Lieu Dit Winery
Lieu Dit Winery is a Santa Barbara County craft winery founded in 2011 producing minimal-intervention wines from French varieties (Sauvignon Blanc, Chenin Blanc, Cabernet Franc) sold direct-to-consumer through its website, tasting room, and tiered Club Lieu Dit wine-club subscription.
- Company typePrivate
- Founded2011
- HeadquartersLompoc, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lieu Dit Winery does
Lieu Dit Winery is a Santa Barbara County-based craft winery founded in 2011 that produces wines from three French grape varieties — Sauvignon Blanc, Chenin Blanc, and Cabernet Franc — with Cabernet Sauvignon added in the 2023 vintage. Production is grounded in minimal-intervention methods: native-yeast fermentation, whole-cluster pressing, neutral-oak aging, and a no-added-sulfur Sans Soufre cuvée. Sourcing relies on a small set of named sites, including the 1981-planted Jurassic Park Vineyard (Chenin Blanc), Rock Hollow Vineyard, and McGinley Vineyard, with single-vineyard bottlings used to anchor the lineup. The portfolio also includes seasonal and extension SKUs such as Rosé of Cabernet Franc and the 2025 Blanc de Mer white blend.
The commercial model is direct-to-consumer. Distribution runs through three channels: a Santa Barbara tasting room at 23 E Canon Perdido, an e-commerce website with bottle pricing from approximately $24 to $75, and the tiered Club Lieu Dit wine-club subscription offering 6- and 12-bottle shipments three times per year with national shipping. The business is private and family-owned, operating with a team of 1–10 employees. Multiple SKUs are listed as sold out, indicating production is currently allocation-constrained rather than demand-limited, which caps near-term volume growth absent additional vineyard sourcing or capacity expansion.
Lieu Dit Winery firmographics
Firmographics- Name
- Lieu Dit Winery
- Legal name
- Lieu Dit Winery
- Website
- https://lieuditwinery.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lieu Dit Winery is a Santa Barbara County craft winery founded in 2011 producing minimal-intervention wines from French varieties (Sauvignon Blanc, Chenin Blanc, Cabernet Franc) sold direct-to-consumer through its website, tasting room, and tiered Club Lieu Dit wine-club subscription.
- Ownership category
- akta.pro rank
Lieu Dit Winery industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Lieu Dit Winery is headquartered
LocationHeadquarters
- HQ city
- Lompoc
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lieu Dit Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Direct-to-consumer sales of wines through their e-commerce website. Wines are shipped directly to customers. Pricing ranges from $24 for entry-level wines to $75 for premium magnum formats.
- Wine Club Membership Subscriptions: Club Lieu Dit membership offering 6-bottle or 12-bottle shipments three times per year (October, April, and one additional). Members receive 10-20% discount on wines, complimentary tastings, and access to library wines.
- Tasting Room Retail: In-person sales at the Santa Barbara tasting room with wines available for tasting, by-the-glass, and bottle purchase. Small plates food pairing available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Bottle Pricing |
| Unit Pricing | Pay-as-you-go | Large Format Bottles (1.5L Magnum) |
| Subscription | Multi-year contract | 6 Bottle Wine Club |
| Subscription | Multi-year contract | 12 Bottle Wine Club |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Lieu Dit Winery product offering
Product offeringCore offering
Lieu Dit Winery produces and sells wines from three French grape varieties (Sauvignon Blanc, Chenin Blanc, and Cabernet Franc), plus a recently added Cabernet Sauvignon, sourced from vineyards in Santa Barbara County. The winery markets single-vineyard and multi-vineyard bottlings, a no-sulfur-added Sans Soufre cuvée, library magnums, and a blended white (Blanc de Mer), distributing them direct-to-consumer via its e-commerce store, a Santa Barbara tasting room, and a wine club subscription program.
Product overview
Lieu Dit Winery is a Santa Barbara, California winery offering a focused portfolio of French grape variety wines. The core products consist of three white wines (Sauvignon Blanc, Chenin Blanc, Blanc de Mer), one rosé (Rosé of Cabernet Franc), and multiple red wines (Cabernet Franc in several expressions, Cabernet Sauvignon). Products range from standard releases to single-vineyard designates, library wines in 1.5L magnum format, and a no-sulfite-added cuvée. The winery also operates a wine club membership program offering recurring shipments with exclusive benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Club Lieu Dit: Wine club membership offering shipments three times per year with benefits including discounts, complimentary tastings, and access to limited releases and library wines.
Products and services
- 2016 Cabernet Franc (1.5L Magnum) Library-release magnum of 2016 Cabernet Franc sourced from Happy Canyon and Starlane Vineyards, sold as a large-format bottle to individual wine consumers and collectors.
- 2016 Chenin Blanc (1.5L Magnum) Library-release magnum of 2016 Chenin Blanc from Jurassic Park Vineyard, sold as a large-format white wine bottle to individual wine consumers and collectors.
- 2022 Cabernet Franc 'Franc de Pied' Cabernet Franc from Happy Canyon appellation made from own-rooted vines, featuring rose petal, violet, raspberry, black cherry, and plum notes, sold to individual wine consumers.
- 2023 Cabernet Franc Core Cabernet Franc bottling from Santa Ynez Valley, sold to individual wine consumers as a food-friendly red.
- 2023 Cabernet Franc 'Rock Hollow Vineyard' Single-vineyard Cabernet Franc from the rocky, wind-exposed Rock Hollow Vineyard, sold to individual wine consumers seeking a darker-fruit, structurally tense red.
- 2023 Cabernet Sauvignon First vintage of Cabernet Sauvignon sourced from a single stony, serpentine block of Santa Ynez Vineyard in Happy Canyon AVA, sold to individual wine consumers.
- 2023 Chenin Blanc 'Jurassic Park Vineyard' Single-vineyard Chenin Blanc from Jurassic Park Vineyard (old-vine, own-rooted Chenin planted in 1981), sold to individual wine consumers and noted as receiving 93 points from Vinous.
- 2024 Cabernet Franc 'Sans Soufre' Cabernet Franc from Happy Canyon and Rock Hollow Vineyards made with no SO2 added during winemaking, featuring black cherry, tomato leaf, violet, and graphite notes, sold to individual wine consumers seeking natural-style reds.
- 2024 Chenin Blanc 'Jurassic Park Vineyard' Chenin Blanc from Jurassic Park Vineyard showcasing minerality and texture from one of California's celebrated Chenin Blanc sites, sold to individual wine consumers.
- 2024 Sauvignon Blanc Multi-vineyard Sauvignon Blanc composed of grapes from McGinley, China Blue, and Santa Ynez Vineyards fermented separately in stainless steel and old oak, sold to individual wine consumers as the winery's most popular wine.
- 2024 Sauvignon Blanc 'McGinley Vineyard' Limited single-vineyard Sauvignon Blanc sourced exclusively from McGinley Vineyard (formerly Westerly Vineyard) with shallow, meager soils of chert, serpentine, and alluvial cobbles, sold to individual wine consumers.
- 2025 Blanc de Mer Inaugural white blend composed of 50% Chardonnay, 40% Sauvignon Blanc, and 10% Chenin Blanc sourced from McGinley, China Blue, Happy Canyon, and Jurassic Park Vineyards, sold to individual wine consumers.
- 2025 Chenin Blanc Core Chenin Blanc from Happy Canyon Vineyard Block 1B, versatile for pairing with a wide range of cuisines, sold to individual wine consumers.
- 2025 Rosé of Cabernet Franc Year-round rosé made from Cabernet Franc, whole-cluster pressed and naturally fermented in stainless steel, featuring rose hip, wild strawberry, white pepper, Thai basil, and blood orange notes, sold to individual wine consumers.
- Club Lieu Dit Recurring wine club membership with 6-bottle and 12-bottle tiers, shipped three times per year (October, April, and one additional), offering member discounts (10-20%), complimentary tastings, and access to limited and library releases for individual wine consumers.
Quantifiable outcome
- 93 points from Vinous for 2023 Chenin Blanc Jurassic Park Vineyard
Companies that use Lieu Dit Winery
Customer profileSegments3 records
Ideal customer profiles3 records
Lieu Dit Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lieu Dit Winery partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lieu Dit Winery competitors and assessment
Company assessmentDirect peers
- Liquid Farm: Small Santa Barbara County winery specializing in Chardonnay and minimal-intervention winemaking with a DTC focus. Closely comparable in scale, region, and craft/natural philosophy.
- Pence Ranch: Santa Barbara County small producer farming organic and dry-farmed vineyards, with a comparable focus on lower-intervention, terroir-driven wines and DTC distribution.
- Brewer-Clifton: Sta. Rita Hills winery focused on single-vineyard Chardonnay and Pinot Noir with minimal-intervention techniques. Comparable in craft scale, region, and stylistic philosophy.
- Tyler Winery: Santa Barbara-based small-lot producer known for low-intervention Pinot Noir and Chardonnay from cool-climate sites. Comparable in craft production scale and natural-leaning winemaking approach.
- Folded Hills: Santa Barbara County farmstead winery with on-site tasting room and DTC wine club focus. Comparable in DTC + tasting room + wine club model and small-to-mid craft scale.
- Jaffurs Wine Cellars: Santa Barbara small-producer specializing in Rhône-style wines with a DTC and wine club emphasis. Comparable in size, regional focus, and direct-to-consumer club model.
- Domaine de la Côte: Single-vineyard Sta. Rita Hills Pinot Noir producer with a focus on whole-cluster, native yeast, and minimal-intervention winemaking. Directly comparable in single-vineyard minimal-intervention craft model.
Broad incumbents
- The Hilt Estate: Larger Santa Barbara estate (The Hilt / Jonata) producing Chardonnay, Pinot Noir, and Bordeaux varieties from cool- and warm-climate sites. Comparable in regional sourcing and varietal ambition but at materially larger scale.
- Beckmen Vineyards: Established Santa Ynez Valley producer farming its own estate vineyards and producing Rhône and Bordeaux varieties. Comparable in Santa Barbara focus but with broader portfolio and higher production scale.
- Fess Parker Winery: Long-established Santa Barbara winery with a tasting room, wine club, and broad varietal portfolio. Comparable regional DTC + tasting room model but at significantly larger scale and broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Lieu Dit Winery social profiles
Digital presenceLieu Dit Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lieu Dit Winery leadership team
Management profileNumber of profiles
Profiles1 record
Lieu Dit Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lieu Dit Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lieu Dit Winery
What does Lieu Dit Winery do?
Lieu Dit Winery produces and sells wines from three French grape varieties (Sauvignon Blanc, Chenin Blanc, and Cabernet Franc), plus a recently added Cabernet Sauvignon, sourced from vineyards in Santa Barbara County. The winery markets single-vineyard and multi-vineyard bottlings, a no-sulfur-added Sans Soufre cuvée, library magnums, and a blended white (Blanc de Mer), distributing them direct-to-consumer via its e-commerce store, a Santa Barbara tasting room, and a wine club subscription program.
Is Lieu Dit Winery a public or private company?
Lieu Dit Winery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lieu Dit Winery founded?
Lieu Dit Winery was founded in 2011. It employs 1 to 10 people.
Where is Lieu Dit Winery based?
Lieu Dit Winery is headquartered in Lompoc, United States, in the North America region.
How does Lieu Dit Winery make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership Subscriptions and tasting Room Retail.
Who are Lieu Dit Winery's main competitors?
Direct peers on record are Liquid Farm, Pence Ranch, Brewer-Clifton, Tyler Winery, Folded Hills, Jaffurs Wine Cellars and Domaine de la Côte. Broad incumbents are The Hilt Estate, Beckmen Vineyards and Fess Parker Winery.
Does Lieu Dit Winery have an API?
No public API is recorded for Lieu Dit Winery.
What industry is Lieu Dit Winery in?
Lieu Dit Winery's product category is Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.