Larunpyora
- Company typePrivate
- Founded-
- HeadquartersHelsinki, Finland
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Larunpyora firmographics
Firmographics- Name
- Larunpyora
- Website
- https://bikeboard.fi
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Larunpyora industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Larunpyora is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Markets served
Larunpyora business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bicycle and outdoor equipment products sold at varying price points |
Distribution channels1 record
Marketing channels1 record
Larunpyora product offering
Product offeringCore offering
Larunpyora is a Finnish bicycle retailer that sells bicycles, electric bicycles, cycling accessories, components, cycling apparel, home training equipment, and outdoor products via an online storefront at larunpyora.com (with bikeboard.fi as a related property) and through physical stores in Finland. The company complements product sales with workshop services including bicycle maintenance and repair, and offers corporate bike programs for businesses and employers.
Product overview
Larunpyora is an expert online bicycle shop offering a comprehensive portfolio of bicycles and cycling-related products. The core offering includes traditional bicycles (mountain, hybrid, gravel, road, city, children's, BMX, and folding bikes) and electric bicycles across multiple categories. The business extends into accessories (electronics, pumps, locks, lights, trailers, trainers), apparel (cycling shorts, jerseys, helmets, shoes, gloves, jackets), and home training equipment (fitness machines, weights, yoga gear). The product range also covers outdoor recreation gear and vehicles. The company operates as an e-commerce platform with physical stores, offering services like bicycle maintenance, corporate bike programs, and 12-month interest-free installment payment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycles Multi-brand retail sale of traditional bicycles spanning entry-level to premium segments for individual consumers in Finland; available online via larunpyora.com and through physical stores.
- Electric Bicycles (E-bikes) Electric-assist bicycles sold to individual Finnish consumers as a higher-priced category, available online and in physical stores.
- Cycling Accessories Accessories such as helmets, locks, lights, and other cycling-related items sold to individual consumers to accompany bicycle purchases.
- Cycling Components and Parts Bicycle components and replacement parts sold to individual consumers for repair, upgrade, or maintenance purposes.
- Cycling Clothing and Apparel Cycling-specific clothing and apparel sold to individual Finnish consumers for performance and casual cycling.
- Home Training Equipment Indoor cycling and home training equipment sold to individual consumers for off-season or at-home training.
- Outdoor Equipment and Gear Outdoor-related equipment and gear offered to individual consumers with interest in cycling and outdoor recreation activities in Finland.
- Bicycle Maintenance and Workshop Services Bicycle assembly, repair, and maintenance services delivered through in-house workshop facilities associated with Larunpyora's physical stores.
- Corporate Bike Program Corporate bicycle leasing, employee benefit, and fleet cycling programs offered to Finnish businesses and employers as a workplace cycling solution.
Companies that use Larunpyora
Customer profileSegments1 record
Ideal customer profiles2 records
Larunpyora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Larunpyora partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Larunpyora competitors and assessment
Company assessmentDirect peers
- Bike24: German-headquartered online specialist bicycle and cycling-accessories retailer shipping across Europe including Finland. Closest direct peer by business model — broad multi-brand catalog, e-commerce led with strong service/workshop content, competing for the same Finnish consumer.
- Rose Bikes: German online and catalogue bicycle retailer selling a wide portfolio of bicycles, parts, and apparel with home delivery across the EU. Comparable to Larunpyora as a multi-category online cycling retailer offering expert-led buying guides and service content.
- Chain Reaction Cycles: UK- and Ireland-based online cycling retailer shipping internationally. Direct peer on the breadth of bikes, components, apparel, and accessories sold through an e-commerce-led model without reliance on owned retail footprint.
- Wiggle: UK-based online cycling and tri-sport retailer with extensive European shipping. Closely comparable on multi-brand bike, parts, apparel, and accessories assortment plus home-training and outdoor crossover SKUs.
- Canyon: German premium bicycle brand selling direct-to-consumer online across Europe. Comparable for its online-first D2C model in road, mountain, gravel, e-bikes, and kids' bikes — overlapping product categories Larunpyora sells from third-party brands.
Broad incumbents
- Intersport: International sporting-goods retail network with significant Nordic and Finnish franchise presence. Comparable on cycling assortment, parts, and apparel within a much broader multi-sport store footprint.
- Decathlon: Global mass-market sporting-goods retailer with a large cycling category (own-brand bikes, e-bikes, parts, apparel) and growing Nordic footprint. Overlaps with Larunpyora's whole-gamut positioning but competes across many more sports.
Regional players
- XXL ASA: Nordic sporting-goods retailer with stores and online operations in Norway, Sweden, Finland, Denmark and Austria. Comparable to Larunpyora as a multi-category Nordic sporting-goods retailer including cycling, though more generalist in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Larunpyora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Larunpyora leadership team
Management profileNumber of profiles
Larunpyora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Larunpyora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Larunpyora
What does Larunpyora do?
Larunpyora is a Finnish bicycle retailer that sells bicycles, electric bicycles, cycling accessories, components, cycling apparel, home training equipment, and outdoor products via an online storefront at larunpyora.com (with bikeboard.fi as a related property) and through physical stores in Finland. The company complements product sales with workshop services including bicycle maintenance and repair, and offers corporate bike programs for businesses and employers.
Is Larunpyora a public or private company?
Larunpyora is a private company. It is classified as unknown and is currently operating.
When was Larunpyora founded?
Larunpyora was founded in -1.
Where is Larunpyora based?
Larunpyora is headquartered in Helsinki, Finland, in the Europe region.
Who are Larunpyora's main competitors?
Direct peers on record are Bike24, Rose Bikes, Chain Reaction Cycles, Wiggle and Canyon. Broad incumbents are Intersport and Decathlon. XXL ASA is listed as a regional player.
Does Larunpyora have an API?
No public API is recorded for Larunpyora.
What industry is Larunpyora in?
Larunpyora's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 45911.