Sales Agents
Sales Agents Ltd (Sales Agents UK) is a Brighton-based two-sided marketplace, founded in 2016, that connects UK businesses seeking commission-only sales agents with 18,777+ independent sales professionals, monetizing via tiered subscriptions and a head-hunting service.
- Company typePrivate
- Founded2016
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sales Agents does
Sales Agents Ltd (operating as Sales Agents UK) is a UK-based two-sided marketplace, founded in 2016 and headquartered in Brighton, that connects businesses seeking commission-only sales agents with independent sales professionals. The platform serves manufacturers, suppliers, and service providers (primarily SMEs with select enterprise accounts) looking to scale go-to-market activity without direct employment risk, as well as self-employed sales agents, small sales agencies, and lead generators seeking commission-based opportunities. It reports an installed base of 18,777+ registered agents and 2,000+ UK businesses, with 920+ active opportunities and 32,430+ cumulative applications processed through the platform.
The core technology is a web-based marketplace with matching organized by sector specialization and geography, an application management dashboard for businesses, anonymous profile sharing for agent privacy, and a dedicated head-hunting outreach function. The January 2026 acquisition of AgentBase, the UK's longest-serving professional sales-agent platform (since 1993), extended reach into a legacy professional-agent audience and is being integrated into the parent platform.
Revenue is generated through tiered subscriptions on the business side (Free, Standard at £250/month, Premium at £450/month, Platinum at £1,500/month) and lower-friction memberships on the agent side (£3/month or £15 lifetime). Premium and Platinum tiers bundle active head-hunting, paid advertising campaigns reaching 10,000+ agents, and outcome-guaranteed service levels (70% Standard and 95% Premium success rates). Distribution is digital and self-serve with a UK/Republic of Ireland geographic focus plus a European Agent Introduction Service. The company is privately held, has not disclosed external funding, and is led by partners Lars Hellestrae and Stephen Craine with a small named head-hunting team.
Sales Agents firmographics
Firmographics- Name
- Sales Agents
- Legal name
- Sales Agents Ltd
- Website
- https://salesagents.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sales Agents Ltd (Sales Agents UK) is a Brighton-based two-sided marketplace, founded in 2016, that connects UK businesses seeking commission-only sales agents with 18,777+ independent sales professionals, monetizing via tiered subscriptions and a head-hunting service.
- Ownership category
- akta.pro rank
Sales Agents industry classification
Industry- Product category
- Sales Agent Recruitment Marketplace
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Sales Agents is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sales Agents business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Business Recruitment Subscriptions: Monthly subscription services for businesses seeking sales agents. Four tiers from free to Platinum, charged monthly with no contract commitment. Revenue generated from recurring subscriptions as businesses pay to access the agent network and recruitment services.
- Agent Membership Subscriptions: Monthly (£3) or lifetime (£15) membership fees for sales agents seeking opportunities. Provides access to exclusive tips, introduction guarantee, lead exchange, and member discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free listing with basic visibility |
| Subscription | Monthly | Standard Service - £250/month |
| Subscription | Monthly | Premium Service - £450/month |
| Subscription | Monthly | Platinum Service - £1,500/month |
| Subscription | Monthly | Agent Monthly Membership - £3/month |
| Subscription | Pay-as-you-go | Agent Lifetime Membership - £15 one-time |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sales Agents product offering
Product offeringCore offering
Sales Agents UK operates a two-sided online marketplace that connects businesses seeking commission-based sales agents with independent sales agents across the UK. The platform sells tiered subscription services to businesses (Standard £250/month, Premium £450/month, Platinum £1,500/month) that include advert creation, promotion, applicant screening, and dedicated head-hunting, alongside an Agent Membership program (£3/month or £15 lifetime) that gives agents access to exclusive opportunities, contract templates, legal guides, and an introduction guarantee.
Product overview
Sales Agents UK operates a recruitment platform connecting businesses with commission-based sales agents. The core platform is supported by tiered subscription services (Free, Standard at £250/month, Premium at £450/month, and Platinum at £1500/month) offering varying levels of advert creation, promotion, head-hunting, and agent screening. For sales agents, a membership program (£15 lifetime or £3/month) provides access to exclusive opportunities, the lead exchange, legal resources, and the Introduction Guarantee. The platform also features the Success Forum for agent networking. In January 2026, Sales Agents UK acquired AgentBase (established 1993), combining two long-standing UK sales agent platforms.
Differentiator
Problem solved
Functional benefit
Brands
- AgentBase: Acquired brand - longest-serving website for professional sales agents in the UK since 1993, now integrated with Salesagents.uk platform
Products and services
- Sales Agents UK Marketplace Platform Online two-sided marketplace that connects businesses seeking commission-based sales agents with independent sales agents across the UK, offering tiered subscription recruitment services and a network of 18,777+ active agents.
- Agent Membership Membership program for independent sales agents at £3/month or £15 lifetime, providing access to exclusive sales opportunities, the lead exchange, head-hunting services, an Introduction Guarantee, contract templates, and legal guides on agency law.
- AgentBase Longest-serving website for professional sales agents in the UK, established 1993, acquired by Sales Agents UK in January 2026 and now integrated with the Sales Agents UK marketplace to extend reach to established professional agents.
Quantifiable outcome
- 70% success rate for Standard service (one or more agents started selling)
- +2 more outcomes
Companies that use Sales Agents
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Sales Agents technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sales Agents partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AgentBaseflagshipIn January 2026, Sales Agents Ltd acquired all assets of AgentBase, the longest-serving website for professional sales agents in the UK since 1993. This acquisition extends Salesagents.uk's reach to AgentBase's established audience of professional agents and enhances the platform's market leadership position.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Sales Agents competitors and assessment
Company assessmentRegional players
- CV-Library: CV-Library is a UK-focused job board connecting employers with candidates. It serves as an alternative recruitment channel for sales roles in the UK market, overlapping with Salesagents.uk's business customer segment.
- Totaljobs: Totaljobs is a major UK-based job board and recruitment platform. It provides businesses with a channel to post sales-related roles and reach candidates, competing for the same employer-customer base as Salesagents.uk.
- Reed: Reed is one of the UK's largest recruitment platforms and job boards. It serves as an alternative channel for businesses recruiting sales staff in the UK, though it focuses on traditional employment rather than commission-only agent arrangements.
Emerging players
- Comeet: Comeet is a recruiting platform that includes sales role specialization. While focused on traditional hiring workflows, it represents a tech-forward alternative for businesses seeking sales talent with features like candidate matching and structured interviews.
- Haystack: Haystack is a sales recruitment platform that helps companies find sales professionals through targeted outreach. It overlaps with Salesagents.uk's core value proposition of matching businesses with sales talent, though with a tech-driven rather than marketplace approach.
- Working Solutions: Working Solutions is a sales outsourcing company that connects businesses with commissioned sales agents. While operating a different business model (they employ the agents), it addresses the same underlying customer need for flexible commission-based sales capacity.
Direct peers
- Pareto Law: Pareto Law specializes in sales recruitment and sales training services in the UK. It connects businesses with sales talent and offers related services, competing for businesses seeking to build sales teams through commission or employed arrangements.
- Sales Talent Agency: Sales Talent Agency specializes in recruiting sales professionals for businesses. While focused on permanent placements rather than commission-only agents, it serves the same business customer base seeking sales talent in the UK market.
Broad incumbents
- LinkedIn: LinkedIn operates the world's largest professional networking platform with Sales Navigator and job marketplace features. While not specialized in sales agent recruitment, it serves as both an alternative channel for businesses to find sales talent and a platform where independent sales agents market themselves.
- Indeed: Indeed is one of the world's largest job search engines, including in the UK market. Businesses seeking sales agents often use Indeed as an alternative posting channel, though it lacks specialization in commission-only sales roles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sales Agents social profiles
Digital presenceSales Agents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sales Agents leadership team
Management profileNumber of profiles
Profiles5 records
Sales Agents subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sales Agents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sales Agents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sales Agents
What does Sales Agents do?
Sales Agents UK operates a two-sided online marketplace that connects businesses seeking commission-based sales agents with independent sales agents across the UK. The platform sells tiered subscription services to businesses (Standard £250/month, Premium £450/month, Platinum £1,500/month) that include advert creation, promotion, applicant screening, and dedicated head-hunting, alongside an Agent Membership program (£3/month or £15 lifetime) that gives agents access to exclusive opportunities, contract templates, legal guides, and an introduction guarantee.
Is Sales Agents a public or private company?
Sales Agents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sales Agents founded?
Sales Agents was founded in 2016. It employs 1 to 10 people.
Where is Sales Agents based?
Sales Agents is headquartered in Brighton, United Kingdom, in the Europe region.
How does Sales Agents make money?
Two revenue lines are on record. Business Recruitment Subscriptions are the primary driver. The others are agent Membership Subscriptions.
Who are Sales Agents's main competitors?
Regional players on record are CV-Library, Totaljobs and Reed. Emerging players are Comeet, Haystack and Working Solutions. Direct peers are Pareto Law and Sales Talent Agency. Broad incumbents are LinkedIn and Indeed.
Does Sales Agents have an API?
No public API is recorded for Sales Agents.
What industry is Sales Agents in?
Sales Agents's product category is Sales Agent Recruitment Marketplace. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces.