What Trueview does

Trueview is the flagship brand of Warner Electronics India Private Limited, an Indian manufacturer of security surveillance and commercial display products founded in 2011 and headquartered in Aurangabad (Chhatrapati Sambhajinagar), Maharashtra. The company designs, manufactures, and sells CCTV cameras (4G/5G, Wi-Fi, solar-powered, wired IP Pro and Ultra series, analog), interactive flat panel displays under the Trueboard brand ranging from 55 to 110 inches, video conferencing solutions (PTZ cameras, 4K auto-tracking cameras, USB webcams, Bluetooth speakerphones), digital signages, video wall monitors, dash cameras, and video door bells. Its proprietary TrueCloud platform enables remote monitoring, motion alerts, and optional cloud storage across the CCTV product line via mobile and PC applications.

Trueview operates an in-house manufacturing facility at Aurangabad Industrial City (AURIC) and holds ISO 9001:2015 and ISO 14001:2015 certifications, with products compliant to RoHS, CE, and FCC standards. The company sells through a direct e-commerce storefront at trueview.co.in, a pan-India partner network reaching small resellers through large corporates and government bodies, and third-party marketplaces. Its customer base spans seven primary verticals: residential and homeowners, SMB, enterprise and corporate, educational institutions, government bodies, commercial transport and logistics, and agriculture and farming. Named institutional customers include Indian Bank, ICICI Bank, Indian Railways, TATA, Subway, and Barista.

The revenue model combines one-time hardware sales across a wide price spectrum (₹1,199 entry-level cameras to ₹1,150,000 premium 110-inch Trueboards) with an optional subscription-based TrueCloud service for cloud storage. The company has 101-250 employees, no disclosed external funding, and operates as a privately held subsidiary brand under Warner Electronics India Private Limited, with its operations focused exclusively on the Indian market.

Name

Trueview

Legal name

Warner Electronics India Private Limited

Website

https://trueview.co.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Trueview is an Indian manufacturer of CCTV surveillance cameras, interactive flat panel displays, video conferencing equipment, and commercial displays, serving residential, SMB, enterprise, education, government, transport, and agriculture customers across India through direct e-commerce and a pan-India partner network.

Ownership category

akta.pro rank

Product category

Security Surveillance Equipment

NAICS

Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (33431), Electronics and Appliance Retailers (44921)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

akta.pro secondary industries

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Video Surveillance & Security Analytics (HDAAAEAE), Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF), Webcams & Video Capture Peripherals (HDACAFAG)

Keywords

• CCTV surveillance systems
• Interactive flat panels
• Video conferencing solutions
• Commercial digital signage
• Dash cameras

Headquarters

HQ city

Chhatrapati Sambhaji Nagar

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of physical products including CCTV cameras, dash cameras, digital signages, interactive flat panel displays (Trueboard), video wall monitors, network switches, and accessories. Products are sold directly through the e-commerce website and through the pan-India partner network. Revenue is recognized at point of sale with various price points ranging from budget options (₹1,199) to premium solutions (₹1,150,000 for large-format Trueboards).
2. Cloud Services (TrueCloud): Subscription-based cloud services for remote monitoring, video storage, and mobile/PC software access. Cloud storage is offered as an optional add-on for CCTV cameras, enabling off-device backup of surveillance footage accessible from anywhere.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Trueview manufactures and sells security surveillance equipment (CCTV cameras including 4G/5G, Wi-Fi, solar-powered, wired IP, and analog variants), interactive flat panel displays (Trueboard, 55–110 inch), video conferencing solutions (PTZ, 4K auto-tracking cameras, USB webcams, Bluetooth speaker phones), digital signages, video wall monitors, and dash cameras. Products are sold through direct e-commerce (trueview.co.in) and a pan-India partner network serving residential, SMB, enterprise, education, government, transport, and agriculture customers.

Product overview

Trueview is a comprehensive security surveillance and display solutions provider offering a multi-product portfolio centered around CCTV cameras, interactive displays, and video conferencing equipment. The core product lines include: (1) CCTV surveillance systems spanning 4G/5G cameras, Wi-Fi cameras, solar-powered cameras, wired IP cameras (Pro and Ultra series), analog systems, dash cameras, and network accessories; (2) Trueboard interactive flat panel displays (IFPD/All-In-One Computers) available in multiple series (Trueboard, E-Trueboard, L-V, V, C) and sizes from 55-110 inches for digital classrooms and conference rooms; (3) Video conferencing solutions including PTZ cameras, auto-tracking cameras, USB webcams with built-in audio, and Bluetooth speaker phones; (4) Commercial displays comprising digital signages (Commercial and E-Series variants) and video wall monitors; (5) Supporting infrastructure including TrueCloud cloud platform, TrueClick response system, PoE switches, solar power supplies, and OPS modules. Products are manufactured in-house with emphasis on Indian conditions and distributed through a pan-India partner network.

Differentiator

Problem solved

Functional benefit

Products and services

• 4G/5G Cameras CCTV cameras with built-in 4G/5G connectivity for remote surveillance without requiring Wi-Fi, supporting cellular network connection and mobile app monitoring via TrueCloud. Includes 3MP 4G Bullet All Time Color Camera and 4MP 4G Solar Mini Pan-Tilt models.
• Wi-Fi Cameras Wireless CCTV cameras connecting via Wi-Fi for home and business surveillance with remote monitoring capabilities through the TrueCloud app. Includes smart robot cameras with motion tracking and PT functionality.
• Solar Powered Cameras CCTV cameras with integrated solar panels and rechargeable batteries for off-grid surveillance in remote locations without electrical infrastructure. Features built-in 18000mAh batteries, 5W-7W solar panels, and PIR sensors.
• Wired IP Pro Series Cameras Professional-grade network cameras with advanced features including PTZ capability for comprehensive surveillance coverage in commercial and enterprise deployments.
• Wired IP Ultra Series Cameras High-end network cameras in bullet and dome form factors offering superior image quality for demanding surveillance applications.
• Analog DVRs / Analog Cameras Traditional analog surveillance systems supporting AHD/TVI/CVI/CVBS formats with 4-in-1 output compatibility and long transmission range up to 500 meters.
• Dash Cameras Vehicle-mounted cameras for cars and trucks providing road monitoring, accident evidence, GPS tracking, and fleet management capabilities. Available in 2MP and 4MP variants with 4G connectivity options and built-in G-sensor.
• Video Door Bell Smart video door bells with 3MP resolution, dual-band Wi-Fi, and two-way audio for residential access control and visitor monitoring. Priced at ₹3,000.
• Trueboard Interactive Flat Panel Display (IFPD) Interactive Flat Panel Display (IFPD) / All-In-One Computer ADPM for digital classrooms and conference rooms, featuring touch-enabled 4K displays with built-in Android OS and optional Windows OS via OPS modules. Available in sizes from 55 to 110 inches, with infrared touch (20-point multi-touch), 4K Ultra HD, integrated audio, and pricing from ₹197,700 (55 inch) to ₹1,150,000 (110 inch).
• 4K Auto Tracking Camera Video conferencing camera with automatic speaker tracking that follows and frames participants during meetings. Features 8MP Sony sensor, ultra-wide 120-degree view angle, up to 3840x2160 @30 UHD resolution, and 18x zoom on select models. Compatible with Zoom, Teams, Google Meet, Webex, Skype, and GoToMeeting.
• PTZ Video Conferencing Camera (8MP All-In-One) Pan-Tilt-Zoom video conferencing camera with remote-controlled movement and zoom functionality, supporting RS485 control and preset positions for flexible room coverage. Priced at ₹16,850 (2MP PTZ) and ₹29,525 (8MP variant).
• USB Webcam with Built-In Speaker & Microphone All-in-one USB webcam combining video capture with integrated microphone and speaker for simplified video conferencing setup. Supports plug-and-play operation with noise cancellation. Available in 2MP (95.8° FOV, ₹5,100) and 8MP (112° FOV, ₹12,675) variants.
• Bluetooth Speaker Phone Portable conference speaker with integrated 4-microphone array for 360-degree audio pickup covering a 10-meter range. Features hands-free design with Type-C, Bluetooth, and USB receiver connectivity. Includes 3A audio algorithm (AEC echo cancellation, ANS noise suppression, AGC automatic gain).
• TrueCloud Cloud Monitoring Platform Proprietary cloud platform enabling remote monitoring and management of CCTV cameras via mobile and PC applications. Supports live viewing, motion detection alerts, video playback, and optional cloud storage as an add-on to local micro SD storage (up to 256GB).
• Video Wall Monitors Commercial-grade LCD displays designed for video wall configurations in control rooms, retail environments, and corporate spaces.
• Digital Signages Commercial digital signage displays in various form factors including floor-standing, wall-mount, easel (A-Type), kiosk, stretched type, and battery-operated types for retail, advertising, and information display applications. Includes Commercial and E-Series variants.
• Wired Pro Series IVR (Integrated Video Recorder) Integrated video recorders in the Wired Pro Series for professional surveillance recording and management.
• Wired Ultra Series IVR (Integrated Video Recorder) High-performance integrated video recorders in the Wired Ultra Series for advanced surveillance applications.
• Network Switches (PoE) PoE (Power over Ethernet) switches enabling network connectivity and power delivery to IP cameras, available in 16-port and 24-port configurations with extended PoE range up to 250 meters.
• Solar Power Supply Hub Solar power hub with built-in lithium battery for powering CCTV cameras and IoT devices in off-grid locations. Features 36W solar panels and smart battery management.
• 4G/5G Routers Cellular routers enabling 4G/5G network connectivity for surveillance systems in locations without fixed broadband access.
• Display Controllers Display controllers for managing and configuring video wall and commercial display installations.
• Digital Classroom Solutions Complete classroom technology solutions incorporating interactive flat panels (Trueboard), response systems (TrueClick), and collaborative tools for enhanced learning experiences in schools and colleges.
• Conference Room Solutions Integrated meeting room technology packages combining video conferencing cameras (PTZ, auto-tracking), displays, and audio equipment (Bluetooth Speaker Phone) for professional business communication.

Quantifiable outcome

• Products rated highly by customers (e.g., 4.88 rating for 4MP 4G Solar Mini Pan-Tilt Camera across 588 reviews, 4.85 rating for 3MP 4G Bullet All Time Color Camera across 114 reviews)

Named customers10 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature11 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Promethean: Global interactive flat panel display specialist focused on education and enterprise, directly comparable to Trueview's Trueboard IFPD line targeting schools, colleges, and boardrooms.
• Dahua Technology India: Chinese-origin CCTV and video surveillance manufacturer with significant India operations, directly competing in IP cameras, DVRs/NVRs, and AI-enabled surveillance — overlapping Trueview's core portfolio.
• Godrej Security Solutions: Indian security and surveillance brand offering CCTV, access control, and home security solutions. Comparable in domestic brand positioning, channel structure, and enterprise/government customer targeting.
• CP Plus (Aditya Infotech): India's largest indigenous CCTV and surveillance brand, offering a comparable portfolio of IP cameras, DVRs, and security solutions with pan-India distribution — the most direct domestic competitor to Trueview.
• Prama Hikvision: Indian joint venture distributing Hikvision products, offering a similar mid-to-premium IP CCTV and surveillance portfolio tailored for Indian enterprise and government customers.
• Zicom (now Zicom SaaS): Indian electronic security company offering CCTV, video door phones, and integrated security solutions for enterprise and government — directly comparable in product scope and Indian market focus.

Broad incumbents

• ViewSonic: Display hardware manufacturer with a strong interactive flat panel and digital signage portfolio, competing with Trueview's Trueboard IFPDs and digital signage offerings.
• Logitech: Global leader in webcams, video conferencing cameras, and conference room hardware, directly competing with Trueview's video conferencing line including USB webcams and PTZ cameras.
• Hikvision India: Global CCTV leader with massive India presence across IP cameras, NVRs, and AI video analytics. Competes with Trueview across essentially every product category and price tier in India.

Emerging players

• Secureye: Indian CCTV and security solutions brand competing in the same SMB and residential segment as Trueview with similar pricing and channel approaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trueview_india

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trueview