Lana Sarrate SA
Lana Sarrate SA is a Barcelona-based industrial instrumentation distributor, founded 1946, that sells measurement and control instruments (flow, level, pressure, temperature, analytical) across 13 industrial verticals in Spain via e-commerce, four direct sales offices, and a regional distributor network, representing over 20 international brands.
- Company typePrivate
- Founded1946
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lana Sarrate SA does
Lana Sarrate SA is a Barcelona-headquartered industrial instrumentation distributor founded in 1946 by industrial engineer Isabelo Lana Sarrate, originally as the Spanish representative for Foxboro. The company distributes measurement and control instruments across flow (ultrasonic transit-time, electromagnetic, Coriolis, thermal mass, vortex, turbine), level (80 GHz FMCW radar, radiometric), pressure, temperature (infrared and contact), gas and water quality analysis, industrial communication (radio modems and protocol gateways), data logging, and water leak detection. Its technical differentiator is non-invasive measurement that avoids process interruption, pressure loss, and leak risk, with proprietary or partnered technologies such as Flexim transit-time ultrasonic meters, Refractometer PIOX R light-transit technology, and Sulfilogger H2S sensing. Lana Sarrate monetizes primarily through one-time product sales (priced from €42 for entry-level instruments to >€1,000 for advanced systems, with quote-based pricing for complex equipment) supplemented by recurring technical services including calibration, verification, and rental.
The company sells through its own e-commerce platform (tienda.lanasarrate.es), four direct sales offices (Barcelona headquarters, Madrid, Sevilla, Bilbao), and a regional distributor network covering Cantabria, Asturias, Galicia, and Huelva. Its customer base spans 13 industrial verticals, with primary focus on oil and gas, chemical, water and wastewater, and energy production, and secondary exposure to HVAC, food and beverage, cement, metal, mining, paper and pulp, pharmaceutical, marine, and glass. Named enterprise customers include Atlantic Copper and Elpozo Alimentación. The product portfolio is sourced from more than 20 international manufacturers (Flexim, Kane, Trafag, Barksdale, Crowcon, Prosoft, Nivus, Chemitec, Cerlic, Isomag, RMG, Fluke Process Instruments, Ronan, Elpro, Comark, Enotec, Analox, Monicon, Ntron, Oval, Contrec, ISOIL, Microcom, Eletta), with many certifications including ATEX, IECEx, MID, and PTB custody transfer approvals supporting hazardous-area and fiscal metering deployments. Operations are confined to Spain (Iberian Peninsula); the company is a privately held Sociedad Anónima with no public listing, no disclosed funding rounds, and no identified external private equity ownership.
Lana Sarrate SA firmographics
Firmographics- Name
- Lana Sarrate SA
- Legal name
- Lana Sarrate SA
- Website
- https://lanasarrate.es
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lana Sarrate SA is a Barcelona-based industrial instrumentation distributor, founded 1946, that sells measurement and control instruments (flow, level, pressure, temperature, analytical) across 13 industrial verticals in Spain via e-commerce, four direct sales offices, and a regional distributor network, representing over 20 international brands.
- Ownership category
- akta.pro rank
Where Lana Sarrate SA is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Lana Sarrate SA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Industrial Instrumentation Product Sales: Sale of measurement and control instruments including flow meters, level sensors, pressure transmitters, temperature gauges, analytical instruments, and industrial communication equipment. Products are sold directly through the company's e-commerce platform and through sales contacts. Pricing varies by product complexity from approximately €42 to over €1,000 per unit.
- Technical Services (Calibration and Verification): Calibration services for combustion analyzers and gas detectors, rental of portable flow meters for open channels and full pipes, verification services for gas and liquid flow, and gas detector calibration for mega yachts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level instrumentation products |
| Unit Pricing | Pay-as-you-go | Mid-range industrial instrumentation |
| Unit Pricing | Multi-year contract | Advanced/specialized industrial equipment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Lana Sarrate SA product offering
Product offeringCore offering
Lana Sarrate SA is an industrial instrumentation distributor selling measurement and control equipment including radar level meters, ultrasonic flow meters, pressure transmitters, temperature measurement devices, gas and water quality analyzers, industrial communication systems, data loggers, and water leak detection systems. The company also provides calibration, verification, and rental services for the instruments it distributes. Products are sourced from leading international brands such as Flexim, Kane, Trafag, Barksdale, Crowcon, Chemitec, Prosoft, Nivus, RMG, and Fluke Process Instruments, and sold to industrial customers across Spain.
Product overview
Lana Sarrate SA is an industrial instrumentation distributor founded in 1946, offering measurement and control solutions for process industries. The product portfolio centers on measurement instruments including radar level transmitters (LR series), ultrasonic flow meters (Flexim Fluxus series for liquids/gases/steam), pressure transmitters and switches (Trafag, Barksdale), temperature measurement devices (Fluke, Raytek infrared thermometers and thermal cameras), gas and water quality analyzers (KANE, Crowcon, Chemitec, Sulfilogger), industrial communication systems (Elpro radio, Prosoft gateways), data loggers (Microcom, Comark, Technolog), and water leak detection systems (SmartEAR IoT loggers, CORRELUX correlators). The company also provides calibration, verification, and rental services. Products serve industries including water, oil & gas, chemical, pharmaceutical, food & beverage, energy production, HVAC, mining, cement, paper, metal, and marine.
Differentiator
Problem solved
Functional benefit
Products and services
- Level Radar Meters (LR Series) 80 GHz FMCW radar level transmitters (LR100, LR110, LR120, LR140, LR150) for liquids and solids, with Bluetooth configuration and ATEX options for industrial customers.
- Ultrasonic Flow Meters (Fluxus Series) Non-invasive ultrasonic flow meters using transit-time principle for liquids, gases, and steam, including portable and fixed models (F631, G631, G631 ST, F731, F532, G532) for industrial process applications.
- Pressure Transmitters and Gauges Electronic pressure switches, pressure transmitters, submersible pressure transmitters, and portable pressure gauges (KANE3200, Comark C9553) for industrial applications.
- Temperature Measurement Instruments Infrared thermometers, thermal cameras, infrared scanners, contact thermometers, and digital thermostats for industrial process temperature monitoring across ranges from -200°C to 3,200°C.
- Gas and Water Quality Analyzers Combustion analyzers, gas detectors, gas chromatographs, water quality controllers, H2S sensors (Sulfilogger), and refractometers for industrial combustion, gas safety, and water quality monitoring.
- Industrial Communication and Radio Systems Radio transmitters, industrial radio modems, radio telemetry systems, and protocol gateways for industrial communication across Ethernet/IP, Modbus, and PROFIBUS networks.
- Data Loggers Multi-channel, WiFi, wireless, and GSM/GPRS data loggers for temperature, pressure, flow, and analog signal recording in industrial and environmental applications.
- Water Leak Detection Systems IoT noise loggers (SmartEAR) for permanent water network monitoring, correlators and geophones for offline leak detection, and leak locators for water utilities.
- Technical Services Calibration services for combustion analyzers and gas detectors, rental of portable flow meters, verification services for gas and liquid flow, and gas detector calibration for mega yachts.
Quantifiable outcome
- Non-invasive flow measurement eliminates process interruption and prevents pressure loss
- +1 more outcomes
Companies that use Lana Sarrate SA
Customer profileNamed customers2 records
Segments13 records
Ideal customer profiles4 records
Lana Sarrate SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Lana Sarrate SA partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core.
- FleximcoreFlexim is a leading manufacturer of ultrasonic flow meters. Lana Sarrate distributes Flexim products including the Fluxus series (portable and fixed flow meters for liquids, gases, and steam), PIOX refractometers for concentration measurement, and related sensors. The partnership provides non-invasive flow measurement solutions for industrial applications.
- KANE InternationalcoreKANE is a manufacturer of combustion analyzers, gas detectors, and temperature measurement instruments. Lana Sarrate distributes KANE products including the KANE458s combustion analyzer series, gas detectors, infrared thermometers, and thermal cameras. Products are used for boiler service, HVAC, and industrial safety applications.
- TrafagcoreTrafag manufactures pressure transmitters, pressure switches, and temperature sensors. Lana Sarrate distributes Trafag products including the DPLS 8380/8381 electronic pressure switches, ECTLS pressure transmitters, and float level switches for industrial applications.
- BarksdalecoreBarksdale manufactures pressure switches, level switches, and flow switches for industrial use. Products include E1H piston pressure switches, D1X/D2X diaphragm pressure switches, and UNS float switches for level detection.
- CrowconcoreCrowcon is a manufacturer of gas detection equipment including portable gas detectors, fixed gas monitors, and multigas detectors. Products include SGD Clip single gas detectors, Gasman detectors, Gas-Pro IR multigas detectors, and Tetra 3 marine gas detectors.
- Prosoft TechnologycoreProsoft Technology provides industrial communication solutions including radio modems, industrial gateways, and I/O modules. Products include RLX2 radio modems, BM-0868 radio telemetry systems, and PLX35 gateway products for Ethernet/IP, Modbus, and PROFIBUS communication.
- NivuscoreNivus specializes in ultrasonic flow measurement for water and wastewater applications. Products include Nivuflow 650 correlation ultrasonic flow meters, radar-based Nivuflow 550 for open channels, and Nivuflow Mobile 750 portable systems.
- ChemiteccoreChemitec provides water quality analyzers and controllers. Products include the Series 80 multiparameter controller (up to 12 sensors), Series 70DW for drinking water, Series 70CT for cooling towers, and Series 50/46/30 controllers for various water quality monitoring applications.
- CerliccoreCerlic provides water quality measurement instruments including the BB2 transmitter for water analysis, CBX sludge blanket meters, and CMC suspended solids meters. Solutions for wastewater treatment plant monitoring.
- Isomag (Olibrale)coreIsomag manufactures electromagnetic flow meters for industrial and water applications. Products include MS501 micro flow meters (DN3-DN20), MS2410 sanitary flow meters (DN3-DN100), MS1000 wafer flow meters (DN25-DN400), and MS2500 flanged flow meters (DN25-DN2000).
- RMGcoreRMG manufactures turbine gas meters and custody transfer flow meters. Products include TRZ03K turbine meters for gas (up to 25,000 m3/h, DN50-DN600), TRZ03 custody transfer meters, and TME400-VM turbine meters for gas.
- Fluke Process InstrumentscoreFluke Process Instruments provides infrared temperature measurement products including Thermoview TV30/TV40 thermal cameras, Endurance series infrared thermometers (50°C to 3200°C), Thermalert 4.0 thermometers, and Raytek MI3 infrared thermometers.
- RonancoreRonan manufactures radiometric level meters for industrial applications. Products include the X96SI/R radiometric level meter for non-contact level measurement in tanks and silos for liquids and solids.
- elprocoreelpro provides wireless I/O transmission systems for industrial monitoring. Products include the 105U-X series (bidirectional radio transmitters with 405-490 MHz frequency, 500mW power) and 105U-L unidirectional radio transmitters.
- Comark InstrumentscoreComark manufactures temperature and humidity data loggers and portable measurement instruments. Products include the Diligence 600 WiFi data logger, RF300/RF400/RF500 wireless data loggers, N2012/N2014/N2015 temperature loggers, and C9553 pressure meters.
- EnoteccoreEnotec provides industrial gas analysis solutions including oxygen analyzers and gas quality monitors for various industrial applications.
- AnaloxcoreAnalox provides gas analysis instrumentation for industrial applications including oxygen and gas detection systems.
- MoniconcoreMonicon manufactures gas detection and analysis instruments including the S500 fixed gas detector and T100 toxic gas transmitter with 4-20mA output for various gas detection applications.
- NtroncoreNtron provides gas analysis and monitoring solutions for industrial applications.
- OvalcoreOval manufactures flow meters including vortex flow meters and oval gear meters for various industrial fluid measurement applications.
- ContreccoreContrec provides flow measurement solutions including ultrasonic and other flow meter technologies for industrial applications.
- ISOILcoreISOIL provides industrial flow measurement solutions for various applications including water, wastewater, and industrial process fluids.
- MicrocomcoreMicrocom manufactures data loggers including the NEMOS N200+ (4 digital inputs, 2 analog 4-20mA inputs), N100, and NEMOS LP data loggers with IP67 protection and long battery life.
- ElettacoreEletta provides flow measurement solutions for industrial applications including differential pressure flow meters and related instrumentation.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Lana Sarrate SA competitors and assessment
Company assessmentBroad incumbents
- Endress+Hauser: Global leader in industrial measurement instrumentation with a direct Spanish subsidiary. Sells flow, level, pressure, temperature, and analytical instruments across the same verticals Lana Sarrate serves (water, chemical, oil & gas, food) but as a manufacturer with full engineering and service capabilities.
- WIKA: German pressure and temperature instrument manufacturer with a Spanish subsidiary (WIKA Instruments Spain). Direct presence in the same measurement categories that form part of Lana Sarrate's portfolio, including ATEX-rated instruments for hazardous areas.
- VEGA Grieshaber: German specialist in level and pressure measurement with a Spanish subsidiary. Directly competes with Lana Sarrate's radar level meters (LR series) and pressure product lines in chemical, water, and food processing applications.
- Siemens Process Instrumentation: Global automation and process instrumentation incumbent with direct Spanish sales and service. Offers flow, level, pressure, temperature, and weighing products plus full control system integration, dwarfing independent distributors in scope and budget.
- Emerson (Rosemount): Global process measurement leader (Rosemount, Micro Motion) with direct Spanish presence. Especially strong in custody-transfer and refinery applications where its Coriolis, pressure, and temperature lines overlap directly with Lana Sarrate's offering.
- KROHNE: German manufacturer of flow, level, pressure, and temperature instrumentation with a direct Spanish subsidiary (KROHNE Iberia). Competes head-to-head with Lana Sarrate in oil & gas, chemical, and water verticals, and also sells directly rather than through independent distributors in Spain.
- ABB Measurement & Analytics: Global process measurement and analytics business (formerly ABB) operating a direct Spanish sales/service network. Competes across flow, level, pressure, temperature, and analytical categories with the backing of ABB's automation portfolio.
- Yokogawa Electric: Process automation and measurement incumbent with a Spanish subsidiary. Sells flow, pressure, temperature, and analytical instruments directly to industrial customers, bypassing independent distributors in many accounts.
Direct peers
- Distrelec: European industrial electronics and instrumentation catalog distributor with active Spanish-language web presence. Competes with Lana Sarrate's e-commerce shop on standard SKUs (pressure gauges, thermometers, data loggers) using public pricing and next-day delivery.
- RS Components (RS Spain): Industrial catalog distributor serving Spain and Portugal with broad stocks of flow, pressure, temperature, and automation products. Competes directly with Lana Sarrate's e-commerce channel for entry-level and mid-range instruments where technical service is not the deciding factor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lana Sarrate SA social profiles
Digital presenceLana Sarrate SA compliance and trust
Trust signalCompliance6 records
Lana Sarrate SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lana Sarrate SA leadership team
Management profileNumber of profiles
Lana Sarrate SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lana Sarrate SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lana Sarrate SA
What does Lana Sarrate SA do?
Lana Sarrate SA is an industrial instrumentation distributor selling measurement and control equipment including radar level meters, ultrasonic flow meters, pressure transmitters, temperature measurement devices, gas and water quality analyzers, industrial communication systems, data loggers, and water leak detection systems. The company also provides calibration, verification, and rental services for the instruments it distributes. Products are sourced from leading international brands such as Flexim, Kane, Trafag, Barksdale, Crowcon, Chemitec, Prosoft, Nivus, RMG, and Fluke Process Instruments, and sold to industrial customers across Spain.
Is Lana Sarrate SA a public or private company?
Lana Sarrate SA is a private company. It is classified as family owned and is currently operating.
When was Lana Sarrate SA founded?
Lana Sarrate SA was founded in 1946. It employs 11 to 50 people.
Where is Lana Sarrate SA based?
Lana Sarrate SA is headquartered in Barcelona, Spain, in the Europe region.
How does Lana Sarrate SA make money?
Two revenue lines are on record. Industrial Instrumentation Product Sales are the primary driver. The others are technical Services (Calibration and Verification).
Who are Lana Sarrate SA's main competitors?
Broad incumbents on record are Endress+Hauser, WIKA, VEGA Grieshaber, Siemens Process Instrumentation, Emerson (Rosemount), KROHNE, ABB Measurement & Analytics and Yokogawa Electric. Direct peers are Distrelec and RS Components (RS Spain).
Does Lana Sarrate SA have an API?
No public API is recorded for Lana Sarrate SA.