What Trustmark Trades does

Trustmark Trades Ltd is a UK private limited company (Company number 16412247) operating a two-sided digital marketplace that connects homeowners with local tradespeople who have been verified through ID, insurance, and video profile checks. Founded in 2025 and headquartered at 81 High Street, Worthing, the platform serves all four UK nations and is monetised primarily through a usage-based pay-per-call lead generation model starting at £20 per exclusive call, alongside one-time custom website builds priced from £1,000. The business is privately held with 1-10 employees, no disclosed outside funding, and no parent company.

The underlying technology stack is centred on a custom-coded programmatic SEO platform that can produce up to 100,000 hyper-local service pages per client website, combined with a VOIP-based lead routing system that delivers exclusive calls directly to tradespeople, supports missed-call forwarding to partner businesses, and provides call tracking with whisper messages. Tradespeople are acquired through a dedicated onboarding portal (join.trustmarktrades.com) and direct sales via 20-minute discovery calls, while homeowners are reached through organic search, social channels (Facebook, Instagram, TikTok, LinkedIn, X, WhatsApp), and a free educational help hub at help.trustmarktrades.com. The platform enforces a one-company-per-trade-per-area exclusivity rule to differentiate listed tradespeople from competitors.

Reported performance indicators include a 65% lead conversion rate, an average job value of £850, a 98% customer satisfaction score for support, and a 15-minute average support response time, alongside claims of 100+ clients across 20+ sectors nationally. The company has not disclosed revenue or funding and lists no acquisitions, partnerships, awards, patents, or AI/ML capabilities, indicating an early-stage operation that is building distribution and brand ahead of monetisation at scale.

Name

Trustmark Trades

Legal name

Trustmark Trades Ltd

Website

https://trustmarktrades.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Trustmark Trades is a UK-based two-sided marketplace connecting homeowners with verified local tradespeople, monetised through a pay-per-call lead generation model and custom programmatic SEO website builds for trades SMBs.

Ownership category

akta.pro rank

Product category

Trade Directory Platform

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Trade directory platform
• Lead generation services
• Tradesperson marketplace
• Home services directory
• Website development

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pay-Per-Call Lead Generation: Tradespeople pay a per-call fee (starting at £20 per call) for exclusive leads routed directly to their phone. No monthly fees or subscription is required. Missed calls can be redirected to partner businesses in the same area.
2. Custom Website Development: One-time website build fee starting at £1,000. Websites are custom-coded with programmatic SEO, location-based pages, mobile optimisation, click-to-call features, and hosting included. No monthly SEO or maintenance fees.
3. Directory Listing & Premium Features: Tradespeople receive a premium directory listing on the Trustmark Trades platform with business management tools (scheduling, quoting, lead management) included as part of the overall service bundle.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Trustmark Trades operates a two-sided UK directory marketplace that connects homeowners with verified local tradespeople (ID, insurance and video-profile checks). For tradespeople, the company additionally provides a bundled set of marketing services including custom-coded programmatic SEO websites, pay-per-call lead generation via virtual VOIP routing, local SEO, and business management tools (scheduling, quoting, lead tracking).

Product overview

Trustmark Trades operates as a platform connecting UK homeowners with verified local tradespeople, featuring a dual-side marketplace. The core product is the Trustmark Trades Directory, which verifies tradespeople through insurance and ID checks with video profiles. The platform offers a modular ecosystem including custom-built websites with programmatic SEO, pay-per-call lead generation services starting at £20 per call, local SEO optimization, and business management tools (lead management, quote generation, scheduling). Additional offerings include branding/print services and various response generators in the help center. The business model is pay-per-lead rather than subscription-based.

Differentiator

Problem solved

Functional benefit

Brands

• Trustmark Trades: Marketing agency arm of Trustmark Trades providing custom websites, lead generation, and SEO services for tradespeople

Products and services

• Trustmark Trades Directory Online directory marketplace that allows UK homeowners to search, compare and contact vetted local tradespeople across plumbing, electrical, roofing, building and other trade categories. Every listing is verified through insurance and ID checks plus a video profile.
• Custom Websites for Tradespeople One-time custom-built, custom-coded websites with programmatic SEO that can produce hundreds or thousands of hyper-local service-and-location pages (up to 100,000 per site). Includes hosting, SSL, mobile optimisation and click-to-call features with no monthly SEO fees.
• Lead Generation (Pay-Per-Call) Usage-based exclusive lead delivery via virtual VOIP numbers. Calls are routed directly to the tradesperson with whisper messages identifying the lead source, real-time SMS/email notifications, and partner-redirect on missed calls. Charges start at £20 per answered call with no monthly fees.
• Local SEO for Tradespeople Location-based, programmatic SEO service focused on driving organic local traffic and call conversions for trades businesses. Included with every website build with no monthly SEO retainer.
• Business Management Tools Member-only business tooling suite including lead management for tracking and managing leads, a quote generator for creating professional quotes, and a scheduling system for managing appointments and jobs.
• Branding and Print Services Design and print service bundle for tradespeople including logo design, business cards and flyers/mailers for targeted local campaigns.

Quantifiable outcome

• Tradespeople report being top of searches under desired terms within weeks
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Regional players

• hipages: Australia's leading marketplace connecting homeowners with tradies via a subscription + lead-fee model. Comparable in business model (two-sided home-services marketplace with verified tradies) but operates in Australia rather than the UK.

Direct peers

• Bark: Global (UK-founded) services marketplace where customers post jobs and professionals respond, with a pay-per-lead model. Directly comparable on pay-per-lead monetization, UK home-services focus, and SMB professional supply.
• MyBuilder: UK online marketplace where tradespeople bid on homeowner-posted jobs. Comparable as a two-sided UK home-services marketplace with a tradesperson supply side, lead generation, and homeowner demand aggregation.
• TrustATrader: UK directory of vetted tradespeople emphasising background checks, reviews, and verified credentials. Directly comparable on the UK trust/verification positioning and homeowner-to-tradesperson intermediary model.
• Checkatrade: UK's most recognised vetted trade directory, connecting homeowners with background-checked tradespeople via subscription/lead-fee model. Directly comparable as a UK home-services marketplace with a verification/trust layer and homeowner-facing search experience.
• Rated People: UK trade marketplace owned by Angi (Angi Leads Inc.) that matches homeowners with local tradespeople. Closely comparable on UK geography, two-sided marketplace model, and SMB tradesperson customer base.

Broad incumbents

• Thumbtack: US-focused home-services marketplace where professionals pay per lead. Comparable on pay-per-lead model and home-services SMB supply side, but at much larger scale and US-only geography.
• Yelp: Major US local-business directory with a 'Request a Quote' feature used by home-services professionals. Comparable as a broad local-services directory with verified business profiles, but operates in the US and spans far more than home services.
• Angi: US home-services marketplace (formerly Angie's List) connecting consumers with pre-screened pros across dozens of trade categories. Comparable as a broader incumbent home-services marketplace; operates in the US and is much larger and more diversified.
• HomeAdvisor: US home-services marketplace owned by Angi that matches homeowners with local pros via a pay-per-lead model. Comparable on pay-per-lead monetization and home-services SMB customer base; US-focused and substantially larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trustmarktrades
• Facebookfacebook.com/trustmarktrades
• LinkedInlinkedin.com/company/trustmarktrades
• Instagraminstagram.com/trustmarktrades
• TikToktiktok.com/@trustmarktrades

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustmark Trades