Memorial Beach Veterinary Hospital

What Memorial Beach Veterinary Hospital does

Memorial Beach Veterinary Hospital is an independently owned, single-location small animal veterinary hospital based in Healdsburg, California, serving pet owners across the Healdsburg, Windsor, and greater Sonoma County area. Established approximately in 1994 and now in its 30th-plus year of operation, the practice transitioned to ownership by Dr. Martha 'Marty' Shafer around 2019 and has since repositioned as a medically progressive general practice.

The hospital delivers a comprehensive service catalog spanning sick patient exams, annual wellness exams, emergency visits during business hours, customized vaccinations, full surgical procedures (including spays, neuters, and mass removal), dentistry, and senior pet care. It differentiates through complementary therapies — specifically veterinary acupuncture (provided by two certified doctors, Dr. Jorgenson and Dr. Wisbrock) and Class 4 laser therapy for pain management, wound healing, and inflammation — along with diagnostic imaging (ultrasound, x-ray), shockwave therapy, hospice care, and at-home euthanasia. Underlying technical assets include a full surgical suite with integrated imaging, the Pet Portal online scheduling and records platform, and a VetsourceWeb online pharmacy. The practice also maintains an extensive library of educational 'how-to' videos covering care procedures across dogs, cats, birds, guinea pigs, rabbits, and reptiles.

Revenue is generated entirely through professional service fees paid by individual pet owners on a pay-as-you-go basis, with no subscription or retainer model. The go-to-market motion is direct-to-consumer, acquiring customers through local community presence, long-tenured word-of-mouth referrals, educational content marketing, and self-serve online appointment booking. Payment accessibility is extended through third-party financing partnerships with Cherry, Scratch Pay, and CareCredit, alongside major credit cards and accepted pet health insurance plans.

Name

Memorial Beach Veterinary Hospital

Legal name

Memorial Beach Veterinary Hospital

Website

https://memorialbeachvet.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Memorial Beach Veterinary Hospital is an independent, single-location small animal hospital in Healdsburg, California, providing comprehensive veterinary care — including exams, surgery, dentistry, acupuncture, and laser therapy — to pet owners across Sonoma County.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

End-of-Life Care (Hospice & In-Home Euthanasia) (HLAMAAAL)

Keywords

• Veterinary hospital services
• Small animal medicine
• Pet healthcare
• Veterinary surgery
• Veterinary dentistry

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Veterinary Service Fees: Direct veterinary service fees including sick patient exams, wellness exams, emergency visits, vaccinations, surgery, dentistry, senior pet care, acupuncture, laser therapy, radiology, shockwave therapy, hospice and euthanasia services (including at-home euthanasia).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Memorial Beach Veterinary Hospital is a single-location full-service animal hospital providing primary, preventive, and emergency veterinary care for dogs, cats, and exotic pets. Core offerings include sick patient exams, wellness exams, vaccinations, surgery, dentistry, senior pet care, emergency visits, and complementary therapies such as acupuncture and Class 4 laser therapy. The practice also provides radiology, shockwave therapy, hospice care, and at-home euthanasia services.

Product overview

Memorial Beach Veterinary Hospital offers a comprehensive single-location veterinary practice serving the Healdsburg and Windsor areas of Sonoma County. The core offering is a full-service animal hospital providing primary and emergency care including sick patient exams, wellness exams, vaccinations, surgery, dentistry, and senior pet care. The practice differentiates through specialized treatments such as acupuncture (by Dr. Jorgenson) and Class 4 laser therapy for pain management and wound healing. Additional services include radiology, shockwave therapy, hospice, and at-home euthanasia. The hospital also provides an online Pet Portal for appointment management and maintains an extensive educational video library (MBVH How-To Videos) covering pet care procedures for multiple animal types.

Differentiator

Problem solved

Functional benefit

Products and services

• Sick Patient Exams
• Wellness Exams
• Emergency Visits
• Vaccinations
• Surgery
• Dentistry
• Senior Pet Care
• Acupuncture
• Class 4 Laser Therapy
• Radiology
• Shockwave Therapy
• Hospice Care
• Euthanasia Services

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• CherryminorGTM or Marketing PartnerThird-party financing partner offering buy-now-pay-later services with monthly payment options for veterinary expenses. Memorial Beach accepts Cherry payments for pet care services.
• Scratch PayminorGTM or Marketing PartnerThird-party payment plan provider offering simple, friendly payment plans with no surprises for veterinary expenses. Accepted as payment option at Memorial Beach.
• CareCreditminorGTM or Marketing PartnerHealthcare credit card specifically for veterinary expenses, covering routine appointments to emergency situations and surgeries. Accepted at Memorial Beach for pet care payment.
• Pet Health Insurance ProvidersminorGTM or Marketing PartnerAccepts various pet health insurance plans as payment options for veterinary services.
• Bay Area Veterinary Hospitals (Referral Network)minorOthersMaintains a resource list of recommended veterinary hospitals in the Bay Area (Sacramento, San Francisco, East Bay, Contra Costa County) for pet owners evacuating from fire zones. Includes facilities like Arden Animal Hospital, San Francisco SPCA, VCA Encina Specialty and Emergency Hospital.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lap of Love Veterinary Hospice & In-Home Euthanasia: Lap of Love is a national network providing in-home hospice and euthanasia services for pets. Directly comparable to Memorial Beach's hospice and at-home euthanasia offering — competing for the same end-of-life care spend — though Lap of Love operates as a hospice-only specialist rather than a full-service GP.

Emerging players

• The Vets: The Vets is a mobile veterinary service that brings veterinarians directly to pet owners' homes across multiple U.S. cities. Comparable to Memorial Beach in serving pet owners, but with an alternative mobile delivery model — competing for the same convenience-driven segment of the Sonoma County pet-owner wallet.
• Bond Vet: Bond Vet is a tech-enabled veterinary clinic chain with extended hours and a modern experience. Comparable to Memorial Beach in delivering full-service general practice to pet owners, but with an urban, retail-style model and broader operating hours that pressure traditional suburban GP practices.
• Vetster: Vetster is an online platform connecting pet owners with veterinarians for telemedicine consultations. Comparable to Memorial Beach as an alternative channel serving the same pet-owner segment, though digital-only rather than in-person — and could complement or substitute parts of Memorial Beach's primary-care visits.
• Modern Animal: Modern Animal is a membership-based veterinary clinic chain offering a tech-forward experience for pet owners. Comparable to Memorial Beach in serving pet owners with general practice and complementary services, but differentiated by membership pricing, modern digital experience, and urban-focused sites.

Broad incumbents

• Banfield Pet Hospital: Banfield is the largest general-practice veterinary chain in the U.S., with 1,000+ hospitals co-located inside PetSmart stores. Comparable to Memorial Beach in core service mix (wellness, vaccinations, surgery, dentistry), but operates a national, retail-anchored model with standardized wellness plans.
• PetVet Care Centers: PetVet Care Centers operates 450+ veterinary hospitals across 30 states under a community-focused consolidator model. Comparable to Memorial Beach as another consolidator competing for both pet-owner spend and independent acquisition targets in Northern California.
• BluePearl Specialty + Emergency Pet Hospital: BluePearl is a Mars-owned specialty and emergency hospital network with 100+ locations. Comparable to Memorial Beach in advanced imaging and surgical capabilities, but specializes in higher-acuity specialty and 24/7 emergency cases that Memorial Beach only handles during business hours and refers out.
• VCA Animal Hospitals: VCA operates 1,000+ general practice, specialty, and emergency hospitals across North America under Mars Veterinary Health. Directly comparable in service offerings (general practice, surgery, diagnostics) to Memorial Beach, but at vastly greater scale and geographic reach. VCA Encina is specifically referenced by Memorial Beach as a referral partner.
• National Veterinary Associates (NVA): NVA is one of the largest veterinary community operators with 1,000+ hospitals across the U.S. and Canada. Comparable to Memorial Beach as a multi-practice owner serving similar pet-owner segments, but operates a portfolio/roll-up model while Memorial Beach is a single, founder-owned site.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/memorialbeachvet
• LinkedInlinkedin.com/company/memorial-beach-veterinary-hosp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memorial Beach Veterinary Hospital