New Brunswick Nurses Union

What New Brunswick Nurses Union does

The New Brunswick Nurses Union (NBNU) is a labour organization founded in 1975 and headquartered in Fredericton, New Brunswick, that represents approximately 8,500–8,900 nurses across the province's healthcare system. Its membership comprises Licensed Practical Nurses, Registered Nurses, and Nurse Practitioners working in hospitals, nursing homes, Public Health, Mental Health & Addictions, the Extra Mural Program, and Primary Care. NBNU operates as the exclusive collective bargaining agent for nurses in covered facilities under New Brunswick labour law, representing members in negotiations with the Provincial Government (Part III bargaining unit) and the New Brunswick Association of Nursing Homes.

NBNU's core service offering is collective bargaining and workplace representation, delivered through Labour Relations Officers, local workplace representatives, an Executive Council, and a recently redesigned Member Portal that provides 24/7 access to forms, grassroots unionism education, and officer contact information. Supporting member services include collective agreements management, insurance and benefits, practice and workplace issues support (grievances, arbitration, Work Situation Reports), retirement and pensions, member discounts, educational assistance, and recognition and retention premiums. The organization is launching an NBNU Online Campus (E-Campus) in 2026 to deliver union education, labour management training, and Mental Health First Aid courses online. The union is affiliated with the Canadian Federation of Nurses Unions (CFNU) and the Canadian Labour Congress.

NBNU's revenue model is recurring member union dues collected via employer payroll deduction; specific dues amounts are not publicly disclosed. The union's staff headcount of 11–50 supports a member-run governance structure with elected leadership including President Paula Doucet and VP of Finance Maria Cormier. Recent strategic milestones include the November 2025 ratification of the Part III collective agreement (68% yes vote) and the January 2026 signing of the nursing home collective agreement covering 600 nurses across 47 facilities with a 21.75% wage increase over four years.

Name

New Brunswick Nurses Union

Legal name

New Brunswick Nurses Union

Website

https://nbnu.ca

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Brunswick Nurses Union (NBNU) is a New Brunswick labour organization founded in 1975 that collectively bargains for and represents approximately 8,500–8,900 nurses across hospitals, nursing homes, public health, and community care programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Union Dues: NBNU generates revenue through member union dues. Nurses covered by collective agreements pay union dues, which are typically deducted from wages by employers and remitted to the union. The dues fund union operations, representation services, collective bargaining, and member benefits.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

NBNU is a labor union that represents nurses across New Brunswick through collective bargaining with employers and the provincial government. It provides members with workplace representation via Labour Relations Officers, grievance and arbitration support, collective agreements, insurance and benefits, retirement and pension guidance, educational assistance, member discounts, and recognition/retention premiums. Members access services through a Member Portal and E-Campus online education platform.

Product overview

New Brunswick Nurses Union (NBNU) is a labour organization representing approximately 8,500-8,900 nurses in New Brunswick. The union offers a unified platform of member services centered around its Member Portal, which provides secure access to union resources. Supporting services include E-Campus (online education), collective agreements management, insurance and benefits, workplace advocacy, retirement planning, member discounts, and educational assistance. The organization also provides real-time news and advocacy content through its website.

Differentiator

Problem solved

Functional benefit

Products and services

• Collective Bargaining and Representation Services
• Member Portal
• NBNU E-Campus (Online Education)
• Insurance and Benefits Program
• Practice and Workplace Issues Support
• Retirement and Pensions Service
• Educational Assistance
• Member Discounts Program
• Recognition and Retention Premiums

Quantifiable outcome

• 68% ratification vote for Part III collective agreement
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• New Brunswick Association of Nursing Homes (NBANH)coreStrategic or Co-development Partner · 17 December 2025NBNU negotiated and signed a collective agreement with the New Brunswick Association of Nursing Homes covering approximately 600 registered nurses in 47 nursing homes. The agreement includes a 21.75% wage increase over four years and a new preceptorship premium.
• Canadian Federation of Nurses Unions (CFNU)coreStrategic or Co-development PartnerNBNU is affiliated with the Canadian Federation of Nurses Unions, a national organization representing nurses across Canada. CFNU provides research support, coordinates national nursing advocacy, and supports initiatives like the parliamentary petition for refundable tax credits for nurses. NBNU participates in CFNU campaigns and studies, such as the research study on Nurse Practitioners workforce in Canada.
• Canadian Labour CongresscoreStrategic or Co-development PartnerNBNU participates in the Canadian Labour Congress, Canada's largest labor federation. Labour activists from the CLC attend NBNU events including the 50th Annual General Meeting, strengthening solidarity among workers across sectors.
• New Brunswick Medical SocietycoreStrategic or Co-development PartnerNBNU partnered with the New Brunswick Medical Society to organize a Pre-Budget Health Stakeholder Forum in January 2024, bringing together representatives from 17 healthcare organizations representing approximately 25,000 healthcare professionals. The forum developed six priority areas and recommendations for healthcare system stabilization.
• Provincial Government of New BrunswickcoreStrategic or Co-development PartnerNBNU engages in collective bargaining with the provincial government for Part III nurses (hospital, Public Health, Mental Health & Addictions, Extra Mural Program). Following 20 days of negotiations, a tentative agreement was reached in September 2025 and ratified with a 68% yes vote.
• Horizon Health NetworkminorStrategic or Co-development PartnerNBNU works with Horizon Health Network on issues affecting nurses including staffing, working conditions, and the integration of internationally educated nurses. Horizon is one of two regional health authorities in New Brunswick.
• Vitalité Health NetworkminorStrategic or Co-development PartnerNBNU engages with Vitalité Health Network on nursing workforce issues. Vitalité is the francophone regional health authority in New Brunswick, and NBNU works on supporting internationally educated nurses in the workplace.
• Fredericton North Rotary ClubminorGTM or Marketing PartnerNBNU partnered with the Fredericton North Rotary Club to host a BINGO fundraiser during Executive Council Meetings, with proceeds supporting the club's school snack program and a local food bank.
• Nurses Association of New Brunswick (NANB)minorOthersNANB is referenced in NBNU's Terms of Service as the regulatory body establishing professional standards for registered nurses, including the Code of Ethics and professional practice standards that NBNU members must maintain.
• Association of New Brunswick Licensed Practical Nurses (ANBLPN)minorOthersANBLPN is referenced alongside NANB as the regulatory body establishing standards for Licensed Practical Nurses in New Brunswick that NBNU members must adhere to.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nova Scotia Nurses' Union: Nova Scotia's nurses' union, directly comparable to NBNU as a small provincial union for RNs, NPs and LPNs bargaining in the acute care and long-term care sectors with the provincial health authority.
• Newfoundland & Labrador Nurses' Union: NL's union for nurses, directly comparable to NBNU as an Atlantic Canadian nursing labor organization engaged in collective bargaining, grievance handling and member advocacy.
• PEI Union of Public Sector Nurses: PEI's public sector nurses' union, directly comparable to NBNU as a smaller provincial labor organization providing collective bargaining and grievance support to nurses in the public health system.
• Ontario Nurses' Association: Ontario's largest nurses' union, directly comparable to NBNU as a provincial labor union that collectively bargains for RNs, NPs and (in some units) allied nursing staff on behalf of hospital and healthcare-sector members.
• United Nurses of Alberta: Alberta's provincial nurses' union, directly comparable to NBNU as a labor organization for RNs and RPNs that negotiates collective agreements with health employers and provides member advocacy.
• BC Nurses' Union: British Columbia's nurses' union representing RNs, LPNs and RPNs in collective bargaining, grievance handling and advocacy. Identical mandate to NBNU at a different provincial scale.
• Saskatchewan Union of Nurses: Saskatchewan's provincial nurses' union, directly comparable to NBNU as a labor union representing RNs, RPNs and NPs in collective bargaining with the Saskatchewan Health Authority and Saskatchewan Cancer Agency.
• Manitoba Nurses Union: Manitoba's union for nurses in the healthcare system, directly comparable to NBNU as a labor organization engaged in collective bargaining for nurses across hospitals, personal care homes and community settings.

Broad incumbents

• Canadian Labour Congress: The largest labor federation in Canada, of which NBNU is an affiliate. Comparable as a labor movement umbrella representing workers across sectors and providing solidarity resources, though much broader in scope than NBNU.
• Canadian Federation of Nurses' Unions: CFNU is the national umbrella federation of which NBNU is a member affiliate. Comparable as a broader nurses' union advocacy body operating at the national/policy level rather than a single province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NBNU_SIINB
• YouTubeyoutube.com/channel/UCU7P6PKfoxxdyrZZ1p4R1Zw
• Facebookfacebook.com/NBNursesUnion
• Instagraminstagram.com/nbnu_siinb/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Brunswick Nurses Union