Sweat It

Boutique Fitness Studiosweat-it.com

Sweat It is a private, single-location boutique fitness studio founded in 2016 in Covent Garden, London, serving consumer fitness participants and operating in affiliation with the 1Rebel premium fitness brand.

Company typePrivate
Founded2018
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2C
OfferingServices

Sweat It firmographics

Firmographics

Name: Sweat It
Website: https://sweat-it.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: Sweat It is a private, single-location boutique fitness studio founded in 2016 in Covent Garden, London, serving consumer fitness participants and operating in affiliation with the 1Rebel premium fitness brand.
Ownership category
akta.pro rank

Sweat It industry classification

Industry

Product category: Boutique Fitness Studio
NAICS: Fitness and Recreational Sports Centers (71394)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro industry: PRIMARYHSADAAAA
General Personal Training (In-Person & Virtual)
Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)
SECONDARYEDALAIAE
Group Fitness, Personal Training & Wellness Coaching
Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

Boutique fitness studio
Group exercise classes
Premium gym studio
Health club services
In-person fitness

Where Sweat It is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Markets served

Sweat It business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales

Sweat It product offering

Product offering

Core offering

Sweat It operates a single boutique fitness studio in Covent Garden, London, delivering in-person group fitness and exercise classes to individual consumers. The studio is referenced via the `/uk/sweat-it` path on the 1Rebel premium fitness club website, indicating it operates as part of the 1Rebel premium fitness brand.

Differentiator

Problem solved

Functional benefit

Products and services

Sweat It Covent Garden Studio A single boutique fitness studio in Covent Garden, London, providing in-person group exercise and fitness classes to individual consumers, operating as part of the 1Rebel premium fitness brand.

Companies that use Sweat It

Customer profile

Ideal customer profiles1 record

Sweat It technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Sweat It competitors and assessment

Company assessment

Direct peers

Another Space: Central London boutique fitness studio offering high-intensity and yoga-style classes in a club-like setting. Closely comparable to a single-studio 'club' concept in the same London premium segment.
Psycle London: London-born boutique indoor cycling and strength studio with multiple central locations. Comparable premium positioning, single-discipline class formats, and central-London consumer base.
SoulCycle: Iconic US-based boutique indoor-cycling studio with a premium, community-led brand. Comparable as a single-discipline, premium-priced boutique fitness studio pursuing similar affluent urban customers.
1Rebel: Premium boutique fitness brand offering signature group training classes ('Reshape', 'Rebalance') across London and the UAE. Sweat It operates under the 1Rebel umbrella per available data, making it the closest direct comparability anchor in product format and customer base.
F45 Training: Globally franchised functional group-training studio offering standardized 45-minute HIIT classes. Comparable as a single-format, group-fitness boutique concept aimed at premium urban members.
Core Collective: London-based premium fitness and wellness club offering group classes, training, and recovery services. Comparable premium London positioning and multi-class group-fitness studio model.
Barry's: Global boutique fitness studio best known for its 'red room' HIIT/treadmill-and-floor group workout format, with flagship London presence. Directly comparable to Sweat It as a premium, single-format group training studio.

Broad incumbents

Equinox: Global premium fitness club brand emphasizing luxury positioning and group programming. Comparable high-end urban member profile, though Equinox operates as a broad multi-format health club rather than a single-studio concept.
Third Space London: Premium London health-club chain offering group exercise, training, and spa amenities. Comparable affluent London member base, though broader multi-format portfolio rather than a single-discipline studio.
Virgin Active: Established UK premium health-club operator with central London clubs offering group fitness and training services. Comparable UK premium consumer base, though broader multi-format offering.

Market position

Customer concentration

Sweat It financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sweat It leadership team

Management profile

Number of profiles

Sweat It funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sweat It M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweat It

What does Sweat It do?

Is Sweat It a public or private company?

Sweat It is a private company. It is classified as corporate owned and is currently operating.

When was Sweat It founded?

Sweat It was founded in 2018. It employs 11 to 50 people.

Where is Sweat It based?

Sweat It is headquartered in London, United Kingdom, in the Europe region.

Who are Sweat It's main competitors?

Direct peers on record are Another Space, Psycle London, SoulCycle, 1Rebel, F45 Training, Core Collective and Barry's. Broad incumbents are Equinox, Third Space London and Virgin Active.

Does Sweat It have an API?

No public API is recorded for Sweat It.

What industry is Sweat It in?

Sweat It's product category is Boutique Fitness Studio. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 71394 and its SIC code is 7997.