What Peroni does

Peroni S.p.A. is a family-owned Italian manufacturer headquartered in Gallarate (Via Monte Leone, 93) that produces scenic materials, stage mechanics, and decorative products for the professional entertainment industry. The company's portfolio spans five core categories: flame-retardant scenic fabrics (cotton muslin, velvets, tulles, scrims, blackout cloths); projection and rear-projection screens using vinyl films; mirror and decorative materials (Miroflex, Miroplan, Mirocryl); stage mechanics including curtain track systems (Atlas, Kompas, Mini, TRX), winches, pulleys, and movement systems; and structural systems such as aluminium trusses, metal frames, and top battens. Underlying technologies include a 12-metre-wide projectile loom for extra-wide cotton muslin, high-frequency welding for vinyl films at multi-thousand-square-metre scale, proprietary flame-retardancy treatments developed ahead of the 1984 Italian ministerial decree, and digital printing for scenography pioneered in the early 2000s.

The company serves professional theaters, opera houses, ballet companies, concert tours, television broadcasters, film studios, and event/exhibition organizers, with named engagements at Teatro alla Scala, Teatro San Carlo, Bolshoi Theatre, Teatro Real de Madrid, Maggio Musicale Fiorentino, RSI broadcasting, and touring acts including Michel Sardou and Max Pezzali. Revenue is generated through three streams: hardware sales of catalogue scenic materials and stage mechanics shipped from Gallarate; professional services for custom fabrication, tailoring, and in-house atelier work in Gallarate; and installation/maintenance services delivered either directly by Peroni or via the international distributor network. Products are not priced publicly; sales are quote-based, frequently tied to project specifications and multi-year distributor contracts, and supported by a multilingual website and a global distributor search tool. Following Michele Peroni's death in March 2000, his wife Elisabetta Peroni assumed leadership, with the couple's children subsequently joining and modernizing operations; women now represent approximately 75% of the workforce including management.

Name

Peroni

Legal name

Peroni S.p.A.

Website

https://peroni.com

Company type

Private

Founded year

1790

Operating status

Operating

Headcount range

11–50 employees

Short description

Peroni S.p.A. is a family-owned Italian manufacturer of scenic fabrics, stage mechanics, projection screens, decorative materials, and curtain track systems serving professional theaters, opera houses, broadcasters, film studios, concerts, and events worldwide from its Gallarate facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Gallarate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Scenic materials manufacturing and sales: Peroni manufactures and sells scenic fabrics, vinyl films, stage mechanics, curtain tracks, dance floors, and decorative materials. Products are shipped to end users from the Gallarate production facility.
2. Custom fabrication and tailoring: Fabrics in the catalogue can be processed in Peroni's in-house atelier in Gallarate. The company manufactures custom curtains, backdrops, and cycloramas.
3. Installation and maintenance services: Upon request, Peroni installs its mechanical systems and products at customer facilities. Distributors perform similar services in various countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Peroni S.p.A. manufactures and sells scenic materials, fabrics, stage mechanics, and projection products for the professional entertainment industry. The portfolio spans flame-retardant scenic fabrics, vinyl projection and rear-projection screens, mirror and decorative materials, dance floors, curtain tracks (Atlas, Kompas, Mini, TRX), winches, pulleys, aluminum trusses, and metal frames. Custom fabrication, tailoring, and installation services are offered from the Gallarate facility, with products exported worldwide through a distributor network.

Product overview

Peroni is a materials and stage technology company serving the professional scenography and entertainment industry. The product portfolio centers on five core categories: (1) Scenic fabrics including flameproof-treated cotton muslin, velvets, tulles, and specialty textiles; (2) Projection and rear-projection screens using vinyl films and digital printing; (3) Mirror and decorative materials (Miroflex, Miroplan, Mirocryl) for reflective scenic surfaces; (4) Stage mechanics including curtain track systems (Atlas, Kompas, Mini, TRX), winches, pulleys, and movement systems; and (5) Structural systems including aluminium trusses, metal frames, and top battens. The offerings are coordinated through a workshop for custom fabrication of curtains, backdrops, and cycloramas, with digital printing capabilities for scenographic applications. The company operates from Gallarate, Italy, with worldwide distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Flameproof Scenic Fabrics Fire-retardant treated scenic fabrics including flameproof cotton muslin, velvets, tulles, scrims, and bobbinet for theatrical productions, meeting safety regulations for entertainment venues worldwide.
• Front and Rear Projection Screens Professional front-projection and rear-projection vinyl screens, including RNW - Notturno Wide rear-projection film for large-format display, designed for theatrical, event, broadcast, and film studio applications.
• Stage Mechanics and Curtain Track Systems Curtain track systems (Atlas, Kompas, Mini, TRX), winches (e.g. 1Z05 hand winch), pulleys, ropes, and movement systems for theatrical curtains and scenery, supporting manual and motorized operation.
• Stage Movement Systems (Traveller, Fly, and Swag Curtains) Curtain movement systems including traveller curtains sliding along tracks, fly curtains with swag opening via cable systems, and swag curtains fixed at top with cable-operated center-to-corner opening.
• Mirror and Decorative Materials Decorative and mirror materials including QSF - Miroflex ultra-light mirror film, QSR - Miroplan glassless mirror panel (silver/gold), and QST - Mirocryl flame-retardant mirror panel for reflective scenic surfaces and mirrored backdrops.
• Dance Floors Specialized flooring surfaces for dance performances, events, and theatrical productions, including digitally printed dance floors.
• Cycloramas Large-format scenic backdrops forming hemicycles, available in muslin, vinyl film, and printed versions, supplied to opera houses (Auditorio de Tenerife, Maggio Musicale Fiorentino), broadcasters (RSI Euro 2024), and film studios (Asterix 360° cyclorama).
• Aluminium Trusses and Structural Systems Modular aluminium truss systems (7FX flat, 7TX triangular, 7QX square) along with 9TM metal frames and 8TA aluminum tubes/top battens for supporting lights, screens, scenery, and fabric/vinyl backdrops.
• Scenic Construction Elements (Set Pieces, Quadratures, Flats) Set pieces (shaped scenic elements for perspective views), scenographic quadratures (succession of portals creating depth), and flats (framed scenic panels with muslin, canvas, mirror films, or decorative films).
• Custom Fabrication and Tailoring Workshop In-house atelier service at the Gallarate facility for processing catalogue fabrics into custom curtains, backdrops, and cycloramas to customer specifications, including digital printing for scenographic applications.
• Installation and Maintenance Services

Quantifiable outcome

• Became internationally known within the entertainment industry following the 1984 regulatory changes due to already having compliant materials

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• PRG (Production Resource Group): Global entertainment technology supplier of lighting, video, rigging, and stage automation across concerts, theater, film, and broadcast — broader incumbent in the same end-markets that Peroni serves, but with a much wider portfolio that includes capital-intensive equipment beyond Peroni's materials focus.
• Martin Professional (HARMAN): Global entertainment lighting manufacturer serving concerts, theater, and broadcast — broad incumbent in the same production ecosystem as Peroni, but focused on lighting fixtures and control rather than scenic materials or stage mechanics.
• CHAUVET Professional: Global manufacturer of entertainment and theatrical lighting, fixtures, and control — broad incumbent serving the same touring, theater, and broadcast customers Peroni supplies scenic materials to, but operating in an adjacent (lighting) category rather than scenic fabrication.
• ETC (Entertainment Technology Corporation): U.S. manufacturer of theatrical lighting fixtures, control consoles, and architectural dimming — established incumbent in the same theaters, opera houses, and broadcast studios that Peroni supplies, with broader portfolio but no overlapping scenic-materials business.

Direct peers

• Stretch Shapes: U.S. manufacturer of stretch-fabric scenic structures, soft goods, and custom fabric scenery for theater, concerts, and corporate events — overlapping product category (custom scenic fabric construction) and event/entertainment customer base.
• ShowTex: Belgian-headquartered manufacturer of theatrical fabrics, projection and rear-projection screens, scenic drapery, and stage tracking systems — closest direct competitor to Peroni across the same product categories and customer base (theaters, opera, events, broadcast).
• Rosebrand: U.S.-based supplier of theatrical fabrics, curtains, drapery, projection screens, and rigging hardware to performing arts, film, and events — comparable manufacturer/distributor with similar product categories and North American venue customers.
• J&C Joel: UK-based manufacturer and installer of theatrical fabrics, acoustic drapery, stage machinery, and projection surfaces — directly comparable in custom fabric manufacturing, fire-retardant treatments, and global venue installations.
• Gerriets GmbH: German manufacturer of scenic fabrics, projection screens, curtain track systems, and stage equipment — long-established European peer with overlapping product portfolio, similar fire-retardant treated textile range, and shared premium-venue customer base.

Emerging players

• Tiffin Scenic Studios: U.S.-based scenic construction and fabrication shop serving themed entertainment, museums, and live events — emerging peer with overlap in custom scenic fabrication and themed-environment materials, though smaller and more regionally focused than Peroni.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peroni-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peroni