Nannies

What Nannies does

Nannies (operating at nannies.com.ua) is a Ukrainian online directory and aggregator platform that lists domestic staff agencies serving Kyiv and broader Ukraine. The platform's primary product is a searchable web directory of 33 nanny and home personnel agencies, presenting each agency's profile, contact details, and website link to families seeking childcare and household staff. A secondary, smaller product (Nannies in Kyiv, hosted at nannies.kiev.ua) is positioned as a direct matching service between parents and nannies without agency intermediaries.

The underlying technology is a web-based content and directory platform with no disclosed proprietary algorithms, mobile apps, APIs, or AI/ML components; the differentiated asset is coverage breadth across agencies and roles. The site is structured around localized SEO for Ukrainian-language queries related to nannies, governesses, housekeepers, cooks, drivers, gardeners, and nurses.

The business model is a two-sided directory: families consume listings for free while agencies gain visibility; monetisation is described as recurring subscription-style listings and referrals, although pricing is not publicly disclosed. The go-to-market is direct-to-consumer via organic search and direct website traffic, with no disclosed paid marketing, sales team, or institutional investor backing. The company is privately held, has 1-10 employees, and reports no subsidiaries, funding rounds, M&A activity, or certifications.

Name

Nannies

Website

https://nannies.com.ua

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Nannies (nannies.com.ua) is a Ukrainian online directory that aggregates 33 domestic staff agencies in Kyiv and across Ukraine, connecting families seeking nannies, governesses, and household personnel with listed agencies via a SEO-driven web platform.

Ownership category

akta.pro rank

Product category

Online Domestic Staff Directory

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industry

Full-Time Nanny Placement Agencies (HSAAALAB)

Keywords

• Nanny agency directory
• Domestic staff listings
• Childcare service platform
• Household personnel agencies
• Online nanny marketplace

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Directory/Listing Services: The platform operates as a directory connecting families with domestic staff agencies. Revenue appears to be generated through agency listings and referrals within the directory.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Nannies (nannies.com.ua) is an online directory and aggregator platform that lists more than 30 nanny and domestic staff agencies operating in Kyiv and across Ukraine. It enables parents and families to discover agencies providing nannies, governesses, housekeepers, cooks, gardeners, drivers, and other home personnel, and to contact those agencies directly. The platform also includes a smaller direct-matching online service that connects parents and nannies without agency intermediaries.

Product overview

Nannies.com.ua operates as a directory and listing platform for home staff agencies across Kyiv and Ukraine. The platform aggregates over 30 agency listings, ranging from specialized nanny agencies to full-service domestic personnel agencies. The core offering is a searchable directory that enables parents and families to discover and connect with agencies providing nannies, governesses, housekeepers, gardeners, drivers, cooks, and other home staff. The platform also includes a smaller direct-matching online service for parents and nannies seeking to connect without agency intermediaries. All agencies listed on the platform are independently operated businesses with their own recruitment processes, training programs, and candidate verification procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Nannies.com.ua Agency Directory Online directory and aggregator service that lists more than 30 nanny and domestic staff agencies in Kyiv and Ukraine. Enables parents and families to discover agencies offering nannies, governesses, housekeepers, cooks, gardeners, drivers, nurses, and other home personnel and to contact those agencies directly.
• Nannies in Kyiv Direct Matching Service Companion online service operating at nannies.kiev.ua that enables parents and nannies to connect directly with each other for quick matching without going through an agency intermediary.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor.

• Personal Siti (Staff City)minorOthers · 1 January 2009Listed agency partner. Specialized recruitment agency operating since 2009, serving all regions of Ukraine with international placements to Europe, USA, and Asia.
• AelitaminorOthers · 1 January 2009Listed agency partner. Operating since 2009, finds domestic staff with unique specialization and experience. Each candidate undergoes probation period and signs confidentiality agreement.
• Mily Dom (Sweet Home)minorOthers · 1 January 2008Listed agency partner. Founded 05.02.2008, one of the leaders in comprehensive domestic services: recruitment, training, information support, and consulting.
• GuverinaminorOthers · 1 January 2007Listed agency partner. Operating since 2007, provides professional domestic and family staff recruitment in Kyiv with free replacement guarantee during contract period.
• Nanny.uaminorOthers · 1 January 2006Listed agency partner on the Nannies directory platform. Founded December 2006, specializes in nanny and housekeeper placement, was first to bring nannies from the Philippines to Ukraine in 2007.
• Mir Semi (World of Family)minorOthers · 1 January 2006Listed agency partner. Operating since 2006 with database of over 45,000 domestic service professionals. Candidates undergo individual interviews, professional aptitude testing, and pre-employment briefing.
• Simeyniy Servis (Family Service)minorOthers · 1 January 2006Listed agency partner. Leading Kyiv domestic staff agency operating since 2006, served over 2,000 families in Kyiv and region. Website: homestaff.org
• Vasha Nyanya (Your Nanny)minorOthers · 1 January 2003Listed agency partner. Operating since 2003, provides domestic staff search with maximum client requirement compliance. Staff regularly undergoes training in hygiene, family adaptation, and safety.
• Nanya ServiceminorOthers · 1 January 2003Listed agency partner. Operating since 2003, has office in central Kyiv, its own School, and large staff. Works officially and pays taxes.
• Moya Semya (My Family)minorOthers · 1 January 2000Listed agency partner. Founded October 2000, provides comprehensive domestic staff recruitment for Kyiv, Kyiv region, all Ukraine, and international placements.
• Khozyayushka (Hostess)minorOthers · 1 January 2000Listed agency partner. Founded in 2000, experienced nanny recruitment agency providing placement services in Kyiv, Ukraine, and internationally with placement within two days.
• Uyut ServiceminorOthers · 1 January 1994Listed agency partner. Operating since 1994, one of the leading agencies in domestic staff recruitment, using modern psychological and recruiting interview methods.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Thumbtack: Large US-based home and local services marketplace covering hundreds of service categories including child care. Comparable marketplace model and SEO-driven demand capture, but operates at vastly greater scale across a much broader category set.
• Angi (Angie's List): Major US home services marketplace covering a wide range of categories. Comparable business model in connecting consumers with vetted service professionals via an online directory/platform, though operates at much greater scale and category breadth.
• Care.com: The leading global online marketplace for family care services including nannies, babysitters, senior care, and pet care. Comparable as a marketplace aggregating vetted caregivers and matching them to families — far larger and broader than Nannies but operating on the same fundamental model.

Direct peers

• Yoopies: European childcare and domestic services platform operating across France, UK, Germany, Spain, and Italy. Comparable as a regional caregiver/domestic staff marketplace connecting families with nannies, babysitters, and housekeepers.
• Sittercity: US-focused online platform connecting families with babysitters, nannies, and pet sitters. Directly comparable business model — directory/marketplace of caregivers — though geographically focused on the US rather than Ukraine.
• UrbanSitter: US-based online marketplace for babysitters and nannies with sitter reviews and background checks. Comparable as a caregiver aggregation platform targeting urban families seeking trusted childcare providers.
• NannyLane: US-based nanny placement marketplace that screens and matches families with nannies. Closest pure-play comparable in the nanny-specific segment — operates a similar directory-plus-matching model for nanny placement.

Regional players

• Bubble (bubbleapp.com): UK-based childcare platform connecting parents with nannies, babysitters, and childminders. Comparable caregiver marketplace model with focus on a single national market, similar in scope to Nannies' Ukraine focus.

Emerging players

• Bark.com: Global services marketplace connecting customers with professionals across categories including child care and domestic services. Comparable business model — online directory connecting families with vetted service providers.
• Helpling: Online marketplace for home services including cleaning, with presence across Europe, Middle East, and Asia. Comparable as an asset-light home services aggregator targeting urban families — adjacent in category to nanny/domestic staff.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nannies