Bungert

What Bungert does

Bungert GmbH & Co. KG is a privately-held German software company headquartered in St. Ingbert, Saarland, that develops, distributes, and supports the P2 Dealer-Management-System (DMS), a Windows-based software platform targeting small and medium-sized automotive dealerships (Kfz-Betriebe) in Germany. P2 functions as an integrated operational backbone covering customer and vehicle master data, workshop order processing (internal, external, and warranty), parts inventory, vehicle trading, customer relationship management, and financial accounting aligned with the German automotive industry's SKR51 chart of accounts. The product is sold and supported directly with no channel partner or reseller network for P2 itself, and software updates are physically distributed via USB stick mailed to customers.

The P2 platform is positioned as a data hub connecting multiple third-party systems via certified interfaces. Core integrations include Volvo's VIDA diagnostic and warranty system (with bidirectional data exchange and Polestar Digital Booking support), Volvo Car Germany's warranty and customer satisfaction systems, DAT SilverDAT myClaim for repair cost calculation, HRF's WPS workshop planner for capacity planning and order auto-creation, Maileon email marketing via XQueue, Hamburger Software (HS) financial accounting, and the asanetwork/Workshop-Net standard for diagnostic equipment networking. Documented feature additions between 2020 and 2022 include the integrated SMS-Gateway (€9.90 monthly base fee plus €0.10 per SMS), automated end-of-day processing, a ToDo/task management system, GDPR-compliant customer data deletion, custom form layout design, and a revised order selection interface with workshop date filters. Brand support has expanded to include Polestar and LEVC in addition to Volvo, and Jaguar/Land Rover RIM/EVHC integration was in testing as of March 2020.

Bungert operates a multi-stream revenue model combining P2 software licensing and support, professional services (training priced at €80 per participant, helpdesk-assisted update installations at €75), reseller margins on HRF WPS, HS Software, and Maileon, and usage-based fees for SMS and email. The company has no public funding history, no disclosed external investors, no parent company, and no M&A activity. It is co-managed by Heinz Bungert and Roy Bungert under a German GmbH & Co. KG limited partnership structure registered in Saarbrücken (HRA 796). Customer logos are scarce — only Autohaus Hedtke GmbH & Co. KG is publicly named — and the company serves exclusively the German market with no evidence of international expansion.

Name

Bungert

Legal name

Bungert GmbH & Co. KG

Website

https://bungert.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bungert GmbH & Co. KG is a German family-owned software company that develops and distributes P2, a Windows-based dealer management system for small and medium-sized automotive dealerships in Germany, integrating workshop management, vehicle trading, parts inventory, and OEM warranty interfaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Sankt Ingbert

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. P2 DMS Software Licensing and Support: Bungert develops, distributes, and supports the P2 Dealer-Management-System. Revenue is generated through software licensing (implied perpetual or subscription model), helpdesk support services, and update rollouts delivered via USB stick. Support is billed at standard hourly rates, with a helpdesk available at +49 6894 96302-15.
2. Training and Workshops: Bungert offers structured training courses (P2 basic course, Fahrzeughandel V3, accounting workshops) and webinars for customer employees. Training is priced at €80 per participant plus VAT, conducted in-house or remotely via Microsoft Teams.
3. SMS-Gateway Service: Bundled SMS notification service with per-SMS charges (€0.10/SMS) and a monthly base fee (€9.90, monthly cancellable). Revenue from usage-based SMS charges.
4. Maileon E-Mail Marketing (Reseller): Bungert resells the Maileon email marketing platform in partnership with XQueue. Revenue includes one-time setup fees, monthly base charges, and per-email costs (approx. €0.01/email + VAT).
5. Third-Party Software Resale: Bungert resells HRF Werkstattplaner (WPS) and Hamburger Software (HS) business software products, acting as a regional reseller and implementation partner.
6. DAT-Schnittstelle Installation: Installation of the DAT SilverDAT myClaim interface is offered as a paid service: free interface usage but a one-time installation fee of €350 net + VAT per database/location. Planned SchwackeNet interface also at a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bungert develops, distributes, and supports the P2 Dealer-Management-System, a Windows-based software suite for small and medium-sized automotive dealerships in Germany. P2 integrates customer management, vehicle trading (Fahrzeughandel V3), workshop order processing, parts inventory, warranty handling, SKR51-compliant financial accounting, and reporting, with OEM-specific interfaces (Volvo VIDA, Polestar, DAT, asanetwork/Workshop-Net) and a bundled SMS-Gateway for customer notifications. Bungert also resells complementary third-party software (HRF WPS workshop planner, HS Hamburger Software, Maileon email marketing) and provides structured training, helpdesk support, and on-site services.

Differentiator

Problem solved

Functional benefit

Brands

• P2: The core KFZ Dealer-Management-System developed by Bungert for automotive dealerships, featuring comprehensive functions for customer management, inventory, vehicle history, and business processes.

Products and services

• P2 Dealer-Management-System (P2 KFZ DMS) Proprietary Windows-based dealer management software for German automotive dealerships covering customer master data, vehicle trading (Fahrzeughandel V3), workshop order processing, parts inventory, warranty handling, SKR51-compliant financial accounting, reporting, and OEM interfaces (Volvo VIDA, Polestar, DAT, asanetwork/Workshop-Net).
• HRF Werkstattplanung (WPS) — Resold Workshop Planning Resold workshop planning system from HRF GmbH & Co. KG, integrated with P2, providing capacity planning, staff scheduling, and loan vehicle management for automotive service operations.
• HS Hamburger Software — Resold Business Software Resold business software from HS - Hamburger Software GmbH & Co. KG, including financial accounting, payroll, and order processing modules, offered as an alternative or complement to P2's built-in accounting.
• Maileon E-Mail Marketing Platform (Resold) Resold email marketing platform from XQueue (Maileon), integrated with P2 via a dedicated DSGVO-compliant interface, enabling automotive dealerships to run automated newsletters, HU reminders, tire change notifications, re-engagement campaigns, and appointment confirmations.
• SMS-Gateway Service Integrated SMS notification service within P2 for automated customer reminders about workshop appointments, vehicle pickup readiness, and callback requests, billed at €9.90 monthly base fee plus €0.10 per SMS.
• P2 Training Courses and Workshops Structured training courses and workshops (P2 basic course, Fahrzeughandel V3, accounting workshops, DSGVO) delivered in-house, on customer premises, or via Microsoft Teams, priced at €80 per participant plus VAT.
• DAT SilverDAT myClaim Interface Installation Service Paid one-time installation service (€350 net per database/location) for Bungert's interface to DAT's SilverDAT myClaim online repair cost calculation platform, enabling import of repair cost calculations into P2 orders and invoices.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core.

• HRF GmbH & Co. KGcoreTechnology or IntegrationBungert is a reseller and integration partner for HRF's WPS Werkstattplaner (workshop planning system). P2 exchanges customer and vehicle data with WPS; work orders are auto-created from WPS appointments. The partnership enables Bungert to offer an integrated dealer management + workshop scheduling solution to automotive dealerships.
• XQueue (Maileon)coreTechnology or IntegrationBungert partners with XQueue to resell the Maileon email marketing platform to P2 users. P2 integrates with Maileon via a dedicated interface that transfers customer data from P2 to Maileon in a DSGVO-compliant manner. The partnership enables automotive dealerships to run automated email campaigns (HU reminders, tire change, re-engagement) directly from P2.
• DAT Deutschische Automobil Treuhand GmbHcoreTechnology or IntegrationBungert developed and maintains a P2 interface to DAT's SilverDAT myClaim online repair cost calculation platform. The interface allows repair cost calculations to be imported directly into P2 work orders and invoices. The interface is officially certified by DAT. Bungert also plans a SchwackeNet interface for vehicle residual value data.
• Volvo Car Germany / VIDA SystemcoreTechnology or IntegrationP2 integrates with Volvo's VIDA diagnostic and workshop communication system. The interface supports Polestar Digital Booking, warranty processing (Polestar, Volvo), and bidirectional transfer of parts, operations, and packages. It is required for Digital Booking at Polestar and Volvo warranty claims.
• PolestarcoreTechnology or IntegrationPolestar vehicles are supported in P2 using brand code 'PS'. The Polestar brand must be configured with PS as brand code and VO as the alternative brand (since Polestar uses Volvo's parts catalog). Required for PPO orders and warranty processing for Polestar vehicles.
• Volvo Car Germany (VCG)coreTechnology or IntegrationP2 maintains interfaces with Volvo Car Germany's systems for warranty processing, customer satisfaction surveys, vehicle data exchange, and parts pricing. Key integrations include VIDA, CDSID authentication, VCG customer satisfaction survey routing, and Volvo price file imports.

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SAP: SAP is a global enterprise software provider with automotive industry solutions, including dealer network management. It is comparable to Bungert as a broader enterprise incumbent that serves larger automotive retailers where Bungert does not compete, though SAP does not directly target the small dealership segment P2 addresses.
• CDK Global: CDK Global is a large international provider of integrated DMS and digital marketing solutions for automotive dealers. It is comparable to Bungert as a broader incumbent in the automotive DMS space, offering a much wider portfolio including CRM, websites, and F&I solutions well beyond Bungert's P2 scope.
• Sage: Sage is a global provider of accounting and ERP software, including solutions targeted at automotive dealerships and workshops in Europe. It is comparable to Bungert as a broader incumbent providing financial accounting and operational software, though it is far less specialized than P2.
• Reynolds and Reynolds: Reynolds and Reynolds is a major US-based automotive retail software provider offering dealership management systems, forms, and integrations. It is comparable to Bungert as a broader incumbent in automotive DMS, with significantly greater scale and a US-centric footprint.
• Asseco Automotive: Asseco is a European IT services and software provider with automotive dealer and fleet management solutions, primarily in Central and Eastern Europe. It is comparable to Bungert as a broader software incumbent in the automotive dealer space, with similar functionality but a different geographic focus.
• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a general-purpose ERP/CRM platform with automotive and dealership adaptations available through partners. It is comparable to Bungert as a broader enterprise software incumbent that competes for the same SMB dealership IT budget, though it lacks Bungert's deep OEM-specific vertical integration.

Direct peers

• Loco-Soft: Loco-Soft is a German vendor of dealer management software for automotive retailers and workshops. It directly competes with Bungert's P2 in the German market, addressing similar customer segments (small to medium dealerships) with comparable workshop and parts modules.
• WERBAS: WERBAS is a German automotive after-sales and DMS software provider serving workshops and dealerships. It directly competes with Bungert's P2 in the same German automotive dealer management niche, offering similar workshop, parts, and CRM capabilities.
• Pinewood Technologies: Pinewood Technologies is a UK-based automotive Dealer Management System provider serving car retailers across Europe. It is comparable to Bungert as a vertical SaaS DMS for automotive dealerships, with similar workshop, sales, and aftersales functionality, though operating in a different geography.
• ALVARA: ALVARA provides inventory management and supply chain software specifically for the automotive aftermarket, including dealers and parts distributors. It overlaps with Bungert's P2 parts inventory and trading modules in the German automotive retail market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bungert