Mushroom Supply & Services

What Mushroom Supply & Services does

Mushroom Supply & Services, Inc. (MSS) is a privately held, founder-owned supplier and consultancy serving the U.S. mushroom cultivation market from its headquarters at 335 Starr Rd, Landenberg, Pennsylvania. Founded in 2003 by David Iaconi — a third-generation mushroom farmer from Kennett Square, PA, the self-described "Mushroom Capital of the World" — and co-founder Jacque Donnell, MSS has grown from a single-product operation into a full-service provider spanning spawn production, ready-to-grow kits, substrate and sanitation supplies, equipment distribution, and consulting services for both hobbyist and industrial-scale growers. The company's product portfolio includes six ready-to-grow kits (Lion's Mane, Maitake, Shiitake, King Oyster, Yellow Oyster, Blue Oyster) priced at $18 per 6 lb bag, seven grain spawn varieties (Black Pearl Oyster, Yellow Oyster, Blue Gray Oyster, Lion's Mane, Shiitake, Chestnut, Maitake), proprietary hybrid strains (Armada, MS-23, MS-29, MS-34, MS-43), special-order nutraceutical varieties (Turkey Tail, Reishi, Cordyceps, Bear Head Tooth, Woodear), and ancillary supplies including sanitizers (NutriClean, SaniDate), supplements (Micro Liquid, ChampFood), filtration products, fly-control solutions, and peat moss substrates.

MSS generates revenue across four streams: (1) product sales of spawn, kits, and supplies via an e-commerce storefront for hobbyists and SMB customers; (2) consulting and support services (phone/email, on-site, production optimization, training) for commercial operations; (3) AGRO turnkey farm projects that bundle design, construction, equipment, and training into managed engagements for new and upgrading farms; and (4) equipment distribution, where MSS serves as the core U.S. distributor of the patented Humigator humidifying air scrubber and as a channel for MushComb machinery and RibbStyle hygienic coatings. The go-to-market motion is hybrid — product-led growth through the e-commerce storefront for kits and standard spawn, and a sales-led direct engagement model for commercial buyers, bulk pallet orders, AGRO projects, and a dedicated international order channel handled via phone and email. Pricing is unit-based for consumer products, while bulk orders, special-order strains, and equipment are quote-based. Distribution partners include Humigator (core tier), MushComb, RibbStyle, and back-office vendors Square (payments) and QuickBooks (order processing). MSS differentiates on tribal expertise from its founder lineage, a proprietary hybrid-strain catalog, and an integrated equipment-consumables-services stack that positions the company as a one-stop partner for mushroom cultivation at every scale.

Name

Mushroom Supply & Services

Legal name

Mushroom Supply & Services, Inc.

Website

https://mushroomsupplyinc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Mushroom Supply & Services is a privately held, founder-owned supplier and consultancy founded in 2003 in Landenberg, Pennsylvania, serving U.S. mushroom growers with spawn, ready-to-grow kits, sanitation supplies, equipment distribution, and consulting — addressing both hobbyist home cultivators and commercial farms through e-commerce, sales-led engagement, and AGRO turnkey projects.

Ownership category

akta.pro rank

Product category

Mushroom Cultivation Supplies

NAICS

Mushroom Production (111411), Support Activities for Crop Production (11511), Farm Machinery and Equipment Manufacturing (333111)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)

akta.pro secondary industries

Biologicals Distribution & Field Application Services (AFABAEAN), Custom Application Logistics & Tendering (Nurse Trucks, Mixing/Loading) (AFACAAAG)

Keywords

• Mushroom cultivation supplies
• Mushroom spawn production
• Mushroom growing kits
• Mushroom farm consulting
• Mushroom growing equipment

Headquarters

HQ city

Landenberg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Spawn, Kits, Supplies): MSS generates primary revenue through sale of mushroom spawn (grain spawn in 6 lb bags), ready-to-grow kits (6-7 lb pre-inoculated bags), and grower supplies including sanitizers, supplements, filters, fly control products, peat moss, and growing equipment. Products are sold online via e-commerce storefront for smaller orders and via phone/consultation for bulk pallets and special orders.
2. Consulting & Support Services: Revenue from expert consulting services including phone and email support, on-site consulting, training and education sessions, and production optimization. Services are tailored for both small-scale hobbyists and commercial operations.
3. AGRO Turnkey Projects: Revenue from complete mushroom farm design, construction, and operational setup including technological solutions (climate control, irrigation, substrate handling), custom project management, and consulting/training to get farms running. Sold as comprehensive project engagements.
4. Equipment Distribution: Revenue from distribution of equipment including MushComb machinery (substrate preparation, climate controlled growing rooms, harvesting tools, packaging equipment) and Humigator humidifying air scrubbers. Equipment is sold directly to commercial growers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mushroom Supply & Services (MSS Inc.) supplies mushroom growers with premium grain spawn, ready-to-grow fruiting kits, complementary growing supplies (sanitizers, supplements, filters, fly control, peat moss), and specialty equipment including the Humigator humidifying air scrubber and MushComb machinery. Beyond products, MSS offers expert consulting, training, and turnkey AGRO mushroom farm design and construction projects for both hobbyist and commercial growers.

Product overview

Mushroom Supply & Services offers a comprehensive portfolio of mushroom cultivation products and services. The core offerings include six ready-to-grow grow kits (Lion's Mane, Maitake, Shiitake, King Oyster, Yellow Oyster, and Blue Oyster) priced at $18.00 for 6 lb bags and $21.00 for Maitake spawn, all fully colonized and ready to fruit. These are complemented by seven grain spawn varieties (Black Pearl Oyster, Yellow Oyster, Blue Gray Oyster, Lion's Mane, Shiitake, Chestnut, and Maitake) available as 6 lb bags. The company also distributes specialty mushroom strains (Turkey Tail, Reishi, Cordyceps, Bear Head Tooth, Woodear) and proprietary hybrid strains (Armada, MS-23, MS-29, MS-34, MS-43). Grower supplies encompass sanitizers (NutriClean, SaniDate), supplements (Micro Liquid, ChampFood), filtration systems (Aeolus, Parker), fly control solutions (Anaconda, AG-Series, Wall Traps), and substrate materials (Canadian Sphagnum, SunGro, Irish Black peat moss). Equipment distribution includes RibbStyle Coatings, MushComb machinery, and the Humigator air scrubber. Services include consulting (phone/email, on-site, production optimization), training and education, and AGRO turnkey farm projects.

Differentiator

Problem solved

Functional benefit

Brands

• AGRO Projects: Turnkey mushroom farm projects including construction, operational setup, farm design, technological solutions, and consulting services.

Products and services

• Lion's Mane Grow Kit Fully colonized, ready-to-grow 6 lb bag producing fluffy white Lion's Mane clusters with seafood-like taste. Includes full growing instructions and produces multiple harvests. Sold to hobbyists and home growers via the e-commerce storefront at $18.00 per 6 lb bag.
• Maitake Grow Kit Fully colonized, ready-to-grow 7 lb bag producing rich, meaty Maitake (Hen of the Woods) clusters prized in culinary dishes. Beginner-friendly with simple setup and clear instructions for home growers.
• Shiitake Grow Kit Fully colonized, ready-to-grow 7 lb bag producing Shiitake mushrooms with rich, meaty texture. Can produce several flushes with proper care; aimed at home growers and culinary enthusiasts.
• King Oyster Grow Kit Fully colonized, ready-to-grow 6 lb bag producing large, meaty King Oyster mushrooms with rich umami flavor. Includes full growing instructions and produces multiple flushes for home cultivators.
• Yellow Oyster Grow Kit Fully colonized, ready-to-grow 6 lb bag producing vibrant golden-yellow mushrooms with mild, nutty flavor. Easy at-home kit with multiple flush capability for hobbyist growers.
• Blue Oyster Grow Kit Fully colonized, ready-to-grow 6 lb bag producing clusters of blue-gray mushrooms with mild, earthy flavor. No special tools or experience required, targeted at beginner home growers.
• Black Pearl Oyster Grain Spawn Premium 6 lb grain spawn producing fan-shaped mushrooms with firm, meaty texture ranging from light gray to deep brown. Suitable for various substrates including hardwood sawdust, straw, coffee grounds, or cardboard. Sold to commercial and intermediate growers.
• Yellow Oyster Grain Spawn Premium 6 lb grain spawn producing bright yellow mushrooms with sweet, citrusy flavor. Fast-growing strain that colonizes bulk substrate in 10-12 days.
• Blue Gray Oyster Grain Spawn Fast-growing, high-yielding 6 lb grain spawn producing large, meaty Blue Gray Oyster clusters with excellent shelf life. Pin sets develop from dark gray to blue-gray or brown caps; sold to commercial growers.
• Lion's Mane Grain Spawn High-quality 6 lb grain spawn producing beautiful cascading white Lion's Mane fruiting bodies. Must be combined with sterile, sawdust-based substrate (not a grow kit). Targeted at growers preparing their own fruiting setup.
• Shiitake Grain Spawn Premium 6 lb grain spawn producing large, thick Shiitake caps with color and thickness varying by fruiting temperature. Ideal for indoor cultivation using suitable substrate. Sold to commercial growers.
• Chestnut Mushroom Grain Spawn Premium 6 lb grain spawn producing firm Chestnut mushrooms with rich chestnut brown color and slightly nutty, earthy flavor. Ideal for indoor cultivation and culinary use.
• Maitake Grain Spawn Premium 6 lb grain spawn producing Maitake clusters with abundant, meaty caps. Known for earthy, rich flavor and meaty texture, prized in culinary dishes. Priced at $21.00 per 6 lb bag.
• Armada Hybrid Mushroom Strain Synthetic inoculum designed to reduce risk of green mold contamination while accelerating incubation times. Provides consistent, reliable colonization for commercial and small-scale operations. Proprietary hybrid strain developed by MSS.
• MS-23 and MS-29 Whites Hybrid Strains High-yield off-white Agaricus hybrids bred for uniformity, rapid growth, and excellent shelf life. Produce firm, high-quality mushrooms meeting commercial market standards. Proprietary MSS strains.
• MS-34 Yellow Oyster Hybrid Strain Versatile oyster mushroom strain suitable for indoor and outdoor cultivation with quick colonization and consistent harvests. Proprietary MSS strain.
• MS-43 Blue Oyster Hybrid Strain Versatile oyster mushroom strain suitable for indoor and outdoor cultivation with quick colonization and consistent harvests. Proprietary MSS strain.
• Special Order Mushroom Strains Specialty mushroom strains available by phone special order including Turkey Tail, Reishi, Cordyceps, Bear Head Tooth, Woodear, House Mountain Oyster, and Pearly White. 2-3 week lead time and quote-based pricing. Sold to commercial growers seeking rare varieties.
• NutriClean Sanitizer Sanitizer product for maintaining clean, contamination-free growing environments. Sold individually to mushroom growers as part of the supplies catalog.
• SaniDate Sanitizer Sanitizer product for maintaining clean, contamination-free growing environments. Sold individually to mushroom growers as part of the supplies catalog.
• Micro Liquid Growth Supplement Growth supplement to boost mushroom growth and improve quality. Sold individually to commercial and hobbyist growers.
• ChampFood Growth Supplement Growth supplement to boost mushroom growth and improve quality. Sold individually to commercial and hobbyist growers.
• Aeolus Air Filters Air filters ensuring clean airflow and safe growing conditions. Sold individually to growers maintaining HEPA-quality grow room environments.
• Parker Air Filters Air filters ensuring clean airflow and safe growing conditions. Sold individually to growers maintaining clean airflow in growing environments.
• Housing Unit Filters Filter housing units ensuring clean airflow and safe growing conditions. Sold individually to commercial growers for grow room filtration.
• Anaconda Fly Control Fly control product protecting crops from pests. Sold individually to growers for integrated pest management in growing rooms.
• AG-Series Electrocutors Fly control electrocutors protecting crops from pests in growing environments. Sold individually to commercial growers.
• Wall Traps Fly control wall traps protecting crops from pests. Sold individually to growers for use in growing rooms.
• Tunnel & Grow Nets Growing products that improve airflow, reduce friction, and protect mushrooms from environmental stress. Sold individually to commercial growers.
• Canadian Sphagnum Peat Moss Premium peat moss substrate for moisture retention and mycelial growth. Sold individually to growers as casing or substrate material.
• SunGro Peat Moss Premium peat moss substrate for moisture retention and mycelial growth. Sold individually to growers as casing or substrate material.
• Irish Black Peat Moss Premium peat moss substrate for moisture retention and mycelial growth. Sold individually to growers as casing or substrate material.
• Humigator Humidifying Air Scrubber Patented humidifying air scrubber designed and built in the USA for clean, controlled, and disease-free growing environments. Features touchscreen humidity control, UV light option for fly/gnat capture, low water usage (less than 20 gallons per hour), and maintenance-free operation without filters. Distributed by MSS under partnership with Humigator; sold directly to commercial growers.
• MushComb Equipment Line Complete equipment solutions for mushroom production from spawn inoculation to harvesting, distributed by MSS. Includes substrate preparation and handling systems, climate controlled growing rooms, harvesting tools and automation, and packaging and processing equipment. Sold to commercial growers.
• AGRO Turnkey Mushroom Farm Projects Complete turnkey mushroom farm design, construction, and operational setup including technological solutions (climate control, irrigation, substrate handling), custom project management, and consulting/training. Sold as comprehensive project engagements to entrepreneurs and existing farmers launching new mushroom farms or upgrading operations.
• Mushroom Cultivation Consulting Services Expert consulting services including phone and email support, on-site consulting, and production optimization. Covers grow room setup, automation, efficiency improvements, yield optimization, workflow improvements, spawn selection, substrate preparation, environmental controls, pest management, and harvesting techniques. Tailored for both small-scale hobbyists and commercial operations.
• Mushroom Cultivation Training and Education Personalized training sessions covering substrate preparation, spawn inoculation, contamination prevention, safe handling protocols, and ongoing maintenance. Delivered to beginners, hobbyists, and commercial growers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• RibbStyle CoatingsminorStrategic or Co-development PartnerRibbStyle Coatings provides hygienic surfaces for growing rooms, protecting crops from contamination while enhancing efficiency and longevity. Their vapourtight coatings prevent bacterial and mold contamination by creating a vapor tight layer that confines bacteria to individual rooms. They also improve hygiene and workspace appearance while protecting compost tunnels and growing rooms against steam, heat, and moisture penetration.
• Humigator (Distributor)coreChannel Partner/ Reseller/ DistributorMSS is now a distributor of the Humigator, a patented humidifying air scrubber designed and built in the USA. The Humigator provides clean, controlled, and disease-free growing environments, optimizing humidity without chemicals or water sprays. Key contact for Humigator sales is Christie Lenz. The product features touchscreen humidity control, UV light for fly/gnat capture, low water usage (under 20 gallons/hour), and maintenance-free operation.
• SquareminorOthersSquare securely processes all payment transactions on the MSS website. MSS does not store or have access to any credit card or payment information processed through Square.
• QuickBooksminorOthersQuickBooks is used for order processing and recordkeeping, recording customer order details (name, address, email) solely for these purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FreshCap Mushrooms: FreshCap sells grain spawn, grow kits, liquid culture, and cultivation supplies to hobbyist and small commercial growers via e-commerce, with a strong content/education focus similar to MSS's customer support approach.
• North Spore: North Spore is a direct competitor offering mushroom spawn, ready-to-fruit blocks, grow kits, and cultivation supplies for both hobbyist and commercial growers, with a comparable multi-strain portfolio and e-commerce-led GTM.
• Mushroom Mountain: Mushroom Mountain offers mushroom spawn, cultivation supplies, training, and farm consulting to growers across scales, closely mirroring MSS's full-spectrum product and service portfolio.
• Fungi Perfecti: Fungi Perfecti (Paul Stamets' company) sells mushroom growing kits, spawn, and supplements directly to home cultivators and commercial growers, making it a long-standing direct peer in the mushroom supply niche.

Emerging players

• GroCycle: GroCycle provides mushroom cultivation education, kits, and supplies with an emphasis on small-scale and beginner growers, intersecting with MSS's hobbyist segment through similar product categories.
• Smallhold: Smallhold operates indoor mushroom farms and distributes specialty mushrooms and growing kits, overlapping with MSS's turnkey farm design/AGRO service line and commercial spawn offerings in the controlled-environment agriculture space.
• Ecovative Design: Ecovative uses mycelium for packaging and alternative proteins, intersecting with mushroom cultivation technology and representing a related emerging player in the mycelium-based products space.

Broad incumbents

• Monterey Mushrooms: Monterey Mushrooms is one of North America's largest commercial mushroom growers and a potential customer for MSS's commercial spawn, supplies, and consulting services in the industrial segment.
• Sylvan Inc. Sylvan is one of the world's largest producers of mushroom spawn (Agaricus and specialty), supplying commercial growers globally - a broad incumbent competing with MSS in the commercial spawn segment.
• Amycel: Amycel is a major commercial mushroom spawn producer serving large industrial farms globally, overlapping with MSS's commercial strain offerings (especially proprietary Agaricus hybrids).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mushroom Supply & Services