STYLELABS
STYLELABS is a Belgian marketing technology software vendor and integrator, founded in 2011, serving enterprise clients with martech solutions from its Groot-bijgaarden headquarters.
- Company typePrivate
- Founded2011
- HeadquartersGroot-bijgaarden, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What STYLELABS does
STYLELABS is a privately held Belgium-based marketing technology software vendor and systems integration company founded in 2011. Headquartered in Groot-bijgaarden, the firm operates with a workforce of 11-50 employees and targets enterprise customers seeking innovative martech solutions. Its dual identity as a software vendor and integration specialist implies capabilities spanning both product development and deployment services within the European marketing technology ecosystem.
The company maintains a compact, founder-led leadership team. Co-founders Tim Pashuysen (Chief Strategy Officer) and Tom De Ridder (Chief Technology Officer) anchor strategic direction and technical engineering respectively. Commercial operations fall under Dagbert Sansen as Chief Commercial Officer, while Ben Paindavin leads marketing and public relations as VP. This lean C-suite structure suggests a tightly aligned organization in which founders retain direct influence over both the technical roadmap and commercial strategy.
STYLELABS operates primarily in the EMEA region from its Belgian base, and its commercial model as a martech vendor and integrator indicates revenue generation through a mix of software licensing, integration services, and consulting engagements with enterprise clients. Detailed product portfolio, customer roster, pricing model, and financial performance metrics are not disclosed in the available input; this represents a material gap for full diligence.
STYLELABS firmographics
Firmographics- Name
- STYLELABS
- Legal name
- Sitecore A/S
- Website
- https://stylelabs.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STYLELABS is a Belgian marketing technology software vendor and integrator, founded in 2011, serving enterprise clients with martech solutions from its Groot-bijgaarden headquarters.
- Ownership category
- akta.pro rank
STYLELABS industry classification
Industry- Product category
- Marketing Technology Software
- NAICS
- Graphic Design Services (541430), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where STYLELABS is headquartered
LocationHeadquarters
- HQ city
- Groot-bijgaarden
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
STYLELABS business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Platform Subscription: Enterprise software platform sold as subscription licenses, likely tiered by features, users, or usage. Includes access to SitecoreAI capabilities, CMS, DAM, and other platform modules.
- Managed Cloud Services: Managed cloud deployment and hosting services providing infrastructure management, maintenance, and support for enterprise customers
- Professional Services: Implementation, training, and consulting services through Sitecore Services and Sitecore360 programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
STYLELABS product offering
Product offeringCore offering
STYLELABS is a marketing technologies software vendor and integration company that delivers innovative enterprise solutions. The company develops and integrates martech platforms for business customers, combining proprietary marketing technology software with implementation and integration services to help enterprises deploy and connect marketing technology systems.
Product overview
Sitecore offers a unified digital experience platform with multiple integrated products. The core SitecoreAI platform provides the intelligent foundation, combining content management, digital asset management, commerce, and customer insights. Key products include Experience Manager (XM) for content management, Experience Platform (XP) for integrated experiences, Content Management System (CMS), Digital Asset Management (DAM), Commerce, Audience and Insights, and Conversion Optimization. Additional offerings include Connect (integration), Send (campaign automation), Managed Cloud (infrastructure), Sitecore Services, Sitecore360, Sitecore Learning, and the AI Innovation Lab. The platform also includes Agentic Studio for AI agent creation. Recent acquisition of Scrunch enhances AI-powered discovery capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- SitecoreAI: AI-powered intelligent foundation for modern marketing, including content creation, asset management, intelligence, experimentation, and agentic automation
Quantifiable outcome
- Brands appear clearly wherever decisions form - in AI answers, search results, feeds, and recommendations
- +1 more outcomes
Companies that use STYLELABS
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
STYLELABS technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
STYLELABS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ScrunchcoreScrunch is a Sitecore company specializing in AI search and discovery capabilities. The acquisition strengthens Sitecore's AI-powered digital experience platform by integrating Scrunch's AI search technology for improved content discovery and search relevance across enterprise websites and AI-powered search environments.
Scale indicators2 records
Expansion highlights2 records
STYLELABS competitors and assessment
Company assessmentBroad incumbents
- Acquia: Acquia (a digital experience company within the Drupal ecosystem) provides enterprise CMS, personalization, and digital asset management software. It is a comparable broader incumbent in enterprise digital experience platforms adjacent to STYLELABS's offerings.
- Adobe Experience Cloud: Adobe Experience Cloud is a major incumbent digital experience and martech suite covering CMS, DAM, personalization, analytics, and AI services. It is the largest broad incumbent comparable to STYLELABS's enterprise martech positioning, particularly via Adobe Experience Manager and Adobe Workfront.
- Optimizely: Optimizely offers a broad digital experience platform spanning content, commerce, experimentation, and personalization. It is a much larger incumbent overlapping with STYLELABS's enterprise digital experience and CMS-related integrations.
Direct peers
- Frontify: Frontify provides a cloud-based brand management platform covering brand guidelines, asset libraries, and content workflows. Comparable to STYLELABS as a brand-centric marketing operations software vendor.
- Aprimo: Aprimo offers marketing operations, content, and digital asset management software for enterprise brands. It competes in the same marketing resource management and brand operations category as STYLELABS.
- WoodWing: WoodWing delivers multi-channel content production, digital asset management, and publishing software for enterprises. It is comparable to STYLELABS in serving brand-driven content and marketing operations use cases.
- Bynder: Bynder is a leading SaaS digital asset management and brand management platform serving enterprise marketing teams. It directly overlaps with STYLELABS's positioning in the brand management and marketing operations software category.
- Censhare: Censhare provides a unified platform for content management, brand management, and marketing operations, including DAM and personalization. Directly comparable to STYLELABS's brand and marketing operations software positioning.
- Brandworkz: Brandworkz is a brand management software platform with brand guidelines, asset management, and workflow tools. It is a smaller specialist comparable to STYLELABS's brand management focus.
- Lytho: Lytho (formerly inMotionNow) provides brand management and creative workflow software for marketing teams. Overlaps with STYLELABS on brand asset management and marketing operations software delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
STYLELABS social profiles
Digital presenceSTYLELABS financial estimates
Financial estimateRevenue estimate
Valuation estimate
STYLELABS leadership team
Management profileNumber of profiles
Profiles4 records
STYLELABS subsidiaries and ownership
Company hierarchySubsidiaries1 record
STYLELABS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STYLELABS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STYLELABS
What does STYLELABS do?
STYLELABS is a marketing technologies software vendor and integration company that delivers innovative enterprise solutions. The company develops and integrates martech platforms for business customers, combining proprietary marketing technology software with implementation and integration services to help enterprises deploy and connect marketing technology systems.
Is STYLELABS a public or private company?
STYLELABS is a private company. It is classified as unknown and is currently operating.
When was STYLELABS founded?
STYLELABS was founded in 2011. It employs 11 to 50 people.
Where is STYLELABS based?
STYLELABS is headquartered in Groot-bijgaarden, Belgium, in the Europe region.
How does STYLELABS make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are managed Cloud Services and professional Services.
Who are STYLELABS's main competitors?
Broad incumbents on record are Acquia, Adobe Experience Cloud and Optimizely. Direct peers are Frontify, Aprimo, WoodWing, Bynder, Censhare, Brandworkz and Lytho.
Does STYLELABS have an API?
No public API is recorded for STYLELABS.
What industry is STYLELABS in?
STYLELABS's product category is Marketing Technology Software. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7310.