Swedish Nutra

What Swedish Nutra does

Swedish Nutra AB is a privately held, family-owned liquid supplement manufacturer headquartered in Malmö, Sweden. The company operates two interlocking B2B models: (1) wholesale and distribution of four in-house brands — Swedish Nutra, Swedish Collagen, True Collagen, and Essentials 100 — and (2) turnkey white-label and private-label manufacturing, including custom formulation, packaging, label printing, and door-to-door global delivery. Its product portfolio spans marine collagen (both liquid shots and powders), multivitamins, joint support, beauty, minerals, vitality, performance, and a vegan line, supported by clinical claims (95% skin improvement, 87% wrinkle reduction) and 2,000+ 5-star reviews on the Swedish Collagen brand.

The technical foundation centers on liquid-format delivery of hydrolyzed marine collagen peptides, marketed at 25x the active-ingredient load of competing formats and backed by ASC-certified sustainable sourcing. Production is HACCP- and GMP-certified, Halal-certified, and compliant with EFSA regulations, supporting 160+ approved health claims that streamline EU product registration for white-label partners. Manufacturing capacity is stated at up to one million doses per day, with geographic distribution spanning 40+ countries across six continents and a 7-language commercial website.

The revenue model combines unit-priced wholesale orders (minimum 1,200 bottles per custom formula, no setup fees) with transactional resale of in-house brands. Go-to-market is sales-led and channel-partner driven, targeting resellers, distributors, and white-label partners rather than end consumers; the company does not operate direct-to-consumer retail. Strategic emphasis is on low-MOQ, fast-turnaround private-label service and multi-jurisdiction regulatory coverage as a value proposition for businesses launching supplement brands.

Name

Swedish Nutra

Legal name

Swedish Nutra AB

Website

https://swedishnutra.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nutraceutical Manufacturing / White-Label Supplement Production

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Collagen, Gelatin & Protein Hydrolysates (Animal-Derived) (AFANAGAI)

Keywords

• Liquid supplement manufacturing
• White label supplements
• Private label manufacturing
• Collagen peptide formulations
• Contract manufacturing services

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. White Label / Private Label Manufacturing: Swedish Nutra manufactures custom-branded supplement products for businesses under their own labels. The company handles the entire production process from concept to delivery, charging for the manufactured products ordered. No setup fees are charged.
2. Resale / Distribution of In-House Brands: The company generates revenue by selling its four in-house brand products (Swedish Nutra, Swedish Collagen, True Collagen, Essentials 100) to resellers and distributors at wholesale prices. Products are shipped ready-to-sell within 2 weeks of order.
3. Custom Formula Development: B2B customers can commission custom supplement formulations. The company evaluates manufacturing potential based on customer-provided specifications. MOQ is 1,200 bottles per product. No setup fees apply.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Swedish Nutra AB manufactures and distributes liquid vitamin and collagen supplements under four in-house brands (Swedish Nutra, Swedish Collagen, True Collagen, Essentials 100) and provides turnkey white-label, private-label, and custom formula manufacturing services to B2B partners globally. Its core technological differentiator is the liquid delivery format for hydrolyzed marine collagen peptides, offering 25x more active ingredients per dose and superior absorption versus pills or gummies, supported by HACCP/GMP certifications, ASC-certified sustainable sourcing, and 160+ EFSA-approved health claims.

Product overview

Swedish Nutra is a Nordic supplement manufacturer offering a portfolio of four in-house brands: Swedish Nutra (the flagship award-winning brand with 50+ products), Swedish Collagen (luxury premium line), True Collagen (premium wellness-focused line), and Essentials 100. The company specializes in liquid supplements featuring marine collagen with 25x more active ingredients than competitors, alongside powder, capsule, and skincare products. Product categories span Joint Support, Beauty, Minerals, Multivitamins, Family Health, Vitality, and Performance. Swedish Nutra provides white-label and custom formulation manufacturing services with 60+ proven formulas, low MOQs, and global door-to-door delivery, as well as resale/distribution opportunities for their established brands. The company also offers vegan product options and clinically tested formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Swedish Nutra: Flagship brand with over 50 products including liquid and powder supplements, collagen skincare creams. Present in over 40 countries.
• Swedish Collagen
• True Collagen

Products and services

• White Label and Private Label Manufacturing Service
• Reseller and Distribution Program for In-House Brands
• Swedish Nutra Brand (Flagship) Founder brand of the company, offering 50+ liquid and powder supplement SKUs plus collagen skincare creams across categories of family health, vitality, beauty, and performance, distributed in over 40 countries.
• Swedish Collagen Brand (Luxury Line) Luxury premium sub-brand featuring liquid marine collagen peptides with the proprietary Deluxe Formula (14 active ingredients including hyaluronic acid and Vitamin C), targeted at hydrated and radiant skin, hair, nails, gut, and joints. Accumulated 2,000+ 5-star customer reviews.
• True Collagen Brand (Premium Wellness Line) Premium collagen sub-brand focused on hair, skin, nails, and joints, offering 11g marine collagen per dose with 10 active ingredients and 100% natural color and flavor, targeting consumers seeking mindfulness, ritual, and a healthy lifestyle balance.
• Essentials 100 Brand One of the four in-house supplement brands offered by the company, available for resale and distribution through B2B partner channels.
• Liquid Marine Collagen Supplement Liquid marine collagen supplement with 10,000mg collagen per serving, 25x more active ingredients than competitors, 100% natural color and flavor, available in berry, orange, lemon, apple and other flavors in 500ml bottles or 25ml individual shots. Clinically tested with 95% of users reporting improved skin appearance and 87% noticing reduction in fine lines and wrinkles.
• Beauty Collagen (White Label) White-label hydrolyzed collagen formula with hyaluronic acid and essential vitamins A, B5, B7, and E, designed to support radiant skin, strong hair, and vibrant health. Available for private-label branding by B2B partners.
• Collagen Joint Max (White Label) White-label hydrolyzed collagen types I, II, and III with MSM and chondroitin, formulated for optimal joint health and mobility, available for private-label branding by B2B partners.
• Capsuled Probiotics (White Label) White-label capsule probiotic featuring strain Bifidobacterium lactis HN019, supplemented with L-Glutamine and Vitamin C for gut and immune function support, available for private-label branding.
• Multivitamin Supplements (White Label) White-label multivitamin formula containing essential vitamins, minerals, trace elements, plant-based amino acids, and an effective herbal blend, available for private-label branding by B2B partners.
• Vegan Product Line Vegan supplement product line including Biotin, Vitamin C+D3, Hyaluronic Acid, Kids Multivitamin, Ginseng Energy, Ultra+ Ginger Multivitamin, Probiotics 10 B, and Liquid Iron, broadening the company's offering beyond marine collagen to plant-based consumers.
• Collagen Skincare Line Collagen-boosting skincare products made with high-demand natural and organic ingredients, including day and night creams, available under in-house brand names or as a white-label service.
• Custom Formula Development Service B2B custom formulation service in which customers submit their own specifications; the company assesses manufacturing feasibility and produces custom supplement formulas with a 1,200-bottle MOQ and no setup fees.

Quantifiable outcome

• 95% of users reported improvement in skin's appearance after using Swedish Nutra collagen products
• +7 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Care/of: DTC personalized vitamin and supplement brand using contract manufacturing for its liquid and sachet formats. Comparable as an emerging player whose white-label-style outsourced model overlaps with Swedish Nutra's B2B partner customer base.

Direct peers

• Procaps Group: LATAM-headquartered integrated developer and manufacturer of pharmaceutical and nutraceutical softgel and liquid dosage products with white-label services. Comparable as a liquid/softgel supplement CDMO serving global B2B supplement brands.
• Gelita AG: Global leader in collagen peptide manufacturing (including marine collagen) supplying B2B ingredient buyers across nutrition, health, and pharma. Directly comparable as an upstream collagen peptide producer serving the same downstream supplement ecosystem.
• Sports Research: US-based supplement brand with a strong collagen and vitamin product line sold via Amazon and DTC channels. Comparable as a competing collagen and supplement brand leveraging similar efficacy/absorption positioning.
• Ancient Nutrition: Multi-brand collagen, protein, and supplement brand company with both branded and practitioner-channel distribution. Comparable as a collagen-focused supplement brand targeting similar beauty/joint/wellness consumer use cases.
• Sirio Pharma: Global contract development and manufacturing organization (CDMO) specializing in liquid, gummy, and softgel supplement and nutraceutical formats. Closely comparable to Swedish Nutra's white-label/private-label liquid supplement CDMO model and target B2B customer base.
• Vital Proteins: US-based premium collagen and wellness supplement brand (now owned by Nestlé Health Science). Directly comparable as a marine collagen-led consumer brand competing with Swedish Nutra's Swedish Collagen and True Collagen lines.
• Rousselot: Worldwide manufacturer of gelatin and collagen peptides (including marine-sourced) for food, nutrition, and pharma applications. Comparable as a primary collagen ingredient supplier serving supplement brands similar to Swedish Nutra's downstream customers.

Broad incumbents

• Herbalife: Global nutrition and weight-management company with a broad branded supplement portfolio distributed via independent distributors. Comparable as a broader incumbent operating in the same global liquid/nutritional supplement category.
• Catalent: Large global pharmaceutical CDMO with consumer health and softgel/nutraceutical capabilities. Comparable as a much larger, established incumbent offering overlapping white-label supplement manufacturing services across multiple dosage forms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/swedishnutramea
• LinkedInlinkedin.com/company/swedishnutra
• Instagraminstagram.com/swedishnutrahq
• Xx.com/SNutra88959

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swedish Nutra