44, Women's Vegan, Women's Balance for 45+, Postpartum, Men 18-49, Men 50+) built around a proprietary Synergen Complex of 21+ botanical ingredients targeting six root causes of hair thinning. The company also sells physician-formulated scalp care topicals (shampoo, conditioner, hair serum, scalp mask, 2-in-1 men's cleanser), booster add-ons, combination kits, and offers Hair Mineral Analysis and naturopathic doctor consultations.
Is Nutrafol a public or private company?
Nutrafol is a private company. It is classified as corporate owned and is currently operating.
When was Nutrafol founded?
Nutrafol was founded in 2016. It employs 251 to 500 people.
Where is Nutrafol based?
Nutrafol is headquartered in New York, United States, in the North America region.
How does Nutrafol make money?
Two revenue lines are on record. Hair Growth Nutraceuticals (Subscription) is the primary driver. The others are topical Hair Care Products.
Who are Nutrafol's main competitors?
Direct peers on record are Viviscal, Vegamour, HairLaVie and Hims & Hers Health. Emerging players are Moon Juice, Function of Beauty, Prose and Care/of. Broad incumbents are Rogaine (Johnson & Johnson) and Kérastase (L'Oréal).
Does Nutrafol have an API?
No public API is recorded for Nutrafol.
What industry is Nutrafol in?
Nutrafol's product category is Hair Growth Nutraceuticals. Its primary akta.pro industry code is CRABABAE, Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth), with a secondary code of CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments). Its NAICS code is 456120 and its SIC code is 2844.