Bleker Auto Parts
Bleker Autoteile GmbH is a privately held German wholesale distributor of original automotive replacement parts, serving roughly 6,500 independent workshops across Germany and the Netherlands from a 30,000 m² Borken logistics center holding 85,000 part positions and 60,000 tires with nationwide overnight delivery.
- Company typePrivate
- Founded2007
- HeadquartersBorken, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bleker Auto Parts does
Bleker Autoteile GmbH is a German wholesale distributor of original replacement automotive parts, founded in 2007 and headquartered in Borken, North Rhine-Westphalia. The company is a privately held subsidiary of the family-owned Bleker Gruppe, a diversified automotive conglomerate that also operates 14 dealerships across 8 locations. Bleker supplies original spare parts for 18 vehicle brands — including Citroën, Peugeot, DS Automobiles, Renault, Dacia, Nissan, Fiat, Alfa Romeo, Lancia, Chrysler, Dodge, Jeep, Kia, Opel, Chevrolet, Toyota, Lexus, and Leapmotor — as well as Eurorepar-branded cost-effective alternatives with a two-year warranty. Its 30,000 m² logistics center holds up to 85,000 part positions and approximately 60,000 tires, supported by paperless multi-order picking via mobile data capture, cross-dock processing, and a 1,472-panel photovoltaic system (420 kWp) with 134 kWh battery storage that cuts energy costs by roughly 50%.
The company serves approximately 6,500 connected independent workshops across Germany plus a smaller Dutch customer base via a dedicated Netherlands sales team, with revenue generated through transactional wholesale sales, tire sales, and freight/return fees (e.g., €4.90 night express, €6.90 day express, €99.00 bulky parts). Distribution combines nationwide overnight delivery through the NOX Nacht Express partnership (orders by 4:30 PM delivered by 8 AM), regional drivers providing up to twice-daily local delivery, and 24/7 digital ordering through OEM-integrated platforms — Partslink24, Citroën/Peugeot/DS Service Box, and RPart Store — plus a customer portal, WhatsApp ordering, telephone sales, and field sales representatives. Customer-facing brand-group specialists handle technical consultation, scheduled delivery, package labeling, and an online complaints and returns workflow. Operational scale indicators include 98% parts availability, more than 1,000 daily dispatches, and 180 employees across logistics, purchasing, sales, and complaints functions.
Revenue is not publicly disclosed. The business model is asset-heavy and capital-intensive, anchored by continuous warehouse expansion from 1,000 m² in 2005 to 30,000 m² in 2022, with the 2012 logistics center alone representing a €5 million investment. Growth has been driven by SKU breadth, multi-brand coverage, next-morning delivery reliability, and incremental geographic and product extensions (Netherlands in 2011, dedicated tire webshop, original glass specialty), with no external institutional or private equity ownership identified — ownership remains concentrated within the Bleker family.
Bleker Auto Parts firmographics
Firmographics- Name
- Bleker Auto Parts
- Legal name
- Bleker Autoteile GmbH
- Website
- https://bleker-autoteile.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bleker Autoteile GmbH is a privately held German wholesale distributor of original automotive replacement parts, serving roughly 6,500 independent workshops across Germany and the Netherlands from a 30,000 m² Borken logistics center holding 85,000 part positions and 60,000 tires with nationwide overnight delivery.
- Ownership category
- akta.pro rank
Bleker Auto Parts industry classification
Industry- Product category
- Automotive Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
Keywords
Where Bleker Auto Parts is headquartered
LocationHeadquarters
- HQ city
- Borken
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Bleker Auto Parts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Original Auto Parts Sales: B2B sale of original replacement parts for multiple automotive brands (Citroën, DS, Peugeot, Renault, Dacia, Nissan, Fiat, Alfa Romeo, Lancia, Chrysler, Dodge, Jeep, Kia, Opel, Chevrolet, Toyota, Lexus, Leapmotor, Eurorepar). Core revenue stream through wholesale distribution to workshops.
- Tire Sales: Sale of tires, rims, and complete wheel sets through dedicated tire webshop. Stock of up to 60,000 tires across multiple brands (Michelin, Bridgestone, Goodyear, Continental, etc.)
- Freight and Logistics Services: Freight cost participation fees for delivery services including night express (€4.90), day express (€6.90), and bulky/heavy parts delivery (€99.00). Returns processing fees.
- Original Glass (Windshields): Specialized supplier of original glass replacement parts with large stock of brand-specific windshields
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Night Express Delivery |
| Transaction based/ take rate | Pay-as-you-go | Day Express Delivery |
| Transaction based/ take rate | Pay-as-you-go | Bulky/Heavy Parts Delivery |
| Transaction based/ take rate | Pay-as-you-go | Small Parts Return |
| Transaction based/ take rate | Pay-as-you-go | Large Parts Return |
| Transaction based/ take rate | Pay-as-you-go | Drive Batteries Return |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels8 records
Bleker Auto Parts product offering
Product offeringCore offering
Bleker Autoteile GmbH is a wholesale distributor of original (OEM) replacement parts for 18 automotive brands including Alfa Romeo, Chevrolet, Chrysler, Citroën, Dacia, Dodge, DS Automobiles, Fiat, Jeep, Kia, Lancia, Leapmotor, Lexus, Nissan, Opel, Peugeot, Renault, and Toyota. The company operates a 30,000 m² logistics center in Borken stocking approximately 85,000 part positions with 98% parts availability, dispatching more than 1,000 deliveries daily to roughly 6,500 connected workshops in Germany and the Netherlands. Supplementary offerings include a multi-brand tire webshop, original glass supply, and overnight express delivery.
Product overview
Bleker Autoteile GmbH operates as a wholesale auto parts supplier offering a unified distribution platform centered on original spare parts distribution. The core offering consists of original replacement parts for 18 automotive brands (Alfa Romeo, Chevrolet, Chrysler, Citroën, Dacia, Dodge, DS Automobiles, Fiat, Jeep, Kia, Lancia, Leapmotor, Lexus, Nissan, Opel, Peugeot, Renault, Toyota) supported by a 30,000 m² logistics facility with 85,000 part positions. The platform integrates multiple digital ordering channels including Partslink24, Service Box, and RPart Store, complemented by WhatsApp ordering and a customer portal. Supporting modules include a tire webshop (Reifen-Shop) with ~60,000 tires, overnight express delivery (NOX Nacht Express), scheduled delivery options, package labeling, and a complaints/returns system. The company serves approximately 6,500 affiliated workshops across Germany with next-morning delivery capability.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Spare Parts Supply Wholesale supply of original OEM replacement parts for 18+ automotive brands (Alfa Romeo, Chevrolet, Chrysler, Citroën, Dacia, Dodge, DS Automobiles, Fiat, Jeep, Kia, Lancia, Leapmotor, Lexus, Nissan, Opel, Peugeot, Renault, Toyota), backed by approximately 85,000 part positions and 98% parts availability. Sold to independent workshops and contract dealers in Germany and the Netherlands.
- Reifen-Shop (Tire Webshop)
- Eurorepar Alternative Parts
- Original Glass (Windshields) Supply
Quantifiable outcome
- Orders placed until 6 PM with stock are delivered nationwide by 8 AM next morning
- +3 more outcomes
Companies that use Bleker Auto Parts
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Bleker Auto Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
Bleker Auto Parts partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Ollis Garage RacingminorMotorsport sponsorship partnership supporting Ollis Garage Racing team with Dacia Logan at 24h Nürburgring races. Bleker Autoteile supplies parts, engine, transmission, wheels and more for the racing vehicle. Partnership began 2019 with first contact through field sales, sponsorship visible on vehicle from 2020, first 24h race participation in 2021. Named 'Dacia vs Goliath' campaign showcasing brand values of passion, endurance, and team spirit.
- Partslink24coreInformation and ordering portal for original parts catalogs of all brands. Chassis number entry enables simple and unambiguous parts identification. 24/7 online ordering capability.
- Service Box (Citroën/Peugeot/DS)coreSimple, fast and precise parts ordering system for Citroën, Peugeot and DS Automobiles. Official manufacturer portal integrated into Bleker ordering process.
- RPart Store (Renault Group)coreRevolutionary solution for automotive replacement parts market, developed with and for automotive professionals to optimize daily work. Official Renault Group solution for parts ordering.
- NOX Nacht Express / Night Star ExpresscoreLogistics partner for overnight express delivery service. Orders placed by 4:30 PM delivered until 8 AM next morning. Requires customer night depot for secure after-hours delivery. Partnership enables Bleker's next-day morning delivery promise.
- Michelin, Bridgestone, Goodyear, Continental (and others)coreDealer contracts with major tire manufacturers enabling direct procurement from tire producers and short delivery times. Brands include Michelin, BF Goodrich, Goodyear, Dunlop, Fulda, Sava, Continental, Semperit, Barum, Uniroyal, Pirelli, Vredestein Tyres, Maxxis, Hankook, Bridgestone, Firestone, and Nexen.
Scale indicators9 records
Recent moves17 records
Expansion highlights7 records
Bleker Auto Parts competitors and assessment
Company assessmentRegional players
- Vergölst GmbH: German tire and auto-service retailer with a national branch network (Continental subsidiary). Comparable to Bleker on the tire distribution and workshop-supply side, though primarily retail/consumer-facing rather than B2B parts wholesale.
- Point S Development: European cooperative of independent tire dealers and automotive service providers with presence across multiple EU countries. Comparable on tire distribution and workshop-supply model, but structured as a dealer network rather than a centralized warehouse distributor.
Direct peers
- Stahlgruber GmbH: Long-established German automotive parts distributor owned by the LKQ group, serving workshops with parts, accessories, tools, and workshop equipment. Closely overlaps Bleker's multi-brand B2B parts and tire offering and customer profile.
- WM SE: One of Germany's largest automotive parts wholesalers, supplying workshops with multi-brand original and IAM parts, tires, and tools via a national logistics network. Directly comparable to Bleker on customer base (independent workshops), product breadth, and regional distribution model.
- Trost SE: Germany-headquartered automotive parts and workshop-supplies distributor with nationwide branch network serving independent garages. Directly comparable on B2B workshop supply, parts range, and tire distribution.
- PV Automotive GmbH: German automotive parts wholesaler focused on serving independent workshops with a broad parts catalog and rapid delivery. Comparable to Bleker on customer segment (independent workshops), multi-brand coverage, and distribution-driven business model.
Broad incumbents
- Alliance Automotive Group: Europe-wide distributor of automotive aftermarket parts, tools, and workshop consumables, owned by Genuine Parts Company. Overlaps with Bleker on multi-brand B2B parts distribution but operates at significantly greater geographic and SKU scale.
- LKQ Corporation: Global distributor of aftermarket automotive parts and accessories, parent of Stahlgruber in Germany. Comparable as a broad incumbent in the same automotive aftermarket distribution space, with overlapping product and customer categories.
Emerging players
- Autodoc SE: Berlin-headquartered online automotive parts retailer serving both consumer and workshop customers across Europe. Comparable as a competing parts-distribution channel but operates a digital-first marketplace model versus Bleker's warehouse-led B2B approach.
- kfzteile24 (Heycar Service): Germany-based online automotive parts retailer (part of the AUTO1 Group ecosystem) selling parts to both consumers and workshops. Comparable as an emerging digital competitor for the same workshop customer base Bleker serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bleker Auto Parts social profiles
Digital presenceBleker Auto Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bleker Auto Parts leadership team
Management profileNumber of profiles
Profiles6 records
Bleker Auto Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bleker Auto Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bleker Auto Parts
What does Bleker Auto Parts do?
Bleker Autoteile GmbH is a wholesale distributor of original (OEM) replacement parts for 18 automotive brands including Alfa Romeo, Chevrolet, Chrysler, Citroën, Dacia, Dodge, DS Automobiles, Fiat, Jeep, Kia, Lancia, Leapmotor, Lexus, Nissan, Opel, Peugeot, Renault, and Toyota. The company operates a 30,000 m² logistics center in Borken stocking approximately 85,000 part positions with 98% parts availability, dispatching more than 1,000 deliveries daily to roughly 6,500 connected workshops in Germany and the Netherlands. Supplementary offerings include a multi-brand tire webshop, original glass supply, and overnight express delivery.
Is Bleker Auto Parts a public or private company?
Bleker Auto Parts is a private company. It is classified as family owned and is currently operating.
When was Bleker Auto Parts founded?
Bleker Auto Parts was founded in 2007. It employs 51 to 100 people.
Where is Bleker Auto Parts based?
Bleker Auto Parts is headquartered in Borken, Germany, in the Europe region.
How does Bleker Auto Parts make money?
Four revenue lines are on record. Original Auto Parts Sales are the primary driver. The others are tire Sales, freight and Logistics Services and original Glass (Windshields).
Who are Bleker Auto Parts's main competitors?
Regional players on record are Vergölst GmbH and Point S Development. Direct peers are Stahlgruber GmbH, WM SE, Trost SE and PV Automotive GmbH. Broad incumbents are Alliance Automotive Group and LKQ Corporation. Emerging players are Autodoc SE and kfzteile24 (Heycar Service).
Does Bleker Auto Parts have an API?
No public API is recorded for Bleker Auto Parts.
What industry is Bleker Auto Parts in?
Bleker Auto Parts's product category is Automotive Parts Distribution. Its primary akta.pro industry code is TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply). Its NAICS code is 42312 and its SIC code is 5013.