Diamond Guard Insurance

What Diamond Guard Insurance does

Diamond Guard Insurance is a privately held, family-owned insurance agency operating as an Allstate-affiliated agency out of a single office in Bedford, Texas. Founded in 1992 by Bill and Diane Doran, the agency has served Texas residents for over 30 years across home, auto, renters, condo, life, cancer, critical illness, accident, motorcycle, boat, umbrella, and retirement-related insurance products, and has helped over 4,000 households find coverage. The firm also offers pet insurance through a partnership with Embrace Pet Insurance (an Allstate brand) and provides specialized guidance for first-time Texas homebuyers.

The business operates on a commission-based revenue model, earning commissions on policies sold and renewed on behalf of carrier partners, with no proprietary technology platform; quoting, policy management, and customer communications rely on third-party carrier systems and standard business software. Its go-to-market is a hybrid of direct-to-consumer lead capture (website quote requests, phone), formal Referral Partner and Concierge Partner programs with Texas real estate and automotive businesses, and a Refer-A-Friend program paying $25 gift cards. The agency employs approximately 10 named staff across sales, operations, and customer service roles, and markets through its website, YouTube 'Bill Breaks It Down' educational series, Facebook, and direct community engagement in the Dallas-Fort Worth area.

Name

Diamond Guard Insurance

Legal name

Diamond Guard Insurance

Website

https://diamondguardinsurance.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Diamond Guard Insurance is a family-owned, Allstate-affiliated insurance agency based in Bedford, Texas, offering home, auto, life, recreational, umbrella, and pet insurance to Texas households through licensed agents, referral partners, and direct consumer channels.

Ownership category

akta.pro rank

Product category

Personal Lines Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), Personal Umbrella Insurance (FSAJANAA), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)

Keywords

• Personal insurance agency
• Home and auto insurance
• Life insurance coverage
• Umbrella liability insurance
• Insurance brokerage services

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: Diamond Guard Insurance earns revenue by selling insurance policies on behalf of insurance carriers. The agency is described as representing 'a company that has been serving clients for over 90 years,' indicating a carrier partnership (likely Allstate, given the Allstate Pet Insurance reference). Agents earn commission on each policy sold and renewed. The agency also recruits and employs licensed agents who generate commission-based revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Diamond Guard Insurance is a full-service independent insurance agency operating as an Allstate representative in Bedford, Texas. The agency sells and services personal lines of insurance—including home, auto, renters, condo, motorcycle, boat, life, cancer, critical illness, accident, umbrella, and pet insurance—through its team of licensed agents who provide consultative guidance, policy design, and annual reviews.

Product overview

Diamond Guard Insurance is a full-service insurance agency offering a comprehensive portfolio of insurance products and financial protection services. The agency operates as a single integrated service platform with multiple product categories: Home & Auto Insurance (covering vehicles, homes, condos, and renters), Toy Insurance (motorcycles and boats), Family Insurance (life, cancer, critical illness, and accident coverage), Income Protection (retirement planning and umbrella insurance), and Pet Insurance (through Allstate/Embrace partnership). The company also provides specialized First-Time Homebuyer services. All products are offered through licensed agents who provide consultative guidance to customize coverage for each client's unique situation.

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Auto Insurance Comprehensive personal lines coverage bundling auto insurance, homeowner insurance, condo insurance, and renters insurance with liability and property protection for Texas residents.
• Motorcycle Insurance Specialized coverage for motorcycles including recommended liability limits, property damage, collision deductibles, and towing coverage for Texas riders.
• Boat Insurance Insurance coverage for boats and watercraft including liability, medical payments, deductible, and trailer coverage options for Texas boat owners.
• Life Insurance Financial protection for families through multiple life insurance policy types, with expert guidance to determine appropriate coverage based on individual circumstances.
• Cancer Insurance Supplemental insurance covering cancer and specified diseases, providing cash benefits directly to policyholders to help manage treatment costs in addition to other coverage.
• Critical Illness Insurance Lump-sum cash benefit policy for diagnosed critical illnesses including organ transplant, heart attack, and stroke, paid directly to policyholders in addition to existing medical coverage.
• Accident Insurance Supplemental coverage providing lump sum benefits for accidental injuries, on and off the job, plus medical benefits to help cover expenses and living costs.
• Retirement Planning Financial planning services partnered with top-level professionals to help clients create or update financial plans and protect their retirement goals.
• Umbrella Insurance Liability umbrella policy providing $1 million+ coverage over auto and home insurance, protecting current assets and future goals from lawsuit costs, starting at approximately $15/month.
• Pet Insurance Customizable pet health coverage through Allstate/Embrace partner including accidents, illnesses, diagnostic testing, critical dental care, chronic conditions, prescriptions, and 24/7 telehealth support.
• First-Time Homebuyer Insurance Services Specialized insurance guidance and coverage review for first-time Texas homebuyers, including homeowners insurance quotes, lender requirement verification, and bundled pricing options.

Quantifiable outcome

• Over 4,000 households served with insurance coverage
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Embrace Pet Insurance (Allstate)minorGTM or Marketing PartnerDiamond Guard Insurance offers pet insurance through Embrace Pet Insurance, which is an Allstate brand. The partnership provides customizable pet protection plans including accidents, illnesses, diagnostic testing, critical dental care, chronic conditions, prescriptions, and 24/7 telehealth support through PawSupport. Diamond Guard promotes this partner through their website with a direct quote link.
• Top-Level Financial Planning Professionals and CompaniesminorStrategic or Co-development PartnerDiamond Guard Insurance has partnered with top-level professionals and companies for retirement planning services. The agency refers clients to these partners for new financial plan creation or review/update of existing plans. Diamond Guard positions itself as a bridge between insurance protection and comprehensive financial planning.
• Referral Partners (Real Estate, Automotive, and Other Texas Businesses)coreChannel Partner/ Reseller/ DistributorDiamond Guard Insurance operates a Referral Partner Program targeting businesses that serve similar customer bases. Partners include real estate professionals, automotive dealers, and other businesses. Partners refer clients and earn $10 per qualified lead. Diamond Guard provides VIP treatment to referred clients on behalf of the partner, maintaining the partner's reputation and client relationships.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Hub International: Large North American insurance brokerage with significant personal lines operations. Similar multi-carrier agency model, comparable product breadth, and an overlapping Texas presence, though materially larger and more commercially focused.
• Goosehead Insurance: Large publicly-traded personal lines insurance brokerage operating across the U.S. with a franchise model. Comparable to Diamond Guard in offering multi-line personal insurance through licensed agents, but at vastly greater scale and with proprietary technology.

Emerging players

• Root, Inc. Direct-to-consumer auto insurance carrier using a telematics-based pricing model. Competes with Diamond Guard in personal auto — Diamond Guard's largest product line — by offering lower-friction digital purchase experience, particularly attractive to younger Texas drivers.
• Lemonade Inc. Digital-native insurance carrier selling renters, homeowners, auto (in select states), and pet insurance directly to consumers via app. Competes with Diamond Guard for the same Texas household wallet share but through a fully digital, AI-driven model with no local agent involvement.
• SelectQuote: Direct-to-consumer insurance distributor focused primarily on life insurance with growing auto/home. Comparable overlap with Diamond Guard on personal lines distribution, but uses a call-center/online shopping model rather than local agent relationships.

Direct peers

• Higginbotham & Co. Insurance Brokerage: Large independent Texas-based insurance brokerage offering personal and commercial lines through a multi-carrier agency model. Directly comparable to Diamond Guard in Texas geography, multi-line personal insurance offering, and consultative agency approach, but at materially larger scale.
• Farmers Insurance (exclusive agent channel): Farmers' exclusive agent network sells auto, home, life, and other personal lines through local agents under a captive model similar to Allstate. Direct competitor for Diamond Guard's Texas homeowner/auto/renter customer base.
• State Farm (exclusive agent channel): State Farm's exclusive agent network is the largest captive personal lines distribution channel in the U.S. State Farm agents sell auto, home, life, and other personal lines products to consumers through the same consultative model as Diamond Guard, competing head-to-head in the Texas DFW market.
• Allstate Corporation (exclusive agent channel): Direct corporate counterpart — Diamond Guard is an Allstate-exclusive agency, and thousands of other exclusive Allstate agents across the country represent the closest direct peers, all selling the same carrier products through a captive distribution model.

Regional players

• Texas Farm Bureau Insurance: Regional mutual insurer with a captive agent force concentrated in Texas. Sells auto, home, farm, and life insurance to Texas households through licensed agents, directly competing with Diamond Guard in the same DFW/rural Texas territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DiamondGuardInsurance
• Facebookfacebook.com/DiamondGuardInsurance
• LinkedInlinkedin.com/company/diamond-guard-insurance-allstate

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Guard Insurance