Red Hat Rentals

What Red Hat Rentals does

Red Hat Rentals is a privately held, multi-location party, event, and equipment rental company founded in 1999 in Fairfield, Texas. It operates three physical stores and equipment lots in Athens, Fairfield, and Palestine, serving homeowners, light-construction contractors, and individual and corporate event hosts across East Texas. The business runs two parallel rental divisions: a Party and Event Rentals line covering tables, chairs, tents, linens, china and flatware, concession equipment, inflatables, audiovisual gear, candelabras, columns, and wedding accessories, and a Tool and Equipment Rentals line covering earthmoving, trenchers, generators, welders, compressors, forklifts, aerial lifts, concrete and masonry equipment, pressure washers, pumps, landscaping gear, and specialty power tools, complemented by authorized-dealer sales of STIHL, Dixon Mowers, Godwin Pumps, Wacker Neuson, Bill-Jax, and Quincy equipment.

The business model is usage-based across 4-hour, daily, weekly, and monthly rate tiers, with metered equipment charged based on hours of use, a 14% NAT (Non-refundable Administrative/Technology) fee applied to all contracts, and 50% refundable deposits on party rentals. Distribution is primarily through direct retail and inside phone-based sales at the three stores, supported by delivery and pickup services; online reservations are not offered. Marketing relies on local Chamber of Commerce memberships, industry-association involvement (Texas Rental Association and American Rental Association), and a comprehensive online catalog rather than broad digital marketing. In-house capabilities include CAD-based event layout design and CERP-certified event rental professionals.

The company is independently owned, with no disclosed external investors, parent company, or funding events. Operations are powered by Point-of-Rental Systems rental management software. Approximately 30 staff serve the three locations, and the company maintains corporate-support relationships with organizations such as the American Cancer Society alongside active chamber memberships in each store city.

Name

Red Hat Rentals

Legal name

Red Hat Rentals

Website

https://redhatrentals.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Hat Rentals, founded in 1999, is a privately held East Texas party and equipment rental company operating three stores in Athens, Fairfield, and Palestine, serving homeowners, contractors, and event hosts with usage-based rentals and authorized-dealer equipment sales.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

General Rental Centers (53231)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYHSACAFAB

Event Furniture Rentals (Tables, Chairs, Lounge)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYHSACAFAA

Tent & Canopy Rentals

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYHSACAGAL

Catering Equipment, Rentals & Setup (Non-decor)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYTLABAFAF

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

Keywords

• Party equipment rentals
• Construction tool rentals
• Event rental services
• Wedding rental supplies
• Equipment dealer

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment and Tool Rentals: Time-based rental of construction equipment, tools, and specialty tools for homeowners, contractors, and light construction projects. Rental periods include 4-hour, daily, weekly, and monthly rates. Metered equipment charged based on hours of use.
2. Party and Event Rentals: Time-based rental of tables, chairs, tents, linens, concession equipment, inflatables, audio-visual equipment, and wedding accessories. Includes setup and takedown services when arranged in advance.
3. Equipment Sales: Authorized dealer for STIHL, Dixon Mowers, Godwin Pumps, Wacker Neuson, Bill-Jax, and Quincy equipment manufacturers. Customers can purchase new equipment through Red Hat Rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Red Hat Rentals is a multi-location party, event, and equipment rental company operating three stores in East Texas. It offers time-based rentals of party and event products (tables, chairs, tents, linens, concession equipment, inflatables, audio-visual equipment, wedding accessories) and construction tools/equipment (earthmoving, generators, welders, forklifts, lifts, concrete equipment, pressure washers, specialty tools). The company is also an authorized dealer for STIHL, Dixon Mowers, Godwin Pumps, Wacker Neuson, Bill-Jax, and Quincy equipment manufacturers, enabling new equipment sales alongside rentals.

Product overview

Red Hat Rentals is a multi-location party, event, and equipment rental company established in 1999, operating three stores in Athens, Fairfield, and Palestine TX serving East Texas. The company operates as a comprehensive rental resource rather than a single unified product, offering two distinct rental divisions: Party & Event Rentals (including Tables and Chairs, Tents/Canopies/Flooring, Concessions/Bounce Houses, PA Systems/Audio Visual, Candelabras/Decor, Columns/Pedestals, Wedding Accessories, Helium, Linens, China/Glassware/Flatware, and Serving Equipment) and Tool & Equipment Rentals (including Earthmoving/Trenchers, Generators/Light Towers/Welders, Compressors/Air Tools, Forklifts/Aerial Lifts, Concrete/Masonry/Compaction, Pressure Washers/Pumps, Landscaping/Lawn Care, and Specialty/Power Tools). The company is powered by Point-of-Rental Systems rental management software and provides event planning consultation with CAD layout services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tables and Chairs
• Tents, Canopies and Flooring
• Concessions and Bounce Houses
• PA Systems, Podiums and Staging
• Candelabras
• Columns and Pedestals
• Linens and Tablecloths
• China, Glasses, and Flatware
• Serving Bowls, Chaffing Dishes, and Trays
• Wedding Accessories
• Helium Rentals
• Earthmoving and Trencher Equipment
• Generators, Light Towers and Welders
• Compressors and Air Tools
• Forklifts and Aerial Lifts
• Concrete, Masonry, and Compaction Equipment
• Pressure Washers and Pumps
• Landscaping and Lawn Care Equipment
• Specialty Tools and Power Tools
• Equipment Sales

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• STIHLcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for STIHL equipment, offering customers the ability to purchase new STIHL tools and equipment.
• Dixon MowerscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Dixon Mowers, enabling customers to buy new lawn mowing equipment.
• Godwin PumpscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Godwin Pumps, offering dewatering and pumping equipment for sale.
• Wacker NeusoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Wacker Neuson construction equipment, allowing customers to purchase new equipment.
• Bill-JaxcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bill-Jax equipment, providing customers access to purchase new Bill-Jax products.
• QuincycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Quincy equipment, enabling customers to buy new Quincy products.
• Fairfield Chamber of CommerceminorOthersLocal business chamber membership supporting community engagement and local business networking.
• Athens Chamber of CommerceminorOthersLocal business chamber membership supporting community engagement and local business networking.
• Palestine Chamber of CommerceminorOthersLocal business chamber membership supporting community engagement and local business networking.
• Texas Rental AssociationcoreOthersIndustry association membership with Past President position. Provides industry leadership and networking opportunities.
• American Rental AssociationcoreOthersNational industry association membership with Special Committee Member role. Provides CERP certification program and industry standards.
• American Cancer SocietyminorOthersCorporate supporter of cancer research and awareness initiatives.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• United Rentals: Largest equipment rental company in North America with broad fleet including aerial lifts, earthmoving, material handling, and tools. Comparable on the construction-equipment side of Red Hat's business, though it does not focus on party/event rentals or small-town service.
• Herc Holdings: National equipment rental company serving industrial, commercial, and infrastructure customers with a diverse fleet. Comparable to Red Hat's construction-equipment rental stream; not focused on event/party rentals.
• Ahern Rentals: Family-owned national equipment rental company offering a broad fleet across construction and industrial categories. Comparable to Red Hat on the tool/equipment rental side, though at much larger scale and without the party/event focus.
• Lowe's Tool Rental: Big-box home improvement retailer offering tool and equipment rental across its U.S. store base. Comparable to Red Hat's homeowner/light-contractor tool rental business, though not focused on party/event rentals.
• Home Depot Tool Rental: Big-box retailer offering in-store tool and small equipment rental to homeowners and pros nationwide. Directly comparable to Red Hat's homeowner/contractor tool rental line, but lacks party/event specialization.
• Sunbelt Rentals: Major U.S. equipment rental provider (part of Ashtead Group) covering contractors, industrial, and event customers with a broad fleet. Comparable to Red Hat on tool/equipment rental scope; overlaps less on the party/event niche.

Others

• Cort Furniture Rental: National consumer and business furniture rental company. Adjacent to Red Hat's event rental business through its furniture rental capabilities, but operates a fundamentally different (longer-term lease) model.

Regional players

• Big D Party Rentals: Dallas-Fort Worth area party and event rental company offering tents, tables, chairs, and décor. Closest direct peer to Red Hat's party/event rental line in Texas, though serving a different (larger) metro market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Hat Rentals