Birdies for the Brave

What Birdies for the Brave does

Birdies for the Brave is a national charitable outreach initiative operated under PGA TOUR Charities, Inc. that honors and supports members of the U.S. Armed Forces, First Responders, and their families. Founded in 2004 originally to raise funds for combat-wounded veterans, the program was expanded in 2024 to formally include First Responders and a broader set of qualified charitable organizations. Its operations span PGA TOUR, PGA TOUR Champions, and Korn Ferry Tour tournaments across the United States, with fundraising and engagement events hosted at TPC network properties.

The initiative delivers a portfolio of programs at PGA TOUR events rather than a technology product. Core programs include a Military Ticketing Program (complimentary admission for active duty, Reserve, and retired military and dependents, plus discounted veteran tickets), Patriots' Outpost military-exclusive hospitality chalets, Military Appreciation Day celebrations, a Military Caddie Program pairing service members with PGA TOUR players, the Adopt-A-Service Dog Program with K9s For Warriors, mortgage-free home presentations for wounded veterans in collaboration with Military Warriors Support Foundation, Operation Shower group baby showers for military moms-to-be, veteran career expos, and additional engagement activities such as player visits to veterans' hospitals. Birdies for the Brave channels donations to 12+ vetted 501(c)(3) partner organizations selected jointly by PGA TOUR Inc., PGA TOUR tournaments, and the TPC network, and approved by PGA TOUR Charities, Inc.

The business model is donation-driven: tax-deductible contributions are designated to PGA TOUR Charities, Inc. and earmarked for Birdies for the Brave. Revenue streams include individual donations (via an online donation portal at p2p.onecause.com), corporate sponsorships (a named roster including Glenmorangie, Sallyport, TPC, Lowcountry Foundation, Stars For Heroes, United Rentals, Callaway, Saint Francis, Harbaugh, and United Technologies), and merchandise sales through a partner retailer. Distribution and marketing are event-driven, leveraging PGA TOUR tournament activations, the birdiesforthebrave.org website, a Connect email newsletter, and the PGA TOUR volunteer network. No revenue figures, headcount, or funding rounds are disclosed.

Name

Birdies for the Brave

Legal name

Birdies for the Brave

Website

https://birdiesforthebrave.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Birdies for the Brave is a 501(c)(3) charitable initiative under PGA TOUR Charities, Inc. that honors U.S. Armed Forces members, First Responders, and their families through appreciation programs at PGA TOUR, PGA TOUR Champions, and Korn Ferry Tour tournaments, and by funding 12+ vetted partner charities via donations and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Ponte Vedra Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Donations and Fundraising: Birdies for the Brave generates revenue through tax-deductible donations from individuals, corporate sponsors, and partners. Donations are designated for PGA TOUR Charities, Inc. and earmarked for Birdies for the Brave in support of qualified 501(c)(3) organizations providing programs and services for military members, first responders, and their families.
2. Merchandise Sales: The initiative sells custom apparel and gifts through its shop, with proceeds supporting the organization's mission.
3. Corporate Sponsor Partnerships: Corporate sponsors (Glenmorangie, Sallyport, TPC, Lowcountry Foundation, Stars For Heroes, United Rentals, Callaway, Saint Francis, Harbaugh, United Technologies) provide financial and logistical support for tournament programs and military appreciation activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Birdies for the Brave is a national charitable outreach initiative operated under PGA TOUR Charities, Inc. that hosts military and first responder appreciation programs at PGA TOUR, PGA TOUR Champions, and Korn Ferry Tour tournaments, and channels tax-deductible donations from individuals and corporate sponsors to a vetted portfolio of qualified 501(c)(3) organizations delivering housing, education scholarships, mental health services, service dogs, family support, and emergency assistance to U.S. Armed Forces members, veterans, first responders, and their families.

Product overview

Birdies for the Brave is a national charitable initiative (not a technology product) that operates programs to honor and support U.S. Armed Forces members, First Responders, and their families. The organization offers a portfolio of programs including: Military Ticketing Program providing complimentary tournament admission; Patriots' Outposts military hospitality chalets; Military Appreciation Day celebrations; Adopt-A-Service Dog Program; Military Caddie Program; Wounded Veteran Home Donations; Operation Shower baby showers; and Veteran Career Expos. The initiative also facilitates donations and volunteer opportunities in partnership with PGA TOUR tournaments and corporate sponsors.

Differentiator

Problem solved

Functional benefit

Products and services

• Military Ticketing Program Provides complimentary tournament admission for active duty and Reserve military members, military retirees, and their dependents, along with discounted tickets for veterans, at PGA TOUR events.
• Patriots' Outposts Military-exclusive hospitality chalets hosted at PGA TOUR tournaments offering complimentary food and beverages, premium views, and camaraderie opportunities for military community members.
• Military Appreciation Day Celebrations Patriotic ceremonies with military pageantry and concerts for military families, providing opportunities for tournaments, players, and fans to salute U.S. Armed Forces members and their families.
• Adopt-A-Service Dog Program Partnership with K9s For Warriors that presents service dogs donated to veterans suffering from PTSD, traumatic brain injury, or physical disabilities during military appreciation celebrations.
• Military Caddie Program Provides active duty military members from all five branches of the U.S. Armed Forces the opportunity to caddie for PGA TOUR players for one hole during Pro-Am events.
• Wounded Veteran Home Donations In collaboration with Military Warriors Support Foundation, presents 100% mortgage-free homes to wounded veterans and their families during PGA TOUR events.
• Operation Shower Group baby showers for 30-40 military moms-to-be whose spouses are deployed or who are active duty themselves, featuring lunch, raffles, and Shower In A Box gift presentations.
• Veteran Career Expos Career fairs hosted in conjunction with PGA TOUR events where veterans can learn about career opportunities and participate in career development workshops.
• Charitable Donation Program Tax-deductible donation platform that channels contributions from individuals and corporate sponsors to qualified 501(c)(3) organizations providing programs and services for military members, first responders, and their families.
• Birdies for the Brave Merchandise Shop Custom apparel and gifts storefront, with proceeds supporting the organization's military and first responder appreciation mission.

Quantifiable outcome

• Folds of Honor has awarded over 52,000 scholarships totaling about $244 million in all 50 states
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered minor and core.

• GlenmorangieminorGTM or Marketing PartnerCorporate sponsor listed on Birdies for the Brave partner page, providing financial and marketing support for military appreciation programs at PGA TOUR tournaments.
• SallyportminorGTM or Marketing PartnerCorporate sponsor listed on Birdies for the Brave partner page, supporting military outreach initiatives.
• TPC (Tournament Players Club)coreStrategic or Co-development PartnerTPC network is a core strategic partner that hosts fundraising events and engagement activities for members. TPC properties provide venue access for Birdies for the Brave programs across the tournament network.
• Lowcountry FoundationminorGTM or Marketing PartnerCorporate sponsor supporting Birdies for the Brave military appreciation initiatives.
• Stars For HeroesminorGTM or Marketing PartnerCorporate sponsor supporting Birdies for the Brave programs.
• United RentalsminorGTM or Marketing PartnerCorporate sponsor providing support for military appreciation events and programs.
• CallawayminorGTM or Marketing PartnerCorporate sponsor in the golf equipment space supporting Birdies for the Brave initiatives.
• Saint FrancisminorGTM or Marketing PartnerCorporate sponsor supporting military appreciation programs.
• HarbaughminorGTM or Marketing PartnerCorporate sponsor supporting Birdies for the Brave initiatives.
• United TechnologiesminorGTM or Marketing PartnerCorporate sponsor supporting military appreciation programs at PGA TOUR events.
• PGA TOUR Inc.coreStrategic or Co-development PartnerPGA TOUR Inc. is the founding and governing partner of Birdies for the Brave. The initiative operates across PGA TOUR, PGA TOUR Champions, and Korn Ferry Tour events. PGA TOUR, tournaments, and TPC network jointly select organizations to support, vetted by PGA TOUR Charities, Inc.
• Folds of HonorcoreStrategic or Co-development PartnerProvides educational scholarships to spouses and children of US military service members and first responders who have fallen or been disabled. Has awarded over 52,000 scholarships totaling about $244 million.
• Special Operations Warrior FoundationcoreStrategic or Co-development PartnerEmpowers families of fallen special operations warriors by ensuring fully funded education to every child of a fallen special operations service member. Also provides immediate financial assistance to wounded/injured special operations personnel.
• Homes for Our TroopscoreStrategic or Co-development PartnerBuilds and donates specially adapted custom homes nationwide for severely injured post-9/11 veterans. Nearly 90 cents of every dollar goes directly to services for veterans.
• Navy SEAL FoundationcoreStrategic or Co-development PartnerProvides immediate support for Navy SEALs and Naval Special Warfare community members and families. In top 0.7% of nonprofits for financial stewardship with 95 cents of every dollar going directly to programs.
• Operation HomefrontcoreStrategic or Co-development PartnerProvides emergency assistance and morale support for U.S. Armed Forces members, families left behind, and wounded heroes. Services include food assistance, vision care, home/appliance repair, moving assistance, and auto repair.
• Military Warriors Support FoundationcoreStrategic or Co-development PartnerAwards mortgage-free homes and payment-free vehicles to combat wounded heroes and Gold Star spouses. Provides family and financial mentoring along with housing, recreational, transportation, and leadership programs.
• Green Beret FoundationcoreStrategic or Co-development PartnerSupports U.S. Army Special Forces (Green Berets) with access to therapies not covered by military/VA healthcare, rehabilitation equipment, travel/lodging for medical treatments, funeral cost assistance, educational scholarships, and VA disability claims assistance.
• United Through ReadingcoreStrategic or Co-development PartnerStrengthens military-affiliated families' literacy and emotional bonds through reading. Provides recording locations worldwide where service members can record themselves reading children's books to send to their children.
• K9s For WarriorscoreStrategic or Co-development PartnerNation's largest provider of service dogs to military veterans suffering from PTSD, TBI, and military sexual trauma. Majority of dogs come from rescue shelters, transforming two lives with each pairing.
• Operation ShowercoreStrategic or Co-development PartnerProvides joyful group baby showers for military moms-to-be whose spouses are deployed or who are active duty. Partners with donors to host showers and provide high-quality products for mothers and babies.
• Move UnitedcoreStrategic or Co-development PartnerNational leader in community adaptive sports. Through Move United Warfighters program, has empowered more than 15,000 warfighters and family members to rebuild their lives through sport. 200 member organizations in 43 states.
• Next 18coreStrategic or Co-development PartnerUses golf to provide mental health resources and holistic life training to veterans and first responders. Provides free four-day mental health retreats featuring daily golf lessons from professional golfers and holistic mental health training. Headquartered in Milwaukee, Wisconsin.
• K9s For Warriors (Adopt-A-Service Dog Program)coreStrategic or Co-development PartnerPartnership for the Adopt-A-Service Dog Program at PGA TOUR military appreciation celebrations, presenting service dogs donated to veterans suffering from PTSD, TBI, or physical disabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Folds of Honor: Provides educational scholarships to military and first responder families — overlap in mission, donor base, and beneficiary mix. Note: Folds of Honor is also a Birdies channel partner, making it both a peer and a beneficiary.
• PGA REACH: PGA TOUR's flagship charitable foundation, operating across the same PGA TOUR ecosystem and tournaments. It is the most directly comparable peer given shared parent organization, same Tour-anchored GTM, and overlapping military/charity beneficiary base.
• USO (United Service Organizations): National nonprofit delivering programs and experiences to active-duty troops and military families. Comparable cause area, scale, and reliance on corporate sponsorship for experience-based delivery at venues.
• Team Red White & Blue (Team RWB): Veteran-focused nonprofit building community and health through events and physical activity. Comparable in using events/experiences as primary engagement mechanism with veteran population.
• Tragedy Assistance Program for Survivors (TAPS): Peer nonprofit supporting military families, particularly survivors of fallen service members. Comparable donor base and grantmaking-funded program model.
• Wounded Warrior Project: One of the largest U.S. nonprofits serving post-9/11 wounded veterans. Comparable mission (veteran support, mental health, family programs) and donor base (military-sympathetic individual and corporate donors), though it operates independently rather than inside a sports venue.
• Semper Fi & America's Fund: Provides immediate financial assistance and holistic support to wounded, ill, and injured service members and families. Comparable donor base and beneficiary overlap with Birdies' partner charity roster.
• Hire Heroes USA: Veteran employment-focused nonprofit. Comparable cause area (veteran transition) and corporate-funding model; intersects with Birdies' veteran career expo programs.

Emerging players

• Pat Tillman Foundation: Supports veterans, active-duty service members, and their spouses through scholarships and community. Emerged from sports-adjacent identity (Pat Tillman, NFL/Arizona State) and parallels Birdies' sports-rooted approach to military support.
• Stand For Heroes (variously affiliated foundations): Military appreciation events tied to PGA TOUR-style sporting properties. Closest emerging analog to Birdies' event-driven GTM, with overlapping sponsorship ecosystem in golf and military sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BirdiesForBrave
• Facebookfacebook.com/birdiesforthebrave
• LinkedInlinkedin.com/company/birdies-for-the-brave

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birdies for the Brave