Zanlorenzi

What Zanlorenzi does

Zanlorenzi (legal name: Zanlorenzi Bebidas) is a privately held Brazilian beverage manufacturer founded in 1942 and headquartered in Campo Largo, Paraná, with 251-500 employees. The company operates one of the largest wine portfolios in Brazil and a diversified non-alcoholic beverage range — fruit juices, coconut water, ready-to-drink iced teas, and kombuchas — under the master Campo Largo brand, alongside premium sparkling wines (Lunar), aromatic wine beverages (Jurupinga), and Argentine-sourced wines distributed via its partnership with Bodega Toro (Toro Centenario and Toro Centenario Los Laburantes). Additional wine sub-brands include Quinta do Rio Grande and Caballo Chileno. Production runs across three manufacturing facilities in Campo Largo (PR), Petrolina in the São Francisco Valley (PE), and São Marcos in Serra Gaúcha (RS), supported by what the company describes as the most modern and agile bottling line in Latin America, capable of multi-format packaging (Tetra Pak, PET, glass). Grape supply is vertically integrated through technical partnerships with more than 2,000 family farmers across 19 municipalities in Serra Gaúcha.

Zanlorenzi generates revenue through unit-priced sales of alcoholic and non-alcoholic beverages across a multi-channel distribution network: a direct-to-consumer e-commerce store (Loja da Fábrica at loja.zanlorenzi.com.br), a physical factory outlet in Campo Largo, national retail and wholesale channels (supermarkets, wine shops, bars, restaurants), and regional distributors such as Dialli Distribuidora de Alimentos. The company also serves the on-trade/hospitality sector and runs an event-driven marketing motion — sponsoring marathons, cycling events, university atlética circuits, and Rio Carnival's Camarote Mar — to drive consumer trial. The customer base is a horizontal mass-market Brazilian consumer segment across all regions, with brand strength concentrated in Southern Brazil where Campo Largo is the #1 white wine brand and Jurupinga has been the most loved beverage on Facebook for five consecutive years (2020-2024). Toro Centenario is the most sold Argentine wine in Brazil, and the Lunar sparkling line has accumulated over 50 national and international awards. Sustainability commitments include eureciclo packaging certification, two wastewater treatment plants (Campo Largo and São Marcos), and community programs supporting pediatric health (Hospital Pequeno Príncipe) and elite athletes. No public listing, parent company, or institutional investor ownership is identified in the available data.

Name

Zanlorenzi

Legal name

Zanlorenzi Bebidas

Website

https://zanlorenzi.com.br

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

251–500 employees

Short description

Zanlorenzi is a privately held Brazilian beverage manufacturer (founded 1942) producing wines, sparkling wines, juices, coconut water, and teas under the Campo Largo, Lunar, Jurupinga, and Toro Centenario brands, distributed nationally and across Latin America through retail, wholesale, and DTC e-commerce channels.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing (Wines, Juices, and Bottled Beverages)

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Beverage manufacturing
• Wine production
• Sparkling wine brands
• Fruit juice beverages
• Coconut water

Headquarters

HQ city

Campo Largo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage product sales: Zanlorenzi generates revenue primarily through the manufacture and sale of wines, sparkling wines, still wines, juices, coconut water, teas, kombuchas, and draft wines under brands including Campo Largo, Lunar, Jurupinga, Toro Centenario, and Quinta do Rio Grande. Products are sold through direct e-commerce, retail, wholesale, and distributor channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zanlorenzi manufactures and sells a multi-brand beverage portfolio through its own e-commerce platform, factory store, and a national wholesale/retail network. Its core offering spans alcoholic and non-alcoholic categories — table wines, fine wines, sparkling wines (Espumantes), fruit juices, coconut water, ready-to-drink iced teas, kombuchas, draft wines (chopp), and traditional warm spiced wine (quentão) — sold primarily under the Campo Largo umbrella brand plus premium lines such as Lunar, Jurupinga, and Toro Centenario.

Product overview

Zanlorenzi is a Brazilian beverage company founded in 1942, operating as one of the largest wine producers and most important beverage industries in Brazil, with the most modern and agile bottling line in Latin America. The company operates a multi-brand portfolio across alcoholic and non-alcoholic beverage categories: table wines, fine wines, sparkling wines, fruit juices, coconut water, ready-to-drink iced teas, draft wines, and warm spiced wine (quentão). Its primary brands are Campo Largo (wines, juices, coconut water, teas), Lunar (premium sparkling wines), Jurupinga (aromatic white wine beverage), and the Argentine wine brands Toro Centenario and Toro Centenario Los Laburantes (Bodega Toro partnership). Products are sold nationwide through the direct-to-consumer Loja da Fábrica e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Campo Largo: Primary brand for wines, juices, coconut water, teas, and sparkling wines. Campo Largo is the best-selling wine brand in Southern Brazil and includes products such as Campo Largo Drafts, wines, juices, coconut water, teas, and sparkling wines under the Campo Largo and Festy labels.
• Vinho Campo Largo
• Quinta Do Rio Grande
• Lunar
• Jurupinga
• Caballo Chileno
• Toro Centenario
• Toro Centenário Los Laburantes

Products and services

• Vinho Campo Largo (Table and fine wines) Table and fine wines in red and white varieties sold under the Campo Largo brand for personal consumption and on-premise serving. Ranked 1st in national white wine category in Brazil's South, North, and Central-West regions per Revista S/A+ 2024 and most remembered wine brand in Apucarana (Top Marcas 2024).
• Espumantes Campo Largo (Sparkling wines) Sparkling wines under the Campo Largo brand — Moscatel (white and rosé), Brut, and the non-alcoholic Festy variant — packaged in 750mL and 660mL formats for celebration occasions and gifting.
• Espumantes Lunar (Premium sparkling wines) Premium sparkling wine line under the Lunar brand — Lunar Perfetto Moscatel Blanc, Moscatel Rosé, Brut Blanc, Brut Rosé — plus Lunar Zero Álcool Moscatel Rosé, positioned at the upper tier of the portfolio with 50+ wine awards.
• Sucos Campo Largo (Fruit juices) Ready-to-drink fruit juices under the Campo Largo brand — orange, apple, and guava-apple blends — in 200mL, 250mL, 900mL, and 1350mL packaging, free of preservatives and added sugars.
• Água de Coco Campo Largo (Coconut water) Coconut water under the Campo Largo brand in 200mL, 250mL, and 900mL recyclable BPA-free bottles, including a Tripack 900mL multi-pack; no added sugars or preservatives, positioned for hydration and sports occasions.
• Chás Campo Largo (Ready-to-drink teas) Ready-to-drink iced teas under the Campo Largo brand — Mate, Black, and Green varieties with flavors including lemon, peach, and functional blends (Hibiscus+Cranberry, Matcha+Lemongrass+Pineapple, Chamomile+Yuzu+Melissa) — in 900mL and 1350mL formats, with selected zero-calorie variants.
• Chopp Campo Largo Draft (Wine-based draft) Wine-based draft/chopp blending wine with fruit flavors (red draft), packaged in 500mL bottles for social and casual consumption occasions.
• Quentão Campo Largo (Warm spiced wine) Traditional Brazilian warm spiced wine drink with orange, clove, and ginger, available in alcoholic (7.5% ABV, 750mL) and non-alcoholic (1.35L) versions made with Campo Largo grape juice, targeted at June festivals and winter consumption.
• Jurupinga (Aromatic wine-based beverage) Aromatic white wine-based beverage under the Campo Largo umbrella, sold in 975mL packaging; named the Most Loved Beverage Brand on Facebook in Brazil for five consecutive years (2020-2024) and #1 in engagement on Facebook and Instagram among all beverage brands in 2024.
• Toro Centenario (Argentine wine line) Argentine wine brand (Bodega Toro) distributed by Zanlorenzi in Brazil in 750mL formats — Malbec, Cabernet Sauvignon, Chardonnay, Tempranillo, and Rosé varietals — and recognized as the most-sold Argentine wine in Brazil.
• Toro Centenário Los Laburantes (Premium Argentine wine line) Premium Argentine wine line launched in partnership with Bodega Toro, offering Malbec, Cabernet Sauvignon, and Chardonnay with greater complexity and aging potential than the standard Toro Centenario Varietal line, sourced from Mendoza, Argentina.
• Quinta Do Rio Grande (Wine line) Wine sub-brand offered by Zanlorenzi as part of its diversified wine portfolio alongside Vinho Campo Largo and Toro Centenario.
• Caballo Chileno (Wine line) Wine sub-brand offered by Zanlorenzi as part of its diversified wine portfolio.
• Loja da Fábrica (Direct-to-consumer e-commerce) Zanlorenzi's direct-to-consumer online store selling the full Campo Largo product portfolio — wines, juices, coconut water, teas, sparkling wines, draft, and Quentão — directly to end consumers across Brazil, with delivery nationwide and a separate physical factory-store outlet in Campo Largo (PR).

Quantifiable outcome

• Vinho Campo Largo ranked 1st place in national white wine category across South, North, Central-West regions and states of Maranhão and Piauí (Revista S/A+ Ecossistema de Varejo 2024)
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, regional and minor.

• Bodega Toro (Argentina)coreStrategic or Co-development PartnerZanlorenzi partnered with Argentine winery Bodega Toro to distribute the Toro Centenario wine line in Brazil. This partnership was further expanded with the launch of Toro Centenario Los Laburantes, providing consumers access to Argentine wines of greater complexity and potential. The wines are sourced from Mendoza, Argentina.
• Dialli Distribuidora de AlimentosregionalChannel Partner/ Reseller/ DistributorDialli Distribuidora de Alimentos is a regional distribution partner for Zanlorenzi's Campo Largo wine products in the Apucarana (PR) region. The partnership was highlighted through the company's recognition at the Top Marcas Apucarana awards where Vinho Campo Largo was named most remembered wine brand by consumers.
• Family farmers of Serra Gaúcha (2,000+ families from 19 municipalities)coreStrategic or Co-development PartnerZanlorenzi works with over 2,000 families from 19 municipalities in Serra Gaúcha (RS) who supply grapes for production. The company provides technical support throughout the growing and harvesting process, ensuring quality raw materials and supporting the local agricultural economy.
• Hospitais Infantis - Pequeno PríncipeminorGTM or Marketing PartnerZanlorenzi supports the Hospital Pequeno Príncipe, a pediatric hospital recognized as a center of pediatric excellence in Paraná, by sponsoring events that raise funds for the recovery of children and adolescents from across Brazil.
• Luara Mandelli (surfer), Benjamin and Lorenzo Ferrari (Jiu Jitsu athletes)minorGTM or Marketing PartnerZanlorenzi sponsors and supports elite athletes including surfer Luara Mandelli and the Ferrari brothers (Benjamin and Lorenzo) in Jiu Jitsu, demonstrating the company's commitment to sports and active lifestyles aligned with its healthy beverage products.
• Camarote Mar (Rio de Janeiro Carnival)minorGTM or Marketing PartnerPartnership with Camarote Mar at the Sambódromo Marquês de Sapucaí during Rio de Janeiro Carnival, providing Campo Largo products to event guests across multiple nights of festivities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casa Valduga: Premium Brazilian sparkling wine and fine wine producer from Serra Gaúcha. Directly comparable in the premium sparkling wine segment where Zanlorenzi's Lunar brand competes, with similar award-driven positioning and tourism/ DTC channels.
• Cooperativa Vinícola Garibaldi: Brazilian wine cooperative from Serra Gaúcha producing sparkling and table wines. Comparable as a Serra Gaúcha-based wine producer competing in similar price tiers and on-trade/retail channels as Zanlorenzi.
• Vinícola Geisse: Brazilian sparkling wine specialist based in Pinto Bandeira (Serra Gaúcha). Comparable as a Brazilian sparkling wine producer competing in the same premium tier that Lunar targets, with overlapping on-trade and gifting occasions.
• Vinícola Salton: Brazilian winery based in Bento Gonçalves producing table wines, sparkling wines, and spirits. Directly comparable multi-brand wine producer with national distribution and similar positioning in accessible price tiers alongside premium offerings.
• Maguary: Major Brazilian juice and nectar brand owned by Coca-Cola FEMSA. Directly comparable in the Campo Largo juices product line, with overlapping national retail presence in fruit-based non-alcoholic beverages.
• Miolo Wine Group: Major Brazilian winery with national and export presence across table, fine, and sparkling wines. Comparable as a multi-brand Brazilian wine producer operating from Serra Gaúcha with similar go-to-market through retail and on-trade channels.
• Vinícola Aurora: Largest wine producer in Brazil, headquartered in Bento Gonçalves (Serra Gaúcha). Directly comparable as a Brazilian multi-category beverage producer with table wines, sparkling wines, and juices serving national retail, overlapping the same grape supply region and customer base as Zanlorenzi.
• Wine Brands (Brasil): Brazilian wine company managing multiple wine brands across price tiers. Comparable as a portfolio-driven Brazilian wine operator with overlapping distribution channels and brand architecture strategy.

Broad incumbents

• Leão (Coca-Cola FEMSA): Long-established Brazilian tea and mate brand. Comparable in the RTD tea category where Zanlorenzi's Chás Campo Largo competes, with much broader distribution scale through Coca-Cola FEMSA's national system.
• Chandon do Brasil: Brazilian subsidiary of LVMH's sparkling wine brand. Comparable as a premium sparkling wine player in Brazil competing for the same celebration and on-trade occasions, with broader global marketing resources.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeccDHFFHXAUP09TGnOqP-Q
• Facebookfacebook.com/zanlorenzibebidas
• Instagraminstagram.com/campolargooficial
• LinkedInlinkedin.com/company/zanlorenzibebidas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zanlorenzi