Lockdown
Lockdown (legal name: Confirmed) is a Washington-based consumer privacy software company that offers an open-source, on-device Firewall app for blocking trackers, ads, and badware on iPhone, iPad, and Mac, alongside a paid, audited Secure Tunnel VPN, both certified under its Openly Operated transparency standard and distributed directly via Apple App Store to over 100,000 users.
- Company typePrivate
- Founded-
- HeadquartersWashington, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Lockdown does
Lockdown, operating under the parent company Confirmed and headquartered in Washington, United States, develops consumer privacy software for Apple devices. Its portfolio centers on two products: Firewall, the company's flagship offering, is positioned as the world's first on-device, open-source blocker that intercepts trackers, ads, and badware at the network layer across all iPhone, iPad, and Mac apps; and Secure Tunnel VPN, a no-logs, audited VPN that is Openly Operated certified and is the only product in its category that publicly claims to have proven its privacy policy through independent audits. The technical foundation is an on-device processing architecture combined with VPN infrastructure, with the iOS codebase published open source on GitHub under confirmedcode/Lockdown-iOS.
The company's go-to-market is purely product-led and direct-to-consumer. Distribution is exclusively through the Apple App Store (iOS) and Mac App Store (macOS), with no sales motion, no enterprise channel, and no named B2B customers. Marketing relies on earned media coverage (Forbes, Washington Post, Business Insider, 9to5Mac, MacRumors, ZDNet), an active Twitter presence (@lockdown_hq), and a content blog at blog.lockdownprivacy.com. The target segment is horizontally defined as privacy-conscious individual consumers who want transparency into app-level tracking.
The revenue model is freemium: the core Firewall product is free and open-source, while Secure Tunnel VPN is the paid monetization vector, although pricing for the VPN tier is not publicly disclosed on the company's homepage. Lockdown claims over 1 billion trackers blocked cumulatively and a user base exceeding 100,000 privacy-conscious individuals. The company is privately held, has no disclosed funding rounds, no management team data published, and reports no external ownership or investor information beyond its Confirmed parent entity.
Lockdown firmographics
Firmographics- Name
- Lockdown
- Legal name
- Confirmed
- Website
- https://lockdownhq.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Lockdown (legal name: Confirmed) is a Washington-based consumer privacy software company that offers an open-source, on-device Firewall app for blocking trackers, ads, and badware on iPhone, iPad, and Mac, alongside a paid, audited Secure Tunnel VPN, both certified under its Openly Operated transparency standard and distributed directly via Apple App Store to over 100,000 users.
- Ownership category
- akta.pro rank
Lockdown industry classification
Industry- Product category
- Consumer Privacy & Security Software
- akta.pro primary industry
- VPN & Remote Access Gateways (HDADABAD)
- akta.pro secondary industry
- Secure/Encrypted Messaging (BPAMACAG)
Keywords
Where Lockdown is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Lockdown business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Free and Open Source Product: The core Firewall product is free and open source. Revenue generation model is not explicitly disclosed on the homepage - appears to be community-supported or potentially monetized through premium VPN services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Firewall |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Lockdown product offering
Product offeringCore offering
Lockdown develops and distributes consumer privacy software for Apple platforms. Its Firewall product is the world's first on-device, open-source blocker that stops ads, trackers, and badware across all apps on iPhone, iPad, and Mac. Its Secure Tunnel VPN is a no-logs, audited VPN service that encrypts internet traffic and prevents browsing history tracking. Both products carry the company's proprietary Openly Operated transparency certification.
Product overview
Lockdown offers a unified privacy protection solution with two core products: Firewall and Secure Tunnel VPN. Firewall is the world's first on-device, open-source tracker and ad blocker that operates at the device level to stop ads, trackers, and badware across all apps. Secure Tunnel VPN is a no-logs, privacy-first VPN that has been fully audited to prove its privacy claims, protecting users from browsing history tracking. Together, these products provide comprehensive privacy protection for personal data, browsing history, and sensitive connections.
Differentiator
Problem solved
Functional benefit
Brands
- Firewall: The world's first on-device, open source blocker that stops ads, trackers, and badware in all apps.
- Secure Tunnel VPN
Products and services
- Firewall The world's first on-device, open-source blocker that stops ads, trackers, and badware in all apps on iPhone, iPad, and Mac by intercepting network requests at the device level. Free and open source.
- Secure Tunnel VPN A no-logs, blazing-fast, privacy-first VPN that encrypts all internet traffic to stop browsing history tracking. Marketed as the only VPN to prove its Privacy Policy through independent audit, and certified under the Openly Operated transparency standard.
Quantifiable outcome
- Over 1 billion trackers blocked for users
- +1 more outcomes
Companies that use Lockdown
Customer profileSegments1 record
Ideal customer profiles1 record
Lockdown technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lockdown partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Lockdown competitors and assessment
Company assessmentDirect peers
- ProtonVPN: ProtonVPN is a privacy-first, audited, no-logs VPN from the Proton team — the same audited, no-logs, Openly Operated-style positioning Lockdown claims with Secure Tunnel.
- 1Blocker: 1Blocker is a popular iOS/macOS content blocker for Safari that blocks trackers, ads, and badware — directly competing with Lockdown's on-device blocking model for the same Apple-ecosystem audience.
- AdGuard: AdGuard provides cross-platform ad blocking, tracker protection, and a built-in VPN — overlapping significantly with Lockdown's combined firewall/VPN offering, though broader in platform coverage.
- Brave: Brave Browser bundles tracker/ad blocking and a privacy-preserving VPN (Brave Firewall + VPN) for consumers, directly competing with Lockdown on the integrated privacy + VPN value proposition.
- Disconnect: Disconnect offers a tracker-blocking app and VPN with a strong privacy stance, very directly comparable to Lockdown's Firewall + Secure Tunnel combination on iOS/Mac.
- Guardian Firewall: Guardian Firewall (formerly Guardian Mobile Firewall) is an iOS-focused on-device firewall app that blocks trackers — a near-direct product analog to Lockdown's Firewall feature.
Broad incumbents
- NordVPN / Nord Security: NordVPN is the largest consumer VPN brand globally, with massive marketing scale and a broader platform footprint than Lockdown — a primary incumbent in the Secure Tunnel VPN competitive set.
- Adblock Plus / eyeo: Adblock Plus (eyeo) is the established cross-platform ad/tracker blocker with a long-running acceptable-ads business model — a broad incumbent in the same category as Lockdown's Firewall.
Emerging players
- Mullvad VPN: Mullvad is a privacy-focused, audited, anonymous-account VPN — strongly aligned with Lockdown's audit-grade, no-logs positioning, though it does not bundle an on-device firewall for iOS apps.
- DuckDuckGo Privacy Pro: DuckDuckGo ships a consumer privacy suite including tracker blocking and a VPN (Privacy Pro), targeting the same privacy-conscious consumer segment as Lockdown with much stronger brand and a larger existing audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lockdown social profiles
Digital presenceLockdown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lockdown leadership team
Management profileNumber of profiles
Profiles1 record
Lockdown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lockdown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lockdown
What does Lockdown do?
Lockdown develops and distributes consumer privacy software for Apple platforms. Its Firewall product is the world's first on-device, open-source blocker that stops ads, trackers, and badware across all apps on iPhone, iPad, and Mac. Its Secure Tunnel VPN is a no-logs, audited VPN service that encrypts internet traffic and prevents browsing history tracking. Both products carry the company's proprietary Openly Operated transparency certification.
Is Lockdown a public or private company?
Lockdown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lockdown founded?
Lockdown was founded in -1.
Where is Lockdown based?
Lockdown is headquartered in Washington, United States, in the North America region.
How does Lockdown make money?
One revenue line is on record: free and Open Source Product.
Who are Lockdown's main competitors?
Direct peers on record are ProtonVPN, 1Blocker, AdGuard, Brave, Disconnect and Guardian Firewall. Broad incumbents are NordVPN / Nord Security and Adblock Plus / eyeo. Emerging players are Mullvad VPN and DuckDuckGo Privacy Pro.
Does Lockdown have an API?
No public API is recorded for Lockdown.
What industry is Lockdown in?
Lockdown's product category is Consumer Privacy & Security Software. Its primary akta.pro industry code is HDADABAD, VPN & Remote Access Gateways, with a secondary code of BPAMACAG, Secure/Encrypted Messaging.