All Hands Fire Equipment
All Hands Fire Equipment is a family-owned Neptune City, NJ distributor (founded 2001) of firefighting, rescue, tactical, EMS, hazmat, and safety equipment, serving fire departments, police, EMS agencies, military, government, and industrial buyers across the United States via e-commerce, a 6,000 sq ft showroom, and GSA/Sourcewell government contracts.
- Company typePrivate
- Founded2001
- HeadquartersNeptune, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What All Hands Fire Equipment does
All Hands Fire Equipment is a family-owned, Neptune City, NJ-based specialty distributor of firefighting, rescue, tactical, EMS, hazmat, wildfire, and broader public-safety equipment, founded in January 2001 by a career firefighter and currently led as an LLC. The company operates a hybrid distribution model combining an e-commerce storefront (allhandsfire.com), a 6,000 sq ft physical showroom and Training Center at 7 Third Avenue, phone sales, and government procurement channels via GSA Advantage and Sourcewell cooperative contracts. Its product catalog covers thousands of SKUs across PPE (turnout gear, SCBA, helmets, boots), rescue equipment (rope systems, thermal imaging, extrication tools), tactical gear (body armor, batons, duty gear), EMS supplies (defibrillators, stretchers, immobilization devices), suppression equipment (hoses, nozzles, valves), and emerging niches such as electric-vehicle and lithium-ion battery fire response.
The business monetizes through unit-pricing on individual products ranging from under $10 (e.g., accountability tags) to over $12,000 (e.g., turnout gear racks), with quote-based enterprise pricing for departments and government buyers. Customer segments include fire departments (from volunteer to large urban services including FDNY), EMS agencies, police and law enforcement, military and federal government buyers, and industrial organizations. Differentiation rests on the founder's 35+ years of fire-service experience, a 'Design Your Own' customization service for helmets, badges, and bail-out kits, pre-configured 'Chief's Corner' packages for fire chiefs, an 'AHF Exclusives' proprietary product line, and a 'No budget is too small' servicing posture. The company has 11-50 employees, no disclosed revenue or external funding, and is family-operated with the founder's brother having joined in 2002.
All Hands Fire Equipment firmographics
Firmographics- Name
- All Hands Fire Equipment
- Legal name
- All Hands Fire Equipment LLC
- Website
- https://allhandsfire.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All Hands Fire Equipment is a family-owned Neptune City, NJ distributor (founded 2001) of firefighting, rescue, tactical, EMS, hazmat, and safety equipment, serving fire departments, police, EMS agencies, military, government, and industrial buyers across the United States via e-commerce, a 6,000 sq ft showroom, and GSA/Sourcewell government contracts.
- Ownership category
- akta.pro rank
All Hands Fire Equipment industry classification
Industry- Product category
- Firefighting and Public Safety Equipment Distribution
- akta.pro primary industry
- Safety, Security & Emergency Supplies/Equipment (First Aid, AEDs, PPE, Lockdown Kits) (EDAEAIAL)
- akta.pro secondary industry
- Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)
Keywords
Where All Hands Fire Equipment is headquartered
LocationHeadquarters
- HQ city
- Neptune
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All Hands Fire Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment and Supplies Sales: Revenue is generated through the sale of firefighting equipment, personal protective equipment (PPE), tactical gear, EMS supplies, rescue equipment, and safety products to fire departments, police departments, EMS agencies, military, government, and industrial customers. The company operates both an e-commerce platform and physical retail location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing via e-commerce |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
All Hands Fire Equipment product offering
Product offeringCore offering
All Hands Fire Equipment distributes firefighting, rescue, tactical, EMS, and safety equipment from multiple brand manufacturers (Team Wendy, Draeger, Haix, Elkhart, Vanguard, Petzl, MSA). The company sells through an e-commerce platform and a 6,000 sq ft retail showroom in Neptune City, NJ, offering pre-configured Chief's Corner equipment packages and a Design Your Own customization service for helmets, badges, and bail-out kits. It primarily serves fire departments, police departments, EMS agencies, military, government agencies, and industrial organizations across the United States.
Product overview
All Hands Fire Equipment is a family-owned e-commerce retailer specializing in firefighting, rescue, tactical, EMS, and safety equipment. The company operates as a single e-commerce platform offering thousands of products from multiple brand manufacturers including Team Wendy, Draeger, Haix, Elkhart, Vanguard, Petzl, MSA, and many others. Their product portfolio spans core firefighting equipment (suppression, nozzles, hoses, turnout gear), rescue equipment (rope systems, thermal imaging, extrication tools), tactical gear (body armor, ballistic protection), EMS supplies (defibrillators, stretchers), and safety products. The company also offers customization services for design-your-own fire helmets, badges, and helmet fronts. They provide packaged equipment solutions through their Chief's Corner program for fire departments. The business serves fire departments, police, EMS, military, government agencies, and industrial sectors across the United States.
Differentiator
Problem solved
Functional benefit
Companies that use All Hands Fire Equipment
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
All Hands Fire Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All Hands Fire Equipment partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SourcewellcoreSourcewell contract holder enabling government agencies and educational institutions to procure All Hands Fire Equipment products through Sourcewell's cooperative purchasing program.
- GSA AdvantagecoreGSA Advantage contract holder allowing federal government agencies to purchase All Hands Fire Equipment products through the GSA Schedule program.
Scale indicators2 records
Recent moves9 records
Expansion highlights3 records
All Hands Fire Equipment competitors and assessment
Company assessmentDirect peers
- Bound Tree Medical: Specialty distributor of EMS supplies, medical equipment, and pharmaceuticals to emergency medical services, fire departments, and hospitals. Directly comparable on the EMS sub-vertical that All Hands also serves.
- TheFireStore: Online retailer of firefighting gear, turnout gear, helmets, boots, and rescue equipment serving fire departments nationwide. Directly comparable as a B2B/B2C fire-equipment e-commerce distributor with overlapping SKUs and customer base.
- Municipal Emergency Services (MES): Large distributor of firefighting, EMS, and public-safety equipment to municipal and volunteer fire departments across the US. Closest large-scale direct competitor, sharing the multi-vertical fire/EMS/tactical catalog model and government procurement focus.
- Galls: Major distributor of public-safety equipment, uniforms, and gear to law enforcement, fire, and EMS agencies. Comparable as a multi-channel public-safety retailer with e-commerce, catalogs, and government contract vehicles.
- Safeware: Distributor of fire service, EMS, hazmat, and safety equipment to government and industrial customers. Directly comparable as a specialty public-safety and hazmat distributor with overlapping customer segments and product mix.
Broad incumbents
- Amazon Business: Mass-market B2B procurement platform carrying many of the same PPE, safety, and firefighting accessory SKUs as All Hands, with faster fulfillment and aggressive pricing. Increasingly competes on commodity fire-service items purchased by smaller departments.
- W.W. Grainger: Large industrial MRO distributor with a public-safety and facility-safety product line serving government and industrial buyers. Comparable as a broad-line distributor competing on selection, logistics, and government contract access for safety/PPE categories.
- Rev Group: Manufacturer of specialty vehicles including fire apparatus and ambulances, with adjacent service and equipment offerings. Comparable as a major incumbent serving fire departments, though at the apparatus level rather than the equipment-distribution level.
Emerging players
- Lion Group: Manufacturer and supplier of turnout gear, structural firefighting PPE, and training services for the fire service. Comparable as a fire-service PPE supplier and training partner, though operating as a manufacturer/distributor hybrid rather than pure reseller.
- Tyndale Company: Provider of flame-resistant (FR) apparel and managed apparel programs for industrial and utility workers, including some public-safety adjacent markets. Comparable in the safety apparel and FR clothing sub-categories All Hands serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
All Hands Fire Equipment social profiles
Digital presenceAll Hands Fire Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Hands Fire Equipment leadership team
Management profileNumber of profiles
Profiles2 records
All Hands Fire Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Hands Fire Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Hands Fire Equipment
What does All Hands Fire Equipment do?
All Hands Fire Equipment distributes firefighting, rescue, tactical, EMS, and safety equipment from multiple brand manufacturers (Team Wendy, Draeger, Haix, Elkhart, Vanguard, Petzl, MSA). The company sells through an e-commerce platform and a 6,000 sq ft retail showroom in Neptune City, NJ, offering pre-configured Chief's Corner equipment packages and a Design Your Own customization service for helmets, badges, and bail-out kits. It primarily serves fire departments, police departments, EMS agencies, military, government agencies, and industrial organizations across the United States.
Is All Hands Fire Equipment a public or private company?
All Hands Fire Equipment is a private company. It is classified as family owned and is currently operating.
When was All Hands Fire Equipment founded?
All Hands Fire Equipment was founded in 2001. It employs 11 to 50 people.
Where is All Hands Fire Equipment based?
All Hands Fire Equipment is headquartered in Neptune, United States, in the North America region.
How does All Hands Fire Equipment make money?
One revenue line is on record: equipment and Supplies Sales.
Who are All Hands Fire Equipment's main competitors?
Direct peers on record are Bound Tree Medical, TheFireStore, Municipal Emergency Services (MES), Galls and Safeware. Broad incumbents are Amazon Business, W.W. Grainger and Rev Group. Emerging players are Lion Group and Tyndale Company.
Does All Hands Fire Equipment have an API?
No public API is recorded for All Hands Fire Equipment.
What industry is All Hands Fire Equipment in?
All Hands Fire Equipment's product category is Firefighting and Public Safety Equipment Distribution. Its primary akta.pro industry code is EDAEAIAL, Safety, Security & Emergency Supplies/Equipment (First Aid, AEDs, PPE, Lockdown Kits), with a secondary code of IMAJAIAG, Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting).