MAIDOT

What MAIDOT does

MAIDOT, Lda. is a Portuguese private software house founded circa 2015 by Pedro Lima (originally operating as MaiLayout), headquartered in Ponta Delgada (Azores) with a meeting office in Lisbon. The company delivers custom web development, bespoke software, mobile applications, software integrations, and content management systems for Portuguese small and medium enterprises, using a broad technology stack spanning PHP, JAVA, COBOL, ASP, SQL, MySQL, HTML, CSS, JS, and AJAX, and offering both CMS-based and from-scratch development approaches. Beyond development, MAIDOT bundles hosting, domain registration, webmail, and ongoing technical support, and holds Portugal 2020 accreditations (I&DT, Empreendedorismo, Inovação) plus the Vale PME Digital Açores credential, enabling it to act as an approved vendor for EU co-funded SME digitalization projects.

MAIDOT operates a sales-led go-to-market model in which prospective clients submit requests via the website contact form, email, or phone; MAIDOT then conducts a needs analysis and delivers a custom proposal (typically within ~48 hours, valid for 30 days). Revenue is generated primarily through project-based one-time engagements requiring an initial adjudication fee of at least 20%, supplemented by recurring streams including monthly avença retainers, pre-paid hour banks, hosting, and consulting/training services. Customer targeting is horizontal across SMEs and startups, with a notable vertical push into SME manufacturing via Jenova — an AI-powered Manufacturing Operations Management platform launched in 2022 by founder Pedro Lima. In May 2024, MAIDOT completed its first significant acquisition, absorbing creative agency DM7 to broaden its portfolio.

The company has no disclosed external funding, remains founder-owned, and operates with 1–10 employees per the firmographic record. Its competitive positioning rests on Portugal 2020 regulatory access, customizability versus template-based competitors, and a recurring-services layer designed to convert one-off projects into ongoing retainers. Distribution is domestic-only (Portugal), supported by an active content marketing blog, LinkedIn and Facebook presence, event marketing (including Web Summit), and a partnership with MP Negócios for funding-application support.

Name

MAIDOT

Legal name

MAIDOT, Lda.

Website

https://maidot.pt

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MAIDOT is a Portuguese private software house delivering custom web development, bespoke software, integrations, and hosting primarily to domestic SMEs and startups, with recurring maintenance retainers and EU-funded digitalization projects via Portugal 2020 accreditations.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Custom Web Development Projects: MAIDOT's primary revenue stream is bespoke website and web platform development, billed as project-based one-time services. Projects typically require an initial payment (adjudication/reservation fee) of at least 20% of the estimated total value, with remaining balances due per phase milestones or upon delivery.
2. Custom Software Development: Bespoke software solutions, integrations, and platform development are billed as project engagements, following the same payment structure of initial adjudication fee plus phase or delivery-based payments.
3. Recurring Services (Hosting, Webmail, Maintenance, Support): MAIDOT offers hosting, domain registration, webmail configuration, maintenance contracts, support avenças (fixed-monthly retainer), and hour banks as recurring revenue streams. These auto-renew unless cancelled with 30 days' written notice.
4. Consulting and Training: On-site and remote training, technology consulting, and support services are charged separately, either per engagement or as part of avença/hour bank arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MAIDOT is a Portuguese software house that delivers custom web development, custom software development, mobile application development, and software integration services to small and medium enterprises. It also develops bespoke Content Management System (CMS) backoffices, and provides bundled hosting, domain registration, webmail configuration, and ongoing technical support and maintenance contracts. Additionally, MAIDOT's founder built Jenova, an AI-powered Manufacturing Operations Management (MOM) platform targeted at SME factories.

Product overview

MAIDOT is a Portuguese software house specializing in custom web development and software solutions. Their primary offerings include tailored web development (websites, online stores, web applications), custom software development (integrations, mobile apps, bespoke platforms), web design services, and technical support. The company built its own website on WordPress and uses Content Management Systems when appropriate. A notable related venture is Jenova, an AI-powered Manufacturing Operations Management platform targeting SME factories, developed by MAIDOT's founder Pedro Lima.

Differentiator

Problem solved

Functional benefit

Brands

• Jenova: AI-powered manufacturing operations management (MOM) platform launched by founder Pedro Lima, targeting SME factories with automation and intelligence solutions.

Products and services

• Custom Web Development
• Custom Software Development
• Mobile Application Development
• Jenova MOM Platform
• Web Hosting and Webmail
• Technical Support and Maintenance
• Consulting and Training

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• MP NegóciosminorImplementation/ SI/ Consulting Partner · 12 June 2015MAIDOT has a formal partnership with MP Negócios, a fund-raising and business consulting firm specializing in growth consultancy for Portuguese SMEs, to support Portugal 2020 funding applications. MP Negócios provides the bureaucratic preparation, application consulting, and project management support for funding proposals, while MAIDOT delivers the digital services (websites, software, design) included in approved projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wider Systems: Portuguese software development and IT services company providing custom solutions, integrations, and digital transformation to clients across industries — a comparable Lisbon-based custom software house to MAIDOT.
• Thoughtbot: Global custom software and design consultancy that designs, builds, and ships bespoke web and mobile products for SMB and enterprise clients — a comparable small-team, high-touch custom-development shop to MAIDOT, although at a far larger scale.
• Ubiwhere: Portuguese technology company delivering custom digital platforms, smart-city solutions, and software integration services to public and private clients — directly comparable to MAIDOT as a domestic custom-development software house targeting institutional and SME buyers.
• Critical Manufacturing: Portuguese-headquartered Manufacturing Operations Management (MOM) software vendor serving high-tech manufacturers — directly comparable to MAIDOT's Jenova MOM push, as both pursue manufacturing software opportunities from a Portugal base.
• InnoWave: Portugal-headquartered IT services and consulting firm with a broad software development and systems integration practice serving enterprises, comparable to MAIDOT in custom delivery orientation and local SMB/enterprise focus.
• IT People Portugal: Portuguese IT consulting and software services firm offering custom development and digital transformation to corporate clients, mirroring MAIDOT's project-based custom development model within the same domestic market.

Broad incumbents

• Siemens Digital Industries (Opcenter / MOM portfolio): Incumbent vendor of large-scale Manufacturing Operations Management (MOM/MES) platforms such as Opcenter, serving global factories — the broader incumbent that Jenova's SME-focused AI MOM offering would compete against at the high end.
• PTC (ThingWorx / Kepware): Large incumbent in industrial software, IoT, and manufacturing operations (ThingWorx, Kepware), serving enterprise factories worldwide — analogous to Jenova's manufacturing AI ambition at much larger scale.
• NOS (NOS Comunicações / NOS Tech): Major Portuguese telecom and technology group with a growing IT services and digital solutions arm serving corporate clients — a broader incumbent contesting the same pool of Portuguese enterprise and SME digital mandates as MAIDOT.
• Deloitte Digital Portugal: Big-Four digital and consulting arm operating in Portugal with broad custom software, CRM/ERP, and digital transformation practices — competes with MAIDOT for larger Portuguese SME and enterprise digital mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maidot.pt
• LinkedInlinkedin.com/company/maidot
• Xx.com/maidotpt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAIDOT