Operation Shower
- Company typePrivate
- Founded2007
- HeadquartersSaint Louis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Operation Shower firmographics
Firmographics- Name
- Operation Shower
- Legal name
- Operation Shower
- Website
- https://operationshower.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Operation Shower industry classification
Industry- Product category
- Military Family Support Services
- NAICS
- Child and Youth Services (624110)
- akta.pro primary industry
- Baby Shower & Gender Reveal Services (HSACACAB)
Keywords
Where Operation Shower is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Operation Shower business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Corporate Sponsorships: Corporate sponsors (Discover Financial Services, H-E-B, PepsiCo, Jim and Tabitha Furyk Foundation, etc.) provide financial support, product donations, and event hosting to fund group baby showers and box programs.
- Individual Donations: Direct donations from individuals, including one-time gifts and monthly recurring donations through the Team Joy! monthly giving program.
- Product Donations: Baby product companies donate items (diapers, bottles, clothing, gear) which are distributed to military families at showers and in boxes.
- Third-Party Fundraising: External organizations and individuals host fundraisers (Jeans Day, Bake Sales, Car Washes, etc.) with proceeds going to Operation Shower.
- Amazon Registry: Amazon Baby Registry allows donors to purchase items directly for the organization.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Operation Shower product offering
Product offeringCore offering
Operation Shower hosts free group baby showers for military families facing deployment, distributing its signature Shower-in-a-Box filled with high-quality baby products (diapers, bottles, clothing, gear) to expectant military moms. The organization operates three core programs: in-person Group Baby Showers, the B is for Baby Box program for individual remote military moms, and Welcome Baby Boxes-to-Bases for base distribution. All programs are provided at no cost to eligible military families and are funded by corporate sponsors, individual donors, and in-kind product contributions.
Product overview
Operation Shower is a nonprofit organization offering a portfolio of baby shower programs for military families. The core offerings include Group Baby Showers (in-person events at military bases nationwide), the B is for Baby Box Program (individual boxes for moms unable to attend group showers), and the Welcome Baby Boxes-to-Bases Program (boxes distributed through military installations). All recipients receive the signature Shower-in-a-Box filled with high-quality baby products. The organization also operates Team Joy, a monthly giving program, and publishes The Stork's NEST newsletter. The programs are funded through corporate sponsors, individual donors, and in-kind product donors, with no technology product or platform offering.
Differentiator
Problem solved
Functional benefit
Brands
- Team Joy!: Monthly giving program community of donors who support Operation Shower with recurring monthly contributions.
- Shower In A Box
- B is for Baby Box (BIBB)
- Welcome, Baby Boxes-to-Bases
Products and services
- Group Baby Showers Operation Shower's signature in-person group baby showers for military moms and moms-to-be facing deployment, hosted at military bases and high-profile partner venues nationwide. Each shower provides a Shower-in-a-Box packed with high-quality baby essentials, along with food, games, and community connection with other military moms, and typically hosts 30-40 moms per event.
- B is for Baby Box (BIBB) Program Individual baby shower box program for military moms who are unable to attend a group shower due to location or circumstances but meet eligibility criteria related to deployment status. Boxes are shipped directly to qualifying military moms and contain the signature Shower-in-a-Box with baby products and gifts.
- Welcome Baby Boxes-to-Bases Program Curated boxes of baby essentials distributed to military bases for delivery to expectant military families at locations where Operation Shower cannot host a full group shower. Each box includes diapers, wipes, bottles, pacifiers, onesies, knit hats, board books, teethers, and bath items.
- Shower-in-a-Box Operation Shower's signature gift box filled with high-quality baby products and gifts for mom, distributed to military moms at every Group Baby Shower and included as the core component of the B is for Baby Box and Welcome Baby Boxes-to-Bases programs.
Quantifiable outcome
- Over 10,000 military moms showered since 2007
- +2 more outcomes
Companies that use Operation Shower
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Operation Shower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Operation Shower partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- Birdies for the Brave (PGA TOUR)coreNational military outreach initiative supported by PGA TOUR. Operation Shower is an official Birdies for the Brave Homefront Group. Since 2010, has worked together to host baby showers at PGA TOUR events across the country. Supported by PGA TOUR Champions Jim Furyk and his wife Tabitha, and Hunter Mahan and his wife Kandi.
- Discover Financial ServicescorePresenting sponsor providing financial support for group baby showers. Multiple showers hosted including events in Phoenix, AZ and Layton, UT. Longstanding supporter of military families through Operation Shower.
- H-E-BcorePresenting sponsor and partner for 20+ showers including events in San Angelo, Abilene, Austin, TX. Part of H-E-B's Operation Appreciation program supporting military families.
- Jim and Tabitha Furyk FoundationcorePresenting sponsor and founding partner since 2010. Jim Furyk is a PGA TOUR Champion. Foundation has hosted numerous events including those at the Constellation Furyk and Friends tournament in Jacksonville, FL.
- PepsiCocorePresenting sponsor for multiple showers including events with New England Patriots Foundation. Long-term partnership for over 10 years. Hosts annual showers at various locations.
- Lend Lease US Community FundmajorPresenting sponsor for showers including events in Alaska, Hawaii, Washington D.C., and Fort Campbell. Global real estate company supporting military families through community development initiatives.
- Lowcountry Foundation for Wounded Military HeroesmajorPresenting sponsor supporting wounded military heroes and their families. Partnership includes showers in South Carolina (Hilton Head area) and virtual hug programs.
- NY Islanders / Islanders Children's FoundationmajorPresenting sponsor partnership for baby showers at UBS Arena. Multiple events hosted including first partnership in May 2021 and ongoing annual events.
- New England Patriots FoundationcorePresenting sponsor for showers including events at Gillette Stadium in Foxborough, MA. Partnership with PepsiCo for Welcome Baby box deliveries and annual group showers.
- PRO EM National Event ServicesmajorPresenting sponsor for WM Phoenix Open events. Partnership at PGA TOUR's Waste Management Phoenix Open for 100+ showers milestone. Supports events in Arizona.
- THE PLAYERS ChampionshipcorePresenting sponsor for 15th annual shower at THE PLAYERS Championship in Ponte Vedra, FL. Longest-standing golf partnership hosting showers at TPC Sawgrass since 2010.
- The Thunderbirds / Thunderbirds CharitiesmajorPresenting sponsor supporting WM Phoenix Open events. Phoenix-based charity supporting military outreach through Operation Shower partnership.
- Travelers ChampionshipmajorPresenting sponsor for events including Super Mom shower in Groton, CT. PGA TOUR tournament supporting military families through partnership.
- Veterans United FoundationmajorSponsor for events including 2026 Summertime Sweetness shower in Columbia, MO. Veterans United home loan company foundation supporting military families.
- Tampa Bay Lightning / Lightning FoundationmajorPresenting sponsor for Enchanted Forest shower in Tampa, FL. NHL team's foundation supporting military families through events at Amalie Arena.
- New Jersey Devils Youth FoundationmajorPresenting sponsor for Winter Woodland shower in Newark, NJ at Prudential Center. NHL team's youth foundation partnering for military appreciation events.
- San Antonio SpursmajorSupporting sponsor for the 250th baby shower at TPC San Antonio. NBA team's foundation supporting military families in Texas.
- ChiccominorIn-kind product donor providing baby gear and essentials for shower boxes. Multiple baby product companies donate items including 4moms, Angelcare, Delta Children, Diaper Genie, and others.
- Truist Championship (PGA TOUR)majorPresenting sponsor for Hearts Aflutter shower in Waxhaw, NC. PGA TOUR tournament supporting military families through partnership.
- Nicklaus Children's HospitalmajorPresenting sponsor for Once Upon A Rhyme shower in Palm Beach, FL. Healthcare organization's foundation supporting military families.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Operation Shower competitors and assessment
Company assessmentBroad incumbents
- USO (United Service Organizations): The USO is the dominant incumbent in military-family programming with a global footprint including baby shower-style welcome events for new military parents. While far larger, it competes for similar corporate sponsorships and serves the same eligible population that Operation Shower targets.
- Operation Homefront: Operation Homefront is one of the largest US nonprofits serving military families across housing, food, financial, and baby-specific programs. It is the closest broad incumbent offering overlapping baby-support programming (e.g., the 'Hearts Apart' and baby-item distribution programs) to military families, making it the most comparable organization to Operation Shower.
- Fisher House Foundation: Fisher House provides free lodging and family-support programs to military families receiving medical care, including significant support for expectant and new military parents. Comparable to Operation Shower on mission framing and donor base, though its delivery model is housing-led rather than event-led.
- National Military Family Association: NMFA advocates for military families across policy, spouse employment, and family-readiness programming. It overlaps with Operation Shower on military-family support framing and donor base, though its delivery model is advocacy-driven rather than event-driven.
Emerging players
- Baby2Baby: Baby2Baby is a major nonprofit distributing essential baby items (diapers, clothing, gear) to children in need, including military families in some markets. It is comparable to Operation Shower on the in-kind product donation model and Shower-in-a-Box distribution concept, though it serves a broader demographic beyond military families.
Direct peers
- Blue Star Families: Blue Star Families is a large military-family nonprofit offering community-building, spouse-employment, and family-wellness programming nationwide. It directly competes for the same donor dollars, corporate sponsors (military-friendly brands), and beneficiary pool (military spouses) as Operation Shower.
- Snowball Express: Snowball Express provides programming and events for the children of fallen and wounded military service members, including milestone-child celebrations. It is comparable to Operation Shower as a military-family nonprofit running in-person celebration-style events with corporate sponsorship support.
Regional players
- Military Family Advisory Network (MFAN): MFAN runs research and programs supporting military families with a focus on underserved communities. It overlaps with Operation Shower on direct services to military spouses, though it is more research/community-oriented than event-driven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Operation Shower social profiles
Digital presenceOperation Shower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Operation Shower leadership team
Management profileNumber of profiles
Profiles10 records
Operation Shower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Operation Shower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Operation Shower
What does Operation Shower do?
Operation Shower hosts free group baby showers for military families facing deployment, distributing its signature Shower-in-a-Box filled with high-quality baby products (diapers, bottles, clothing, gear) to expectant military moms. The organization operates three core programs: in-person Group Baby Showers, the B is for Baby Box program for individual remote military moms, and Welcome Baby Boxes-to-Bases for base distribution. All programs are provided at no cost to eligible military families and are funded by corporate sponsors, individual donors, and in-kind product contributions.
Is Operation Shower a public or private company?
Operation Shower is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Operation Shower founded?
Operation Shower was founded in 2007. It employs 1 to 10 people.
Where is Operation Shower based?
Operation Shower is headquartered in Saint Louis, United States, in the North America region.
How does Operation Shower make money?
Five revenue lines are on record. Corporate Sponsorships are the primary driver. The others are individual Donations, product Donations, third-Party Fundraising and amazon Registry.
Who are Operation Shower's main competitors?
Broad incumbents on record are USO (United Service Organizations), Operation Homefront, Fisher House Foundation and National Military Family Association. Baby2Baby is listed as an emerging player. Direct peers are Blue Star Families and Snowball Express. Military Family Advisory Network (MFAN) is listed as a regional player.
Does Operation Shower have an API?
No public API is recorded for Operation Shower.
What industry is Operation Shower in?
Operation Shower's product category is Military Family Support Services. Its primary akta.pro industry code is HSACACAB, Baby Shower & Gender Reveal Services. Its NAICS code is 624110.