KOECO

What KOECO does

KOECO is a South Korean B2B exhibition services firm that organizes and manages Korean national pavilions at international beauty and cosmetics trade shows. The company recruits Korean beauty manufacturers—including skincare, color cosmetics, hair care, nail care, and aesthetic device brands—to participate in exhibitions such as Cosmoprof, CIBE (China International Beauty Expo), InterCHARM, Beautyworld, and regional beauty shows. KOECO provides end-to-end exhibition participation support including booth arrangement, pavilion setup, buyer matching, on-site coordination, and post-exhibition follow-up, and supplements these services with market entry consulting for Korean companies targeting international beauty markets. Its stated geographic reach spans 30+ countries including China, the United States, the Middle East, Japan, Europe, and Asia-Pacific, with 100+ Korean companies served at major exhibitions (e.g., a 22-company Korea Pavilion at the Central Asia Beauty Expo in Almaty, Kazakhstan in 2026). Named exhibitors include Shinmi Global, Korea JAI Cosmetics, LK Cosmetics, Skin1004 (Craver Corporation), Artface, Hango Cosmetics, Damoa Cosmetics, J1 Cosmetics Bio, Moreion, V.Vell, Hansol Life Science, Itzhaneul, Lacom, Asia VNC, and Daon Medical.

The company operates a professional services revenue model under two streams: (1) Exhibition Participation Services—booth setup, pavilion management, buyer matching, and on-site support at international beauty trade shows—and (2) Exhibition Consulting—recruitment, application support, and market entry guidance for Korean companies pursuing international markets. Pricing is quote-based and not publicly disclosed. Distribution is primarily through direct consultation (phone: 02-577-4927/5928, email: [email protected], KakaoTalk) and a bilingual Korean/English website (thekoeco.com). Marketing channels include Facebook, Instagram, Naver Blog, KakaoTalk, and earned media in beauty industry publications.

KOECO holds strategic partnerships with the Korea Contents Promotion Agency (under the 'Overseas Hallyu Expo-linked K-Beauty Exhibition Experience Zone Operation Project') and the Korea Cosmetic Association / Korea Cosmetic Industry Research Institute, through which it operates K-Beauty experience zones at Hallyu (Korean Wave) cultural events abroad, including K-EXPO FRANCE 2026 in Paris and K-EXPO LA 2026 in Los Angeles. The company is headquartered in Gwangmyeong-si, Gyeonggi-do, South Korea, is led by Representative/CEO Cho Wan-soo (조완수), has 11-50 employees, and operates as a privately held entity with no disclosed institutional funding, parent company, or M&A history. Core technology is not disclosed; KOECO's principal assets are its distribution relationships with international exhibition organizers and its aggregated network of Korean exhibitors.

Name

KOECO

Legal name

KOECO

Website

https://thekoeco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KOECO is a South Korean B2B exhibition services firm that organizes Korean national pavilions at international beauty and cosmetics trade shows across 30+ countries, recruiting and supporting Korean beauty manufacturers—including skincare, cosmetics, and aesthetic device brands—in their global market expansion efforts.

Ownership category

akta.pro rank

Product category

Exhibition Management Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Overseas exhibition services
• K-beauty trade pavilions
• Cosmetic exhibition consulting
• Exhibition recruitment services
• Global beauty trade shows

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Exhibition Participation Services: KOECO organizes and manages Korean pavilions at international beauty exhibitions, recruiting Korean beauty and cosmetic companies to participate. Services include booth setup, buyer matching, and on-site support for Korean exhibitors at global beauty trade shows.
2. Exhibition Consulting: Consulting services for Korean beauty companies seeking to participate in international exhibitions, including recruitment, application support, and market entry guidance for global beauty markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

KOECO organizes and manages Korean pavilions at international beauty and cosmetics exhibitions worldwide. The company recruits Korean K-beauty companies to participate in global trade shows, providing booth arrangement, buyer matching, on-site coordination, and post-exhibition follow-up support across 30+ countries.

Product overview

KOECO (Korean Exhibition Organizing Company) is an overseas exhibition services company that specializes in organizing and managing Korean national pavilions at international beauty and cosmetics exhibitions worldwide. The company provides comprehensive exhibition participation support services for Korean K-beauty companies, including booth recruitment, Korean pavilion setup and management, buyer matching services, and market expansion assistance across global beauty markets including China, Japan, USA, Middle East, Europe, and Asia. KOECO facilitates participation in exhibitions such as CIBE (China International Beauty Expo), Cosmoprof events, Beauty Asia, and various regional beauty shows, serving as a bridge for Korean cosmetics companies to expand into international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Korean Pavilion Exhibition Participation Service

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Korea Contents Promotion AgencycoreStrategic or Co-development PartnerKOECO works with the Korea Contents Promotion Agency on the 'Overseas Hallyu Expo-linked K-Beauty Exhibition Experience Zone Operation Project', managing K-Beauty exhibition and experience zones at Hallyu cultural events abroad. KOECO serves as the executing organization for on-site operations and program planning.
• Korea Cosmetic AssociationcoreStrategic or Co-development PartnerKOECO collaborates with the (재)대한화장품산업연구원 (Korea Cosmetic Industry Research Institute) on overseas Hallyu expo-linked K-Beauty programs, jointly operating K-Beauty exhibition and experience zones at international events.
• Korean Beauty Companies (Multiple)coreChannel Partner/ Reseller/ DistributorKOECO supports Korean beauty companies including Shinmi Global, Korea JAI Cosmetics, LK Cosmetics, Craver Corporation (Skin1004), Artface, Hango Cosmetics, Damoa Cosmetics, J1 Cosmetics Bio, Moreion, V.Vell, Hansol Life Science, Itzhaneul, Lacom, Asia VNC, Daon Medical, and others at international exhibitions.
• International Exhibition OrganizerscoreChannel Partner/ Reseller/ DistributorKOECO maintains partnerships with international exhibition organizers worldwide to recruit and organize Korean company participation at major beauty trade shows including Cosmoprof, CIBE, InterCHARM, Beautyworld, and regional beauty exhibitions across Asia, Europe, Middle East, and Americas.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• KINTEX (Korea International Exhibition & Convention Center): Major Korean exhibition venue that hosts domestic beauty and cosmetics expos (such as Cosmobeauty Seoul) and could extend into outbound Korean pavilion programs. Operates in the same beauty exhibition ecosystem but from the venue side rather than the organizer-of-pavilions side.
• Kotra Global Partner / KOTRA Dubai: Regional KOTRA offices that organize Korean pavilions at specific beauty shows in the Middle East. Direct substitute for KOECO's regional pavilion services in geographies like Dubai and Saudi Arabia, where both compete for the same Korean SME exhibitor base.

Direct peers

• Korea Cosmetic Association (KCA): Industry association for Korean cosmetics companies that co-organizes overseas K-beauty pavilions and exhibitions. Functions both as a KOECO partner and a potential alternative organizer, making it the closest analog in mandate and customer base.

Broad incumbents

• Reed Exhibitions (RX Global): One of the world's largest exhibition organizers, operating beauty and cosmetics events including Cosmoprof Asia (previously) and various regional shows. Its scale and organizer-side role contrasts with KOECO's aggregator role but represents the same trade-show value chain.
• BolognaFiere Cosmoprof: Organizer of the Cosmoprof beauty exhibition network (Bologna, Hong Kong, Mumbai, Las Vegas, Bangkok), which is the leading global beauty B2B show platform. KOECO is a buyer/partner of Cosmoprof slots rather than a competitor, but it is the most important counterparty in the ecosystem.
• Informa Markets (Beauty & Aesthetics portfolio): Global organizer of beauty events including Beautyworld Saudi Arabia, and various regional beauty/haircare shows. Comparable as a B2B exhibition organizer in the beauty industry; KOECO competes with it indirectly for Korean exhibitor mindshare at the destination shows.
• Korea SMEs and Startups Agency (KOSME): Government agency that subsidizes Korean SME participation in international exhibitions, including beauty shows. Functions as an alternative funding/intermediation channel to KOECO's paid services for small Korean cosmetics exporters.
• KOTRA (Korea Trade-Investment Promotion Agency): South Korean government agency that organizes Korean national pavilions at international trade shows, including K-beauty exhibitions. The single most direct competing/co-organizing counterpart for KOECO, with substantially larger budget from public funding and embassy networks across 80+ countries.
• Koelnmesse (Beautyworld): Organizer of Beautyworld Middle East and other regional beauty trade shows where KOECO operates Korean pavilions. Comparable in being a beauty exhibition organizer; KOECO participates as an exhibitor aggregator while Koelnmesse runs the underlying show.

Others

• China Beauty Expo (CIBE) organizer: Organizer of the China International Beauty Expo (CIBE) where KOECO has run Korea Pavilions. Counterparty rather than competitor, but the underlying organizer role is the equivalent upstream function in the same beauty exhibition value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/328638043991948
• Instagraminstagram.com/thekoeco
• LinkedInlinkedin.com/company/thekoeco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOECO