What Werbas does

WERBAS//KSR (legal entity Werbas KSR GmbH) is a German software provider specializing in workshop management solutions for the automotive aftermarket. Founded in 1985 and headquartered in Holzgerlingen, Germany, the company operates a three-tier product platform: NXT, a cloud-based compact solution for smaller workshops with month-to-month billing; VCS, an on-premises modular solution with more than 50 modules and approximately 150 functions targeting large independent workshops; and NET, an on-premises solution for large brand-authorized (Opel/PSA) and commercial vehicle workshops (DAF, IVECO, MAN, FIAT). Add-on modules include Booklyn (online appointment booking), RMA (workshop planning with calendar overview), and an E-Invoice Viewer for ZUGFeRD/XRechnung formats. The company claims 25+ years of vertical specialization, "Made in Germany" data protection compliance, market leadership in DACH workshop software, and coverage of approximately 200 integration interfaces spanning parts suppliers (Winkler, Europart, Stahlgruber, partslink24), OEM systems (MAN), financial/accounting software (DATEV), and vehicle data services (DAT).

WERBAS and KSR, two previously separate workshop software developers, merged in October 2024 to form WERBAS//KSR, consolidating development capacity and operating under a single combined entity. The merged company serves a fragmented customer base across PKW (passenger car), NFZ (commercial vehicle), brand, body & paint, classic car, caravan, fleet, logistics, bus, construction machinery, agricultural machinery, and municipal fleet workshop segments. Revenue is generated primarily through subscriptions — monthly recurring for NXT and annually billed subscriptions for VCS and NET on-premises deployments — with direct sales consultation and a German-speaking hotline. Pricing is not publicly disclosed; the cloud NXT tier notably offers month-to-month cancellation, while on-premises tiers are positioned as enterprise contracts with dedicated contacts. The go-to-market is sales-led across all three tiers, supported by an online comparison tool, direct contact/appointment booking, and content marketing via the company blog and newsletter.

Operationally, WERBAS//KSR concentrates on the DACH region (Germany explicitly named; Austria and Switzerland implied by DACH scope) with no disclosed international expansion. The company markets itself on modularity ("100% modular"), scalability, comprehensive workshop-type coverage, and German data-residency compliance. Recent strategic activity has centered on the post-merger product roadmap — including Booklyn 3.2.0 (June 2026), RMA 1.13 calendar overhaul (June 2026), and the free online E-Invoice Viewer — rather than on funding, geographic expansion, or acquisitions beyond the WERBAS/KSR combination itself.

Name

Werbas

Legal name

Werbas KSR GmbH

Website

https://werbas-ag.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

WERBAS//KSR is a German software company (Werbas KSR GmbH, est. 1985) providing modular workshop management software — NXT (cloud), VCS and NET (on-premises) — for automotive workshops across the DACH region, with approximately 200 supplier and OEM integrations and 25+ years of vertical specialization.

Ownership category

akta.pro rank

Headquarters

HQ city

Holzgerlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions (Cloud): NXT product offered as cloud solution with monthly subscription model, month-to-month termination, no contract duration required
2. Software Subscriptions (On-Premises): VCS and NET products offered as on-premises solutions for large workshops, likely one-time license or annual subscription model

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WERBAS//KSR develops and sells modular workshop management software for automotive workshops of all types (passenger car, commercial vehicle, brand/dealership, body and paint, classic cars, caravans, fleets, logistics, buses, construction and agricultural machinery). The portfolio comprises three core tiers — NXT (cloud, small workshops), VCS (on-premises, large free workshops), and NET (on-premises, large brand and commercial vehicle workshops) — supported by approximately 200 supplier and partner interfaces, online appointment booking, electronic invoicing (ZUGFeRD/XRechnung), and calendar-based workshop planning modules.

Product overview

WERBAS//KSR offers a modular platform-plus-modules architecture for workshop management, consisting of three distinct core products: WERBAS//KSR VCS (on-premises solution for large independent workshops with 50+ modules), WERBAS//KSR NET (on-premises solution for large brand and commercial vehicle workshops), and WERBAS//KSR NXT (cloud-based solution for smaller workshops). The portfolio also includes Booklyn (online appointment booking), RMA (workshop planning module), and E-Rechnungsviewer (E-invoice viewer). With approximately 200 interfaces, the solutions serve diverse workshop types including PKW, NFZ, brand workshops, bodywork/paint shops, classic cars, caravans, fleet operators, and more.

Differentiator

Problem solved

Functional benefit

Brands

• WERBAS//KSR VCS: On-Premises solution for large free workshops
• WERBAS//KSR NET
• WERBAS//KSR NXT

Products and services

• WERBAS//KSR VCS On-premises workshop management software for large independent automotive workshops, providing 50+ modules and approximately 150 functions covering appointment scheduling, order processing, parts and supplier integration, and invoicing.
• WERBAS//KSR NET On-premises workshop management software for large authorized brand/dealership workshops and commercial vehicle (truck/bus) workshops, with brand-specific OEM integrations for Opel/PSA, DAF, IVECO, MAN, and FIAT.
• WERBAS//KSR NXT Cloud-based SaaS workshop management solution for smaller workshops, requiring no installation, accessible from PC, laptop, tablet, and mobile devices, offered on a month-to-month subscription with no contract term.
• Booklyn Online appointment booking tool for workshops with customizable CSS templates that allow the booking experience to match the workshop's brand identity.
• RMA (Workshop Planning) Workshop planning module (version 1.13 for VCS) providing an overall calendar view and transparency for workshop scheduling and resource planning.
• E-Rechnungsviewer (E-Invoice Viewer) Free online viewer for electronic invoices in ZUGFeRD and XRechnung formats, enabling users to view and save invoices as PDF.

Quantifiable outcome

• Invoices processed in under 1 minute
• +1 more outcomes

Segments13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• DAT (Deutsche Automobil Treuhand)coreTechnology or IntegrationIntegration with DAT for vehicle data, valuation, and assessment services - a core integration for workshop operations
• MANcoreTechnology or IntegrationIntegration partnership with MAN truck manufacturer, specifically targeting NFZ workshops for MAN vehicles

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Solera Holdings: Solera is a large US-based provider of automotive software solutions spanning workshop management, claims, and vehicle lifecycle data. Its broad portfolio and global footprint make it a broader incumbent competing with Werbas in workshop management and parts/vehicle data services.
• Reynolds and Reynolds: Reynolds provides dealership and workshop management software primarily in North America with extensive integration ecosystems. While US-focused, it represents a comparable broad-incumbent workshop software platform archetype for benchmarking purposes.
• Snap-on Business Solutions: Snap-on's shop management and diagnostic suite serves automotive workshops globally with integrated hardware/software offerings. Comparable to Werbas as a multi-segment workshop technology incumbent, though with a stronger hardware-attached model.

Emerging players

• Shop-Ware: Shop-Ware is a cloud-based shop management platform focused on independent North American auto repair shops. Comparable in product positioning to Werbas's NXT cloud tier, illustrating the cloud-native workshop software category Werbas is competing against.
• GaragePlug: GaragePlug is a cloud-native workshop management platform targeting independent auto repair shops with mobile-first UX and subscription pricing. Represents the cloud-native challenger archetype that competes with Werbas's NXT for new-generation workshop owners.
• AutoCare Software / Workshop Software Vendors (EU): European-focused cloud workshop management vendors (e.g., Autocare, Workshop Software, or comparable regional SaaS) compete with Werbas in serving smaller independent workshops across continental Europe. Represent the broader cloud workshop SaaS category that constrains Werbas's pricing and product evolution.

Direct peers

• Hella Gutmann Solutions: Hella Gutmann is a German provider of diagnostic devices, vehicle data, and workshop software tools serving independent workshops in Europe. Competes directly with Werbas in the German independent workshop segment with overlapping diagnostic-data and management capabilities.
• Cocar (or comparable German workshop software vendor): Cocar is a German provider of workshop management and dealer management software for the automotive aftermarket. Operates in the same German market as Werbas with overlapping customer segments (independent and brand workshops), making it a directly comparable peer.
• Bosch Workshop Solutions: Bosch's automotive aftermarket division provides ESI[tronic] workshop software, diagnostic tools, and connected workshop solutions for independent and brand workshops globally. Directly competes with Werbas in the German and broader European market across multiple workshop segments.

Others

• DAT (Deutsche Automobil Treuhand): DAT is a leading German provider of vehicle valuation, damage assessment, and automotive data services that integrates with Werbas's platform. As a partner and adjacent ecosystem player, DAT is a relevant reference point for the vehicle-data layer of workshop software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werbas