Wider
Wider SA is a family-owned Swiss manufacturer and luxury interior fit-out specialist, designing and producing bespoke joinery, cabinetmaking, kitchens, doors, and specialized products for private residences, luxury hotels, watch retailers, healthcare facilities, and public institutions across Switzerland, Europe, and the US.
- Company typePrivate
- Founded1948
- HeadquartersMontreux, Switzerland
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Wider does
Wider SA, doing business as Maison Wider, is a Swiss family-owned manufacturer and interior fit-out specialist founded in 1948 and headquartered in Clarens (Montreux). The company designs, manufactures, and installs bespoke joinery, cabinetmaking, kitchens, wardrobes, doors (including EI30/EI60/EI90 fire-rated units), and specialized products such as Reno+ historic window renovations and Airkel® cigar lounge air systems, serving private high-net-worth clients, luxury hospitality brands (Six Senses, Grand Hôtel Suisse Majestic), luxury watch and fashion retailers (Tudor, Longines, Bijouterie Guillard), healthcare facilities (Clinique La Prairie), public institutions, and architecture firms. Operations are vertically integrated across three Swiss production sites totaling 17,500 m² in Montreux, Bussigny, and Geneva, supported by wholly-owned subsidiaries Wider Italia (Cantù, est. 2015) and Wider Inc (New York, est. 2022), plus recently acquired logistics arm PLS (2023). The company employs 392 collaborators, delivers approximately 2,120 projects annually (280 exported), and operates showrooms in Bussigny and Crans-Montana alongside its production footprint.
The business model is project-based turnkey contracting: revenue is generated through custom project quotations with multi-year contract cadences, augmented by an FF&E procurement service via Wider Italia and bespoke interior design services billed under professional services terms. Technology stack combines traditional Swiss craftsmanship with TopSolid CAD/CAM software, CNC machines with robotic automation, and 3D visualization tools. Distribution is exclusively direct, with no reseller or third-party retail channels; the firm manages projects end-to-end with a single point of contact from consultation through installation and maintenance. The company holds multiple certifications relevant to institutional and cross-border bidding, including FSC, ECOVADIS (annual since 2015), UL, CE, CARB2, REACH, and Swiss/European fire-resistance ratings, reinforcing its qualification for luxury public-sector and international projects.
Wider firmographics
Firmographics- Name
- Wider
- Legal name
- Wider SA Montreux
- Website
- https://wider-sa.ch
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wider SA is a family-owned Swiss manufacturer and luxury interior fit-out specialist, designing and producing bespoke joinery, cabinetmaking, kitchens, doors, and specialized products for private residences, luxury hotels, watch retailers, healthcare facilities, and public institutions across Switzerland, Europe, and the US.
- Ownership category
- akta.pro rank
Where Wider is headquartered
LocationHeadquarters
- HQ city
- Montreux
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
Wider business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Custom Furniture Manufacturing: Design, manufacture, and installation of bespoke furniture and interior fittings including joinery, cabinetmaking, kitchens, wardrobes, and doors. Projects range from private residences to luxury hotels and commercial spaces, delivered through a comprehensive service from conception to final installation.
- Interior Design Project Management: Turnkey interior design services including project coordination, technical consultation, material sampling, prototyping, detailed pricing, production management, project coordination, logistics, and installation. Services span from initial client consultation through maintenance.
- FF&E (Furniture, Fixtures & Equipment) Procurement: Purchasing service for furniture, fixtures, equipment and accessories including flooring, wall coverings, bathrooms, kitchens, doors, windows, and lighting through Wider Italia subsidiary, complementing custom-made products with controlled quality and delivery timelines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project Quotation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Wider product offering
Product offeringCore offering
Wider (Maison Wider / Wider SA) designs, manufactures, and installs bespoke furniture, interior fittings, kitchens, doors, wardrobes, and architectural joinery for private residences, luxury hotels, prestigious retail brands, and public institutions. The company operates three Swiss workshops totaling 17,500 m², supported by TopSolid CAD/CAM, CNC robotic machining, and 3D visualization, delivering turnkey projects from initial conception through installation across 120+ cities.
Product overview
Wider is a Swiss luxury interior design and custom furniture company operating since 1948, offering a portfolio of integrated products and services organized across four thematic Spaces: Public (hospitals, museums, offices), Private (villas, chalets, apartments), Retail (luxury boutiques, watch fairs, pop-up stores), and Commercial (clinics, hotels, beauty salons). The core product suite centers on joinery/cabinetmaking (Menuiserie/Ebénisterie), custom Doors (including fire-rated EI30/EI60/EI90 doors via FeuerschutzTeam partnership), Kitchens (via Espace Wider in Bussigny), and Cabinets/Wardrobes. Supporting specialized offerings include Reno+ for historic window renovation and Airkel® for cigar lounge air circulation. Services span turnkey project management, multi-site production from three Swiss workshops (Montreux, Bussigny, Geneva) totaling over 17,500 m², FF&E procurement, multidisciplinary design support, CNC manufacturing, and international installation across 120+ cities.
Differentiator
Problem solved
Functional benefit
Brands
- Espace Wider: Kitchen and bathroom design department located in Bussigny, specializing in customized kitchens that combine functionality and aesthetics.
- Airkel®
Products and services
- Menuiserie / Ebénisterie (Joinery / Cabinetmaking) Custom joinery and cabinetmaking services producing bespoke furniture, storage solutions, and interior woodwork for private clients, luxury hospitality, retail environments, offices, and institutions.
- Portes (Doors) Custom interior, exterior, and fire-resistant doors manufactured in wood and metal, with EI30, EI60, and EI90 fire-safety certifications, soundproofing, and burglar resistance options.
- Cuisines (Kitchens) Bespoke kitchen design and manufacturing delivered through Espace Wider in Bussigny, covering matte and gloss lacquer finishes, solid wood and laminate materials, handleless designs, and full construction management including coordination of electrical, plumbing, and tiling trades.
- Armoires (Cabinets / Wardrobes) Custom wardrobes and dressing rooms with personalization options including handles, finishes, integrated lighting, modular compartments, and intelligent storage solutions, including standardized product lines for condominiums and large public spaces.
- Reno+ Historic window renovation solution that transforms period windows into new-generation windows while preserving authentic appearance, designed for listed buildings and heritage properties, improving energy performance and safety.
- Airkel® Proprietary air renewal technology designed for cigar lounges that operates at high air-change rates while remaining completely unobtrusive, with no noise and no odor detection, creating comfortable environments for both smokers and non-smokers.
Quantifiable outcome
- 2,120 projects delivered annually with consistent quality standards
- +3 more outcomes
Companies that use Wider
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Wider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Wider partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Almighty TreeminorPartnership with Almighty Tree during 2023 campaign to plant trees in Switzerland and worldwide to diversify forests with species adapted to climate change
- FeuerschutzTeamcoreCertified partnership for fire door manufacturing. Wider builds fire doors from basic construction adapted to each installation situation, customizing designs while maintaining fire-resistance standards (EI30, EI60, EI90) and combining with burglar resistance and soundproofing features
- UL (Underwriters Laboratories)coreInternational certification organization guaranteeing compliance of Wider production lines with UL standards for quality and safety applicable in USA and Canada
- ECOVADIScoreAnnual CSR rating organization auditing Wider across 21 criteria covering environment, fair labor practices, ethical business practices, and supply chain compliance with UN Global Compact
- Global Compact Network Switzerland & LiechtensteincoreMembership organization aligned with 10 principles of UN Global Compact and Sustainable Development Goals, committing Wider to human rights, labor rights, environmental protection, and anti-corruption standards
- FSC (Forest Stewardship Council)coreForest certification organization enabling Wider to source FSC-certified wood from sustainably managed forests, covering the main raw material of production
- Atelier OïminorDesign collaboration on Berdoz Optic Versoix store renovation, creating modern display presentation with Alpi veneer laminated panels
- CCHEcoreLong-term collaboration with CCHE architecture firm on multiple prestigious projects including Bijouterie Guillard renovation and Villa D Belmont
- ARCHI-DT Interior Design SAcoreCollaboration on Grand Hôtel Suisse Majestic renovation project, handling design, coordination and general supervision with Marriott and Berlin agency
Scale indicators7 records
Recent moves10 records
Expansion highlights7 records
Wider competitors and assessment
Company assessmentBroad incumbents
- Vitra: Swiss-founded global design and furniture company with a broader mass-premium catalog and contract arm; overlaps with Wider in designer-specified office, hospitality and residential projects but lacks Wider's fully bespoke cabinetmaking specialization.
Emerging players
- Bulthaup: German premium bespoke kitchen manufacturer with a similar custom kitchen and cabinetry offering for luxury residential and architect-led projects, comparable in clientele and craftsmanship positioning but narrower in product scope.
- Poggenpohl: German luxury bespoke kitchen maker focused on premium and architect-specified kitchen projects, with overlapping customer base in luxury residential fit-out though narrower product line than Wider.
Direct peers
- Minotti: Italian luxury furniture maker with a strong hospitality and luxury residential contract arm, comparable custom millwork offerings and similar relationship-driven distribution model.
- Lema: Italian luxury bespoke furniture and wardrobe specialist serving high-end residential and contract hospitality, with comparable turnkey interior fit-out capabilities.
- Molteni&C: Italian luxury furniture and bespoke interior fit-out manufacturer serving residential, hospitality and contract markets with a similar vertically integrated design-to-installation model and comparable premium positioning.
- B&B Italia: Premium Italian furniture group with bespoke and contract divisions serving luxury hotels and residences, competing for similar A&D-specified custom interior mandates.
- Rimadesio: Italian manufacturer of premium interior doors, sliding systems, and wardrobes for luxury residential and hospitality projects, with directly overlapping fire-rated door and custom cabinetry offerings.
- Poliform: High-end Italian furniture and bespoke interior systems maker with strong hospitality and luxury residential overlap, comparable custom cabinetry and wardrobes offering, and similar A&D channel go-to-market.
- Flexform: Italian premium furniture manufacturer with significant custom project and contract division serving luxury residences and hotels, overlapping in custom interior fit-out scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Wider social profiles
Digital presenceWider compliance and trust
Trust signalCompliance12 records
Wider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wider leadership team
Management profileNumber of profiles
Profiles4 records
Wider subsidiaries and ownership
Company hierarchySubsidiaries7 records
Wider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wider
What does Wider do?
Wider (Maison Wider / Wider SA) designs, manufactures, and installs bespoke furniture, interior fittings, kitchens, doors, wardrobes, and architectural joinery for private residences, luxury hotels, prestigious retail brands, and public institutions. The company operates three Swiss workshops totaling 17,500 m², supported by TopSolid CAD/CAM, CNC robotic machining, and 3D visualization, delivering turnkey projects from initial conception through installation across 120+ cities.
Is Wider a public or private company?
Wider is a private company. It is classified as family owned and is currently operating.
When was Wider founded?
Wider was founded in 1948. It employs 251 to 500 people.
Where is Wider based?
Wider is headquartered in Montreux, Switzerland, in the Europe region.
How does Wider make money?
Three revenue lines are on record. Custom Furniture Manufacturing is the primary driver. The others are interior Design Project Management and FF&E (Furniture, Fixtures & Equipment) Procurement.
Who are Wider's main competitors?
Vitra is listed as a broad incumbent. Emerging players are Bulthaup and Poggenpohl. Direct peers are Minotti, Lema, Molteni&C, B&B Italia, Rimadesio, Poliform and Flexform.
Does Wider have an API?
No public API is recorded for Wider.