Elite Home Advisors

What Elite Home Advisors does

Elite Home Advisors is a privately-held residential real estate team headquartered in Mesa, Arizona, operating under the Keller Williams Realty Phoenix brokerage brand. The company provides full-service buy-side and sell-side representation to home buyers and sellers across the Greater Phoenix metropolitan area, with listing coverage extending into additional Arizona counties including Maricopa, Mohave, Pima, Yavapai, Pinal, and Cochise. The team model is described as a group of specialized agents working collaboratively, with individuals focusing on distinct functional areas within transactions rather than operating as solo practitioners.

The firm runs its property search, lead capture, and client communication on the BoomTown real estate CRM and website platform (yournextphoenixhome.com), with property data sourced from the Arizona Regional MLS. Consumer-facing tools include property search by map and gallery, affordability and mortgage calculators, a home sale proceeds calculator, and a free home valuation lead generation tool. Complementary product offerings include a "Sell Your Home for Cash" direct-buy option alongside traditional MLS-based listing representation.

Revenue is generated through conventional real estate transaction commissions on both listing and buyer-representation sides, typically 2.5-3% per side, with no publicly disclosed pricing or production figures. Go-to-market is a sales-led, agent-driven model acquiring clients through the company website, organic search, social media, email marketing, and referrals from mortgage partners Brad Shire at Guild Mortgage and Nate Nikolaus at Direct Mortgage Loans, whose loan products are co-marketed on the platform. The company has 51-100 employees per available firmographic data and no disclosed outside funding or institutional ownership.

Name

Elite Home Advisors

Legal name

Elite Home Advisors

Website

https://yournextphoenixhome.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Elite Home Advisors is a privately-held residential real estate team headquartered in Mesa, Arizona, operating under Keller Williams Realty Phoenix. It provides buy-side and sell-side representation to home buyers and sellers across the Greater Phoenix metropolitan area using the BoomTown platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property listing services
• Mortgage financing referrals

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue from representing buyers and sellers in residential property transactions. Commission rates are typically 5-6% of transaction value, split between listing and buyer agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Elite Home Advisors is a real estate brokerage team operating under Keller Williams Realty Phoenix, providing residential property buying and selling representation in the Greater Phoenix metropolitan area. Services include buyer representation, seller representation, MLS-integrated property search through the YourNextPhoenixHome.com website, free home valuations, mortgage financing referrals, and a cash home buying service.

Product overview

Elite Home Advisors offers a real estate platform for the Greater Phoenix area built on the BoomTown website platform. The core offering is a property search and listing portal integrated with Arizona Regional MLS, complemented by financial calculators (affordability, mortgage, and home sale), home valuation tools, cash buying services, and community area guides. The platform targets both home buyers and sellers in the Phoenix metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Agent representation for home buyers in the Greater Phoenix area, including property search, showing scheduling, offer preparation, and transaction negotiation. Commission typically 2.5-3% of purchase price.
• Seller Representation Services Listing agent representation for home sellers, including pricing strategy, MLS listing, marketing, showings, and transaction negotiation. Commission typically 2.5-3% of sale price.
• YourNextPhoenixHome.com Real Estate Platform Online real estate listing and search portal integrated with Arizona Regional MLS, enabling users to browse residential properties, save favorites, and connect with agents.
• Free Home Valuation Complimentary service providing property value estimates to homeowners considering selling their home, functioning as a lead generation tool for seller representation.
• Sell Your Home for Cash Service enabling sellers to receive a direct cash offer for their home, bypassing the traditional listing process for a faster transaction.
• Mortgage Financing Referral (Guild Mortgage) Referral to Guild Mortgage loan officer Brad Shire for home purchase financing, with online application capability.
• Mortgage Financing Referral (Direct Mortgage Loans) Referral to Direct Mortgage Loans loan officer Nate Nikolaus for home purchase financing.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Keller Williams Realty PhoenixcoreChannel Partner/ Reseller/ DistributorElite Home Advisors operates as a team under the Keller Williams Realty Phoenix brokerage brand, leveraging the Keller Williams training platform, technology tools, and brand recognition. This affiliation provides access to KWRI referral network and ongoing agent development resources.
• BoomTowncoreTechnology or IntegrationBoomTown provides the real estate CRM and website platform powering YourNextPhoenixHome.com. The platform handles lead capture, property listings, agent websites, and client communication tools.
• Brad Shire - Guild MortgageminorGTM or Marketing PartnerPreferred mortgage lender partner providing financing options for buyers. Featured on the Elite Home Advisors website with online application capabilities.
• Nate Nikolaus - Direct Mortgage LoansminorGTM or Marketing PartnerAlternative mortgage lender partner offering direct mortgage loan services for home buyers. Links provided on website for buyer financing needs.
• Arizona Regional MLS (ARMLS)coreTechnology or IntegrationARMLS provides the multiple listing service data powering property listings on the website. All property information including prices, photos, and status updates are sourced from ARMLS.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Compass: Compass is a large, well-capitalized national residential brokerage with a heavy tech-investment thesis. Operates in the Phoenix market as a broader incumbent competing for the same luxury and mid-market transaction pool that Elite Home Advisors serves.
• Redfin: Redfin is a tech-enabled national brokerage operating in the Phoenix metro. Directly competes with Elite Home Advisors on listing representation and buyer agency, while introducing lower-commission alternatives that pressure traditional pricing.
• RE/MAX Phoenix: RE/MAX is a major franchise-based brokerage with significant Arizona and Phoenix-area agent presence. Competes for the same residential transaction pool as Elite Home Advisors, though under a different franchise brand.
• Coldwell Banker Realty: Coldwell Banker is a legacy national brokerage with established Arizona operations. Competes for residential buyers and sellers in the Phoenix metro with a broader portfolio of services and longer-tenured brand recognition than Elite Home Advisors.

Emerging players

• Offerpad: Offerpad is an iBuyer with active Phoenix operations, directly competing with Elite Home Advisors' seller-side listing business by offering instant cash offers and a streamlined closing process in the same metro.
• Opendoor: Opendoor is an iBuyer that operates in the Phoenix market, directly competing with Elite Home Advisors' traditional seller representation and "Sell Your Home for Cash" offering by providing instant cash offers to homeowners.

Direct peers

• HomeSmart: HomeSmart is a large Arizona-headquartered residential brokerage with a tech-forward flat-fee model and significant Phoenix metro presence. Directly competes with Elite Home Advisors for the same buyer and seller pool using a similar team/agent structure but with a more aggressive tech and pricing approach.
• Realty ONE Group: Realty ONE Group is a fast-growing national residential brokerage with strong Arizona roots. Competes directly with Elite Home Advisors for Phoenix-area buyer and seller representation using a similar commission-based team-driven model.
• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage with significant Arizona agent count. Competes with Elite Home Advisors for agent recruitment and buyer/seller representation in the Phoenix metro, operating a low-overhead virtual model.
• Russ Lyon Sotheby's International Realty: Russ Lyon Sotheby's is a dominant luxury and residential brokerage in the Arizona market, particularly Greater Phoenix. Competes head-to-head with Elite Home Advisors in the Phoenix metro for buyers and sellers of residential properties, including premium-segment listings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Home Advisors