United Nurses of Alberta

What United Nurses of Alberta does

United Nurses of Alberta (UNA) is a private labor union representing more than 30,000 Registered Nurses, Registered Psychiatric Nurses, and allied health workers across the province of Alberta, Canada. The union provides collective bargaining representation, grievance handling, occupational health and safety support, professional responsibility advocacy, member education, scholarships, and EI Trust Fund support to its members, who are enrolled via automatic payroll deduction of dues by healthcare employers. UNA is the designated bargaining agent for nurses in Alberta and operates as a non-commercial member organization without external investors or shareholders.

UNA's member services are delivered through an integrated digital platform branded as UNAnet, which combines a webmail system (@una.ca addresses), DMS Web (a document management and member administration portal), member discussion forums, iOS and Android mobile applications, and Zoom-based virtual engagement. The union supplements this digital infrastructure with two physical offices — a Provincial Office in Edmonton and a Southern Alberta Regional Office in Calgary — and a network of Local Executives and stewards embedded at healthcare facilities throughout Alberta. UNA is affiliated with the Canadian Federation of Nurses Unions (CFNU), the Alberta Federation of Labour (AFL), and the Canadian Labour Congress (CLC), embedding it in the broader Canadian labor movement.

The organization's go-to-market is community-led: prospective members enroll through the DMS Web membership portal, while ongoing engagement is driven by workplace organizing, Local Executive outreach, educational workshops, news bulletins, and The Pulse publication. UNA's strategic priorities evidenced in recent activity include advocacy against Bill 11 (Alberta healthcare privatization), lobbying for increased federal healthcare investment, and formal positions on Alberta political questions such as the separation referendum. Leadership includes President Heather Smith and Director of Information Systems Andrew Johnson.

Name

United Nurses of Alberta

Legal name

United Nurses of Alberta

Website

https://una.ca

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

United Nurses of Alberta is a labor union representing over 30,000 Registered Nurses, Registered Psychiatric Nurses, and allied health workers in Alberta, Canada. It provides collective bargaining, grievance handling, and member services through its UNAnet digital platform and Local Executive network.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: UNA is funded through membership dues deducted by employers from nurses' paychecks. The union represents Registered Nurses, Registered Psychiatric Nurses, and allied health workers in Alberta.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

United Nurses of Alberta is a labor union that represents more than 30,000 Registered Nurses, Registered Psychiatric Nurses, and allied health workers across the province of Alberta. The union negotiates and enforces collective agreements covering wages, benefits, and working conditions; provides grievance representation, occupational health and safety advocacy, and professional responsibility support; and delivers member education, scholarships, and digital services through its UNAnet platform (member portal, DMS Web administration system, discussion forums, and mobile apps).

Product overview

United Nurses of Alberta is a union representing more than 30,000 Registered Nurses, Registered Psychiatric Nurses, and allied health workers. The organization offers a unified member services platform centered around UNAnet, which integrates member portal services (DMS Web), mobile access, communication tools, and educational resources. Key offerings include the UNA Mobile App for iOS and Android, member discussion forums, DMS Web for administrative tasks, collective agreement management, and education/workshop programs for professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• UNAnet Member Portal UNA's online member services bundle providing @una.ca email, member discussion forums, and integration with DMS Web for member administration. It is the primary digital front door for members.
• DMS Web
• UNA Mobile App
• Member Discussion Forums
• Education and Workshops
• Collective Agreements

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Canadian Federation of Nurses Unions (CFNU)coreStrategic or Co-development PartnerUNA is a member of the Canadian Federation of Nurses Unions, which coordinates nursing labor issues nationally. This affiliation provides UNA members with access to national advocacy resources and collective bargaining support.
• Alberta Federation of Labour (AFL)coreStrategic or Co-development PartnerUNA is affiliated with the Alberta Federation of Labour, representing the broader Alberta labor movement. This connection allows UNA to participate in province-wide labor advocacy and solidarity actions.
• Canadian Labour Congress (CLC)coreStrategic or Co-development PartnerUNA is affiliated with the Canadian Labour Congress, connecting Alberta nurses to the national labor movement. This affiliation supports UNA's advocacy for workers' rights and healthcare policy.
• Lubdub ApparelminorGTM or Marketing PartnerUNA partnered with Lubdub Apparel to produce and sell 'Proudly Albertan, Proudly Canadian' t-shirts as part of advocacy campaigns, particularly regarding the Alberta separation referendum.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canadian Federation of Nurses Unions (CFNU): National federation of nurses' unions that includes UNA as a member. Directly comparable as a labor organization representing Canadian nurses, with overlapping leadership and shared advocacy agenda.
• Canadian Labour Congress (CLC): National labor congress of which UNA is an affiliate. Comparable as a labor organization with member-union representation and national advocacy mandate, though operating at a federated level rather than as a single bargaining unit.
• Alberta Teachers' Association (ATA): Professional association/union representing teachers in Alberta with similar member representation, collective bargaining, and member services. Comparable in operating environment and member-engagement model, but in a different profession.

Broad incumbents

• Alberta Union of Provincial Employees (AUPE): Largest union in Alberta representing a broad range of public-sector workers (including some healthcare auxiliaries). Comparable as a major Alberta-based labor organization operating in the same provincial bargaining and policy environment as UNA.
• Service Employees International Union (SEIU) Healthcare: Major North American labor union with significant healthcare worker membership. Comparable as a large-scale healthcare labor organization engaged in collective bargaining and policy advocacy, though broader in scope than UNA's nursing-specific focus.

Regional players

• British Columbia Nurses' Union (BCNU): Provincial nurses' union in British Columbia representing nurses in collective bargaining and advocacy. Directly comparable as a peer provincial nursing union with similar mandate, but operating in a different Canadian province.
• Manitoba Nurses Union (MNU): Union representing Manitoba nurses across the province. Comparable as a peer provincial nursing union with similar representation, bargaining, and member services mandate, though in a different Canadian province.
• National Nurses United (NNU): Largest nurses' union in the United States. Comparable as a peer professional nursing labor organization focused on collective bargaining and patient-care advocacy, but operating in a different national labor-law environment.
• Saskatchewan Union of Nurses (SUN): Union representing registered nurses in Saskatchewan. Comparable as a peer provincial nursing union with similar collective bargaining, grievance handling, and professional advocacy functions, but operating in a different province.
• Ontario Nurses' Association (ONA): Union representing Ontario nurses and allied health workers. Directly comparable in scope (nurses and allied health) and services (collective bargaining, grievance handling, member education), but operating in a different province.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UnitedNurses
• YouTubeyoutube.com/user/UnitedNursesAlberta
• Facebookfacebook.com/UnitedNurses
• LinkedInlinkedin.com/company/united-nurses-of-alberta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Nurses of Alberta