What Simply Chocolate does

Simply Chocolate, operating as SIMPLY® and legally registered as Copenhagen Chocolate Factory ApS, is a Danish premium handmade chocolate producer founded in 2011 and headquartered in Kastrup (Amager), Denmark. The company manufactures and sells character-named chocolate bars (e.g., Salty Fred, Cookie Joe, Dark Marci, Crispy Carrie), curated gift boxes ranging from 90 g cubes at 69 DKK to 800 g assortments at 699 DKK, and a protein-focused sub-brand called Simply Active with 25% protein bars and bites. All production runs through a single solar-powered facility (operational since 2018; solar panels installed 2019) under Cocoa Horizons sustainable-cocoa certification, with branded chocolate also produced as private-label or co-branded product for travel-retail customers.

Revenue is generated through four interlocking channels: direct-to-consumer e-commerce on a multi-language Shopify storefront serving Denmark, Germany, Sweden, Norway, and the Netherlands (with Klaviyo-driven email marketing and paid social); a dedicated B2B corporate solutions team offering meeting-room subscriptions, canteen supply, custom logo chocolate, and corporate events including padel experiences with brand ambassadors; wholesale distribution through Magasin (5 department stores) and MENY (13+ grocery stores) plus travel retail via SAS, Heinemann duty-free, and Scandlines ferries; and discounted surplus sales via the Too Good To Go app (1M+ DKK in revenue to date, 5,200+ products diverted from waste).

The company employs 11–50 people, holds no disclosed external funding, and is founder-led. It rebranded to SIMPLY® in 2023 to extend beyond traditional chocolate into adjacent snack and protein categories, and has continued launching new product lines (Dubai Chocolate, 2025), partnerships (Too Good To Go, 2024), and co-branded enterprise deals (SAS 80th anniversary, 2026). Customer concentration is moderate, spread across roughly five named enterprise partners and a long-tail DTC base of 40,000+ email subscribers.

Name

Simply Chocolate

Legal name

Copenhagen Chocolate Factory ApS

Website

https://simplychocolate.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Chocolate is a Danish premium handmade chocolate producer (SIMPLY®) selling character-named chocolate bars, gift boxes, and a Simply Active protein sub-brand via Shopify DTC, Magasin and MENY retail, SAS/Heinemann travel retail, and B2B corporate gifting, produced at a single solar-powered Kastrup facility since 2018.

Ownership category

akta.pro rank

Product category

Premium Confectionery

NAICS

Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing (31135)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Premium chocolate manufacturing
• Handmade confectionery
• Gourmet chocolate bars
• Corporate chocolate solutions
• Protein chocolate snacks

Headquarters

HQ city

Kastrup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce (B2C): Consumer online purchases through Shopify storefront. Orders above 350 DKK receive free delivery. Promotional mechanic: free Love Bar per 100 DKK spent. Personal greeting cards available for 15 DKK. Sells chocolate bars, gift boxes, protein bars, and bulk bites boxes directly to consumers.
2. B2B Corporate Solutions: Enterprise sales of chocolate for meeting rooms, canteens, corporate gifts, custom branded chocolate, and corporate events. Includes options for subscription-style recurring orders. Padel events with brand ambassadors also offered as B2B service.
3. Retail / Wholesale Distribution: Products sold through third-party retail partners: Magasin department stores (5 locations in Denmark), MENY grocery chain (13+ locations), and travel retail (SAS, Heinemann duty-free). Revenue generated through wholesale orders to these channels.
4. Too Good To Go (Food Waste Reduction): Surplus and near-expiry chocolate packaged as lucky bags and sold at discounted prices via the Too Good To Go app. Reduces food waste while generating supplementary revenue from products that would otherwise be discarded.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Simply Chocolate (operating as SIMPLY®) manufactures and sells premium Danish handmade chocolate bars, gift boxes, protein bars and chocolate bites using natural ingredients without artificial additives. The company sells directly to consumers through its own e-commerce shop and Factory Store in Kastrup, Denmark, and to corporate clients through a dedicated B2B portal offering custom logo chocolate, meeting room subscriptions, canteen supply and corporate events. Distribution is also extended via retail partners (Magasin, MENY) and travel retail (SAS, Heinemann duty-free).

Product overview

Simply Chocolate (now SIMPLY®) is a Danish luxury chocolate company founded in 2011 in Copenhagen. The product portfolio centers on premium chocolate with natural ingredients and no artificial additives. Core offerings include: (1) Simply® Chocolate Bars - eight named varieties (Crispy Carrie, Dark Marci, Salty Fred, Cookie Joe, Creamy Carol, Persian Perry, Grainy Billy, Pistacie Mælk) sold individually; (2) Simply® Gift Boxes - ranging from 90g single-flavor cubes to 800g mixed collections including The Full Monty, All The Best, The Heart Box, Yes You Can Buy Love, and the Dubai Style collection (In Pistachio We Trust, The New Evergreen, Favorite Obsession); (3) Simply® Active - a protein-focused sub-brand launched around 2023 featuring Simply Rich Arnold, Speedy Tom, and Sixpack Sally protein bars (25% protein) and protein bites in 75-piece boxes; (4) B2B Solutions - corporate services including custom logo chocolate, meeting room packages, canteen supply, corporate gifts, and chocolate events including padel events with ambassador Julia; (5) Retail - Chocolate Factory Store on Amager and distribution through Magasin and Meny stores across Denmark. The company rebranded from Simply Chocolate to SIMPLY® in 2023 to encompass their expanded portfolio beyond traditional chocolate.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Active: Premium protein chocolate line with natural ingredients, approximately 25% protein content. Includes protein bars and bites. Features ambassador Julia Wiese, professional athlete.

Products and services

• Simply® Crispy Carrie Milk chocolate bar with crispy caramel and sea salt; award-winning Great Taste star product for balance of sea salt and caramel.
• Simply® Dark Marci Premium dark chocolate bar filled with marzipan.
• Simply® Salty Fred Dark chocolate bar with salted roasted almonds.
• Simply® Cookie Joe Milk chocolate bar with cookie dough and chocolate chunks.
• Simply® Creamy Carol Dark chocolate bar with soft caramel filling.
• Simply® Persian Perry White chocolate bar with Persian licorice; Silver medal winner at the International Chocolate Awards 2014.
• Simply® Grainy Billy Milk chocolate bar with coconut, cranberries and premium milk chocolate; award-winning.
• Fest Chokolade Mix Bites - 75 stk Festive mix of 75 premium chocolate bites featuring Crispy Carrie and Pink Polly varieties, packaged for parties and special occasions.
• The Full Monty - 800g Premium 800g assorted gift box containing the brand's full range of chocolate bites.
• All The Best - 500g Premium 500g gift box featuring ten different flavor varieties from the Simply family.
• The Heart Box - 400g Heart-shaped 400g gift box with 40 pieces of mixed chocolate bites for gifting occasions.
• In Pistachio We Trust - 150g 150g Dubai-style white chocolate gift box with pistachio cream; part of the 2025 Dubai Chocolate line.

Quantifiable outcome

• 150+ tons CO₂ saved through solar energy production since 2019
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Too Good To GominorStrategic or Co-development Partner · 1 January 2024In July 2024, Simply Chocolate began partnering with Too Good To Go to sell surplus chocolate from their Kastrup factory as 'lykkeposer' (lucky bags) through the app at significantly discounted prices. As of 2024, over 5,200 products have been saved, generating 1M+ DKK in revenue and attracting 3,500+ visitors to the factory.
• Julia WieseminorOthers · 1 January 2024Julia Wiese is a professional athlete and Simply Active brand ambassador. She coaches padel and represents Simply Active in fitness content and events. She is also booked for corporate padel events with Simply Chocolate B2B clients.
• Cecilie B. NielsenminorOthers · 1 January 2024Cecilie B. Nielsen is a professional golfer and Simply Active brand ambassador. She endorses the natural ingredients and high protein content of the Simply Active range as her preferred choice before and after training.
• Cocoa HorizonscoreStrategic or Co-development Partner · 1 January 2019Cocoa Horizons is a certification program focused on sustainable cocoa farming. It builds on farmer education, children's access to schooling, and forest protection in cocoa-growing countries (not Fairtrade — a separate approach). Simply Chocolate partners with Cocoa Horizons as their primary sustainability certification for cocoa sourcing.
• SAScoreChannel Partner/ Reseller/ Distributor · 1 January 2018SAS began selling Simply Chocolate products onboard flights in 2018 with a private label 'Hand Luggage' bar designed for hand luggage. Partnership expanded to a broader chocolate range on SAS flights globally from 2020. In 2026, SAS selected Simply for their 80th anniversary, ordering special branded bars for the milestone.
• HeinemanncoreChannel Partner/ Reseller/ Distributor · 1 January 2018Heinemann, a major international duty-free retailer, has been selling Simply Chocolate products in their travel retail locations since 2018, alongside SAS.
• ScandlinesminorChannel Partner/ Reseller/ Distributor · 1 January 2018Scandlines ferry company has been a travel retail customer for Simply Chocolate since 2018.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neuhaus: Belgian premium chocolate brand with strong gift-box assortment and European retail presence. Directly comparable to SIMPLY® in premium positioning, praline/bite boxes, and department-store distribution across Northern Europe.
• Compartés: Los Angeles-based artisan premium chocolatier with named character-driven products, distinctive flavor combinations, and DTC-led growth model. Closely comparable to SIMPLY® in brand personality, innovation-driven flavor portfolio, and small-batch premium positioning.
• Hotel Chocolat: UK premium chocolate maker-retailer with vertically integrated model (own stores, e-commerce, wholesale, B2B) and innovation in protein and functional chocolate. Closely aligned with SIMPLY®'s multi-channel approach, gift-box focus, and recent protein extension via Simply Active.
• Tony's Chocolonely: Amsterdam-based premium ethical chocolate brand with strong personality-driven identity and mission-led positioning around slave-free cocoa. Directly comparable to SIMPLY® in premium craft positioning, named-product branding, and sustainability-led go-to-market in Northern European markets.

Regional players

• Anthon Berg: Heritage Danish chocolate liqueur and gift-box brand owned by Toms Confectionery Group. Sits in the same Danish premium gifting and travel-retail channels as SIMPLY®, including duty-free and Danish supermarket distribution.
• Summerbird: Danish premium chocolate maker known for almond-based chocolate and organic-certified production. Competes directly with SIMPLY® in the Danish premium chocolate category and Danish retail shelf presence.

Emerging players

• Original Beans: Premium single-origin chocolate brand with strong sustainability and direct-trade cocoa positioning. Comparable to SIMPLY® in Cocoa Horizons / sustainability-led premium positioning and Northern European craft chocolate category.
• Omnom Chocolate: Icelandic craft chocolate maker with premium single-origin bars and DTC-led growth. Comparable to SIMPLY® in Nordic craft positioning, innovation-led flavor portfolio, and small-batch premium consumer base.

Broad incumbents

• Godiva Chocolatier: Global premium chocolate brand with strong gift-box assortment and travel retail distribution including airlines and duty-free. Comparable to SIMPLY® in the premium gift-box and travel-retail channel overlap (both sold via Heinemann/SAS contexts).
• Lindt & Sprüngli: Global Swiss premium chocolate incumbent present across mass, travel retail, and premium segments. Sells through Magasin and Danish retail alongside SIMPLY® and competes in the same gift-box and bar occasions but at much larger scale across multiple price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/simplychocolatecph
• LinkedInlinkedin.com/company/simply-chocolate-copenhagen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Chocolate