The TA Targets story
- Company typePrivate
- Founded2015
- HeadquartersEphrata, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
The TA Targets story firmographics
Firmographics- Name
- The TA Targets story
- Legal name
- Tactical AR500 Targets, INC.
- Website
- https://tatargets.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The TA Targets story industry classification
Industry- Product category
- Shooting Targets and Firearms Training Equipment
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
- akta.pro secondary industry
- Firearms & Ammunition Retail (CRAMAKAA)
Keywords
Where The TA Targets story is headquartered
LocationHeadquarters
- HQ city
- Ephrata
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The TA Targets story business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Steel Target Product Sales: One-time hardware sales of AR500 and AR550 steel shooting targets, including complete systems, individual plates, bases, mounts, and accessories
- Cardboard/Paper Target Sales: Disposable paper targets for training and competition use
- Range Package Sales: Complete range buildout packages from Ultimate Home Range ($12,200) to Special Operations packages ($11,600-$29,000)
- Dealer/Partner Sales: Wholesale distribution through stocking dealers and drop-ship partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Genesis AR500 Systems (Budget-friendly) |
| One time/ perpetual license | Pay-as-you-go | Exodus AR550 Systems (Premium) |
| One time/ perpetual license | Pay-as-you-go | Range Packages (Complete Range Buildouts) |
| Unit Pricing | Pay-as-you-go | Cardboard/Disposable Targets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The TA Targets story product offering
Product offeringCore offering
TA Targets designs, manufactures, and sells portable AR500 and AR550 ballistic steel shooting target systems, cardboard and self-healing rubber targets, and complete range buildout packages. Products are made in-house at a company-owned Pennsylvania manufacturing facility and are sold direct-to-consumer, through dealers, and via drop-ship partners to individual shooters, law enforcement, commercial ranges, and competitive shooters.
Product overview
TA Targets is a manufacturer of portable steel shooting targets and related training products. The core product lines include: Genesis (AR500) systems as the budget-friendly foundational option for new shooters; Exodus (AR550) premium systems including the A-DAP (the company's cornerstone product with loudest ringing), Grounder portable targets, T-Post systems, Gong targets, Reactive targets (Dueling Trees, Falling Trees, VTAR Poppers), and Competition Plate Racks (Phoenix, Easy Rack); Cardboard/USPSA targets for accountability and precision training; Self-Healing rubber targets from Infinite Defense; Indoor range solutions including the MOD1 bullet trap; Range Packages for complete range builds; and individual parts/components for build-your-own systems. The portfolio is organized into Genesis (AR500/budget), Exodus (AR550/premium), and accessory categories with warranties ranging from 90 days (Genesis) to lifetime (1/2 inch AR550 Exodus).
Differentiator
Problem solved
Functional benefit
Brands
- Genesis: AR500 steel target product line - Genesis systems are budget-friendly options for new shooters, ideal for pistol and rifle training at 100+ yards with most rifle calibers. Includes gong targets and tee post systems.
- Exodus
- Infinite Defense
Products and services
- A-DAP AR550 Steel Target Systems Foundation AR550 steel target systems with top-mounted A-DAP brackets that resonate like a church bell on impact for acoustic feedback. Includes C Zone, Reduced C Zone, and Vital Zone target plates; designed for serious trainers and rifle use.
- Grounder 500/550 Steel Targets Most portable, fast-deploying steel target stand system with a foldable design for easy transport. Available in AR500 or AR550 steel options.
- AR500 Gong Targets Economical AR500 gong targets for budget-minded shooters and new gun owners, compatible with Single Hole Gong Mount and T-Post Brackets.
- T-Post Target Systems Affordable AR500 and AR550 targets mounted on standard and armored T-posts for quick setup and durability.
- Reactive Steel Targets Self-resetting reactive target systems providing instant feedback on impact, including Dueling Trees, Falling Trees, and Auto-Resetting Poppers.
- Competition Plate Racks High-volume training and competitive shooting plate racks including the Phoenix (manual/automatic reset) and Easy Rack.
- Cardboard Targets Cost-effective training tools including USPSA Cardboard Targets and C-Zone Cardboard Targets for precision drills. Available in bulk and skid quantities for commercial and government customers.
- Self-Healing Shooting Targets Infinite Defense ballistic rubber targets that automatically repair themselves after each impact, combining cardboard-style accountability with steel-like durability.
- Indoor Range Targets (MOD1 Bullet Trap) Bullet traps and indoor-specific products including the MOD1 Portable Bullet Trap constructed from 3/8-inch AR550 steel.
- Range Packages Complete range building packages including Ultimate Home Range ($12,200), VIP Gun Range ($24,400), Standing Army Silhouette ($29,000), and Special Operations Steel Target packages ($11,600-$29,000).
- MICRO-DAP Rimfire Target System Purpose-built .22LR and 22 Short rimfire target system with AR400 steel construction, lightweight portable design, and 30-day strike plate warranty.
Quantifiable outcome
- AR550 targets backed by limited lifetime warranty vs 90-day AR500 warranty
- +2 more outcomes
Companies that use The TA Targets story
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
The TA Targets story technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The TA Targets story partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor.
- T-REX ArmsminorDrop-ship partner who sells TA Targets products through their website alongside their own holster and tactical gear products. TA handles fulfillment and shipping.
- Haley Strategic PartnersminorDrop-ship partner through their shop, offering TA Targets alongside Haley Strategic's training products and gear.
- Olusia Top GunminorStocking dealer physically carrying TA Targets inventory at their location.
- Empire Gun ClubminorStocking dealer physically carrying TA Targets products.
- North Forty Gun ClubminorStocking dealer physically carrying TA Targets products.
- AEGIS OutfittersminorStocking dealer physically carrying TA Targets products.
- Greenline TacticalminorTrusted training partner using TA products for teaching firearms courses.
- Green OPSminorTrusted training partner using TA products for training instruction.
- Vigr TrainingminorTraining partner using TA Targets for instruction.
- Sentinel ConceptsminorTraining partner using TA Targets for firearms training.
- Carry TrainerminorTraining partner using TA Targets for carry/concealed carry instruction.
- Point 1 TacticsminorTraining partner using TA Targets for tactical training.
- Haley StrategicminorTraining company and brand partner using TA Targets for training content and instruction.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
The TA Targets story competitors and assessment
Company assessmentDirect peers
- MGM Targets: Mike Gibson Manufacturing is a long-standing pioneer in portable steel reactive targets (Dueling Trees, auto-reset poppers). Directly competes with TA Targets in portable AR500/AR550 systems serving law enforcement, military, and civilian shooters.
- Action Target: One of the largest US manufacturers of commercial and portable steel targets, supplying law enforcement, the military, and commercial ranges. Directly competes with TA Targets in portable AR500/AR550 systems for the same customer set.
- Shoot Steel: AR500/AR550 portable steel target maker serving law enforcement, military, and civilian shooters. Competes head-to-head with TA Targets across portable gong, A-DAP-style, and reactive target categories.
Broad incumbents
- Birchwood Casey: Established shooting-accessories brand offering target pasters, sight black, cleaning kits, and range-target equipment. Serves the same retail and range customer base as TA Targets, but from a much broader multi-category product portfolio.
- Caldwell (BPG Holdings / Beretta): Shooting-accessories manufacturer (rests, bags, chronographs, target systems) owned under BPG Holdings. Serves the same retailer and law-enforcement/government ranges as TA Targets at broader portfolio scale and balance-sheet depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The TA Targets story social profiles
Digital presenceThe TA Targets story financial estimates
Financial estimateRevenue estimate
Valuation estimate
The TA Targets story leadership team
Management profileNumber of profiles
Profiles1 record
The TA Targets story funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The TA Targets story M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The TA Targets story
What does The TA Targets story do?
TA Targets designs, manufactures, and sells portable AR500 and AR550 ballistic steel shooting target systems, cardboard and self-healing rubber targets, and complete range buildout packages. Products are made in-house at a company-owned Pennsylvania manufacturing facility and are sold direct-to-consumer, through dealers, and via drop-ship partners to individual shooters, law enforcement, commercial ranges, and competitive shooters.
Is The TA Targets story a public or private company?
The TA Targets story is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The TA Targets story founded?
The TA Targets story was founded in 2015. It employs 1 to 10 people.
Where is The TA Targets story based?
The TA Targets story is headquartered in Ephrata, United States, in the North America region.
How does The TA Targets story make money?
Four revenue lines are on record. Steel Target Product Sales are the primary driver. The others are cardboard/Paper Target Sales, range Package Sales and dealer/Partner Sales.
Who are The TA Targets story's main competitors?
Direct peers on record are MGM Targets, Action Target and Shoot Steel. Broad incumbents are Birchwood Casey and Caldwell (BPG Holdings / Beretta).
Does The TA Targets story have an API?
No public API is recorded for The TA Targets story.
What industry is The TA Targets story in?
The TA Targets story's product category is Shooting Targets and Firearms Training Equipment. Its primary akta.pro industry code is CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection), with a secondary code of CRAMAKAA, Firearms & Ammunition Retail. Its NAICS code is 332994 and its SIC code is 3480.