Dromo
Italian boutique consultancy that designs motorsport circuits, karting tracks, automotive proving grounds and experience centers for F1/MotoGP venues and automakers using proprietary simulation methodology and bespoke asphalt technology, with delivery offices in Italy, Singapore and the UK.
- Company typePrivate
- Founded2000
- HeadquartersReggio Nell'emilia, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dromo does
Dromo is an Italian boutique applied-circuit-design consultancy (legal entity: Dromo Design, Architecture and Landscape), founded and led by Jarno Zaffelli, that specializes in motorsport venue engineering. Headquartered in Reggio Emilia inside Italy's "Motor Valley" and operating additional offices in Singapore (Asia-Pacific) and Milton Keynes/Silverstone (UK), the firm designs racetracks, karting circuits, automotive proving grounds and brand experience centers for a client base that includes F1, MotoGP, WEC and Formula E venues. Its methodology combines multiple track-design simulators calibrated up to F1 and MotoGP performance levels with advanced visualization, and it owns a small portfolio of proprietary, trademarked assets: the Hypertrack™ hybrid circuit concept and three bespoke asphalt mixes — LeNoir™ (Spa Francorchamps), Rinjani™ (Mandalika, using locally sourced aggregates) and Milagro™ (Portimão).
Revenue is generated entirely through professional services and managed services delivered on a project-by-project basis at undisclosed, scope-driven fees. The offering is structured in four streams: circuit design, on-site construction supervision, operations consultancy, and full operational management of venues and events. Customers (including Stellantis/Balocco, Mugello, Spa-Francorchamps, Sepang, Yas Marina, Mandalika, Portimão, Cremona, Termas de Río Hondo, Porsche Experience Center Franciacorta, and the Madring IFEMA Madrid project) are acquired primarily through direct enterprise engagement with circuit owners and operators, supported by portfolio-based marketing and industry-event presence. The firm has documented 10+ major international circuit projects across Europe, Asia and the Americas, but does not disclose revenue, headcount, or external funding.
Dromo firmographics
Firmographics- Name
- Dromo
- Legal name
- Dromo Design, Architecture and Landscape
- Website
- https://studiodromo.it
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Italian boutique consultancy that designs motorsport circuits, karting tracks, automotive proving grounds and experience centers for F1/MotoGP venues and automakers using proprietary simulation methodology and bespoke asphalt technology, with delivery offices in Italy, Singapore and the UK.
- Ownership category
- akta.pro rank
Dromo industry classification
Industry- Product category
- Motorsport Engineering Services
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
- akta.pro secondary industries
- Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsport Event Promoters & Race Organizers (MPAKADAE)
Keywords
Where Dromo is headquartered
LocationHeadquarters
- HQ city
- Reggio Nell'emilia
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Dromo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Circuit Design Services: Professional services for motorsport circuit design including track layout, safety systems, and architectural design. Projects range from full masterplan development to specific circuit upgrades and redesigns.
- Construction and Project Supervision: On-site supervision and project management services ensuring circuit projects are completed on time and to specification.
- Operations Consultancy: Consultancy services for circuit operation management, development, optimization, and strategic planning including staff training and development programs.
- Full Operational Management: Complete oversight of circuit and events operations, handling every operational detail from initial planning to final execution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Dromo product offering
Product offeringCore offering
Dromo designs motorsport venues — including racing circuits, karting tracks, test tracks, and proving grounds — using multiple track design simulators calibrated up to MotoGP and F1 performance levels, combined with proprietary asphalt mix engineering (Hypertrack™, LeNoir™, Rinjani™, Milagro™). The firm also delivers construction site supervision, safety engineering to FIA/FIM standards, and full operational management and consultancy services for racing circuits and automotive manufacturers worldwide.
Product overview
Dromo is an Italian Applied Circuit Design firm offering a comprehensive portfolio of motorsport venue services. The core offering includes Circuit Design Services utilizing multiple track design simulators up to MotoGP and F1 performance levels, combined with the innovative Hypertrack™ hybrid racing concept. Dromo provides specialized proprietary asphalt mixes including LeNoir™, Rinjani™, and Milagro™ for track resurfacing. The company's Dromo Operations division offers consultancy, project site supervision, and full operational management for racetrack venues. Safety Engineering services ensure compliance with FIA and FIM modern safety standards. Projects span major international circuits including Autodromo Internazionale Mugello, Spa Francorchamps, Mandalika, Sepang International Circuit, Yas Marina Circuit, and Porsche Experience Center Franciacorta.
Differentiator
Problem solved
Functional benefit
Brands
- Hypertrack™: Hybrid concept track design developed by Dromo, used in Madring Valdebebas project
- LeNoir™
- Rinjani
- Milagro™
Products and services
- Circuit Design Services Comprehensive motorsport circuit design services covering racing circuits, karting tracks, test tracks, and proving grounds, using multiple track design simulators calibrated to MotoGP and F1 performance levels with advanced visualization and a scientific simulation approach. Sold to racing circuit owners/operators and automotive manufacturers worldwide.
- Dromo Operations Comprehensive circuit operations management including consultancy, project site supervision, event management, and strategic planning for racing circuit owners and operators, supporting FIA/FIM sustainability standards and major international events such as F1, MotoGP, WEC, and Formula E.
- Hypertrack™ Innovative hybrid racing concept that integrates street circuit elements with permanent racing facilities, enabling flexible track configurations for motorsport venues. Developed and applied by Dromo as a differentiated circuit design offering.
- LeNoir™ Asphalt Mix Proprietary asphalt mix design developed for high-performance racing circuits, including the T9 (Speaker corner) and Eau Rouge–Raidillon section at Spa Francorchamps, engineered for the demanding loads of motorcycle racing and Formula 1.
- Rinjani™ Asphalt Mix Proprietary sustainable asphalt mix developed for the Mandalika International Street Circuit, named after the Rinjani volcano on Lombok and formulated with locally sourced aggregates to enhance environmental sustainability.
- Milagro™ Asphalt Mix Bespoke asphalt mix designed to deliver the smoothest racing surface for Autódromo Internacional do Algarve, engineered for top-tier F1 and MotoGP competition.
Quantifiable outcome
- Track lengthened by approximately 350 meters with new corners and extended pit straight for Cremona Circuit
- +5 more outcomes
Companies that use Dromo
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Dromo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dromo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, supporting and core.
- UTE ACCIONA EIFFAGEmajorContractor partnership for Madring IFEMA Madrid project where Dromo leads the project from masterplan through circuit design, safety engineering, and site supervision. ACCIONA EIFFAGE is executing construction under Dromo's technical leadership.
- PT PP (Persero) TbkmajorGeneral contractor engaged by MGPA for Mandalika circuit works, with Dromo supporting requirements for equipment, raw materials, and production processes.
- Colas Middle EastmajorConstruction team partnership for Yas Marina Circuit restructuring project where Dromo provided technical guidance and support during the works.
- Topcon Positioning SystemsupportingTechnical consultant partnership providing positioning systems technology for Yas Marina Circuit restructuring works.
- TecnoviamajorPortuguese contractor partnership for Autódromo Internacional do Algarve resurfacing project, working with Dromo's Milagro™ asphalt mix specification.
- Carba srlsupportingSpecialist contractor for Cremona Circuit renovation project including resurfacing work.
- Arcadis ItaliamajorProject manager for Porsche Experience Center Franciacorta project overseeing the 60-hectare facility development.
- GBPA ARCHITECTSsupportingArchitectural collaborator for Porsche Experience Center Franciacorta design.
- Stellantis (formerly FCA)coreOngoing partnership since 2016 supporting Centro Sperimentale Balocco proving ground with design and construction support to modernize safety standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Dromo competitors and assessment
Company assessmentBroad incumbents
- HPP Architects: Established German architecture firm with experience in sports, mobility and motorsport-related venues. Provides broader architectural services but overlapping in motorsport venue masterplanning and facility design — comparable to Dromo's masterplan and integration-with-surroundings remit.
- Foster + Partners: Global architecture and integrated design practice with experience in motorsport-related buildings and masterplans (e.g., Williams F1). Provides architectural gravitas comparable to Dromo's emphasis on world-class facilities and architectural integration with surroundings.
- Populous: Global sports architecture firm specialising in stadia, arenas and major sport venues. Its broader sports-infrastructure portfolio overlaps with Dromo's facility and architectural design work for racing circuits and experience centers such as Porsche Experience Center Franciacorta.
- Arup: Global engineering consultancy with motorsport sector involvement in track design, structural engineering and safety. Wider portfolio than Dromo but offers overlapping capabilities in engineering design, simulation and masterplanning for motorsport venues.
Others
- Tata Elxsi: Design and technology services firm with automotive and motorsport engineering exposure. Indirect adjacency via shared automotive engineering customer base (e.g., proving ground and ADAS testing) rather than direct competition in circuit design.
Emerging players
- MB Partners: Motorsport industry strategy and operations consultancy supporting racing teams, sanctioning bodies and circuit operators. Comparable to Dromo Operations in providing strategy, operations and event management services across the motorsport ecosystem.
- Williams Advanced Engineering: Motorsport-derived engineering services firm applying racing technology and simulation capability to broader mobility customers. Overlaps with Dromo's scientific, simulation-led approach to circuit design and its push into ADAS/proving-ground adjacencies.
Direct peers
- Tilke Engineers & Architects: The dominant motorsport circuit design firm worldwide, founded by Hermann Tilke, responsible for designing the majority of modern Formula 1 circuits. Directly comparable as a specialist consultancy offering circuit design, safety engineering and project supervision to F1/MotoGP clients globally.
- Driven International: Specialist motorsport design and engineering consultancy working on racetrack design, simulation, and motorsport facility projects. Closely overlaps Dromo's core offering of track design and operations support for international racing circuits.
- APEX Circuit Design: UK-based motorsport circuit design consultancy offering track layout, safety engineering and motorsport venue development services — directly comparable in scope and customer base to Dromo's Circuit Design Services and Safety Engineering offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dromo social profiles
Digital presenceDromo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dromo leadership team
Management profileNumber of profiles
Profiles4 records
Dromo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dromo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dromo
What does Dromo do?
Dromo designs motorsport venues — including racing circuits, karting tracks, test tracks, and proving grounds — using multiple track design simulators calibrated up to MotoGP and F1 performance levels, combined with proprietary asphalt mix engineering (Hypertrack™, LeNoir™, Rinjani™, Milagro™). The firm also delivers construction site supervision, safety engineering to FIA/FIM standards, and full operational management and consultancy services for racing circuits and automotive manufacturers worldwide.
Is Dromo a public or private company?
Dromo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dromo founded?
Dromo was founded in 2000. It employs 11 to 50 people.
Where is Dromo based?
Dromo is headquartered in Reggio Nell'emilia, Italy, in the Europe region.
How does Dromo make money?
Four revenue lines are on record. Circuit Design Services are the primary driver. The others are construction and Project Supervision, operations Consultancy and full Operational Management.
Who are Dromo's main competitors?
Broad incumbents on record are HPP Architects, Foster + Partners, Populous and Arup. Tata Elxsi is listed as an others. Emerging players are MB Partners and Williams Advanced Engineering. Direct peers are Tilke Engineers & Architects, Driven International and APEX Circuit Design.
Does Dromo have an API?
No public API is recorded for Dromo.
What industry is Dromo in?
Dromo's product category is Motorsport Engineering Services. Its primary akta.pro industry code is MPAKAGAE, Race Tracks, Circuits & Motorsport Venues, with a secondary code of MPAKAEAC, Motorsports Tracks & Racing Facilities. Its NAICS code is 711212 and its SIC code is 7948.